On 7/17/13 5:33 PM, Hussein Abbass wrote:

This is more like a controlled experiment: X received information L then decided to disconnect Y; L is the cause, disconnecting Y is the effect.
How about:

1) Form a long bit vector of potential Likes. The top 1 million popular Likes, say.

2) Derive an numeric vector from these by weighting each field by a vector W. Set W to 1 to start with.

3) Form a matrix of the vectors (the Like adoption per user).

4) Compute a distance matrix of those vectors

5) Perform hierarchical clustering on that matrix

5) For each pair of people, subtract the geodesic distance in the cluster tree from the actual social network. Square those and sum across all the people.

6) Use conjugate gradient, or some other optimizer to find a `best' W, with #5 being the minimization criterion. Add a penalty term for non-zeros to get rid of uninteresting Likes.

7) Treat the subspace identified (a relatively small number of W non-zero terms) as a `Like' genome for each person.

8) Use maximum likelihood phylogenetic techniques to infer the evolution of the Likes. This would involve finding transition probabilities between Like/Like, Like/Non-Like, Non-Like/Like, and Non-Like/Non-Like, and overall volatility of individual memes. I suppose there's no real transition to Non-Like in practice with Facebook, but rather incremental adoption of more Likes?

The point would be to find the Likes in the genome that best explain topology changes in the tree. That is, what memes are associated with cliques being maintained (tree distance being relatively small) and which do not.

Ok, it's a little cynical to say that proliferation of Likes and Friends is like the proliferation of a virus, but..

Marcus
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