'Tis but a trailing underscore in the URL. On the subject of company names, both Key Bank and Compass are truly awful choices because the words are extremely common in search engine indices.
I think the worst example was Demon Internet renaming itself "Thus" which is so common it isn't even in the indices. Or there was the Halifax Bank, which launched "Intelligent Finance" and branded it "if". We also have both "Egg" and "Goldfish" as credit cards - try searching for either. I wrote a very scathing letter about this around six years ago. It was published in the Daily Telegraph and (by coincidence?) Barclays Bank ran a full-page advert on page 5 three days later: "After long deliberation we've decided on a name for our new Internet banking operation. We're going to call it Barclays." No one has floated such a dumb name in the UK since. Trendy names are fine for shops with walk-in trade. There's a hairdressers' in Sheffield called "British Hairways" using a knock-off of BA's logo - works locally, doesn't work nationally or internationally. -- Phil Payne http://www.isham-research.co.uk +44 7833 654 800 ---------------------------------------------------------------------- For IBM-MAIN subscribe / signoff / archive access instructions, send email to [EMAIL PROTECTED] with the message: GET IBM-MAIN INFO Search the archives at http://bama.ua.edu/archives/ibm-main.html
