I think it’s difficult for those of us who are a certain age (I’m 54) to understand that young people don’t learn about new music the same way that we did. Their main exposure to new artists now is via social media. A friend discovers the artist by seeing them live, catching them on YouTube, a free preview on I-Tunes, or a hundred other ways—then they share them with their friends on social media.
I’m a TV Commercial Director by profession. Years ago, if you wanted original music, especially a real song with lyrics, etc. to be used in your commercial, it was expensive. But now, I can find a real song from a largely unknown artist or band, and license it quickly and easily for this use. Why would an artist want to do this? Exposure. Kids see it (often on YouTube, Instagram, etc) and then do a quick search to find out who the artist is. Next thing you know, the song is being downloaded like crazy. Radio is no longer the gatekeeper medium for introducing new musical artists. If it’s going to survive, it must embrace content that caters to it’s strengths. For the time being, that is likely to be more talk, more live programming, and a LOT more locally produced content. Especially on AM. 73, Les Rayburn, N1LF 121 Mayfair Park Maylene, AL EM63nf Member WTFDA, IRCA, NRC. Former CPC Chairman for NRC & IRCA. Elad FDM-S2 SDR, AirSpy SDR, Quantum Phaser, Wellbrook ALA1530 Loop, Wellbrook Flag, Clifton Labs Active Whip. _______________________________________________ IRCA mailing list IRCA@hard-core-dx.com http://montreal.kotalampi.com/mailman/listinfo/irca Be sure to register now for the Joint DX Convention Kansas City, September 9 to 11. Hotel space is filling up. Registration info: http://www.nrcdxas.org Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers For more information: http://www.ircaonline.org To Post a message: irca@hard-core-dx.com
