Les,

It is interesting you mentioned how young people get new music. You are right. 
I just asked Jeremy who lives with me (kind of like an adopted son), who is 
nearly 21. His answer was he gets new music from Pandora and other sites. As 
soon as a new song or album comes out, it streams and he can listen to it. Many 
sites offer the music for free and others you can buy the new album. For years 
now if I want  pop, standards, ethnic, K-Pop, J-Pop, German, French, Russian, 
you name it, it is all on You Tube. My old Dodge Caravan has cassette so audio 
out on the computer to audio in on the cassette deck. With my new Caravan, it 
has CD, or MP3, so I can either record to a CD from You Tube or to an MP3 
player. I rarely buy music these days. It is all online somewhere.

Patrick Martin
Seaside OR
KGED QSL Manager

> From: l...@highnoonfilm.com
> Date: Tue, 5 Apr 2016 01:31:24 -0500
> To: irca@hard-core-dx.com
> Subject: Re: [IRCA] AM Revitalization: From Hard Facts to Whimsical Fantasy
> 
> I think it’s difficult for those of us who are a certain age (I’m 54) to 
> understand that young people don’t learn about new music the same way that we 
> did. Their main exposure to new artists now is via social media. A friend 
> discovers the artist by seeing them live, catching them on YouTube, a free 
> preview on I-Tunes, or a hundred other ways—then they share them with their 
> friends on social media. 
> 
> I’m a TV Commercial Director by profession. Years ago, if you wanted original 
> music, especially a real song with lyrics, etc. to be used in your 
> commercial, it was expensive. But now, I can find a real song from a largely 
> unknown artist or band, and license it quickly and easily for this use. Why 
> would an artist want to do this? Exposure. Kids see it (often on YouTube, 
> Instagram, etc) and then do a quick search to find out who the artist is. 
> Next thing you know, the song is being downloaded like crazy. 
> 
> Radio is no longer the gatekeeper medium for introducing new musical artists. 
> 
> If it’s going to survive, it must embrace content that caters to it’s 
> strengths. For the time being, that is likely to be more talk, more live 
> programming, and a LOT more locally produced content. Especially on AM. 
> 
> 
> 
> 
> 73,
> 
> Les Rayburn, N1LF
> 121 Mayfair Park
> Maylene, AL 
> EM63nf
> 
> Member WTFDA, IRCA, NRC. Former CPC Chairman for NRC & IRCA. 
> 
> Elad FDM-S2 SDR, AirSpy SDR, Quantum Phaser, Wellbrook ALA1530 Loop, 
> Wellbrook Flag, Clifton Labs Active Whip. 
> 
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