Yes, and one of the reasons why there is no hardware theora chip on
the market today is because theora is hard to do in a cheap
microprocessor. The reason for this is simply that a lot of
optimization tricks are patented; it's an inherent flaw in theora only
because the xiph team had to come up with novel tricks to avoid
patents (hence my anger at apple for having the gall to name both
submarine patents and performance as issues. Sure, that's true, but
the one is caused by the other, and the other is only important
because companies like apple keep raising the point instead of showing
some balls).

The second reason is market share. Buying the company that built the
basis of the codec seems a good a sign as any to say: *WE* take this
thing seriously, hardware manufacturers!

On Aug 11, 2:04 pm, Joe Data <karsten.s...@gmail.com> wrote:
> On Aug 9, 9:14 am, Reinier Zwitserloot <reini...@gmail.com> wrote:
>
> > The problem is: One of apple's complaints is actually a fair point: On
> > mobile devices, theora sucks, bad.
>
> I think that mobile devices can only efficiently decode video with
> hardware support.  That's where MPEG4/H.264 has a huge advantage (see
> iPod / iPhone).  Even with PCs / laptops / Netbooks, that's
> important.  It's going to be interesting to see which codecs Google
> will push and how they will be supported in hardware.
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