Pauline,
Your post indicates that MyHeritage uses subtle techniques to try and part you from your money when you aren't really interested in the product they are pushing. Those techniques are often called "dark patterns". Free services that convert into paid subscriptions are a common example. A free trial that simply ends without a subscription is fine. A free trial that automatically becomes a paid subscription is converting trials into sales under the guise of making it "easier for the customer". That's a dark pattern, albeit a common one. Of course, it's worse when terminating the trial before it converts is difficult or time-consuming: sign-up is easy, one-click, but cancelling is tedious, perhaps via telephone where you wait 30 minutes to get an agent, and then the agent tries to convince you not to cancel. Consumers should be very careful of _every_ interaction with companies that employ dark practices. John
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