They seem to be a text/x-amp-html, and require a text/html or
text/plain fallback, so other clients would simply use the fallback.
I think many of us have seen the "fallback" from text/html to
text/plain. "Sorry your e-mail client can't display HTML", well it can
but I kinda prefer text first and you just sent me useless garbage.
The following is not directly related to your letter, just the topic.
I do understand the need for something better than the inconsistent (and
thus difficult) text/html we have now. Static-only AMP might even fit
the bill, but static letters do not seem to be the goal at the moment.
Unfortunately I don't see anyone but the giants succeeding in pushing
for a new widely-supported content type either. Just looking at the
deployment of other email improvements. I've long yearned for something
like text/restructured or text/markdown that is trivial to convert to
both text and HTML, but looks nicer if natively rendered and is easy to
manually type out.
Anyways, point being that if we don't want AMP there should be an
equally attractive alternative widely deployed.
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