On Wed, Sep 09, 2009 at 11:56:25PM +0200, Sean DALY wrote: > On Wed, Sep 9, 2009 at 11:13 PM, Martin Dengler<mar...@martindengler.com> > wrote: > > On Wed, Sep 09, 2009 at 10:57:00PM +0200, Sean DALY wrote: > >> In fact Martin if I remember correctly we had already discussed this > >> on-list... I will try to find the thread. > > > > Please let me know. I did google for 'sugar "ice cream" soas' before > > I said I couldn't find anything besides the IRC meeting I mentioned. > > http://lists.sugarlabs.org/archive/marketing/2009-June/001546.html
But that's just me asking again where the flavours policy came from :), and you saying it came from the meeting I mentioned, and me saying I didn't catch it then, and...is it still Groundhog day? Well, Marketing decided Ice Cream flavours shall be the names of releases. Done. > The beauty shot of the branded USB sticks for example was designed > to have the colors of the first four versions of SoaS, and hence be > reusable... since we won't have a pro photographer willing to help > us out every time. Ah - so perhaps this: http://wiki.sugarlabs.org/go/File:Logo_white_05.png ...is the logo you want, not the one I mentioned in my email: http://wiki.sugarlabs.org/go/File:Logo_white_04.png ...? C'mon, it took a while to get the ice cream flavour choice sunk in, please don't leave us hanging on the logo choice...what do you want it to be? > Other FOSS projects, distros likely have excellent software > development methods... I can't comment intelligently on that. However, > without naming names, I can say that most of them have sorry marketing > indeed. Yes, and that's why _I_ asked _you_ questions, which you...didn't answer. You did quite politely say "[geeks are bad at marketing]"[1]. I don't want to waste your time: you don't have to convince me of that, and I doubt anyone else is going to ask you to prove it either. So: > >> The idea is to maximize launch impact by keeping the element of > >> surprise on our side. > > > > Ok...who are we surprising, though? The journalists? ...and: > > [option a] Perhaps Fedora's "each code name is related to the last > > in an insider-known way that it's fun to guess" might be a way to > > speak to both needs? > > > > Or [ option b ] developers can just settle for talking about > > [releases] in terms of integers, which isn't so bad. > > Which is it to be - a) or b)? I'll listen, now, really. > Sean. Martin 1. > This is not a reflection on the projects; geeks understand > that they need to do marketing and PR (and of course community > relations and recruitment, which are interrelated), they just don't > have the experience. Although marketing/PR looks ridiculously easy to > do from the outside, the reality is that if it were that easy, > projects wouldn't have so much trouble getting known. The phenomenon > of GNU/Linux desktops failing to gain marketshare on the desktop over > the past decade has everything to do with poor marketing (as well as > stiff - and not always fair - competition). > > So rather than seek inspiration from other FOSS projects, I'd much > sooner seek inspiration from organizations/companies/projects which > broke out and grew quickly in recognition. Inspiration, but not > copying: the Spread Firefox campaign for example was very effective > indeed in 2004, but the methods used were specific to the browser > market and the context of the time. We have the fabulous opportunity > to break new ground, and innovate marketing on a shoestring which > spreads the word better than capitalized companies... all we have to > do is be smart, consistent if we can (damage control wastes precious > resources), and create initiatives instead of waiting for the phone to > ring.
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