Right on again.

Bissell Cove Quahog & Auto Salvage Co
Dwight E. Giles, Jr.
Wickford RI 02852

-----Original Message-----
From: mercedes-boun...@okiebenz.com [mailto:mercedes-boun...@okiebenz.com]
On Behalf Of Gary Hurst
Sent: Sunday, September 13, 2009 12:10 PM
To: Mercedes Discussion List
Subject: Re: [MBZ] brake job nightmare

what i'm saying is that it compromises our ability to fully commit to
quality.  a place like autohausaz shows up selling bosch at roughly their
cost, which, as a bosch distributor, is lower than any mom and pop can buy
it for.  they have access to millions of dollars in financing, so they can
spread the word on their "great prices."  everyone sees they are telling the
truth as that alternator that seems to sell for about $140 is there for
$110.  This is all true and nothing can be done by mom & pop about it.

But then comes the sleight for hand that transforms the deal.  AZ can't stay
in business, obviously,  selling everything at cost, but they still always
have to support the notion that they are selling "cheap."  So rather than
sell a quality part that wholesales for $55 and sells for $75, which makes
them look ordinary, they simply sub a cheap chinese part they buy for $10
and sell it for $40.  The consumer, now confident that AZ is "cheaper" can
see that they are selling the same part people want $75 to  for $40.

In reality, AZ is only cheaper on bosch (basically because bosch lets them
violate their TOS, if you will, by selling wholesale to the retail public)
and has no advantage at all when comparing like with like.  their solution
is to convince you to compare like with unlike and conclude that AZ is
"cheaper"

mom & pop are now put in the position where the customer now thinks that
part X should cost him $40, which is below the wholesale cost of $55 for the
quality part.  at this point, what can mom & pop do other than to find some
kind of chinese part that costs less than $40 to sell for that $40 price?

where this ends though is walmart.  mom & pop rapidly disappear as their
customers all flock to "cheaper" AZ for woeful chinese parts sold by people
who were working at burger king last week.  AZ can now raise the prices on
their chinese junk to $65, which is almost as much as the customer could
have gotten a quality part for when mom & pop were still around.  At the end
of the day, we all end up losers, except for an elite few large companies
and we look back wondering what happened to the "good old days."



On Sun, Sep 13, 2009 at 11:41 AM, Rick Knoble <rickkno...@hotmail.com>wrote:

> --------------------------------------------------
> From: "Gary Hurst" <jabbahur...@gmail.com>
>
>> the consumer is now doing the exact same thing he did to destroy
>> downtown america to destroy the downtown small town component that really
>> made the internet so charming in earlier days.
>>
>
> IMHO, the destruction of mom and pop downtown shops was a top down deal,
> not bottom up.  The solution is to shop local, meaning locally owned
> businesses, not corporate mega-chains. Here on this list, it means buying
> from Rusty (and you) for new parts and K'leb  for used stuff.
>
> Rick
> Off to the farmers market this afternoon, to shop local
>
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