Hi Bruce 
If you still sold on eBay I think you would have a problem with DSR's on 
shipping costs. Sellers are pretty much forced to charge low rates for shipping 
irrespective of how much it actually costs. Anyone who charges $20.00 or more 
for shipping a poster or two would end up with lower DSR's and low DSR's make 
it very difficult to survive on eBay.

As to prices being "depressed", I think there is no doubt that this is true. 
The bottom line is that there is so much material out there that it was 
inevitable that dealers would have to be prepared to sell their stock at much 
lower prices to continue to make a living even if they are actually losing 
money on some items.

Regards
John


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  ----- Original Message ----- 
  From: Bruce Hershenson 
  To: MoPo-L@LISTSERV.AMERICAN.EDU 
  Sent: Monday, August 24, 2009 6:10 AM
  Subject: Re: [MOPO] Are poster prices depressed?


  Dang it, Rich, now I'm depressed too!

  Two year ago I lost around $10,000 on shipping and material costs I absorbed. 
I considered it "advertising". I recently completed my 2008 accounting, and I 
lost over $30,000!

  Looks like my $9 base rate will soon be going to $10, and all that will do is 
lessen the loss.

  I feel your pain, bro!

  Bruce


  On Sun, Aug 23, 2009 at 3:04 PM, Richard Halegua Comic Art 
<sa...@comic-art.com> wrote:

    I'll be replying to another post in this string, but Bruce is right. the 
costs of shipping have approximately doubled from A-Z

    cardboard is almost double what it was 2 years ago
    plastic bags are almost double
    plastic tape (the 2 inch tape) is more than double (in 2007 a 6 pack was 
$5.99 , yesterday it was $14.99)
    Avery labels are more than double
    (for those wanting the math: 2 12x14 sheets of cardbaord = 56c, labels are 
$40 per 200, 11x14 bags are $175 per 1000 shipped)
    (so 1 package has approx 94 cents in supplies alone not including tape, 
flyers. If I have to use my own box instead of a Priority box, add $1.50)

    and those are costs before we even ship it out
    the biggest increases are (for me) shipping East of the Mississippi. as a 
matter of fact, I need to create a new shipping schedule as it costs me way 
less to ship to California and Arizona than it does to West Virginia
    Non-US shipping went up last year and this year and and it is at least 
double what it was in 2007

    the bottom line? for Non-US customers, bidding has dropped precipitously 
which reduces competition!
    One new buyer in January in a "lobby card sets" auction bought 14 lbs of 
lobby cards.
    shipping to Australia was $90. the material cost $360 and many were 
bargains as always, but the buyer - who fully understood that the shipping 
costs were real - has never come back.

    Even worse, any package 4lbs or over going overseas must ship by Priority 
Mail, which makes it incredibly costly
    I sold a copy of the Reynold Brown book to a customer in the UK. the book 
was $40. shipping of this heavy 4lb'er ws $35

    shipping used to actually work in this formula: $7.00 fee to buyers 
(domestic shipping). Cost used to leave maybe $1-2 that went toward paying help 
to make packages. Now with my basic $9.00 cost, we only have a $1-2 surplus for 
customers in a few western states near me in Nevada and when shipping to NYC 
for instance, we lose money (actually, any state west of Kansas is a loser for 
us)

    so now, the costs of the employee, tape, cardboard etc are fully borne by 
my bottom line and when you sell stuff under $5-10, it is an economic loser if 
the orders don't get above $40-50 or so

    I've been doing mail order business for 30+ years and honestly, the 
climbing costs are absolutely taking money out of my personal income, which 
should never be happening.

    but it's going to get worse! a new increase in already in the pipeline and 
to make things even worse than that, in my case, the business post office near 
the Strip (which is 1 block away) is slated to be closed in the massive postal 
closures planned to save money and now we'll have to drive 15-20 minutes just 
to drop off packages and to stand in line for Non-US shipping there, and my 
advertised mailing address of the last 17 years is going to disappear (my POBox 
is at that post office)

    so I'll have no choice but to raise my shipping rates to "get back to even" 
and to pay for more gasoline and the 30 minutes or more for Anna to drive there 
& back.

    if only the Starship Enterprise had left their transporter units in my 
warehouse.....

    Rich 



    At 09:07 AM 8/23/2009, Bruce Hershenson wrote:

      Great analysis, Evan. I completely agree that the "cost of selling" is an 
important consideration in looking at results. If you consign an item and it 
"sells" for $15, but you received 85 cents for it, then did you sell it for 
$15, or for 85 cents?
       
      One factor not mentioned to this point is the HUGE postal price increases 
the past few years, especially on international shipments.
       
      There are many items that auction for $2 because the shipping cost to the 
person who loves it is $20 or $30 or $40, so they can't justify bidding $3, 
even though they would gladly pay $10 for the item, but they can't because of 
the cost of shipping to them.
       
      Bruce

      On Sun, Aug 23, 2009 at 10:50 AM, <evanzwei...@comcast.net > wrote:



        I think that if anyone had a database of posters and what they sold for 
over the last 15 years, someone could write some sort of analysis program that 
answered this question!  Ok, so that was a smart ass answer. Sorry.


        I use your sales results database all of the time -- it kicks ass.  And 
its very obvious that the posters that I personally have been looking at are 
down (way down).  However that doesn't really mean that:


           1) all posters in a particular price range are down (it may be just 
low end crappy 1940s and 1950s posters I tend to buy)

           2) the prices are depressed because of the economy (as there seems 
to be a huge supply of posters being auctioned every week, perhaps way more 
than the market can sustain)

           3) the pieces which are currently down are ever coming back up (I 
love the movie "Father Goose", but I don't expect it to sell for $100 again in 
my lifetime).


        The problem with using anecdotal evidence is that people only point to 
specific posters which support their claim.  And, if you make a claim, people 
will point to some outlier which contridicts (the Librianna effect).


        The first challenge is to find a meaningful partitioning of the data 
which shows some meaningful demonstratable trend.  For example, I would believe 
the statement "Non spectacular 1950s 1-sheets for A movies with top stars who 
were in their primes in the 1940s are down 50%". I would believe the statement 
that "Ugly posters from bad movies in the 1970s are worthless and should be 
discarded".  However, I would not believe the statuement that "All 1970s 
posters are down 25%". Finding such a partition would have to be difficult (not 
to mention difficult to code).


        The second challenge is to find a way to analyze so little data.  If 
all posters were in the same condition, and offered regularly the analysis 
would be easy.  However, how do you compare sales of a G- poster (with free 
book) to a NM copy?  I don't believe that there is a standard formula to 
predict the sale price based on condition (although Jon Warren thought there 
was one in 1986!). Even if there was some magic formula (e.g., VG = 75% NM), I 
doubt that it works across all decades.


        The third challenge is to agree on some reasonable definition of 
'Value' so that we can compare results across different venues.  Value has to 
be defined as what the seller will receive for the peice (not what the buyer 
will pay), as all of the venues charge differently for their services.  For 
example if eMovieposter sells a poster for $15 (the seller get 40% or $6) and 
if HA.com sells it for $15 (a $1 bid plus $14 BP, the seller get $0.85) on eBay 
the number is somewhere in the middle. As a result, it makes little sense to 
use data from one of these sites which is outside that sites sweet spot! For 
eMovieposter its atlesast $50, for HA its at least $75. The issue here is that 
the overhead dominates the cost of the transaction and the value will not be 
correct.


        Let me know what you find!


        Evan


        ----- Original Message -----

        From: "Bruce Hershenson" < brucehershen...@gmail.com>

        To: MoPo-L@LISTSERV.AMERICAN.EDU

        Sent: Saturday, August 22, 2009 7:44:24 AM GMT -07:00 US/Canada Mountain

        Subject: [MOPO] Are poster prices depressed?



        I was talking to one of my consignors on the phone a couple of days 
ago, and he mentioned that he thought many prices were down in recent months.



        Of course, much of this can be attributed to the overall economy. 
Clearly some people are short on money, and others are just being cautious with 
their money. Also eBay has made such a mess of their listings that they are 
likely bringing far fewer new collectors into the hobby than they did in years 
past.



        I have been buying and selling collectibles for 44 years now, and EVERY 
time overall prices have been depressed (due to external reasons, like a poor 
economy, or a massive collection coming on the market), it has proven to be an 
excellent buying opportunity.



        I have been looking at WHO is buying the better quality items in my 
auctions, and who are the underbidders, and it seems like a lot of the most 
savvy and longest time collectors are doing a lot of buying (or trying to do a 
lot, but are getting outbid), and that would seem to say that they agree with 
me and are trying to find bargains while prices are somewhat depressed.



        I also notice that the prices of much lesser items (those that auction 
for $1 to $20) are mostly extremely depressed. I attribute this to people being 
far more selective in what they buy, choosing to pass up items that are in 
lesser condition or of low desireability, even if they are dirt cheap (and they 
may be getting to spend the money they would have spent on better items 
instead).



        Anyway, I am betting that one more time this will prove to be a time 
when people look back and think "Why didn't I buy more when many decent items 
sold for reasonable prices".



        What do YOU think?



        Bruce Visit the MoPo Mailing List Web Site at www.filmfan.com 
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