With all this discussion about 40x60's, it seems as if any attention  
regarding 30x40's has fallen by the wayside. Over the years, I've had too many  
customers to count who, after purchasing their first 30x40 became so enamored 
 with the fact that they were rolled and, unlike 1-sheets from the late 
70's  back, had no fold marks---that they would ask me to please let them know 
as soon  as I got in more 30x40's.  (Also, their size is much closer to the 
size of  a one sheet that a 40x60's size).  I doubt that there were more  
30x40's printed than 40x60's.  It's a bit strange, though, how there is  
hardly any mention of 30x40's at all.  Were the unique designs of 50's  Sci-Fi 
or 
other genres limited primarily to 40x60's?  I know of one  collector who 
has been looking for a 30x40 on Chinatown for the past 10  years...and he'll 
continue to search until he finds one.
A one sheet just won't do.  He's among a small group of fanatical  30x40 
collectors I've met over the years.
In each of there cases, all it took was buying their first 30x40's on one  
of their favorite titles and they were hooked.  A 40x60 wouldn't do,  
either.  It had to be a 30x40.
                                                                  Rick

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