Aimee,
This is a problem I agree.. its not just this word of mouth thing,
but it is also the advertising words used "no chip", "2 weeks or
more" that perpetuate the thinking process. Absolutely we have to
control the clients exceptions! Remember YOU are the well educated
professional.
It is our job to make sure the client has a full understanding of the
expectations of the service. They need to be clear on the fact that
not everyone can remove their acrylics or gels, move to a UVGP
product and immediately have great results. Some will have good
results, some quicker than others, some never (that one with the ski
jump nails ya'll were talking about last week for example).
I would consider a UVGP application more of a traditional polish
replacement for your natural nail clients than an alternative for
enhancements..
So that said, and I am sure you knew all that, I have been staying
away from the words "no-chip", it seems to lead them to believe their
nails are indestructible! A quality consultation should help you
decide what will work best for her!
I have a heart to heart with them. I first off state: "with all due
respect to your friends idea of what a gel polish application is, the
information she gave you may not be 100% correct for a number of
reasons". Depending on her response (how receptive she is to that
comment) I will go deeper or not.
I would tell them this will last much longer than polish, but I never
say 2 weeks because they will hold you to that.
I never say it won't chip because it might on them and they will hold
you to that.
I tell them Its just an improved version of nail polish, that it will
stay longer on MOST people than regular polish.
I might go deeper if she is open to listening about how it is
possible her friend does not really have a UV Gel Polish, but a soak
off or even a hard gel.
This boils down to good customer service - whether it is a current or
prospective client. Get her talking, engage her... Ask what her
expectations are of service SHE thinks she wants. Now you need to
inquire about her day to day habits, is she a teacher (chalk is very
drying to hands & nails), likes to garden (lots of opportunity for
breaks). Given the information she provides to you, YOU should
recommend a service and ongoing maintenance that will suit her and
her life style. Some women prefer to NOT do enhancements, but after
seeing her nails and your consultation is done, you know she is not a
good candidate for the gel polish application she thought she wanted.
Now you will have to play salesman, explaining that you use quality
products for the best results and in your professional opinion you
feel she would get the best results with.. whatever you think - be it
a UVGP, a UVGP with a hard gel base or an enhancement application.
I hope that helps!
Lorraine, webgirl
www.ManicuresThatLast.com <<-- Eco So Quick UV Gel Polish & CinaPro Nail Art
www.ScentualSpaProducts.com <<--Enhance the Spa Experience
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