"And with today's internet market... maintaining a website and doing social media can be expensive too, and time consuming." Marketing has become quite a conumdrum for me. The local paper that I enjoyed advertising with, that reached the demographic I wanted to target, went under about a year ago. Leaving me with print options of the local Thrify Nickel or the general circulation newpaper that is ridiculously priced for a single day run. The Yellow pages are dead. They are a total waste of good money for a salon business in this area now. School play and sport programs are better thought of as charitible donations than advertising. Free Internet and social media formats are really the only options that I see a return on-- aside from good, old-fashioned word-of-mouth-- if they are looking for a nail tech, they will ask Google. So my biggest marketing challenge is to make sure that Google and I remain tight. Which requires maintaining a significant web presence. Everything I do is free, but GOOD GRIEF are you spot on with the words "time consuming!" I'm trying to keep current with 2 FB accounts (personal and salon,) website/blog,Twitter, mulitple photo hosting accounts (Flickr, photobucket, picasa,) and social photo sharing sites like Instagram and Tumblr. At least I can link most of them all together now. But then I have to keep up with comments on each site too. It takes almost as much time to "advertise" now as it does to work. Maggie Franklin: Owner & Artist, The Art of Nailz, Visalia CA "Visionary rebel dreamer; obviously way ahead of my time." Maggie Rants [and Raves]@Nails Magazine Facebook
>________________________________ > From: Michelle Cordes <nailgirl1...@yahoo.com> >To: "nailtech@googlegroups.com" <nailtech@googlegroups.com> >Sent: Thursday, May 2, 2013 10:59 PM >Subject: Re: NailTech:: "Never go to a White Girl to get your nails done" > > > >What is hilarious is I have a whole clientele of different ethnic groups who >are like "DAMN, this white girl can do NAILS!!". I tell them that there are >more of us "non discount nail artists" around than they would think... we just >aren't in strip malls charging $10. You have to look a bit for us... we cost >more... but we are WORTH it. They tell their friends, and so on, and so on... >:) > > >On a serious note... >Although, while some of it has to do with the proliferation of discount >salons, a lot also has to do with the increased cost of marketing. It is now >cheaper to rent a space in a strip mall than to have a nice little place and >advertise. The ads that cost me $40 in 1998 are now $150. It's sad. And with >today's internet market... maintaining a website and doing social media can be >expensive too, and time consuming. Gone are the days when you gave some full >sets to an auction at your local school, and paid $40 to the local paper for a >tab insert in the paper that they designed and ran.... and could get a full >clientele off that. Added to the fact that the nail consumer wants MORE... >art, value, cleanliness, sanitation, quality... and our prices have gone up so >much for overhead, it is really tough to balance it. BUT IT IS DOABLE :) > > >Diana, that was funny as hell.... rotflmao.... > >Michelle Cordes >Independent Distributor for It Works! Crazy Wrap Thing >Nail Technician at Gene Juarez Salon, Tacoma Mall >Find me on Facebook! Search "Michelle Cordes" > > > >________________________________ > From: Anna Z James <annazja...@aol.com> >To: "nailtech@googlegroups.com" <nailtech@googlegroups.com> >Sent: Thursday, May 2, 2013 8:33 PM >Subject: Re: NailTech:: "Never go to a White Girl to get your nails done" > > >Wow....it's so true I have been doing nails since I went to Cosmo school while >still in high school however years later went back after never finishing and >got just my nail license 17 years later I finally have an opportunity have a >salon of my own to find that there aren't many American nail techs with talent >and quality crafting. It's sad how young people of today have no value for >craft nor do they understand that those other salons that are cheap maybe >faster and maybe even last a little longer between fills is because they don't >use professional products they are an assembly line of family or unlicensed >workers damaging their nails. > >I'd go to a white girl any day!!! > >Anna Z-James >http://www.annazjames.com/ >702-927-8831 > >On May 2, 2013, at 7:08 PM, Diana Bonn <db...@iquest.net> wrote: > >> OMG!!!!!!!!!!!!! toooooooooooooooooo funny!!!!!!!!!! >> >> New client, came in to me and told me her co-worker, who is 25 YEARS OLD, >> told her that she should "Never go to a White Girl to get your nails >> done"!!! >> >> I started laughing and said, what does she mean? My new client said, that >> she told her only those people in the nail salons know how to do nails, >> white girls don't. >> >> I think it is the funniest thing that I have heard of FOREVER!!!!!!!!! >> >> But on the other hand, I wrote about this YEARS AGO, a prediction of what >> would happen in the future. >> >> In my nails only salon, 12 nail techs, women would bring their daughters in, >> and watch mom get their nails done. Then they would go to school, and >> become nail techs, and salons all over town had choices of different girls >> going and graduating from schools. The salons had a "pick" of the litter!!!!!!!!! Beauty schools were booked solid of the nail classes...........Clients even went to school and became nail techs............The supply and demand of nail techs!!!!!!!!!!!! WOW!!!!!!!!!!!!! >> >> But our industry changed, as new salons opened up, from different >> nationalities, Mom's started going to other salons, and took their little >> girls. Little girls grew up, and like Mom's they went and had their nails >> done. These little girls had NO IDEA, that there was a career in the nail >> industry, they ASSUMED, that the best was what they were brought up with. >> >> No little girls going to school, salon owners can't find nail techs, the >> young generation has no clue that money can be made, or even WORSE, nail >> techs giving up and blaming their lack of business on these salons. >> >> So no wonder this little "25 year old" girl has NO CLUE..........too funny >> but makes you think how our industry has changed soooooooo much in the last 15 years. >> >> And how the public perceives our industry, something to ponder. >> >> Please, this has nothing to do with race, before someone starts slamming, >> this has to do with reality of our industry. For the Good and for the Bad. >> JMHO diana from indiana >> >> -- >> You received this message because you are subscribed to the Google Groups >> "NailTech" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to nailtech+unsubscr...@googlegroups.com. >> To post to this group, send email to nailtech@googlegroups.com. >> Visit this group at http://groups.google.com/group/nailtech?hl=en. >> For more options, visit https://groups.google.com/groups/opt_out. >> >> > >-- >You received this message because you are subscribed to the Google Groups >"NailTech" group. >To unsubscribe from this group and stop receiving emails from it, send an >email to nailtech+unsubscr...@googlegroups.com. >To post to this group, send email to nailtech@googlegroups.com. >Visit this group at http://groups.google.com/group/nailtech?hl=en. >For more options, visit https://groups.google.com/groups/opt_out. > > > > > -- >You received this message because you are subscribed to the Google Groups >"NailTech" group. >To unsubscribe from this group and stop receiving emails from it, send an >email to nailtech+unsubscr...@googlegroups.com. >To post to this group, send email to nailtech@googlegroups.com. >Visit this group at http://groups.google.com/group/nailtech?hl=en. >For more options, visit https://groups.google.com/groups/opt_out. > > > > > -- You received this message because you are subscribed to the Google Groups "NailTech" group. 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