>would actually compare to direct mailing in effectivenss. Why? Look at
>Maggie's example. Of the two stores she visited, one is now on board. An
>enthusiastic customer making the case is FAR more effective than some
>anonymous mass mailing.
Absolutely! Maggie, your experiences are a textbook case of how the gaming
industry works (and indeed many "hobby" industries). Remember the "network
externalities" and the fact that word of mouth is the most powerful force in
our industry.
Hey? Did I just make another case for an independed OGF?
Faust
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