Thanks for all that information. Im'm glad that you write about ads inside Orkut, since my last application was approved i have been trying to use adwords to promote it inside Orkut, but according to some rules in adwords it is impossible to use the orkut.comurl in the ads, so its is impossible to do ads links the app inside Orkut.
I also have been trying to reach some person from adwords team, without success. So if you Rahul have some contact with adwords people, please help us to address this problem. Thank you, Daniel On Fri, Sep 4, 2009 at 8:25 AM, Rahul <opensocial.ra...@google.com> wrote: > Hi Amitabh > Great to hear that you are developing apps and trying to understand better > the user base in different networks. Let me address couple of areas of > concern that have been rightly brought up over the past couple of days. > > 1. Incorrect 7d active number last week: One thing thats confusing you (and > everyone) over the past few days has been the incorrect users/week number in > the app info page. This was because of a bug that was fixed yesterday. Now > the 7d active number is accurate and represents the active users that > accessed the canvas view of the app in the past 7 days. > > 2. App directory ranking: The app directory ranking depends on overall > installs, installs and uninstalls in the past week, canvas renders in the > past week, and few others with different weights for each such attribute. We > currently dont include 7d users as a signal (in the future we will), hence > even though the 7d number was incorrect, the app directory ranking was > accurate and did not change. Our goal is to make the ranking dynamic and > support new apps that are growing fast, in addition to showcasing the > already popular apps. We will continue to evolve the ranking function and > make UI improvements to the directory to better showcase all kinds of apps. > > 3. Ask Friends ratio of installs to actives: If you look at MindJolt games > as you cited, the ratio of total installs (1M) to 7d actives (87k - > corrected number) is typical. If you look at Ask Friends with 21M installs > to 89k 7d actives - the ratio is not typical. There is a reason for this. > Ask Friends was the first orkut feature (launched in some locales) that we > have now converted to an OpenSocial app. Since it was already a feature > enabled for a large number of users, it shows an install base of 21M. The > 89k is the true representation of the number of active users for the app. > There have been uninstalls on the app which will decrease the 21M user > number over time. > > 4. How to grow apps on orkut: Activity streams are by far the most > effective way of getting more users for your app. So do design your activity > update really carefully and needless to say, make it social. You can use > sendmessage to send invites for your app to your friends. You could also do > ads (paid) on orkut that link to your app. The directory is also important, > but I'd say activity streams are most effective. In order to have a lot of > activities generated initially, its important to nurture an initial seed of > users (your family group, your company team, etc). > > 5. We are working towards making apps a more integral part of the orkut > experience, offering more APIs and providing the right tools to developers > to help manage them. > > Hope this clarifies some of the numbers you are looking at in the past > week. We are sorry for the inconvenience and look forward to great apps from > you. If you have questions, feedback or feature suggestions, please do > continue to share them on this group or directly at > opensocial.ra...@google.com. > > Thanks > Rahul > > > > On Tue, Sep 1, 2009 at 4:45 PM, Amitabh Sharma > <sharma.amit...@gmail.com>wrote: > >> Hey all, >> I have been developing an application for orkut , i >> have looked at other networks too and i know each and everyone of them have >> a niche of users with their own set of preferences, but orkut users and >> their preferences are totally out of my understanding. >> >> Since orkut does not allow multiple invitations, and from what i >> understand the number of news feeds per user per day for an application is >> also limited (of course for better user experience), but as a developer how >> do you approach this ? I mean the stats in the application directory have >> absolutely baffled me, there are apps with hundreds of thousands of install >> and mere hundreds of weekly active users ? >> >> For example the current listing in app directory as of 1st September 11:03 >> AM GMT, >> >> 1) Ask Friends : Installs - 21633162 >> usage/wk - 7643 users >> >> 2) MindJolt Games : Installs 1057557 >> usage/wk - 771 users >> >> and so on.. >> >> I mean i cannot understand why the apps with hundreds of hours of >> development and refinement seem to unable to retain users ? >> Is something missing from the developer's who are unable to understand the >> requirements and fill those loop holes or is just the strictness of orkut as >> platform to allow more viral behavior of applications ? >> >> >> I once heard a successful app developer on facebook say once that for >> every one app user you should get at least get 1.2 more users by invitation >> or viral feed. They got notifications too, so every time new levels are >> added to game the user gets notification saying "Hey we got new stuff! check >> it out !" >> >> I am totally confused on how to make applications viral on network as >> populous as orkut and yet it's user base remains most unreachable for most >> developers. >> >> I would really appreciate if other developers can share their experience >> of developing and running apps. And may be any tips on understanding users >> better and reaching them. >> >> Thanks >> - Amit >> >> >> >> >> >> > > > -- > Rahul S. Kulkarni > Product Manager | Google Inc > > > > -- Daniel Calife www.colorcubegames.net --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Orkut Developer Forum" group. 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