Hi all! > > Linux enthusiasts is a target audience where we can shine with our > > mix of making things simple (e.g. YaST) and providing powerful tools > > (e.g. OBS). It might be worth to consider that in our marketing and > > strategy more. > > Our current strategy and marketing already tries to "cater to users who > are interested in computers and want to get work done, experiment or > learn."[1] So does nearly all of our messaging IMHO. > > "Computer enthusiast" is our target market. People who aren't computer > enthusiasts simply don't use our products. Agreed? > > I think we need to further segment the 'computer enthusiast' market and > find smaller segments to address more aggressively...
I fully agree that we might want to start targeting specific focus groups more intensively. From our experiences in organising the conference, it's very clear that the "average openSUSE user" doesnt exist. Or at least doesnt want to be addressed like that (else they would respond better to the conf). Perhaps we can even use this approach to still raise more awareness for the conference. Henne, what would be your suggestion for the segmentation? ] I could think of a couple of groups: - computer enthousiasts and power users - small business users - developers (web, app, application) - sysadmins (server, network, etc) How would we move ahead and approach these more targeted? Best regards, HdR -- OpenNovations / DevHdR Van Sevenbergestraat 49 2274PK Voorburg Tel +31 6 83578847 www.hcderaad.nl On Wednesday, April 08, 2015 05:06:21 PM Henne Vogelsang wrote: > Hey, > > On 08.04.2015 14:32, Cornelius Schumacher wrote: > > > http://redmonk.com/dberkholz/2013/05/20/ranking-linux-distributions-and-the-decline-of-the-traditional-distros/ > > > > Of course you can debate the method and the accuracy of the data, but I > > think > > it gives some interesting insights. > > I find his methodology more than, how to put this gentle, > "questionable"? :-) > > > Linux enthusiasts is a target audience where we can shine with our > > mix of making things simple (e.g. YaST) and providing powerful tools > > (e.g. OBS). It might be worth to consider that in our marketing and > > strategy more. > > Our current strategy and marketing already tries to "cater to users who > are interested in computers and want to get work done, experiment or > learn."[1] So does nearly all of our messaging IMHO. > > "Computer enthusiast" is our target market. People who aren't computer > enthusiasts simply don't use our products. Agreed? > > I think we need to further segment the 'computer enthusiast' market and > find smaller segments to address more aggressively... > > Henne > > [1] https://en.opensuse.org/openSUSE:Strategy > > -- > Henne Vogelsang > http://www.opensuse.org > Everybody has a plan, until they get hit. > - Mike Tyson > -- > To unsubscribe, e-mail: opensuse-marketing+unsubscr...@opensuse.org > To contact the owner, e-mail: opensuse-marketing+ow...@opensuse.org >
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