Mike Johnston said: > But Boz, this can never happen. It ignores the reality of producing products > for a market. The company cannot make the decision as to which way it will > go. It has to be responsive, not prescriptive.
But they can and should have a broad business strategy. How do they plan to position themselves as SLR manufacturers? Do they plan to hit the low end? Will they make another attempt at professional users? Do they plan to waffle indefinitely without a clear strategy? If we know that much we could at least make some good guesses as to IS, USM, and so on. If they want to appeal to pros, they need the new technology. If they don't care for the pro market, then that new technology becomes iffy.
