Dave wrote: Pentax's target market in 35mm SLR has, I believe, always been amateur or entry level.
REPLY: Canon target market have also always been entry level. They have in fact dominated this segment for 25 years. The wast majority of all Nikon and Canon gear sold is entry level. DAVE: This does not mean that they do not produce good cameras. It does, mean, however that they do not see a need to develop "advanced amateur" or "pro level" gear. REPLY: Pentax have always been present in the upper market segments. The majority of their lenses are far from entry level. In the 60's there wasn't any entry level as understood today and those old Pentax cameras and lenses are still enjoyed for their non-surpassed built quality. So your assesment isn't correct. Pentax have never actively marketed anything towards pros but thats a totally different issue. They haven't lacked pro grade equipment. It is just the fact that their current lenses are basically 15 years old technologically speaking. The 90's has been an era where Pentax have chosen preofitability over market share for 35mm slr's. Pål
