Most wedding pros here only let the B&G take away the proofs if they've bought them. They select the ones for enlargement at the studio precisely to discourage scanning and cheap copies. I assume your proofs had your copyright stamp on the back. Most one-hour photo places won't copy copyrighted work. One pro that I know has little gold stickers marked "studio recommends" or something similar, which she sticks on the front of the best proofs. This helps the customer choose, and may discourage copying.
The problem may be in the attitude of customers toward photos in general. You want to sell them a high-quality keepsake that they will treasure, while they may just want a half-decent record of the event, at the cheapest price possible. It's a good idea to clarify where they stand before you take the job. Pat White