Velvia arose back when lithography was still done via the photo/mechanical 
process. You needed a very highly saturated original because some saturation 
was lost in each step of the process and advertising people especially wanted 
their magazine ads to be highly saturation so they would jump off the page as 
people thumbed through the magazine. So Velvia filled a need, it was never 
intended to document reality.


Digital Image Studio wrote:
> On 13/09/2007, P. J. Alling <[EMAIL PROTECTED]> wrote:
>> Those look like typical Velvia, or as I like to call it Velveeta, (Kraft
>> Corporation's processed "Cheese Food", since it has the same
>> relationship to natural color that Velveeta has to natural cheese), to
>> me.. I still have a hard time believing that this stuff actually
>> displaced Kodachrome as the saturated slide film of choice. Kodachrome
>> may have been highly saturated but it still had some relationship to the
>> colors of nature.
> 
> Kodachrome has a strange colour palette, it's notoriously difficult to
> scan and it not due to the density of the slides. I gave up Velvia a
> long time ago, I mostly use Provia 100F with my 67 gear I find it
> provides a great palette and realistic saturation whilst retaining
> detail.
> 

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