On Wednesday, December 5, 2001, at 03:20 PM, Mike Johnston wrote: > > Do you mean second, after Polaroid?
Polaroid's pro materials will be around for some time still, I think, at least in their Fuji-manufactured forms. Also, the $50 Polaroid camera doesn't look to be easily replaced by a $400 digital, based on price alone. It was other stuff that killed Polaroid -- bad marketing decisions being foremost if you ask me. They dumped a bucket of money on that Britney Spears endorsement, to fuel sales of a camera they lost money on (the I-Zone), in order to make money from the film sales...except they forgot that a fad-loving target market uses the camera a couple of times and then puts it on the shelf, not buying any more film. I sold a dozen of those cameras last Christmas, and since then I've only sold 8 packs of the film. > Actually, I think APS would have eventually died regardless of whether > digital had come along or not. I agree. I think, though, that digital will hasten APS' demise, forcing one or more of the big companies supporting it to drop the format. -Aaron - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .
