On Mar 19, 2009, at 12:28 PM, Adam Maas wrote:
... Pricing is not set by the bookstores but rather by publishers ...
That's not correct, at least not today. Maybe it was in the past.
Nowadays, the bookstore chains collaborate with the volume
distributors on pricing, they set the terms for pricing, delivery and
return of merchandise. Between the them, they hold publishers and
authors at ransom. Small bookstores often cannot even carry
merchandise from a variety of publishers due to contractual
obligations between the publishers and distributors, driven by the
relationship with large bookstore chains.
At the workshop I attended in November, we talked about this to great
length. The book business, and particularly for photography books, is
a really sucky and difficult game to succeed at as an author or small
bookstore. The whole game is weighted to the success of the large
bookstore chain and volume distributor.
Godfrey
--
PDML Pentax-Discuss Mail List
PDML@pdml.net
http://pdml.net/mailman/listinfo/pdml_pdml.net
to UNSUBSCRIBE from the PDML, please visit the link directly above and follow
the directions.
