On Tue, Mar 09, 2010 at 10:34:07PM -0500, Tom C wrote:
> I agree with that figure.  Given that it's about 1/2 of the MSRP, how
> much profit is left?
> 
> If Pentax had come out with a 24MP FF 135mm body at $2500 USD, with a
> much larger potential market and user base, and a larger future
> upgrade potential, which makes more sense?

The 645D, of course.
Even ignoring the fact that there are big holes in the lens lineup for
a large-sensor K-mount, it's hard to sell a body at close to 3x the price
of the K-7.  For a large part of the potential marketplace there just
isn't enough extra image quality to justify the additional cost.  And
for those that would consider it, a significant number of them may well
end up buying a K-7 anyway; FF K-mount sales cannibalize market share
that Pentax already has.

The 645D looks to be a price/performance leader by a large factor, and
sells into a marketplace that Pentax are not currently addressing.  If
Pentax could put a FF body on the market at under $1500 in 2010 (under
$1000 in 2011) it might sell well enough to be worthwhile, but a $2500
body isn't sensible.

> 
> On Tue, Mar 9, 2010 at 10:28 PM, William Robb <war...@gmail.com> wrote:
> >
> > ----- Original Message ----- From: "Tom C"
> > Subject: Re: 645D Exists (Or Will Soon)
> >
> >
> >> @ what price?
> >
> > Being as how Pentax is the choice of cheap pricks the world over, probably
> > about 5K.
> >
> > William Robb
> >
> >>>
> >>> I'm thinking that anyone with a half dozen or so 645 lenses will really
> >>> be
> >>> trying to buy one of these things.
> >
> >
> >
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