The other thing that I haven't seen discussed yet is the issue for Pentax with FF - a K7 type body with a FF sensor would get eaten alive in the marketplace by Canon and Nikon. Their high end bodies are so much more than just a big sensor - Pentax would have to do some MAJOR upgrading of all other aspects of the body besides the sensor. By going to the 645 they don't have to compete with that. Much as many want the FF body, right now it would not do too well, me thinks.
-- Best regards, Bruce Tuesday, March 9, 2010, 8:39:09 PM, you wrote: >> If Pentax had come out with a 24MP FF 135mm body at $2500 USD, with a >> much larger potential market and user base, and a larger future >> upgrade potential, which makes more sense? JF> The 645D, of course. JF> Even ignoring the fact that there are big holes in the lens lineup for JF> a large-sensor K-mount, it's hard to sell a body at close to 3x the price JF> of the K-7. For a large part of the potential marketplace there just JF> isn't enough extra image quality to justify the additional cost. And JF> for those that would consider it, a significant number of them may well JF> end up buying a K-7 anyway; FF K-mount sales cannibalize market share JF> that Pentax already has. JF> The 645D looks to be a price/performance leader by a large factor, and JF> sells into a marketplace that Pentax are not currently addressing. If JF> Pentax could put a FF body on the market at under $1500 in 2010 (under JF> $1000 in 2011) it might sell well enough to be worthwhile, but a $2500 JF> body isn't sensible. -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
