From: Walter Gilbert
Hi all,
So, here's my situation. I ran into an old high school friend who's
coaching several athletic teams. He's seen some of my photography and
asked if I'd be interested in doing some team photos for them -- soccer
and basketball. I told him I'd be interested in doing it, but I've
never done that sort of thing before. He essentially said the main
thing the kids' parents are concerned about is pricing, and feels pretty
confident that I'm competent enough to handle the task based on what
he's seen.
Thing is, given my lack of experience, I'm not sure how much to charge
these parents. I can go through Walmart for the prints, which seem to
be pretty reasonably priced -- the standard sports package being
$15.00. I don't know if any of you have any experience in this type of
work at all, but any guidance would be much appreciated. I've never
done any sort of professional work at all, so I'm at a bit of a loss as
to how much I can fairly charge these people for my work. But, I'd like
to be able to make a buck or two someday, if only to subsidize my
photography addiction.
Are there any rules of thumb or standard formulas that I could go by,
aside from asking other local photographers what they're charging?
According to my Portrait instructor at school, your prices should be
between 4 and 7 times your cost. Figure your time at whatever rate you
want to pay yourself.
Say there are 20 team members and you spend 2 hours shooting. At $50 an
hour that's a hundred bucks. Split 20 ways, that's $5 per team member.
Package from Walmart is $15, so your cost per package is $20.
Your price should be between $80 and $140 per package.
Go higher or lower based on what you think is fair market value.
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