Last four book publication licenses (2010 records) I was paid for were
$225, $250, $230, and $215 (full page, one language, non-exclusive
use, typically one geo market). Book covers have gone for $300-450
per. All per photo, typically with single edition press run
stipulations (one of them was for all press runs for 10 years from
date of license, renewable).

Every prospective client will try to get the work for their
publication for as little as possible, for attribution if they can get
away with it.

First things I ask any prospective client:

- Do you use a published rate schedule for your photo purchases?
- What is your budget for the photos to use in this publication project?
- Do you have an in-house contract template for the usage license that
I can review?

Asking those questions puts the relationship on a business footing
from which you can work profitably. Rates run all over the place, but
any credible publisher worth working with will appreciate a
professional attitude and respond accordingly.
-- 
Godfrey
  godfreydigiorgi.posterous.com

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