On 2011-04-18 08:26 , Godfrey DiGiorgi wrote:
I was at the camera shop on Saturday and spent some time evaluating a
Leica M8. Yeah, yeah, the red dot costs a fortune. What appealed to me
was its stark simplicity: everythiing on the camera enables, motivates
you to concentrate on the subject and the task at hand, not fuss with
camera settings or optional feature configurations. Why is such a tool
for the photographer exclusive to those whose pay grade is several
stratospheric levels higher than mine? Can it really be that expensive
to build a simpler camera without all the fluffy stuff?

i don't really follow Leica, but i expect all of the below has been said before:

under current market conditions, one appealß to a much wider audience by including the fluffy stuff; some of the fluffy stuff actually addresses niche needs, and a lot of the fluffy stuff is cheap to include (so one challenge is to include fluff without alienating refined users)

so fluff ==> economies of scale

Leica probably also avoids competing on price to keep profit margins high




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