They also used to give more freebie's to retailers, (that may have changed in the last 20 years but I doubt it).
At 12:34 PM 3/11/2002 -0500, you wrote: >The way Nikon and Canon got to be recognized is by giving equipment away to >the wire services and major news media. Then you see their "pros" using the >equipment and say. "Wow, look all the pros are using Nikon and Canon, they >must be the best". > >Information source: a former Nikon Rep who serviced the Washington, DC area >doing just that. > >Ciao, >Graywolf >http://pages.prodigy.net/graywolfphoto >---------------------------------------------------------------- > > >----- Original Message ----- >From: Bruce Rubenstein <[EMAIL PROTECTED]> >To: <[EMAIL PROTECTED]> >Sent: Monday, March 11, 2002 9:24 AM >Subject: Re: Pentax prices > > > > A "pro" body, in and of itself, won't do much good for image and increased > > sales. Witness the Maxxum 9, which hasn't changed the perception of >Minolta as > > being a maker of mass market/amature cameras. Contax certainly makes >cameras > > that some pros use, but that hasn't given them widespread name recognition > > among non-enthusasists. The way that Nikon and Canon have gotten pros to >use > > their equipment is by making a suitable product and by supporting pros. >This > > takes a solid product, an extensive product line (lenses), good repair > > facilities and the budget for the maker to pay for it. Even when Canon >game out > > with their far advanced AF they had to spend a small fortune, up front, to >get > > pros to switch. It's tough to get a sizeable portion of the 35mm pro >market > > (Minolta gave up on it). A company may be able to sell a lot more non-pro, > > amature bodies, because they have the right name on it, but that's just >cashing > > in on your investment. Pentax persued the 35mm pro market the same way >they did > > the MF market by making a good product (LX) and letting it sell itself: >doesn't > > work in the 35mm market. > > A highend "image" body, that's not widely used by pros, will be mostly >noticed > > by people already using that camera brand. It won't get you many new >customers. > > To the general public, all you need to look like a pro is a SLR, a big >lens and > > flash and a camera bag. I am sure that there are people with the means who > > decide to get a camera, want the "best" and buy a $3,000 Nikon system with > > little idea of how to use it well. I'm sure Pentax would like to sell to >that > > customer too: sales are sales. It takes a lot of time and money to >establish > > that kind of reputation. > > > > --- frank theriault <[EMAIL PROTECTED]> wrote: > > > > > > Your post got me to thinking, however. Could it be that the lack of a >"pro" > > > 35mm camera is the reason? I don't want to get into what a "pro" camera >is > > > (please!), but let's face it, when we see a PJ in a media scrum on the >news, > > > or > > > on the street, he/she invariably has an F5 or an EOS. I'm sure that the > > > public > > > sees that as well. > > > > > > I think that the fact that Pentax really hasn't catered to "pros" (PJ's >at > > > least) since the LX has hurt Pentax immeasurably. Or, maybe the >converse is > > > true: the fact (or at least the perception) that PJ's use C**** and >N**** > > > almost exclusively is a huge marketing coup for those two companies. > > > > > > As wonderful and capable a body as the MZ S is, PJ's aren't using it - >not > > > surprising, because I don't think they are necessarily who it is aimed >at. > > > But > > > it's also not surprising that the public thinks, "Wanna look like a pro? >I > > > will > > > if I buy C or N." > > Try FREE Yahoo! Mail - the world's greatest free email! > > http://mail.yahoo.com/ > > - > > This message is from the Pentax-Discuss Mail List. To unsubscribe, > > go to http://www.pdml.net and follow the directions. Don't forget to > > visit the Pentax Users' Gallery at http://pug.komkon.org . >- >This message is from the Pentax-Discuss Mail List. To unsubscribe, >go to http://www.pdml.net and follow the directions. Don't forget to >visit the Pentax Users' Gallery at http://pug.komkon.org . - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .
