I think it is an interesting question. While one site said that
Pentax/Ricoh did not want images produced from pre-production
firmware, it is obvious from the official samples that they do have
v1.00 firmware (although it may not be the version installed on the
pre-production cameras). I tend to think that the firmware writing
department and the manual writing department are given a bit later
deadline than the product announcement department, especially when the
holidays are rapidly approaching.

Marketing could be involved as well, because they are already getting
plenty of buzz from just the announcements and the few who get to do
"hands on" reviews. That will die down a bit, and then they will be
able to generate another big wave when they allow images to be
reproduceds (and yet another big wave when the pre-order people begin
crowing about receiving them and showing off shots). So it is a way of
extending the buzz a bit.

I'll be curious to see when it is that they actually show up for order
(as opposed to pre-order) on the big sites.

On Sun, Oct 13, 2013 at 9:07 AM, Bill <anotherdrunken...@gmail.com> wrote:
> On 13/10/2013 12:47 AM, J.C. O'Connell wrote:
>>
>> seems weird to me that pentax is telling all those handling the
>> pre-production samples of the cameras not to comment on the
>> image quality of the cameras at such a late date. Are they expecting
>> some miracle firmware to come in an save the day at the last second?
>> Could there be a fly in the ointment here? ? ?
>>
> It's a very competitive business. I suspect Ricoh figures keeping the
> competition in the dark is important. There are "official" images on the
> Pentax website. It also wouldn't surprise me if they are still tweaking
> things like NR levels and the like.
> A number of years ago I was handed pre-production samples of the 16-50/2.8
> and 50-135/2.8 and told to go off and have fun, but I wasn't to publish
> images from the lenses until after the release date.
>
> bill
>
>
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