Brain,
Besides my obvious vent about their practices, I just don't see where
Altium's actions are working in their favour or anybody else's. With the
possible exception of the small independent contractors that can (but probably
shouldn't) make split second spending decisions. They are holding these fire
sales semi-annually on average and fire sales don't do anything but placate the
short minded quarterly report readers.
I would also agree that Altium should exercise some real business
acumen, setting relatively fixed pricing (quantity discounts included), fixed
SP release schedules and fixed upgrade schedules. These need not be tied down
to a particular day but should reflect realistic expectations with some
allowance for slippage. Then at least everyone could reasonably plan and budget
for their tool upgrades, etc..
Their fire sales also interfere with the proper marketing of their
annual maintenance program because people can't justify the maintenance cost
when they keep banking on getting a deal through the historical fire sale
antics (anybody who reads Abd ul-Rahman's posts promoting this fact knows
exactly what I mean). Then with reliable annual maintenance revenues they can
increase profitability because it is continuous revenue that requires very
little sales or customer service support, if any. Not to mention then they can
focus their sales effort on new customers rather than cold calling existing
customers every few months with the latest fire sale offer.
Sincerely,
Brad Velander
Senior PCB Designer
Northern Airborne Technology
#14 - 1925 Kirschner Road,
Kelowna, BC, V1Y 4N7.
tel (250) 763-2329 ext. 225
fax (250) 762-3374
-----Original Message-----
From: Brian Guralnick [mailto:[EMAIL PROTECTED]
Sent: Monday, January 02, 2006 3:55 PM
To: Protel EDA Discussion List
Subject: Re: [PEDA] 6.0 ?
Yes, I also feel as if Altium's sales strategy tries to focus on the get
quick money from a small single person user, while the product they are
selling requires at least a small business' budgetary decision. I think
Altium could make more money by fine tuning their sales strategy to match
their product's price tag instead of going for the quick buck.
_________
Brian G.
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