Am 03.01.15 um 15:18 schrieb horrido:
I've learned that mounting a PR campaign is *a full-time job*. I'm dealing
with Twitter and Facebook and Google+ and LinkedIn and Tumblr. I'm writing
letters to a CEO and the Smalltalk Foundation and others. I'm struggling to
complete and publish my Amber tutorial article. I'm *constantly* thinking of
ways to improve the campaign, our websites, and my message. I burn more
calories in the cranium that I do at the gym! I put in 6-8 hours a day,
*every day*, on the computer working on this. And I don't get paid a single
penny.
Moreover, I have to do all this while *working around my commitments* to my
wife!
Now, I understand why such a PR campaign has never before been attempted.
/Who among you has the time???/ Only a retiree, perhaps. Who has the drive
and motivation to go through all this sh*t? Only someone who truly
understands the value of PR, marketing, and branding.
This is why I don't think the Smalltalk Foundation will succeed in
popularizing Smalltalk. No one there is capable of mounting a PR campaign.
No one there /thinks/ like a marketing person. No one there has the time and
energy. Their organization is not agile enough, not adaptable enough.
The kind of person you need is exactly the kind you see in Mad Men
<http://en.wikipedia.org/wiki/Mad_Men> .
--
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