You Le 3 janv. 2015 15:20, "horrido" <horrido.hobb...@gmail.com> a écrit : > > I've learned that mounting a PR campaign is *a full-time job*. I'm dealing > with Twitter and Facebook and Google+ and LinkedIn and Tumblr. I'm writing > letters to a CEO and the Smalltalk Foundation and others. I'm struggling to > complete and publish my Amber tutorial article. I'm *constantly* thinking of > ways to improve the campaign, our websites, and my message. I burn more > calories in the cranium that I do at the gym! I put in 6-8 hours a day, > *every day*, on the computer working on this. And I don't get paid a single > penny. > > Moreover, I have to do all this while *working around my commitments* to my > wife! > > Now, I understand why such a PR campaign has never before been attempted. > /Who among you has the time???/ Only a retiree, perhaps. Who has the drive > and motivation to go through all this sh*t? Only someone who truly > understands the value of PR, marketing, and branding. > > This is why I don't think the Smalltalk Foundation will succeed in > popularizing Smalltalk. No one there is capable of mounting a PR campaign. > No one there /thinks/ like a marketing person. No one there has the time and > energy. Their organization is not agile enough, not adaptable enough. >
Ah ah. How wrong. I 'd just say that ruffling feathers of people will not help the cause. On the marketing side, people aren't buying technology. They are buying its benefits. As in "no need for a drill, what I want is getting the picture frame on the wall". As such Pharo/Smalltalk or whatever has no specific benefit. What is the benefit is the kind of people who are attracted to it and use it. Phil > The kind of person you need is exactly the kind you see in Mad Men > <http://en.wikipedia.org/wiki/Mad_Men> . > Mad Men is a bit over these days of disintermediation. At one point they tried to sell us radium enriched underwear... Just have been closing deals for 15 years on my own. Good marketing is about being an object of interest so that leads do6 trust you and are willing to go for added value. Phil > > > -- > View this message in context: http://forum.world.st/The-Smalltalk-Renaissance-Program-tp4797112p4797675.html > Sent from the Pharo Smalltalk Developers mailing list archive at Nabble.com. >
