I have written a few articles on Medium, largely about the state of the 
software industry as a whole, the way disruptive software disrupts its own 
industry.  However most of the articles mention Smalltalk and Pharo in 
particular as having a good blend of being able to build-on what’s been done, 
while not standing still itself.

Some of the less journalistic pieces are also on academia.edu.

https://medium.com/@dasein42

cheers
Andrew Glynn

Sent from Mail for Windows 10

From: Dimitris Chloupis
Sent: Saturday, November 18, 2017 5:10 AM
To: Any question about pharo is welcome
Subject: Re: [Pharo-users] New Pharo article at The Cohort


First of all, you need to understand that this article, like nearly all of
my other articles, is about /marketing/. I've never made any bones about
this.

If you know anything about marketing, you know that it involves exaggeration
and hyperbole. It sometimes involves bending the truth. The point of
marketing is to persuade on an emotional level, not a logical one.

This is exactly what companies like Apple and Microsoft do. If you think
Apple ads tell the absolute truth, then you are terribly naive.

So, is Pharo being used to fight Ebola? Not exactly, but who cares? I'm
trying to change people's perception. I'm trying to *move* them. If I have
to exaggerate, I will do so.

Actually there is a guy that I know that he actually cares

very much

he is called 

"Mr Law"

When a marketing , bends the truth and especially when it lies under UK, Greek  
and European Law is called "fraud" and it punishable under crimininal (jail 
time) and civil (compensation for damaged cause by fraudalent marketing) law. 
The penalties can be extemely severe if the fraud caused a substantial amount 
of damage in some way.

Under those legal systems I have studied (I am a lawyer) the only case that 
someone is allowed to lie is when he defiends himself. If you ever wondered how 
its possible lawyers to lie , now you know. Lying and bending the truth in this 
case is a legal principe set since ancient times by law to provide extra 
pressure to prove the a party is guilty. Its called "proof beyond reasonable 
doubt" and is  a very important legal principle. 

Outside that, say I submited a document as a defense lawyer that is edited or 
changed in some way , its fraud and especially fraud against the court is even 
more punished. If a witeness , exaggerates , bends the truth and especially if 
he or she lies, its fraud and the court can send him straigh to jail with his 
lawyer.

Apple certainly does not do what you.
 
Actually Apple goes to great lenghts proving its claims , usually when Apple 
says "iPhone has a battery of 10 hours" you will see an asterisk that will 
point you to small letters in the bottom of the page that says exactly under 
which conditions 10 hours can be achieved. 

On the other hand its use of words like "magical" is not of objective value and 
by no means can misled or tell a lie because well, magic does not exist. The 
law assumes the a person has at least average intelligence and knowledge 
(exceptions of course people with mental disablities).  Most of the words that 
Apple uses in the ads that could be considered lies or bend truth are purely 
subjective terms. 

https://www.apple.com/iphone/

"Your face is now your password. Face ID is a secure and private new way to 
unlock, authenticate, and pay."

Say some experts come forward and prove that Apple's technology is not safe and 
especially if they prove that Apple knew it was not safe when it launched it, 
Apple is liable under law for fraud. 

There is of course a lot of illegal marketing out there, fraud after all is 
according to my experience the most common offenses that I have came accross in 
my 10 years carrier as a lawyer , but I can assure you just it may happen quite 
often does not make it any less illegal. You going to be shocked how many 
illegal things happens on the internet and the law's complexity and 
sophistication in providing protection against those things.

Of course I am not saying that someone is going to bother sue you tommorow, as 
its highly unlikely that someone will take your posts seriously as they are 
dominated by exaggerations and I have told you so many times in the past. But 
that does not mean he cannot. 

Maybe USA law is more relaxed, because it not the most respected legal system, 
as USA has a notorious bad record with human right and consumer protection. But 
none the less I can promise you in Europe, what you do is not legal and there 
are special legislation to protect consumers for these scenarios.

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