>> It was a special image and needed two different conversions and blending
before sending to press <<

One could perhaps get away with a single conversion, using a heavy GCR TR001
aimpoint - but:

* In colourful images, heavy GCR is not good as we do not wish too much
black in our colours.

* In the case of Ellie's image, the hero was dark brown/black wood - so I
decided to run with a UCR separation which is traditionally uses the
lightest amount of black (GCR can be considered a subset of UCR).

As I mentioned to Ellie, there are often compromises in a print job such as
this - is the neutral gradated background the most important aspect of the
reproduction, or is the hero...or the whole image (perhaps not easy). A
complex image would not easily lend itself to blending two different GCR
separations into one - but in this case it is easy to isolate
foreground/background elements so one can be more exotic. In a different
case I may only make one CMYK conversion which is heavy GCR, it would
depend.


>> and there was a failing on the part of the printing company in
not recognising that this was a special image and should have been treated
differently or expectations managed. <<

Some printers just say "give me CMYK" without any thought. Some may
understand that ink and paper play a part and may have a custom or standard
ICC profile aimpoint for coated and uncoated work. It is the rare printer
which is clued into GCR internally or externally for their clients use and
education.

95% of jobs that these guys print may be fine with the GCR offered by the
Adobe v2 SWOP (TR001) profile. Ellie's job is one of the rare ones which has
a four colour neutral _gradated_ background. Other rare cases are comics or
coloured line illustrations, maps or screen captures.

It is always the exception to the rule which will trip you up.


>> The profile they advised me to use
was incapable of handling this image satisfactorily for all parts of the
image. <<

Profiles and Colour Management are fantastic and do a lot - I wish they
could do more.


>> Interesting that he took all the blame. I spent some time explaining
what Stephen had observed about the file and the GCR etc, but he was
not (I suspect) on the same wavelength. I find it hard enough to
follow myself, as I feel a bit out of my depth. I feel that I am
beginning to understand it, though. <<

As I said earlier, some printers are good with prepress - others are not in
this area. It is stuff directly related to presswork, so they should know
about it...but until recently there were trade colour houses and prepress
shops which took care of all this stuff. Now that these shops have mostly
been pushed out of the market, prepress has either changed fields or moved
into printers or design studios, ad agencies etc.

If they are getting confused, just stick to monosyllabic words, grunt a bit
and say "more CMY and less K = bad ... more K and less CMY = good ..." as
long as the main hero image does not suffer...

>> Anyway this is where we stand now. I will prepare this file and we
will end up with 5000 postcards of the same image! (already it seemed
that 2500 was more than necessary). But this has been an interesting
learning experience. <<

The same image, but separated and prepared rather differently than the first
print - so not the same at all.

I imagine that their will be a great difference between the first and second
print - for two reasons:

i) The different separation methods
ii) The printer will now be paying more attention to this job

It remains to be seen whether my suggestion of heavier GCR for the
background will provide the desired result that Ellie and Co. require or
that the pressman may be concerned with the heavy K plate if he is used to
traditional light K plates. I hope that results will be satisfactory to all.

On the main "hero" image - I am sure that this will reproduce better than
before. The Chromix SWOP profile has a contrast boost in the perceptual
transform, which I usually do not like. But in the case of a very dark
object - it is very nice and ads a little bit to the final print over the
Adobe SWOP v2 profile which does not have such a contrast kick. My only
concern here is that due to more black in the background that the hero may
darken up a little too much than previously.

Just to be clear here - one must do a little bit of research and work to
attempt to emulate a proper profiles grey balance, such as the SWOP v2
(TR001) Adobe CMYK profile when converting using the legacy Custom CMYK
command of Photoshop. By default the old separation tables stock/inksets do
not match the ink/stock found in proper ICC profiles commonly used today. It
should be possible to emulate Euro inks/stock grey balance, but I have not
attempted this yet.

It is also possible to alter an existing CMYK grey balance to a new
condition, but in this case reseparation was the best move.

Also of note, adding "smart noise" to the gradated background in this job of
Ellie's may be a good idea as well (she did not mention any banding in the
final print, so this may not be an issue). Smart noise is noise that is
luminance component only (no hue/saturation component) and that the noise is
not introduced into the extreme highlights and shadows.


Regards,

Stephen Marsh.

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