Hi Michael; Someone pointed out to me a long time ago that when you provide something for free at first, you set the value of the item or service. Not to nay-say your practice that works for your business, and indeed is standard practice in U.S. marketing.
It might be worth considering a 3 month membership for a substantially lower cost, which would get the new member the current issue of Dispatch and a membership packet provided to them at the time they sign in at the convention; with a reminder notice after 2 months that their membership would end, but could be converted into a full membership for the difference in cost. This would provide a sample of the product and a marketing opportunity at very little additional cost (no postage on the magazine, print the membership card and welcome letter on the spot, only the follow-up reminder as overhead). Some additional follow-up by the regional VP would after the convention would be helpful as well, maybe just a phone call or letter. Maybe invitation to any club near the home of the new member, or some layout owners could be recruited to extend an invitation to a visit. Pieter E. Roos --- On Wed, 1/11/12, Michael Eldridge <[email protected]> wrote: > FWIW, in my business (teaching piano) > I never charge for the first month. It's easy for me to > waive one month of fees since students stay with me for 8 - > 10 years on average. Why doesn't the NASG just give you the > first year membership for free? If we believe in the > product, we might assume the customer will stay for many > years. > > -Michael Eldridge > -Current project: Trying to muster the courage to paint a > backdrop > > --- In [email protected], > "richgajnak" <rustytraque@...> wrote: > > Saying you also get NASG membership for that 25 bucks > is akin to forcing someone to volunteer. They might > not want to join. It might be better to reduce the > non-member fee and offer membership on the spot as an > option. > > ------------------------------------ Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/S-Scale/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/S-Scale/join (Yahoo! ID required) <*> To change settings via email: [email protected] [email protected] <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
