Hello Michael….

 

The S Sig is gearing up to present S scale to the outside world of model 
railroaders.  We have some work to do still before going public big time.  Our 
emphasis is on explaining and educating the masses about S scale.  To that 
extent, we are not particularly focused on speaking to the choir – namely 
existing S gauge/scale guys.

 

With the help of Brooks Stover, Tom Hawley and Gaylord Gill, the S Sig provided 
handout materials to the NMRA convention in Michigan this past summer.  We also 
arranged for handout materials to be included in the registration packages of 
every single attendee to the convention.  And…..our web site upticked in hits 
as a result.

 

Your email asks about Trainfest.  I assume you are speaking of the Fall S Fest. 
 Is this correct?  I do not know anything about an event named Trainfest.

 

Since speaking to the choir of existing S folks is not our primary focus, we do 
not plan to have tables or speakers at this event.  When providing S scale 
handout materials, we do ask the local groups to insure these materials are 
handed out only to serious potential convertees and not to give them to young 
children, teenage girls and not to merely place them on a table for anyone to 
pick up.   This stuff costs money and we want to make sure it is used wisely 
with focus.  Get my drift?  

 

I should add that the Michigan club did a great job in this respect and even 
gave some materials to known S folks from other parts of the country to be 
taken back home and used for other local events of various kinds in several 
other locales.  This kind of free distribution is very helpful since it saves 
on postage costs.  At 43 cents for one stamp, nothing is cheap any more.

 

And, one final thought, most all of our materials are designed to steer the 
reader toward our web site.  Thus, they do not contain page after page of text 
and/or photos.  They do however have a professional appearance and exhort folks 
to go look at the web  site.  We decided that spending money to duplicate what 
is already on the web site did not make a lot of sense.  

 

To visit the web site, go to:  www.Sscale.org    

 

Thanks for the inquiry.

 

Ed Loizeaux

 

 

 

 

 

 

From: Michael Ostertag [mailto:[email protected]] 
Sent: Thursday, October 25, 2012 10:03 AM
To: [email protected]; Ed
Subject: Re: {S-Scale List} Promotional Materials (FREE!)

 

Ed is the s-sig going to have a presence in Milwaukee 1n a couple of weeks at 
trainfest?

Michael Ostertag 

Ed <[email protected]> wrote:

>> We plan to pass out literature if we can obtain a source for same.
>> Bob McCarthy
>
>Bob....
>
>The S Sig has free handout materials available just for the asking. 
>This service has been announced several times in the past. Just
>contact the S Sig and make a request.
>
>Cheers....Ed Loizeaux
>www.Sscale.org

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Sent from my Android phone with K-9 Mail. Please excuse my brevity.
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