http://www.reuters.com/article/entertainmentNews/idUSN0554362520080305

Networks clamor for foreign TV shows

Wed Mar 5, 2008

By Nellie Andreeva


LOS ANGELES (Hollywood Reporter) - If you thought the Academy Awards were
dominated by foreigners, consider the shows that might grace TV screens in
the fall.

Of the five pilots ordered by the broadcast networks last week, four were
based on international formats - British drama "Ny-Lon" and Israeli drama
"Mythological X" at CBS, and British comedies "Outnumbered" and "Spaced"
at Fox.

A big reason is the three-month Hollywood writers strike, which ended
three weeks ago, said Dana Walden, chairman of 20th Century Fox TV, which
produces "Mythological X" as well as ABC's pilot "Life on Mars," based on
the BBC series.

Walden and her team spent time during the strike-imposed hiatus watching
the 11 completed episodes of "Mythological X," which centers on a woman
who, after learning from a psychic that she already has dated the man
she's supposed to marry, revisits all her past relationships in the hopes
of finding him.

"You get the great benefit of being able to see the great twists and turns
the characters take (beyond the pilot)," she said. "The network also was
excited to do a reasonably priced show that is still compelling and has a
fantastic character at the center but doesn't have car chases and 85
scenes (per episode)."

Most foreign series rely more on storytelling than big production values,
which also proves attractive to U.S. studios looking for to cut costs in
the wake of the writers strike.

Sparked by the success of "The Office" and "Ugly Betty," the rise of
foreign-scripted formats came into its own last year when a record eight
broadcast pilots were based on British series. With the thick of pilot
ordering still days away, that number already has been surpassed this year.

Nine pilots ordered by the broadcast networks so far - "Ny-Lon,"
"Mythological X," "Outnumbered," "Spaced," "Life on Mars," CBS drama
"Eleventh Hour" and comedy "Worst Week," and NBC comedies "Father Ted" and
"Kath & Kim" - are based on international formats, as is Fox comedy "Don't
Bring Frank," which is close to a pilot order.

Additionally, Canadian imports "The Listener" and "Flashpoint" were picked
up as series by NBC and CBS, respectively; the British-produced series
"Robinson Crusoe" set sail at NBC; and NBC is doing a highly publicized
adaptation of the 2006 Colombian telenovela "Sin Tetas No Hay Paraiso."

The foreign format wave has also reached cable shores, with HBO adapting
the Israeli drama "In Treatment" and Showtime acquiring British series
"Secret Diary of a Call Girl."

"It's like an ever-growing frontier where people are looking for the next
big thing anywhere in the world," said Chris Coelen of Pangea, which
co-produces "Ny-Lon." The show follows a New York record store clerk and a
London stock broker who, after a fateful encounter in the British capital,
embark on a cross-continental romance.

Pangea is developing several series based on U.K. properties, including
"Angel Cake," "Being Human," "Vexed" and "Gone," and is looking at series
in Australia, New Zealand, South Africa, Brazil and Colombia.

With networks' appetite for scripted imports growing, format acquisition
and packaging has become big business. The major talent agencies are
dispatching agents around the globe with marching orders to snatch
anything that looks promising. As a result, there are often multiple U.S.
producers vying for the rights to some shows.

The competition intensifies once the formats hit the U.S. marketplace. One
of the biggest bidding wars among networks this development season was
over the sci-fi drama "Eleventh Hour," which is based on a sci-fi series
that aired in the U.K. in 2006. The remake landed at CBS.

And international formats now attract some of the biggest names in
American television. David E. Kelley adapted the BBC's time-travel cop
drama "Life on Mars" for ABC. Jerry Bruckheimer is behind "Eleventh Hour,"
while "Charlie's Angels" director Joseph "McG" Nichol is executive
producing "Spaced."

Of course foreign-sourced reality shows are already a huge part of the
American landscape, led by such popular fare as "American Idol" and
"Dancing with the Stars."

What attracts networks to foreign formats the most is the fact that they
have already passed muster with viewers overseas. Rob Pursey, one of the
producers behind the original "Ny-Lon," believes that helped a show like
"The Office" get a shot in the States.

"It's safe to say that if someone had pitched "The Office" cold to the
U.S., it would have been a pretty tough sell. Having something to look at
makes all the difference," he said.


Reuters/Hollywood Reporter

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