Is it possible to download a list of clicks using the API?

[James Titcumb]

Currently we download a report which summarises each keyword's performance 
by day. However, on our tracking system we record each individual visit. We 
want to resolve the small discrepancy between our number of clicks recorded 
in our database and Google's number of clicks.

Is there a way to download a list of all the clicks associated to each 
keyword/adtext/etc. so that we can basically match up Google's list of 
clicks to our own list of clicks (technically visits, I know, but we prefer 
to use the click metric).

I've noticed there is an auto-tagging feature which appears to pass a 
unique parameter (the &gclid=xxx) field, I'm thinking it might be possible 
to match most of the clicks using that.

If what I'm trying to achieve is not possible, is there another way we can 
achieve a similar result?

Thanks, James

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Re: Is it possible to download a list of clicks using the API?

[Zweitze]

The click performance 
reportcontains
 information about individual clicks by date, group, ad, criterion 
etc. but not time. It also has a mysterious field "ClickId" which may or 
may not be linked to gclid in the URL.

Hope this helps.

On Wednesday, November 14, 2012 11:59:19 AM UTC+1, James Titcumb wrote:
>
> Currently we download a report which summarises each keyword's performance 
> by day. However, on our tracking system we record each individual visit. We 
> want to resolve the small discrepancy between our number of clicks recorded 
> in our database and Google's number of clicks.
>
> Is there a way to download a list of all the clicks associated to each 
> keyword/adtext/etc. so that we can basically match up Google's list of 
> clicks to our own list of clicks (technically visits, I know, but we prefer 
> to use the click metric).
>
> I've noticed there is an auto-tagging feature which appears to pass a 
> unique parameter (the &gclid=xxx) field, I'm thinking it might be possible 
> to match most of the clicks using that.
>
> If what I'm trying to achieve is not possible, is there another way we can 
> achieve a similar result?
>
> Thanks, James
>

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Re: Is it possible to download a list of clicks using the API?

[James Titcumb]

Thank you very much for your reply Zweitze, this does help a bit but it 
does not quite solve our problem (you'd think it would though!) - here's 
why:

I've finally managed to get around to trying out this report and I can see 
it has ClickId, but this does not appear to match up to the gclid 
parameter. I was banking on storing the gclid passed along in the URL and 
later matching it up when we download the list of clicks from Google later.

Additionally I have run it on one of our campaigns and the number of rows 
(i.e. clicks) returned in the click performance report has 40 *more* clicks 
than is shown for the account in the Adwords web interface. I understand of 
course that we may have more visits than there were clicks due to spidered 
Google results etc., but reconciling them means we can instantly mark them 
as no spend because we'll know Google didn't actually charge us (because 
that click wasn't actually from Google at all), but I don't understand why 
even Google's own record of clicks is different.

Does anyone have any other suggestions of how we might reconcile/match the 
clicks reported on in Adwords to our internal record of each visit? Or 
maybe I'm missing something?

Thanks
James

On Wednesday, 14 November 2012 13:10:35 UTC, Zweitze wrote:
>
> The click performance 
> reportcontains
>  information about individual clicks by date, group, ad, criterion 
> etc. but not time. It also has a mysterious field "ClickId" which may or 
> may not be linked to gclid in the URL.
>
> Hope this helps.
>
> On Wednesday, November 14, 2012 11:59:19 AM UTC+1, James Titcumb wrote:
>>
>> Currently we download a report which summarises each keyword's 
>> performance by day. However, on our tracking system we record each 
>> individual visit. We want to resolve the small discrepancy between our 
>> number of clicks recorded in our database and Google's number of clicks.
>>
>> Is there a way to download a list of all the clicks associated to each 
>> keyword/adtext/etc. so that we can basically match up Google's list of 
>> clicks to our own list of clicks (technically visits, I know, but we prefer 
>> to use the click metric).
>>
>> I've noticed there is an auto-tagging feature which appears to pass a 
>> unique parameter (the &gclid=xxx) field, I'm thinking it might be possible 
>> to match most of the clicks using that.
>>
>> If what I'm trying to achieve is not possible, is there another way we 
>> can achieve a similar result?
>>
>> Thanks, James
>>
>

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Re: Is it possible to download a list of clicks using the API?

[Ewan Heming]

Hi James,

The GCLID parameter is only meant for internal use within Google Analytics; 
if you want to perform your own tracking, you need to use the Value 
Track URL 
parameters. You should be able to add parameters to the destination URL's 
of your ads that will match up with values in the click performance report.

Regards,

Ewan

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Re: Is it possible to download a list of clicks using the API?

[James Titcumb]

Hmm having looked over that, it looks like we have that sort of system
already in place. It's really individual clicks that we need to match up
which is why ideally we need a list of clicks that Google say we have had
so to reconcile that with our list of visits. It seems that the gclid is
used in Analytics for just that purpose. Unless I've missed something in
the Value Track documentation you linked to, there doesn't seem to be a way
of passing a unique identifier for each individual click that we can later
reconcile to ensure our recorded number of clicks match Google's number of
clicks exactly so we can display the correct spend for a day overall. The
gclid seems the nearest thing to what we need, the missing link being the
gclid being available in the click performance report in the previous
reply...
On Nov 24, 2012 10:27 PM, "Ewan Heming"  wrote:

> Hi James,
>
> The GCLID parameter is only meant for internal use within Google
> Analytics; if you want to perform your own tracking, you need to use the Value
> Track 
> URL
> parameters. You should be able to add parameters to the destination URL's
> of your ads that will match up with values in the click performance report.
>
> Regards,
>
> Ewan
>
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>
>
>

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Re: Is it possible to download a list of clicks using the API?

[Evgeniy Bogdanov]

Hi James. 

I think that in terms of Adwords API you can't do this.

But you can reach very similar result with Analytics API.

You need to link your Adwords and Analytics accounts with each other and 
perform call to Analytics API.

After that you'll be able to call Adwords metrics and you can mix them in 
own report.

Here is small explanation of possible metrics and divisions 
- 
https://developers.google.com/analytics/devguides/reporting/core/dimsmets/adwords

For unique click tracking you can add some user variable 
(https://developers.google.com/analytics/devguides/reporting/core/dimsmets/customvars)
 
with exact time URL call.

Regards,
Evgeniy.

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