Search Engine Optimization

2003-07-08 Thread Haggerty, Mike
There was a thread on this list recently about Search Engine Optimization
for CF sites. Just so happens SEO has become an issue for me on a freelance
project, and I want to start a list of best practices I can work into my
development processes. Thus far, I have three items:

1) Configure the server to run other file extensions through the CF parser
(i.e. HTM, HTML) in order to avoid being ignored
2) Use meta description and meta keyword tags to indicate content on the
site
3) Use search engine safe links instead of passing CGI parameters

Obviously, this is just a start and there are non-technical issues as well
(for instance, making sure there are plenty of incoming links to the site).
Does anyone have any more tips, or else pointers to resources, that might be
helpful here?

M


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Search Engine Optimization

2004-08-10 Thread Ryan Mannion
I know this is a little off topic, but does anyone have any specific
techniques they use to get the most out of thier listing in Search
engines?

Other than, the title tag, the amount of times the words are listed in
the page etc, submitting to search engines directly, as well as having
many links to your site as possible from other sites.

Any help would be appreciated . 

Thanks

Ryan
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Re: Search Engine Optimization

2003-07-08 Thread Gyrus
At 15:37 08/07/2003 -0400, you wrote:
>There was a thread on this list recently about Search Engine Optimization
>for CF sites. Just so happens SEO has become an issue for me on a freelance
>project, and I want to start a list of best practices I can work into my
>development processes. Thus far, I have three items:
>
>1) Configure the server to run other file extensions through the CF parser
>(i.e. HTM, HTML) in order to avoid being ignored
>2) Use meta description and meta keyword tags to indicate content on the
>site
>3) Use search engine safe links instead of passing CGI parameters

Making sure the crawler bots index your pages is obviously the best first 
step... Bear in mind that Googlebot and others can index dynamic pages, but 
only if they're linked to from static pages (i.e. ones with a "?" in the 
URL). But then special pages of links for crawlers are only a last resort, 
and using some sort of other site-wide technique (slash-delimited query 
strings, or getting your CMS to write out flat HTML files) is preferrable.

But as far as actual optimisation goes, the following rules are important 
in today's Google-centric web (more than META keywords and description, 
though I always use these anyway, for their potential value for things 
other than Google):

- Put keywords in the TITLE tag of your page. I used to avoid this cos I 
sympathise with people bookmarking things and having to change the title to 
something short and useful in your browser. But then, if no one finds your 
page, how can they bookmark it? ;-)  I go for a reasonable phrase-like 
string like "Cheap Banana Imports for UK Retail, from XYZ corp" - instead 
of "XYZ corp - Home" (which is nicer for bookmarking, but useless for 
search engines).

- Use structural XHTML markup wherever possible. Make sure the H1 tag 
contains keywords relevant to the page's topic (without rendering it silly 
as a human-readable main title of course). Pages with keywords in the 
TITLE, H1, and body text near the top of the page get higher rankings than 
those that don't.

- If possible, use table-less CSS layouts. Then you can shove your H1 and 
main content right at the top of the markup, even if in the layout it comes 
underneath loads of navigation and banners and whatnot. These can be shoved 
at the bottom of the code, but positioned at the top using CSS positioning. 
Obviously in tables, you're often forced to have your left-hand side nav as 
well as your top nav above the content in your markup. This means lower 
rankings.

These aren't set in stone, but they've got me some pretty good rankings so far.

HTH,

Gyrus
[EMAIL PROTECTED]
play: http://norlonto.net/
work: http://tengai.co.uk/
PGP key available 

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Re: Search Engine Optimization

2003-07-08 Thread Matt Robertson
Is there any benefit whatsoever to the first point (parsing other extensions thru CF)? 
 

I can believe it might have been true in the past but I've never had a problem getting 
CF pages indexed.  I thought it was the parameters that *might* get you; not the page 
extension.  Anyone with recent experience to the contrary?

I'd add that you should publish to static HTML wherever possible (which may be the 
bulk of the pages on many sites).  I do it because I'm greedy about conserving server 
resources, but I sell it to clients by telling them the links are more SE-friendly.  

Of course you can always do the old blah.cfm/parm/value bit, but that opened up a 
security hole in CF.  

http://www.securityfocus.com/advisories/4110

I use it on 4.5 cuz I have a site-wide error handler, whose special handling of 404's 
supposedly makes the technique safe to use.

Did this ever get patched in one of the MX updaters?

---
 Matt Robertson, [EMAIL PROTECTED]
 MSB Designs, Inc. http://mysecretbase.com
---


-- Original Message --
From: Gyrus <[EMAIL PROTECTED]>
Reply-To: [EMAIL PROTECTED]
Date: Tue, 08 Jul 2003 21:07:01 +0100

>At 15:37 08/07/2003 -0400, you wrote:
>>There was a thread on this list recently about Search Engine Optimization
>>for CF sites. Just so happens SEO has become an issue for me on a freelance
>>project, and I want to start a list of best practices I can work into my
>>development processes. Thus far, I have three items:
>>
>>1) Configure the server to run other file extensions through the CF parser
>>(i.e. HTM, HTML) in order to avoid being ignored
>>2) Use meta description and meta keyword tags to indicate content on the
>>site
>>3) Use search engine safe links instead of passing CGI parameters
>
>Making sure the crawler bots index your pages is obviously the best first 
>step... Bear in mind that Googlebot and others can index dynamic pages, but 
>only if they're linked to from static pages (i.e. ones with a "?" in the 
>URL). But then special pages of links for crawlers are only a last resort, 
>and using some sort of other site-wide technique (slash-delimited query 
>strings, or getting your CMS to write out flat HTML files) is preferrable.
>
>But as far as actual optimisation goes, the following rules are important 
>in today's Google-centric web (more than META keywords and description, 
>though I always use these anyway, for their potential value for things 
>other than Google):
>
>- Put keywords in the TITLE tag of your page. I used to avoid this cos I 
>sympathise with people bookmarking things and having to change the title to 
>something short and useful in your browser. But then, if no one finds your 
>page, how can they bookmark it? ;-)  I go for a reasonable phrase-like 
>string like "Cheap Banana Imports for UK Retail, from XYZ corp" - instead 
>of "XYZ corp - Home" (which is nicer for bookmarking, but useless for 
>search engines).
>
>- Use structural XHTML markup wherever possible. Make sure the H1 tag 
>contains keywords relevant to the page's topic (without rendering it silly 
>as a human-readable main title of course). Pages with keywords in the 
>TITLE, H1, and body text near the top of the page get higher rankings than 
>those that don't.
>
>- If possible, use table-less CSS layouts. Then you can shove your H1 and 
>main content right at the top of the markup, even if in the layout it comes 
>underneath loads of navigation and banners and whatnot. These can be shoved 
>at the bottom of the code, but positioned at the top using CSS positioning. 
>Obviously in tables, you're often forced to have your left-hand side nav as 
>well as your top nav above the content in your markup. This means lower 
>rankings.
>
>These aren't set in stone, but they've got me some pretty good rankings so far.
>
>HTH,
>
>Gyrus
>[EMAIL PROTECTED]
>play: http://norlonto.net/
>work: http://tengai.co.uk/
>PGP key available 
>
>
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RE: Search Engine Optimization

2003-07-08 Thread Taco Fleur
I can't see what this security issue has to do with SE friendly URLs,
please explain?

-Original Message-
From: Matt Robertson [mailto:[EMAIL PROTECTED] 
Sent: Wednesday, 9 July 2003 6:35 AM
To: CF-Talk
Subject: Re: Search Engine Optimization


Is there any benefit whatsoever to the first point (parsing other
extensions thru CF)?  

I can believe it might have been true in the past but I've never had a
problem getting CF pages indexed.  I thought it was the parameters that
*might* get you; not the page extension.  Anyone with recent experience
to the contrary?

I'd add that you should publish to static HTML wherever possible (which
may be the bulk of the pages on many sites).  I do it because I'm greedy
about conserving server resources, but I sell it to clients by telling
them the links are more SE-friendly.  

Of course you can always do the old blah.cfm/parm/value bit, but that
opened up a security hole in CF.  

http://www.securityfocus.com/advisories/4110

I use it on 4.5 cuz I have a site-wide error handler, whose special
handling of 404's supposedly makes the technique safe to use.

Did this ever get patched in one of the MX updaters?

---
 Matt Robertson, [EMAIL PROTECTED]
 MSB Designs, Inc. http://mysecretbase.com
---


-- Original Message --
From: Gyrus <[EMAIL PROTECTED]>
Reply-To: [EMAIL PROTECTED]
Date: Tue, 08 Jul 2003 21:07:01 +0100

>At 15:37 08/07/2003 -0400, you wrote:
>>There was a thread on this list recently about Search Engine 
>>Optimization for CF sites. Just so happens SEO has become an issue for

>>me on a freelance project, and I want to start a list of best 
>>practices I can work into my development processes. Thus far, I have 
>>three items:
>>
>>1) Configure the server to run other file extensions through the CF 
>>parser (i.e. HTM, HTML) in order to avoid being ignored
>>2) Use meta description and meta keyword tags to indicate content on 
>>the site
>>3) Use search engine safe links instead of passing CGI parameters
>
>Making sure the crawler bots index your pages is obviously the best 
>first
>step... Bear in mind that Googlebot and others can index dynamic pages,
but 
>only if they're linked to from static pages (i.e. ones with a "?" in
the 
>URL). But then special pages of links for crawlers are only a last
resort, 
>and using some sort of other site-wide technique (slash-delimited query

>strings, or getting your CMS to write out flat HTML files) is
preferrable.
>
>But as far as actual optimisation goes, the following rules are 
>important
>in today's Google-centric web (more than META keywords and description,

>though I always use these anyway, for their potential value for things 
>other than Google):
>
>- Put keywords in the TITLE tag of your page. I used to avoid this cos 
>I
>sympathise with people bookmarking things and having to change the
title to 
>something short and useful in your browser. But then, if no one finds
your 
>page, how can they bookmark it? ;-)  I go for a reasonable phrase-like 
>string like "Cheap Banana Imports for UK Retail, from XYZ corp" -
instead 
>of "XYZ corp - Home" (which is nicer for bookmarking, but useless for 
>search engines).
>
>- Use structural XHTML markup wherever possible. Make sure the H1 tag
>contains keywords relevant to the page's topic (without rendering it
silly 
>as a human-readable main title of course). Pages with keywords in the 
>TITLE, H1, and body text near the top of the page get higher rankings
than 
>those that don't.
>
>- If possible, use table-less CSS layouts. Then you can shove your H1 
>and
>main content right at the top of the markup, even if in the layout it
comes 
>underneath loads of navigation and banners and whatnot. These can be
shoved 
>at the bottom of the code, but positioned at the top using CSS
positioning. 
>Obviously in tables, you're often forced to have your left-hand side
nav as 
>well as your top nav above the content in your markup. This means lower

>rankings.
>
>These aren't set in stone, but they've got me some pretty good rankings

>so far.
>
>HTH,
>
>Gyrus
>[EMAIL PROTECTED]
>play: http://norlonto.net/
>work: http://tengai.co.uk/
>PGP key available
>
>

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RE: Search Engine Optimization

2003-07-08 Thread Matt Robertson
>I can't see what this security issue has to do with SE 
> friendly URLs, please explain?

To make SES urls work (i.e. foo.cfm/parm/value) you have to shut OFF the setting for 
"verify that pages exist" in IIS.

If you do that, you open yourself up to the exploit described at Bugtraq, where 
certain types of requests will reveal the true web root on the server.  

For that reason, MM issued the warning they did, copied at the BugTraq site.  The 
warning said "don't do that" which more or less killed that widely used technique, 
unless you have a site-wide error handler that handles CF 404's, in which case you're 
safe.  

However I *think* the SW errhandler only protected you pre-mx.  my memory is way hazy 
on this point and may be dead wrong.

---
 Matt Robertson, [EMAIL PROTECTED]
 MSB Designs, Inc. http://mysecretbase.com
---


-- Original Message --
From: "Taco Fleur" <[EMAIL PROTECTED]>
Reply-To: [EMAIL PROTECTED]
Date: Wed, 9 Jul 2003 06:59:55 +1000

>
>-Original Message-
>From: Matt Robertson [mailto:[EMAIL PROTECTED] 
>Sent: Wednesday, 9 July 2003 6:35 AM
>To: CF-Talk
>Subject: Re: Search Engine Optimization
>
>
>Is there any benefit whatsoever to the first point (parsing other
>extensions thru CF)?  
>
>I can believe it might have been true in the past but I've never had a
>problem getting CF pages indexed.  I thought it was the parameters that
>*might* get you; not the page extension.  Anyone with recent experience
>to the contrary?
>
>I'd add that you should publish to static HTML wherever possible (which
>may be the bulk of the pages on many sites).  I do it because I'm greedy
>about conserving server resources, but I sell it to clients by telling
>them the links are more SE-friendly.  
>
>Of course you can always do the old blah.cfm/parm/value bit, but that
>opened up a security hole in CF.  
>
>http://www.securityfocus.com/advisories/4110
>
>I use it on 4.5 cuz I have a site-wide error handler, whose special
>handling of 404's supposedly makes the technique safe to use.
>
>Did this ever get patched in one of the MX updaters?
>
>---
> Matt Robertson, [EMAIL PROTECTED]
> MSB Designs, Inc. http://mysecretbase.com
>---
>
>
>-- Original Message --
>From: Gyrus <[EMAIL PROTECTED]>
>Reply-To: [EMAIL PROTECTED]
>Date: Tue, 08 Jul 2003 21:07:01 +0100
>
>>At 15:37 08/07/2003 -0400, you wrote:
>>>There was a thread on this list recently about Search Engine 
>>>Optimization for CF sites. Just so happens SEO has become an issue for
>
>>>me on a freelance project, and I want to start a list of best 
>>>practices I can work into my development processes. Thus far, I have 
>>>three items:
>>>
>>>1) Configure the server to run other file extensions through the CF 
>>>parser (i.e. HTM, HTML) in order to avoid being ignored
>>>2) Use meta description and meta keyword tags to indicate content on 
>>>the site
>>>3) Use search engine safe links instead of passing CGI parameters
>>
>>Making sure the crawler bots index your pages is obviously the best 
>>first
>>step... Bear in mind that Googlebot and others can index dynamic pages,
>but 
>>only if they're linked to from static pages (i.e. ones with a "?" in
>the 
>>URL). But then special pages of links for crawlers are only a last
>resort, 
>>and using some sort of other site-wide technique (slash-delimited query
>
>>strings, or getting your CMS to write out flat HTML files) is
>preferrable.
>>
>>But as far as actual optimisation goes, the following rules are 
>>important
>>in today's Google-centric web (more than META keywords and description,
>
>>though I always use these anyway, for their potential value for things 
>>other than Google):
>>
>>- Put keywords in the TITLE tag of your page. I used to avoid this cos 
>>I
>>sympathise with people bookmarking things and having to change the
>title to 
>>something short and useful in your browser. But then, if no one finds
>your 
>>page, how can they bookmark it? ;-)  I go for a reasonable phrase-like 
>>string like "Cheap Banana Imports for UK Retail, from XYZ corp" -
>instead 
>>of "XYZ corp - Home" (which is nicer for bookmarking, but useless for 
>>search engines).
>>
>>- Use structural XHTML markup wherever possible. Make su

Re: Search Engine Optimization

2003-07-08 Thread Jason Miller
.cfm and .php and .asp pages are all easily indexed like .htm or 
.html's. Algorithm's weighing static pages are pretty much existent now 
a days.

It's the ? the spiders(many of them) won't pass for basic rule of 
getting caught in dynamic loops. Google on coldfusion and safe URL's 
you'll find helpful alternatives using CF

Great link on that /param/value stuff.

Matt Robertson wrote:
> Is there any benefit whatsoever to the first point (parsing other extensions thru 
> CF)?  
> 
> I can believe it might have been true in the past but I've never had a problem 
> getting CF pages indexed.  I thought it was the parameters that *might* get you; not 
> the page extension.  Anyone with recent experience to the contrary?
> 
> I'd add that you should publish to static HTML wherever possible (which may be the 
> bulk of the pages on many sites).  I do it because I'm greedy about conserving 
> server resources, but I sell it to clients by telling them the links are more 
> SE-friendly.  
> 
> Of course you can always do the old blah.cfm/parm/value bit, but that opened up a 
> security hole in CF.  
> 
> http://www.securityfocus.com/advisories/4110
> 
> I use it on 4.5 cuz I have a site-wide error handler, whose special handling of 
> 404's supposedly makes the technique safe to use.
> 
> Did this ever get patched in one of the MX updaters?
> 
> ---
>  Matt Robertson, [EMAIL PROTECTED]
>  MSB Designs, Inc. http://mysecretbase.com
> ---
> 
> 
> -- Original Message --
> From: Gyrus <[EMAIL PROTECTED]>
> Reply-To: [EMAIL PROTECTED]
> Date: Tue, 08 Jul 2003 21:07:01 +0100
> 
> 
>>At 15:37 08/07/2003 -0400, you wrote:
>>
>>>There was a thread on this list recently about Search Engine Optimization
>>>for CF sites. Just so happens SEO has become an issue for me on a freelance
>>>project, and I want to start a list of best practices I can work into my
>>>development processes. Thus far, I have three items:
>>>
>>>1) Configure the server to run other file extensions through the CF parser
>>>(i.e. HTM, HTML) in order to avoid being ignored
>>>2) Use meta description and meta keyword tags to indicate content on the
>>>site
>>>3) Use search engine safe links instead of passing CGI parameters
>>
>>Making sure the crawler bots index your pages is obviously the best first 
>>step... Bear in mind that Googlebot and others can index dynamic pages, but 
>>only if they're linked to from static pages (i.e. ones with a "?" in the 
>>URL). But then special pages of links for crawlers are only a last resort, 
>>and using some sort of other site-wide technique (slash-delimited query 
>>strings, or getting your CMS to write out flat HTML files) is preferrable.
>>
>>But as far as actual optimisation goes, the following rules are important 
>>in today's Google-centric web (more than META keywords and description, 
>>though I always use these anyway, for their potential value for things 
>>other than Google):
>>
>>- Put keywords in the TITLE tag of your page. I used to avoid this cos I 
>>sympathise with people bookmarking things and having to change the title to 
>>something short and useful in your browser. But then, if no one finds your 
>>page, how can they bookmark it? ;-)  I go for a reasonable phrase-like 
>>string like "Cheap Banana Imports for UK Retail, from XYZ corp" - instead 
>>of "XYZ corp - Home" (which is nicer for bookmarking, but useless for 
>>search engines).
>>
>>- Use structural XHTML markup wherever possible. Make sure the H1 tag 
>>contains keywords relevant to the page's topic (without rendering it silly 
>>as a human-readable main title of course). Pages with keywords in the 
>>TITLE, H1, and body text near the top of the page get higher rankings than 
>>those that don't.
>>
>>- If possible, use table-less CSS layouts. Then you can shove your H1 and 
>>main content right at the top of the markup, even if in the layout it comes 
>>underneath loads of navigation and banners and whatnot. These can be shoved 
>>at the bottom of the code, but positioned at the top using CSS positioning. 
>>Obviously in tables, you're often forced to have your left-hand side nav as 
>>well as your top nav above the content in your markup. This means lower 
>>rankings.
>>
>>These aren't set in stone, but they've got me some pretty good rankings so far.
>>
&g

Re: Search Engine Optimization

2004-08-10 Thread Bryan Stevenson
Ryan...search the archives over the past few weeks...asked and answered ;-)

Cheers

Bryan Stevenson B.Comm.
VP & Director of E-Commerce Development
Electric Edge Systems Group Inc.
phone: 250.480.0642
fax: 250.480.1264
cell: 250.920.8830
e-mail: [EMAIL PROTECTED]
web: www.electricedgesystems.com
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Re: Search Engine Optimization

2004-08-10 Thread Michael Dinowitz
SES Urls (article in FA), CSS for tighter code (Sandy speaking on it
tonight or take her course), clean url spaces, good content on a
regular rotation, lots o' links

I know this is a little off topic, but does anyone have any specific
 techniques they use to get the most out of thier listing in Search
 engines?

 Other than, the title tag, the amount of times the words are listed in
 the page etc, submitting to search engines directly, as well as having
 many links to your site as possible from other sites.

 Any help would be appreciated . 

 Thanks

 Ryan
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Re: Search Engine Optimization

2004-08-10 Thread Rick Mason
Ryan,

I can highly recommend a site called webmasterworld.com.  Searching
their forums will teach you anything you need to know about search
engine optimization.

There is also Brett Tabke's famous 26 steps for 15K a day.  It's a bit
dated but a good starting point.

http://www.searchengineworld.com/misc/guide.htm

Rick Mason

- Original Message -
From: Ryan Mannion <[EMAIL PROTECTED]>
Date: Tue, 10 Aug 2004 12:08:20 -0400
Subject: Search Engine Optimization
To: CF-Talk <[EMAIL PROTECTED]>

I know this is a little off topic, but does anyone have any specific
techniques they use to get the most out of thier listing in Search
engines?

Other than, the title tag, the amount of times the words are listed in
the page etc, submitting to search engines directly, as well as having
many links to your site as possible from other sites.

Any help would be appreciated . 

Thanks

Ryan
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RE: Search Engine Optimization

2004-08-10 Thread Ken Ferguson
Ryan,

I've had tons of success with coding my applications so that I can go
into the admin and write out the site in static HTML. Most of the big
search engines are getting better at being able to crawl dynamic sites,
but they crawl like mad when it's good ole static HTML text.  Also, make
sure you don't have any broken links... If you can offer any
affiliate-type marketing partnerships, you will be able to easily boost
your page rank and link popularity because of how many people will
highlight your site in an effort to earn commissions. What I do with my
affiliate programs is that I pay very good commissions, but I only offer
the program to sites with very high page ranking and newsletters with
good reach. If you do this, make sure you lay down the law about how
your partners are NOT allowed to promote your products or services. You
certainly don't want an affiliate bringing DOWN your reputation.

One of the other things that you can do to help yourself out is to
dedicate significant sections of your site to useful content. If your
site is concerned with selling aftermarket Harley Davidson parts,
provide as much useful information on HD motorcycles, customizing and
riding culture... writing your own articles and syndicating as much
content as you can from elsewhere. We all know there are plenty of
sources on the internet without even having to plagiarize. The more
real, informative content you have on your site, the better you will
rank naturally (just be sure to keep it all neatly organized).

--Ferg

  _  

I know this is a little off topic, but does anyone have any specific
techniques they use to get the most out of thier listing in Search
engines?

Other than, the title tag, the amount of times the words are listed in
the page etc, submitting to search engines directly, as well as having
many links to your site as possible from other sites.

Any help would be appreciated . 

Thanks

Ryan
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IIS and making SES URLs work [WAS: Search Engine Optimization]

2003-07-08 Thread Gyrus
At 14:07 08/07/2003 -0700, you wrote:
> >I can't see what this security issue has to do with SE
> > friendly URLs, please explain?
>
>To make SES urls work (i.e. foo.cfm/parm/value) you have to shut OFF the 
>setting for "verify that pages exist" in IIS.

I've been trying to figure out why that method worked on one server but not 
another, but I've never found a setting in IIS similar to "verify that 
pages exist". Could you point out where this option is set in the IIS 
Management Console?

Gyrus
[EMAIL PROTECTED]
play: http://norlonto.net/
work: http://tengai.co.uk/
PGP key available 

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Re: IIS and making SES URLs work [WAS: Search Engine Optimization]

2003-07-08 Thread Matt Robertson
Sure.

Open the IIS manager
Right click on a site and choose Properties
Click the Home Directory tab
Click the Configuration button (lower right of dialog)
Click the .cfm extension and choose 'Edit'
The lower left checkbox: "Check that File Exists"

If you leave that on (the default) IIS will throw its own 404 if it does not find a 
page named foo.cfm/blah/blah (which of course it won't).  Once you make this setting 
CF will become responsible for handling 404's to .cfm pages, which is where you can 
get into trouble via that bugtraq bit.

---
 Matt Robertson, [EMAIL PROTECTED]
 MSB Designs, Inc. http://mysecretbase.com
---


-- Original Message --
From: Gyrus <[EMAIL PROTECTED]>
Reply-To: [EMAIL PROTECTED]
Date: Tue, 08 Jul 2003 22:25:37 +0100

>At 14:07 08/07/2003 -0700, you wrote:
>> >I can't see what this security issue has to do with SE
>> > friendly URLs, please explain?
>>
>>To make SES urls work (i.e. foo.cfm/parm/value) you have to shut OFF the 
>>setting for "verify that pages exist" in IIS.
>
>I've been trying to figure out why that method worked on one server but not 
>another, but I've never found a setting in IIS similar to "verify that 
>pages exist". Could you point out where this option is set in the IIS 
>Management Console?
>
>Gyrus
>[EMAIL PROTECTED]
>play: http://norlonto.net/
>work: http://tengai.co.uk/
>PGP key available 
>
>
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Re: IIS and making SES URLs work [WAS: Search Engine Optimization]

2003-07-08 Thread Gyrus
At 14:34 08/07/2003 -0700, you wrote:
>Open the IIS manager
>Right click on a site and choose Properties
>Click the Home Directory tab
>Click the Configuration button (lower right of dialog)
>Click the .cfm extension and choose 'Edit'
>The lower left checkbox: "Check that File Exists"
>
>If you leave that on (the default) IIS will throw its own 404 if it does 
>not find a page named foo.cfm/blah/blah (which of course it won't).  Once 
>you make this setting CF will become responsible for handling 404's to 
>.cfm pages, which is where you can get into trouble via that bugtraq bit.

OK, thanks, found it. Still confused tho, as it's not checked on our local 
server, but /-delimited URLs don't seem to work locally. They do on our 
live site, but we don't have IIS access there. We plumped for "OK, it 
works, let's not ask questions" - but naturally this is less than ideal.

I never really questioned it, but "index.cfm/action/page.view/id/42" seems 
to just work on our live site. Now I'm really foxed as to why - we don't 
have any custom 404 catching or anything... Any ideas? Hmmm, frustration at 
not knowing why something *works* makes a change!

Gyrus
[EMAIL PROTECTED]
play: http://norlonto.net/
work: http://tengai.co.uk/
PGP key available 

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Re: IIS and making SES URLs work [WAS: Search Engine Optimization]

2003-07-08 Thread Mahmut Basaran
You should also check this website:

http://www.fusium.com/index.cfm?fuseaction=view.aProduct&contentObjectID=5DA
3DC7A-1C03-4367-A7B90A1EEE3EF675#sesConverter

Also, if you're using iis lockdown, make sure allowdotinpath is set to 1
otherwise ses urls will not work.

- Original Message -
From: "Gyrus" <[EMAIL PROTECTED]>
To: "CF-Talk" <[EMAIL PROTECTED]>
Sent: Wednesday, July 09, 2003 12:25 AM
Subject: IIS and making SES URLs work [WAS: Search Engine Optimization]


> At 14:07 08/07/2003 -0700, you wrote:
> > >I can't see what this security issue has to do with SE
> > > friendly URLs, please explain?
> >
> >To make SES urls work (i.e. foo.cfm/parm/value) you have to shut OFF the
> >setting for "verify that pages exist" in IIS.
>
> I've been trying to figure out why that method worked on one server but
not
> another, but I've never found a setting in IIS similar to "verify that
> pages exist". Could you point out where this option is set in the IIS
> Management Console?
>
> Gyrus
> [EMAIL PROTECTED]
> play: http://norlonto.net/
> work: http://tengai.co.uk/
> PGP key available
>
> 
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RE: IIS and making SES URLs work [WAS: Search Engine Optimization ]

2003-07-08 Thread Costas Piliotis
Dumb q...  SES urls...  Are they even required any more?  I mean, the
smarter engines follow links through your site, so is it really necessary?  

-Original Message-
From: Gyrus [mailto:[EMAIL PROTECTED] 
Sent: Tuesday, July 08, 2003 2:26 PM
To: CF-Talk
Subject: IIS and making SES URLs work [WAS: Search Engine Optimization]


At 14:07 08/07/2003 -0700, you wrote:
> >I can't see what this security issue has to do with SE  friendly 
> >URLs, please explain?
>
>To make SES urls work (i.e. foo.cfm/parm/value) you have to shut OFF 
>the
>setting for "verify that pages exist" in IIS.

I've been trying to figure out why that method worked on one server but not 
another, but I've never found a setting in IIS similar to "verify that 
pages exist". Could you point out where this option is set in the IIS 
Management Console?

Gyrus
[EMAIL PROTECTED]
play: http://norlonto.net/
work: http://tengai.co.uk/
PGP key available 


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RE: IIS and making SES URLs work [WAS: Search Engine Optimization ]

2003-07-08 Thread Gyrus
At 15:27 08/07/2003 -0700, you wrote:
>Dumb q...  SES urls...  Are they even required any more?  I mean, the
>smarter engines follow links through your site, so is it really necessary?

AFAIK Googlebot only crawls dynamic pages that are linked to from static 
pages - an obvious rule to avoid the kind of crazy tangles that Inktomi's 
Slurp seems to get into. Google only indexed the first pages of our site's 
multi-page articles until we shifted to SES URLs.

Gyrus
[EMAIL PROTECTED]
play: http://norlonto.net/
work: http://tengai.co.uk/
PGP key available 

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RE: IIS and making SES URLs work [WAS: Search Engine Optimization ]

2003-07-08 Thread Brook Davies
Our pages, using SES url's get good ranking at google. An example is if you 
search for

football eye shield

you get this indexed link:

http://www.teamskyline.com/index.cfm/method/cdd2_productdisplay/catid/6/category/Football/subcatid/172/sub_category/Eye%20Shields/product_id/ITECH/name/Eye%20Shield/

Brook




At 12:11 AM 7/9/2003 +0100, you wrote:
>At 15:27 08/07/2003 -0700, you wrote:
> >Dumb q...  SES urls...  Are they even required any more?  I mean, the
> >smarter engines follow links through your site, so is it really necessary?
>
>AFAIK Googlebot only crawls dynamic pages that are linked to from static
>pages - an obvious rule to avoid the kind of crazy tangles that Inktomi's
>Slurp seems to get into. Google only indexed the first pages of our site's
>multi-page articles until we shifted to SES URLs.
>
>Gyrus
>[EMAIL PROTECTED]
>play: http://norlonto.net/
>work: http://tengai.co.uk/
>PGP key available
>
>
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