[marketing] Re: OpenOffice history and milestones

2010-04-19 Thread John McCreesh
On Mon, April 19, 2010 5:00 pm, Florian Effenberger wrote:
 Hi Lars,

 Lars Nooden wrote on 2010-04-18 13.04:

 The second link only has one page:
 http://newsrooms.prweb.com/OOo/page2.html

 If we use their service, it is still a good idea to have our own
 archive.

 thanks a lot for the tip. I've just seen that the PRWeb Newsroom has to
 be renewed, which costs.

 John: Does it make sense to renew the newsroom with one of our vouchers?
 Or do you think setting up our own newsroom on our site makes more sense?

We used to keep our own newsroom (see the cvs history) but when PRWeb
launched their newsroom service it was much easier to use theirs (one less
site to maintain). They let us use the service free of charge.

John
-- 
John McCreesh - Marketing Project co-Lead - OpenOffice.org
The 2010 office software of choice - http://why.openoffice.org


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Re: [marketing] how planet is maintained?

2010-03-17 Thread John McCreesh
It's run automatically by a cron job:

crontab -l
# DO NOT EDIT THIS FILE - edit the master and reinstall.
# (/tmp/crontab.VG0ruz installed on Fri Jan  1 10:10:42 2010)
# (Cron version V5.0 -- $Id: crontab.c,v 1.12 2004/01/23 18:56:42 vixie
Exp $)
# m h  dom mon dow
0 1,7,13,19 * * * /opt/planet/planet.sh

The source code is from http://www.planetplanet.org/

John
-- 
John McCreesh - Marketing Project co-Lead - OpenOffice.org
The 2010 office software of choice - http://why.openoffice.org

On Tue, March 16, 2010 12:35 am, Maho NAKATA wrote:
 Hi John,
 How planet is maintained? Are you committing by yourself (I hardly
 believe)?
 I'm planning such kind of things - and learn from you.
 Best,
 -- Nakata Maho http://accc.riken.jp/maho/ , http://ja.openoffice.org/
Nakata Maho's PGP public keys: http://accc.riken.jp/maho/maho.pgp.txt

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[marketing] Re: [council-discuss] Call for Nominations for Community Council Seats

2010-03-15 Thread John McCreesh
On 02/03/2010, Florian Effenberger flo...@openoffice.org wrote:
 Hi Louis,

 Louis Suarez-Potts wrote on 2010-02-27 17.31:

 On behalf of the Community Council, I would like to announce the new round
 of elections for the Council and start the process by asking the
 OpenOffice.org Community members to nominate those they think would best
 contribute both to the Council and to OpenOffice.org. You may nominate
 yourself.
[snip]

 I'd like to nominate John McCreesh, Co-Lead of the Marketing Project and
 its former Lead, for a second term. John has ever since been working in
 the spirit of the community, and I respect his wisdom and his way of
 collaborating, as well as his enthusiasm. I'm sure that having him on
 the Council for a second term would greatly contribute to the efforts of
 our community.

 I already asked John, and he agreed to being nominated for a second term.

I'd like to thank Florian for his nomination, but after careful
consideration I've decided not to stand for re-election after all. The
Council Constitution states Product development and Lang members are
discouraged from serving successive terms and I think this is a wise
provision for all CC members. It's been a privilege to serve the
Community on the Council, but I believe that we should encourage new
people to stand, to bring new perspectives and new energy to the
Council. When a well known face stands for re-election, others are
reluctant to put their names forward.

So, thanks to all who have sent your kind messages of support - and if
anyone has been hesitating about putting their names forward, please
don't wait to be asked - give it a try!

John

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Re: [marketing] Funding request for a Visual Identity meeting in Hamburg

2010-01-12 Thread John McCreesh
This request has provoked some very interesting discussion on the dev@
list which I am sure Florian will take forward. After reading the email
chain, my judgment is that the MP has not turned down this request, so
I'll pass it on the the CC treasurer for processing.

John
-- 
John McCreesh - Marketing Project co-Lead - OpenOffice.org
The 2010 office software of choice - http://why.openoffice.org

On Wed, January 6, 2010 3:30 pm, Rosana Ardila Biela wrote:
 Hi Everybody,

 I would like to ask for funding for a visual identity meeting in
 Hamburg. Florian Effenberger and Bernhard Dippold will be in the Sun
 office on the 12th and 13th January and we will discuss Bernhard's idea
 of a new Branding project. As this is an important issue that touches a
 lot of marketing subjects I would like to ask the marketing project for
 funding. For their travel expenses we calculated 600 Euros.

 Thanks,
 Rosana

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[marketing] OpenOffice complaints from Danish Students

2010-01-09 Thread John McCreesh
Can it be true that a school union complained to the Danish
Lyngby-Taarbaek Municipality council and mayor after they put the schools
on to FOSS productivity software?

http://community.zdnet.co.uk/blog/0,100567,10014804o-2000673651b,00.htm

John
-- 
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The 2010 office software of choice - http://why.openoffice.org




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[marketing] Proposed change of Marketing Project Lead

2010-01-01 Thread John McCreesh
Those of you with long memories may remember that Jacqueline asked me to
become co-lead of the Marketing Project in April 2004. One of my first
tasks was to compile a strategy for the MP, which was published at OOoCon
2004 as The OpenOffice.org Strategic Marketing Plan 2005-2010. I then
became Lead in May 2006, with the SMP as my bible.

We have now reached the magic year 2010, and I feel it is time for the MP
to benefit from fresh leadership. Since June 2007 I have had tremendous
support from Florian as my co-Lead, and I would like to recommend him to
you as the right person to lead the MP from 2010 onwards.

As we're entering a busy period (3.2 to launch, OOoCon 2011 to award,
MS-Office 2010 to compete with..) I have offered to stay on as co-Lead
until Florian finds co-Lead(s) to help him.

OOo's procedures state: Transitioning from one Project Lead to another is
almost always a graceful and smooth affair. The Project Lead or leads are
encouraged to nominate their successors, who must be members of the
project, and hold a plebiscite on the primary public mail list.

So, I would ask you all to confirm whether you are happy to endorse this
change of Lead, and if so, please welcome Florian and give him your
support as he takes up this challenging position.

John
-- 
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The 2010 office software of choice - http://why.openoffice.org


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Re: [marketing] Is OpenOffice.org a Threat? Microsoft Thinks So

2009-12-31 Thread John McCreesh
On Thu, December 31, 2009 11:49 am, Cor Nouws wrote:
 John McCreesh wrote (29-12-09 17:16)
 ...until now, most people have tended to dismiss the open source
office
 project as a distant runner-up to Microsoft Office, and certainly not a
serious contender. Microsoft obviously feels otherwise, which means
that
 OpenOffice.org is clearly doing something right.
 http://www.computerworlduk.com/community/blogs/index.cfm?entryid=2712blogid=14

 Important news John.
 I just see it is also covered by Dutch IT web-magazines.

The more we all blog about it, the more visibility it will get. It's been
on /. but I'm more interested in seeing it in the mainstream press. Many
thanks to Russell Ossendryver for bringing it to our attention in the
first place!

John
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[marketing] Why does Microsoft fear OpenOffice.org?

2009-12-30 Thread John McCreesh
Most people think that [OOo's] barely a blip on Microsoft's radar.
Clearly, it's far more than that, and the numbers back that up.
http://blogs.computerworld.com/15327/why_does_microsoft_fear_openoffice_org

This story is now starting to gain momentum - if you are looking for a
topic for a New Year's blog, may I suggest this one ;-)

John
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[marketing] Is OpenOffice.org a Threat? Microsoft Thinks So

2009-12-29 Thread John McCreesh
...until now, most people have tended to dismiss the open source office
project as a distant runner-up to Microsoft Office, and certainly not a
serious contender. Microsoft obviously feels otherwise, which means that
OpenOffice.org is clearly doing something right.

http://www.computerworlduk.com/community/blogs/index.cfm?entryid=2712blogid=14

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
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[marketing] Download statistics

2009-12-24 Thread John McCreesh
Those of you who watch the download counter closely (on
http://marketing.openoffice.org/planet/ ) may have noticed a jump of about
700k today in the total 3.1 downloads. The reason for this is that we are
changing the technology which sends downloaders to mirror sites when they
visit http://downloads.openoffice.org.

The old 'Bouncer' mechanism is being replaced by 'MirrorBrain', which
should give users a better download experience (e.g. by directing them to
a geographically close site) and give us better statistics (e.g. filtering
out of spammers, and also recording the country where the user is located
- based on their IP).

MB has been under test for a few months, and the downloads served by MB
have not been appearing in our download counter. This has now been fixed
both for historic downloads and ongoing, so the counter now shows both MB
and Bouncer.

The plan is to migrate fully to MB for the launch of 3.2. Once we have
accumulated some history we'll be looking at ways of using the data -
especially the 'by country' data, which we have never had in the past.

I'd like to thank Peter Pöml for his efforts in getting MB up and running
for us. Great work, Peter!

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
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Re: [marketing] Virtual OOoCon 2011?

2009-12-19 Thread John McCreesh
On Fri, December 18, 2009 10:52 pm, Bernhard Dippold wrote:
[snip]
 For myself I don't want to reduce the number of personal meetings, but
 we should try to make them as environmental friendly as possible.

 Christine's idea is a good compromise - small local meetings with a
 central virtual conference.

 In my opinion these RegiCons should be located at places where many OOo
 members don't need to move (or move just a short distance).

A few years ago I presented at the BrOffice annual conference from a video
conferencing suite in Scotland. The Conference was run in a number of
locations in Brazil via video link.

Maybe we should ask them to share their experience?

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
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Re: [marketing] Virtual OOoCon 2011?

2009-12-16 Thread John McCreesh
On Wed, December 16, 2009 7:48 am, Florian Effenberger wrote:
[snip]
 that might be an option, and I don't object of having virtual
 conferences and RegiCons next to the OOoCon. However, at least one
 OOoCon a year is crucial, IMHO.

But would you think the same if you lived in New Zealand - or Canada - or
Vietnam?

I enjoy OOoCons very much, meeting old friends, and making new ones. I
don't know how effective they are for attracting new community members. A
team needs to be already well established and successful to make a
successful bid for an OOoCon. We have never held an OOoCon in North
America, where our presence is comparatively weak.

I don't know whether a virtual OOoCon would be more successful in building
the community. It would certainly cause less damage to the planet.

I think this is a valuable discussion, and would encourage others to join in!

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
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[marketing] T-Shirts for FOSDEM etc

2009-12-16 Thread John McCreesh
As anyone reading this list will know ;-) Juergen is working on having
some T-Shirts for FOSDEM. He has now requested about 1500 Euro 'up front'
funding from the Marketing Project budget for 200 T-Shirts.

If anyone has anyone objections, please start a discussion on this list asap.

Thanks - John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Join the hundred million - http://why.openoffice.org


 Original Message 
Subject: T-Shirts
From:Juergen Schmidt juergen.schm...@sun.com
Date:Wed, December 16, 2009 12:27 pm
To:  Florian Effenberger flo...@openoffice.org
 John McCreesh jp...@openoffice.org
--

Hi Florian, hi John,

you have probably noticed the ongoing efforts for some new t-shirts. I
expect a final design by the end of the week and i have already a quote
for production.

200 shirts (including some extra shirts for woman) with a small official
OOo logo on the front (right above the heart) and the designed image on
the back.

The quality will be the same as this year. I have an offer for ~1495
Euro (depending on the deliver costs). It's 7.5 Euro per shirt which is
ok from my point of view.

What do you think would it be possible to pay the shirts from the
marketing budget again? Expecting to get some money back from donations!

It's also possible to produce some more shirts if necessary or wanted.

Juergen





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[marketing] OpenOffice.org Tops The Best of PRWeb for 2009

2009-12-15 Thread John McCreesh
PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS),
today announced that an OpenOffice.org news release was named the winner
of The Best of PRWeb contest.
http://www.prweb.com/releases/prweb-awards/2009-winner/prweb3342904.htm

Thanks to all on the PR list for your work - it's been recognised.

Let's see if we can do it again in 2010 when we announce 3.2!

John
-- 
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[marketing] OOo Presentation Kit

2009-12-15 Thread John McCreesh
To help discussion, I've put together some simple sketches of how the
Presentation Kit could work.

Reminder: we have a professionally printed generic OOo folder like
http://www.folderprinting.co.uk/a4-single-pocket-flat-interlocking-folder.html

We then fill this with appropriate inserts. For example, for each
application we could have one A4 sheet with an eye-catching glossy front,
and more detailed information about the application on the reverse side.

The sort of thing I have in mind for the front side:
http://www.mealldubh.org/wp-content/uploads/2009/12/product_inserts.odg
(Note: these would go inside the Presentation Kit, but they could also be
enlarged and used as posters, or even put as advertisements in magazines.)

I am *not* a graphic artist! these are simple 'sketches' for discussion -
we'd need the art project to turn them into something useful.

The reverse side of these would have the detailed description of the
application.

Any comments?

Thanks - John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
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[marketing] Virtual OOoCon 2011?

2009-12-14 Thread John McCreesh
It's approaching the time of year when we start asking for proposals for
OOoCon (OOoCon 2011 this time). As our contribution to reducing OOo's
carbon footprint, should we go for a virtual conference instead?

http://www.montanalinux.org/review-red-hat-virtual-experience-2009.html

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
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[marketing] Status of 3.2 release

2009-12-14 Thread John McCreesh
From taody's releases meeting: We are in good shape based on todays
status to release OOo 3.2 RC1 end of this week. that will be the OOO320m8

If there are no showstoppers in the RC, this would suggest public
availability of 3.2 in 2nd week of January 2010.

John
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Re: [marketing] OOo Pamphlet?

2009-12-11 Thread John McCreesh
I agree with Alexandro - I prefer the more graphical look of the
Education Flyer. I think this particular flyer is good, although I think
it could be improved by targeting the message better, and making more use
of the available space. I also believe we should avoid proprietary
software to create marketing materials, especially when the pdfs they
create do not print correctly on the most common Linux pdf viewer :(

As an early warning, for our 2010 marketing work I'll be looking to source
some new brochures for conferences etc. There was some off-line discussion
about this at OOoCon - one suggestion that went down well was to go 'mix
and match'. So, we'd have a high quality, global, 'language neutral'
folder - think http://www.folderprinting.co.uk/a4-folders.html - which we
would use with inserts as appropriate:

- for a small event - e.g. at a university - a local team could print out
/ photocopy black and white A4 inserts in the local language
- for a large consumer event we could have one insert per 'application'
(Writer, Calc, etc) printed full colour

The folder could also contain a product DVD if appropriate.

Feedback welcomed - would this work?

Thanks - John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Join the hundred million - http://why.openoffice.org

On Fri, December 11, 2009 1:56 am, Alexandro Colorado wrote:
 My particular opinion is that is too plain and that it has too much
 information which is not the best for a flyer since you want them to learn
 key things.

 Writing too much could make the people just don't read it or not remember
 what they read.

 Have you seen the Flyers for developers:

 http://ui.openoffice.org/VisualDesign/OOo_flyerEdu_final.html

 In my point of view this present a more visual appealing flyer with not
 too much information but enough to make it relevant.

 On Thu, Dec 10, 2009 at 7:52 PM, Andy Brown a...@the-martin-byrd.net
 wrote:
 Alexandro Colorado wrote:
 url?


 At http://www.the-martin-byrd.net/OOoPamphletv5.pdf ,it has been there
 since the 27th of November.

 --
 Andy Brown
 La Mesa, CA  91942
 www.the-martin-byrd.net/openoffice.org.html
 OpenOffice.org Community Distributor
 CD/OEM Distribution Project member
 Documentation Project member
 Marketing Project member
 User Experience Project member


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 --
 Alexandro Colorado
 OpenOffice.org Espantilde;ol
 IM: j...@jabber.org





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Re: [marketing] Design ideas/slogan ...

2009-12-09 Thread John McCreesh
On Wed, December 9, 2009 6:38 pm, Ian wrote:
 On Wed, 2009-12-09 at 19:27 +0100, Juergen Schmidt wrote:
 Hi Bernd,

 the relation to mobile apps was indeed intended ;-)

 But i am flexible, the problem is we need some ideas and the time is
 running. We have to nail down the desing before Christmas, otherwise we
 will run again into trouble with the production etc.

 I think the 100 million downloads is an excellent focus. I used it
 recently at a trade conference and you could see the jaws drop. Most
 people still don't see OOo as that big. We need to capitalise on such
 things. The exact details are less important than the central message
 that OOo is massive and global. 100 million provides the substance to
 that.

Agreed. It's also a number that we have hard evidence for, and which we
can prove significantly understates the true figure -
http://marketing.openoffice.org/marketing_bouncer_faq.html

John
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Re: [marketing] Statistics on good-day.net

2009-12-07 Thread John McCreesh
On Mon, December 7, 2009 12:55 pm, Cor Nouws wrote:
 John McCreesh wrote (4-12-2009 13:25)
 Is there a problem?

 For me there is:
 no download data was recoreded on the day you specified, 05 Dec 2009.
 The last date when the latest download log was updated was 29 Nov 2009.

Takashi, is this something you can fix?

Thanks - John
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Re: [marketing] [Fwd: [releases] 3.2 New Features page]

2009-12-06 Thread John McCreesh
Good input. I think ODF is OASIS's baby rather than the W3Cs, but I like
your explanation of what ODF is. I'm not as sure about having a separate
technical improvement section: how about using bulleted lists as you
suggest, but as a visual clue that this is technical information? I think
this makes it easier for people to 'skim read' the page on the web if they
are just after highlights.

Folks, thanks for all your comments. I've been asked by translators to get
the text finalised by close of business today so that they can get busy...

Thanks - John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Join the hundred million - http://why.openoffice.org

On Sun, December 6, 2009 3:55 am, Christine Louise Beems wrote:
 I comprehend 'brain dead', John :-)  Following is some alternative copy
 for
 your consideration, prefaced by explaining that only the text up to (my
 added) 'technical imrovements' heading has been revised... however the
 text
 following that (up to the snip) was left in place verbatim to include a
 formatting note on Proprietary File Types and the text on Writer wherein
 [as
 the brackets identify] there is a sentence that seems to me to make no
 sense
 smile.

 Also in the alternative text, note the addition of a footnote aimed most
 specifically at communicating accurate information to mainstream
 reporters,
 one of whom I heard on CNN the other day making comments regarding
 OpenSource ideologies which (I believe) were errantly based. Anyway, hope
 these comments prove useful. Glad my previous notes made sense. Thanks for
 all the pains you take to 'get it right'. ~Christine

 NEW CORE IMPROVEMENTS
 Faster start up times
 OpenOffice.org 3.2 Calc and Writer have both reduced 'cold start' time by
 46% since version 3.0 was released just over a year ago.

 Enhanced ODF Support
 Open Document Format (ODF) standards, as promulgated by the World Wide Web
 Consortium (W3C)*, sets international compatibility criteria for the
 electronic/digital storage of documents.

 These standards recognize the importance of interoperability and
 intelligent
 information exchange and seek, for example, to ensure that office
 documents
 created today on any given computer system will be readable by other
 computer systems everywhere, including the technology of tomorrow.

 OpenOffice.org 3.2 has made great strides in compliance with ODF 1.2,
 including closer conformance to OASIS ODFF/OpenFormula specifications.

 Proprietary File Support
 OpenOffice.org 3.2 supports the import of password protected Microsoft
 Office XML files. (for a list of all supported file types, click here)

 [*footnote: The W3C is the main international standards organization for
 the
 World Wide Web. Founded and headed by Sir Tim Berners-Lee, the consortium
 is
 made up of member organizations which maintain full-time staff for the
 purpose of working together in the development of standards for the World
 Wide Web. W3C also engages in education and outreach, develops software
 and
 serves as an open forum for discussion about the Web. As of 8 September
 2009, the W3C has 356 members. In accord of this ongoing improvement
 process, on November 13, 2009, Mary P McRae, Director, Standards
 Development
 and Technical Committee Administration OASIS, initiated the public review
 procedure for Part 3 of the OpenDocument Format 1.2 specification.]

 TECHNICAL IMPROVEMENTS

 As OpenOffice.org 3.2 currently requires a superset of the ODF 1.2
 specification, the software now warns users when ODF 1.2 Extended features
 have been used.

 The document integrity check now proves whether an ODF document conforms
 to
 the ODF specification (this mainly affects ODF 1.2 documents). If an
 inconsistency is found, the document is treated as a broken one, and
 OpenOffice.org offers to repair the document.

 Proprietary File Support
 OpenOffice.org 3.2 supports the import of password protected Microsoft
 Office XML files. All document types are supported that are handled by the
 MSO XML import filters: - MS Word 2007 documents (*.docx, *.docm) - MS
 Word
 2007 templates (*.dotx, *.dotm) - MS Excel 2007 documents (*.xlsx, *.xlsm)
 -
 MS Excel 2007 binary documents (*.xlsb) - MS Excel 2007 templates (*.xltx,
 *.xltm) - MS Powerpoint 2007 documents (*.pptx, *.pptm) - MS Powerpoint
 2007
 templates (*.potx, *.potm). [NOTE: This would be easier to read as a
 bulleted list.]

 Encryption support within the Microsoft Word 97/2000/XP filter allows
 password protected Microsoft Word documents to be saved (using the
 Microsoft
 Office standard RC4 algorithm).

 Filters for AportisDoc and PocketWord now support type detection based on
 DocType. As a result, files in these formats can be loaded without
 explicitly selecting the document type in the file picker.

 When writing string data to SYLK files, embedded double quotes are no
 longer
 escaped by doubling; semicolons are now escaped by doubling. This improves
 compatibility with files created by other

Re: [marketing] [Fwd: [releases] 3.2 New Features page]

2009-12-06 Thread John McCreesh
OK, how's this:

http://www.openoffice.org/dev_docs/features/3.2/beta.html#general_file

John
-- 
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On Fri, December 4, 2009 5:39 pm, Makoto Takizawa wrote:
 Hi John.

 I know just this.

 [1] http://wiki.services.openoffice.org/wiki/SpreadsheetML
 [2] http://www.openoffice.org/servlets/ReadMsg?list=devmsgNo=25335
 [3] http://wiki.services.openoffice.org/wiki/Feature_Freeze_Testing_3.2
 dr68 in DEV300m53 : Calc fixes, OOXML filter

 thank you.

 On Fri, 4 Dec 2009 09:00:43 - (GMT)
 John McCreesh jp...@openoffice.org wrote:

 I couldn't see this in
 http://development.openoffice.org/releases/OOO320_m6_snapshot.html

 Can you give me some more information?

 Thanks - John
 --
 John McCreesh - Marketing Project Lead - OpenOffice.org
 Join the hundred million - http://why.openoffice.org

 On Fri, December 4, 2009 3:21 am, Makoto Takizawa wrote:
  hi there.
 
  I think we should write down about XLSX/XLSB import of OLE objects.
  It is good news for user:)
 
  Import embedded and linked OLE objects(Chart...etc) from XLSX/XLSB
 files
  http://qa.openoffice.org/issues/show_bug.cgi?id=100688
 
 
 
  On Wed, 2 Dec 2009 18:41:34 - (GMT)
  John McCreesh jp...@openoffice.org wrote:
 
   Original Message
  
  Subject: [releases] 3.2 New Features page
  From:John McCreesh jp...@openoffice.org
  Date:Wed, December 2, 2009 6:31 pm
  To:  relea...@openoffice.org
  --
 
  The text content of the usual 'New Features' page is now nearing
  completion:
  http://www.openoffice.org/dev_docs/features/3.2/beta.html
 
  When we announce a new release, we issue a Press Release and a
 posting
  to
  announce@ which list the 'to die for' new features of interest to the
  media / end users. The 'New Features' page is the next level of
 detail,
  again aimed at end users. It includes screenshots where possible to
  illustrate the new features - see the 3.1 version:
  http://www.openoffice.org/dev_docs/features/3.1/
 
  Please have a look through the text and let me know of any factual
  errors,
  or if there's anything missing which end users should know about in
 the
  core product (not extensions).
 
  Thanks as always
 
  John



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[marketing] 3.2 New Features page ready for translators

2009-12-06 Thread John McCreesh
I've been asked when the final version of the 3.2 New Features page will
be ready for people wanting to do translations. I think most of the
feedback is now in, and I will take a lot of persuasion to make any
further edits to the version now at
http://www.openoffice.org/dev_docs/features/3.2/beta.html

:-) John
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Re: [marketing] [Fwd: [releases] 3.2 New Features page]

2009-12-04 Thread John McCreesh
On Thu, December 3, 2009 10:15 pm, Christine Louise Beems wrote:
 re: The 'New Features' page is the next level of detail, again aimed at
 end
 users.

From the perspective of an end user (me) who is proficient with various
 productivity applications yet ignorant about the importance/significance
 of
 confirmity with OASIS ODFF/OpenFormula specifications, ISO approved
 vendor-neutral document storage, or the standard RC4 algorithm, most of
 what's written goes way over my head and -- respectfully -- 'scares' folks
 who are of my ilk.

Good points. Have a look at the new text about ODF. Not sure I can do much
about RC4 other than put it in parentheses.

 For example, in one instance it seems that what is being said could be
 understood to mean that new OOo 3.2 filters enable the loading of many
 'unknown file type' documents without trying to figure out what program to
 use... but I am not sure if this is actually what is meant or if I have
 misconstrued.

Agreed and changed.

 I do understand that the New Features page is not intended to be
 'promotional' copy. Also that a lot of people have far more literacy with
 these various technical improvements and will be favorably impressed by
 the
 things I do not understand.

When the developers comment on 'New Features' they are keen to see precise
statements of what has changed - which is often quite technical - so it's
important to get feedback from Marketing Project folks as well. Do please
feel free to suggest alternative text for anything you don't like. My
brain starts to go dead after a few days of this :-)

John
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Re: [marketing] [Fwd: [releases] 3.2 New Features page]

2009-12-04 Thread John McCreesh
I couldn't see this in
http://development.openoffice.org/releases/OOO320_m6_snapshot.html

Can you give me some more information?

Thanks - John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Join the hundred million - http://why.openoffice.org

On Fri, December 4, 2009 3:21 am, Makoto Takizawa wrote:
 hi there.

 I think we should write down about XLSX/XLSB import of OLE objects.
 It is good news for user:)

 Import embedded and linked OLE objects(Chart...etc) from XLSX/XLSB files
 http://qa.openoffice.org/issues/show_bug.cgi?id=100688



 On Wed, 2 Dec 2009 18:41:34 - (GMT)
 John McCreesh jp...@openoffice.org wrote:

  Original Message
 
 Subject: [releases] 3.2 New Features page
 From:John McCreesh jp...@openoffice.org
 Date:Wed, December 2, 2009 6:31 pm
 To:  relea...@openoffice.org
 --

 The text content of the usual 'New Features' page is now nearing
 completion:
 http://www.openoffice.org/dev_docs/features/3.2/beta.html

 When we announce a new release, we issue a Press Release and a posting
 to
 announce@ which list the 'to die for' new features of interest to the
 media / end users. The 'New Features' page is the next level of detail,
 again aimed at end users. It includes screenshots where possible to
 illustrate the new features - see the 3.1 version:
 http://www.openoffice.org/dev_docs/features/3.1/

 Please have a look through the text and let me know of any factual
 errors,
 or if there's anything missing which end users should know about in the
 core product (not extensions).

 Thanks as always

 John
 --
 John McCreesh - Marketing Project Lead - OpenOffice.org
 Join the hundred million - http://why.openoffice.org



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 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
 Makoto Takizawa(alias Shu Minari )@ +81 Osaka,Japan
 -   Enjoy and Keep Smiling in 525,600 Min -
 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

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Re: [marketing] [Fwd: [releases] 3.2 New Features page]

2009-12-04 Thread John McCreesh
On Fri, December 4, 2009 7:31 am, Malte Timmermann wrote:
 John McCreesh wrote, On 12/03/09 22:58:
 On Thu, December 3, 2009 2:13 pm, Malte Timmermann wrote:
 Well, not really a feature, but: Shouldn't we mention the improved
 startup-performance (cold start)?

 Yes! Have we some figures?

 I will ask someone to collect data with latest 3.2 version vs. 3.1.1.

 Malte.

Thanks. It would be great to be able to link to a posting on
http://blogs.sun.com/GullFOSS/tags/performance ...

John
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Re: [marketing] [Fwd: [releases] 3.2 New Features page]

2009-12-04 Thread John McCreesh
Looks good. Are those for XP?

Thanks
-- 
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On Fri, December 4, 2009 9:25 am, Malte Timmermann wrote:
 Maybe the Wiki page created from RF2000 is good enough?

 http://wiki.services.openoffice.org/wiki/Performance/Report/Perfomrance_Report_for_Startup

 Malte.

 John McCreesh wrote, On 12/04/09 10:03:
 On Fri, December 4, 2009 7:31 am, Malte Timmermann wrote:
 John McCreesh wrote, On 12/03/09 22:58:
 On Thu, December 3, 2009 2:13 pm, Malte Timmermann wrote:
 Well, not really a feature, but: Shouldn't we mention the improved
 startup-performance (cold start)?
 Yes! Have we some figures?
 I will ask someone to collect data with latest 3.2 version vs. 3.1.1.

 Malte.

 Thanks. It would be great to be able to link to a posting on
 http://blogs.sun.com/GullFOSS/tags/performance ...

 John

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Re: [marketing] [Fwd: [releases] 3.2 New Features page]

2009-12-04 Thread John McCreesh
On Fri, December 4, 2009 11:30 am, Malte Timmermann wrote:
 John McCreesh wrote, On 12/04/09 11:22:
 Looks good. Are those for XP?

 Details here:
 http://performance.openoffice.org/servlets/ReadMsg?list=devmsgNo=359


http://www.openoffice.org/dev_docs/features/3.2/beta.html#general_speed

Thanks again - John
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Re: [marketing] Statistics on good-day.net

2009-12-04 Thread John McCreesh
Is there a problem?

Thanks - John
-- 
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Join the hundred million - http://why.openoffice.org

On Fri, December 4, 2009 12:03 pm, Leif Lodahl wrote:
 Hi,
 Does anyone know why the statistics on good-day.net hasn't been updated
 for
 days now?

 http://ooopackages.good-day.net/bouncer/query_chart.rb

 It seems as there is no data since November 29th.

 I would very much like to get a complete statistics for November.

 Best regards,
 Leif Lodahl
 DA.OpenOffice.org




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Re: [marketing] [Fwd: [releases] 3.2 New Features page]

2009-12-03 Thread John McCreesh
On Wed, December 2, 2009 6:56 pm, Steven Shelton wrote:
[snip]
 Found some typos:

Fixed thanks.

 Can users now print tables in Base? I had heard that this was going to
 be possible, but I haven't seen any documentation of it. If so, it
 should be included. (That's always been one of my pet peeves; if I
 want to print a table, I have to export it to Calc or something
 instead of just hitting PRINT.)

Interesting idea ... I'm not aware anyone's working on it.

John
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Re: [marketing] [Fwd: [releases] 3.2 New Features page]

2009-12-03 Thread John McCreesh
On Wed, December 2, 2009 9:05 pm, Ivan M wrote:
 Hi John,

 One more typo:

 Encription (wrong spelling) under the heading Proprietary file support

Thanks - John
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Re: [marketing] [Fwd: [releases] 3.2 New Features page]

2009-12-03 Thread John McCreesh
On Thu, December 3, 2009 2:13 pm, Malte Timmermann wrote:
 Well, not really a feature, but: Shouldn't we mention the improved
 startup-performance (cold start)?

Yes! Have we some figures?

Thanks - John
-- 
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Join the hundred million - http://why.openoffice.org




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[marketing] We're through to the top three

2009-12-02 Thread John McCreesh
Our Press Release for the 3.1 launch has been judged one of the three top
online news releases of 2009:
http://www.prweb.com/releases/top-three/releases-2009/prweb3285904.htm

You can vote for the overall winner here:
http://www.prweb.com/pr/best-online-news-releases-2009.html

Let's hope lots of people vote for us - it would be good publicity for the
Community.

John
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[marketing] [Fwd: [releases] 3.2 New Features page]

2009-12-02 Thread John McCreesh
 Original Message 
Subject: [releases] 3.2 New Features page
From:John McCreesh jp...@openoffice.org
Date:Wed, December 2, 2009 6:31 pm
To:  relea...@openoffice.org
--

The text content of the usual 'New Features' page is now nearing completion:
http://www.openoffice.org/dev_docs/features/3.2/beta.html

When we announce a new release, we issue a Press Release and a posting to
announce@ which list the 'to die for' new features of interest to the
media / end users. The 'New Features' page is the next level of detail,
again aimed at end users. It includes screenshots where possible to
illustrate the new features - see the 3.1 version:
http://www.openoffice.org/dev_docs/features/3.1/

Please have a look through the text and let me know of any factual errors,
or if there's anything missing which end users should know about in the
core product (not extensions).

Thanks as always

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Join the hundred million - http://why.openoffice.org



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Re: [marketing] ODF desktop icons for OOo

2009-11-30 Thread John McCreesh
On Thu, November 26, 2009 6:59 pm, Bernhard Dippold wrote:
[snip]
 1. ODF branding is important, but should not lead to weakening of OOo
 branding on user's desktops.

 2. The OOo document icons are part of our visual identity and therefore
 used in several marketing areas. We should not give up this chance as
 there might be an alternative (icons with both branding elements).

I remember how annoyed I was when I installed an early beta of Lotus
Symphony and it replaced all my OOo desktop icons with the horribly garish
IBM ones.

As ODF becomes established, users may well have multiple ODF supporting
applications on their desktops. So IMHO having all those applications
sharing a standard set of desktop icons is not terribly useful. Users need
to know what application will start when they click an icon.

John
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Re: [marketing] OpenOffice.org shortlisted for Best Online News Releases 2009 award

2009-11-30 Thread John McCreesh
On Thu, November 26, 2009 9:45 am, Lars Nooden wrote:
 John McCreesh wrote:
 http://www.prweb.com/pr/best-online-news-releases-2009.html

 Congratulations.  What where the evaluation criteria for the selection?

http://www.prweb.com/pr/best-of-faq.html

John
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Re: [marketing] OOoCon 2009 presentations

2009-11-30 Thread John McCreesh
On Thu, November 26, 2009 6:42 pm, Cor Nouws wrote:
 Alexandro Colorado wrote (26-11-2009 19:15)

 Because is easier to look at the presentation without having to do much
 clicking or downloading, and also they are much more public and visible
 than
 that site. Plus you can add comments and discussions, and overally
 speaking
 more web 2.0 (sharing to fb, twitter, wordpress etc).

 Ah, that makes sense, if people use it of course.

The disadvantage is that OCS keeps track of the number of views for each
presentation. It will be useful for next year's OOoCon to know which
presentations were the most interesting...

John
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Re: [marketing] OOoCon Videos

2009-11-30 Thread John McCreesh
On Fri, November 20, 2009 11:51 pm, Alexandro Colorado wrote:
 Hi I would love to see the videos that took place, but I havent been
able
 to
 see them nor on Totem or VLC. Is there a way I can get a FTP/HTTP
download
 URL for these videos. Also they seem to be chopped by day as opposed by
talk. Any efforts on cataloging them?

The videos are available on http://media.lscube.org/oooconf.

For people who can't access these, I've copied the source .ogg files to
the OOoCon website, and you can download them from there. They range from
58Mb - 595Mb in size. The files are named video_43.ogg to video_60.ogg,
and can be downloaded from
http://conference.services.openoffice.org/index.php/ooocon/index/manager/files/OOoCon2009_videos/video_43.ogg?download=1
etc. Note that you have to be logged in to OCS to do this.

Unfortunately I haven't got an index of these files. Each file contains a
number of conference sessions, and as you say it would be great if some
kind person could chop each file into separate conference sessions. We
could then store each .ogg file on the web site alongside the
presentation.

John
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[marketing] OpenOffice.org shortlisted for Best Online News Releases 2009 award

2009-11-26 Thread John McCreesh
http://www.prweb.com/pr/best-online-news-releases-2009.html

John
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[marketing] Re: [project leads] updates on OOMouse

2009-11-09 Thread John McCreesh
On Mon, November 9, 2009 5:46 pm, Frank Loehmann wrote:
 Hi Louis,

 Thank you for clarifying this.

 Louis Suarez-Potts wrote:
 The latest from Theo of OOMouse is that he is making the changes in
 his PR copy and site that more accurately reflect the relationship
 between OpenOffice.org and his work.
 I hope this change also includes the removal of the [...] The Mouse
 team have worked closely with experts from the OpenOffice.org User
 Experience project to deliver the full benefits of the world's leading
 open-source office software to the fingertips of users. [...] [1]

 Liz only had mail contact to Theo and provided him public available
 usage data from the User Feedback Program [2], so that he could
 configure his mouse on real usage data. So talking about worked closely
 with experts from the OpenOffice.org User Experience project is
 misleading and he never asked for a permission for this quote.

I hold my hand up for this quote. With hindsight I should have cleared it
with a UX project lead, so my apologies, but from the emails I was cc'd on
I would say it is fair comment.

John


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[marketing] Oracle's plans for OpenOffice.org

2009-10-28 Thread John McCreesh
'OpenOffice's future as open source appears to be assured; After the
transaction closes, Oracle plans to continue developing and supporting
OpenOffice as open source. Oracle plans to offer a commercial license for
OpenOffice for larger customers who require support and enterprise tools'

http://www.h-online.com/open/news/item/Oracle-clarifies-plans-for-Java-tools-and-OpenOffice-843661.html

John
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[marketing] German City Münster Launches Pilot Project For its Schools To Adopt Open Source Software

2009-10-07 Thread John McCreesh
The city of Münster has started a pilot using OpenOffice in schools. The
city's IT department, Citeq, will also switch all of the 150 servers used
in its primary and secondary schools to GNU/Linux. Half of these have
already been migrated to open source.

http://www.egovmonitor.com/node/29337

John
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Re: [marketing] MS patent on XML documents ??

2009-08-12 Thread John McCreesh
The US District Court of Eastern Texas has granted an injunction to
prevent Microsoft from selling copies of Word because it infringes a
patent owned by another company.

The long-running court case was brought by Canadian software firm i4i
which won $200m in damages from Microsoft when a jury found it had
willfully infringed a patent relating to XML custom formatting.

http://www.theregister.co.uk/2009/08/12/texas_oulaws_word/

John
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On Wed, August 12, 2009 11:43, Alex Fisher wrote:
 Found the Australian application. It was lodged in Australia on 27th May,
 2003. I'm going to investigate a little further about how one goes about
 notifying prior art (won't really help if the patent has been granted in
 the
 us, Australia will probably just rubber stamp it).

  Cor Nouws wrote:
   Hi JÃŒrgen,
  
   Juergen Schmidt wrote (12-8-2009 7:25)
  
   The FLatXML filter is as example part of the SDK since years. I
 don't
   know exactly and have to check it but i assume it is part since the
   beginning of the SDK.
   [...]
  
   And that was when?
 
  May 2003 (see the old cvs repo) when i have checked in the filter in
 the
  SDK.

 OK, if my memory serves me right, that was about 2 years before MS
 applied
 for their patent (there needs to be a proper check, but IIRC they
 applied
 in 2005 or thereabouts). I'll see if I still have the PDF of the
 application somewhere.

 I believe the US Patent office has a bad habit of not checking for, or
 ignoring notifications of, prior art. From the reading I've done, the
 SOP
 is to grant the patent and *then* fight about prior art.

  Juergen
 
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 --
 Alex Fisher

 Co-Lead, CD-ROM Project

 OpenOffice.org Marketing
 Community Contact
 Australia/New Zealand


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[marketing] Chinese Microsoft Office Web Apps Rival Launching Soon

2009-08-12 Thread John McCreesh
A Chinese company that offers a rival suite to Microsoft Office is
following industry trends by turning its software into a Web-based
service.

Evermore Software, based in the eastern Chinese city of Wuxi, has for
years offered a software suite that looks very similar to Microsoft Office
but costs less. Now the company sees its rivals moving online, and it is
designing a Web version of its suite to compete with the likes of Google
Docs and Microsoft's upcoming Office Web apps.

http://www.businessweek.com/technology/content/aug2009/tc2009089_897536.htm

John
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Re: [marketing] Chinese Microsoft Office Web Apps Rival Launching Soon

2009-08-12 Thread John McCreesh
On Wed, August 12, 2009 19:22, Alexandro Colorado wrote:
 On Wed, 12 Aug 2009 13:14:10 -0500, John McCreesh jp...@openoffice.org
 wrote:

 A Chinese company that offers a rival suite to Microsoft Office is
 following industry trends by turning its software into a Web-based
 service.

 Evermore Software, based in the eastern Chinese city of Wuxi, has for
 years offered a software suite that looks very similar to Microsoft
 Office
 but costs less. Now the company sees its rivals moving online, and it is
 designing a Web version of its suite to compete with the likes of Google
 Docs and Microsoft's upcoming Office Web apps.

 http://www.businessweek.com/technology/content/aug2009/tc2009089_897536.htm

 John

 Any coments on this beside the quotes?

I wondered what we knew about it - anyone from RedOffice care to contribute?

John
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[marketing] Twenty million downloads

2009-08-08 Thread John McCreesh
The version 3.1 download counter on the Marketing Planet
http://marketing.openoffice.org/planet/ passed the twenty million mark
yesterday - another landmark!

John
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Re: [marketing] A so called tutorial about OpenOffice.org on Linux.com

2009-08-05 Thread John McCreesh
On Tue, August 4, 2009 20:49, MÁTÉ Gergely wrote:
[snip]
 I usually send PDF files, and attach the ODF if the other party is
 supposed to edit it. In the worst case scenario I send RTF.

 It is something like vegetarianism.

I hadn't thought of it like that before :-)

But it's true - when veggie friends come round for dinner, they expect
meat-free meals. Howveer, when I go to their place, they don't put their
beliefs aside and serve me a nice juicy steak...

John
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Re: [marketing] A so called tutorial about OpenOffice.org on Linux.com

2009-08-05 Thread John McCreesh
On Wed, August 5, 2009 16:29, Drew Jensen wrote:
 John McCreesh wrote:
 On Tue, August 4, 2009 20:49, MÁTÉ Gergely wrote:
 [snip]

 I usually send PDF files, and attach the ODF if the other party is
 supposed to edit it. In the worst case scenario I send RTF.

 It is something like vegetarianism.


 I hadn't thought of it like that before :-)

 But it's true - when veggie friends come round for dinner, they expect
 meat-free meals. Howveer, when I go to their place, they don't put their
 beliefs aside and serve me a nice juicy steak...

 John

 Interesting analogy - Now exactly whom is playing which role?

As our maths lecturer used to say: EER (easy exercise for reader)

:-) John
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Re: [marketing] new why page

2009-07-16 Thread John McCreesh
On Thu, July 16, 2009 00:03, Ivan M wrote:
 Hi John,

 On Thu, Jul 16, 2009 at 1:42 AM, John McCreeshjp...@openoffice.org
 wrote:
 I think these have different audiences.

 * the products pages are focused on the features of OOo: what does each
 of
 the apps do? has Calc got a solver feature? etc.

 * the why pages are focused on benefits: why should I use OOo? what
 needs
 does it fill?

 Those are perfectly valid questions, but there may also be others,
 like: What do I get with OOo? (e.g. with MS Office, there are many
 product editions, many of which contain programs like Outlook, Groove,
 etc, which OOo doesn't have equivalents for.) Another could be What
 can I do with the programs in OOo? I think the products page is
 intended to address these kinds of questions. However, I envision the
 people asking these questions as a subset of the same audience that
 might head to why.OOo for their answers, and I would see the people
 asking the questions you mentioned as another, probably larger subset
 (though there will be an overlap).

 I'm not suggesting full integration with the why.OOo page, but rather
 a few links from within why.OOo pointing to the appropriate products
 pages for those that want to know this additional information - there
 may be a good deal of people with extensive knowledge, who already
 know what an office suite is, but they want a better idea of what
 they're looking at. The goal would be to increase the visibility of
 the products section and I think there might be some information there
 that visitors to the why.OOo website might be interested in.

Good points. I agree with all of them :-)

John
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Re: [marketing] new why page

2009-07-15 Thread John McCreesh
I think these have different audiences.

* the products pages are focused on the features of OOo: what does each of
the apps do? has Calc got a solver feature? etc.

* the why pages are focused on benefits: why should I use OOo? what needs
does it fill?

(e.g. no-one has a need for Writer. They may have a need to send out
hundreds of reminder letters to members of their sports club, and Writer
may be one way to fill that need faster, cheaper, higher quality than a
typewriter)

John

On Wed, July 15, 2009 09:43, Ivan M wrote:
 Hi Per, John, all,

 It's nice to see discussion on the why page - this has been the OOo
 website's weak point for too long. Andre Wyrwa's impressive proposal
 had difficulties with IE6 and the content on that site has since
 become outdated. Maybe the best and easiest way to go would be
 something clear and simple, like Per's proposal.

 I've started working on putting together a draft of the new Products
 page - something similar to Christoph Noack's proposal:
 http://picasaweb.google.com/lh/photo/tTTNPiZLsHQQ8pzpSGA6Iw?feat=directlink.
 It might be a good idea to integrate this with the new why.OOo page(s)
 to avoid duplicating content. What do you think?

 Regards,
 Ivan.

 On Wed, Jul 15, 2009 at 7:23 PM, Per Erikssonpereriks...@openoffice.org
 wrote:
 John McCreesh skrev:

 On Tue, July 14, 2009 20:35, Per Eriksson wrote:


 Hello,

 John McCreesh skrev:


 I like the layout, but I'm wondering:

 * who is this page aimed at
 * what do we want them to do as a result of reading it
 * what reasons do we give them for doing so

 If we can answer these, I think we can sharpen the page up a bit.




 I will try to answer these.

 The page is aimed at anyone who is interested in learning more about
 OpenOffice.org. The visitor normally says: Show me what you've got.
 You
 have 1 minute.. The page starts the initial communication to new
 users
 the key reasons to use OpenOffice.org. I also provides sections for
 targeted audiences. The user can extremely easily choose how much they
 want to read. When they are done, see below.


 Why are they interested in learning about OOo?


 I guess either because they don't have an office suite and have heard of
 the
 free alternatives, or they are using Microsoft Office and want an
 alternative. This makes them want to learn more about the product. Maybe
 straighten things out.

 What need(s) are they hoping to satisfy with OOo?


 They know it's free. They know open source is cool and great software.

 We want the user to download the software. The download button is
 easily
 recognizable through the green button and it should look very tempting
 to press it. :-)


 Good, that's a simple objective, and it's very easy to measure if the
 page
 is successful :-)



 I am not sure how to answer the third question? Can you help me based
 on
 the first two answers please?


 What have we told them on this page that will convince them to click
 the
 big green button?


 We have created an image of OpenOffice.org as a very modern, free
 product
 and an alternative to Microsoft Office.

 We're trying to get inside the minds of the people who look at this
 page.
 As you say, we have one minute to convince them. So what do we need to
 tell them - e.g. OOo will do everything that the pirate copy of
 MS-Office
 on your PC will do except land you in jail ;-)


 I agree the page is missing info about it working with your existing
 documents. It should be mentioned under Openness. I'll make a couple of
 enhancements and post a note here.

 Per

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Re: [marketing] new why page

2009-07-14 Thread John McCreesh
I like the layout, but I'm wondering:

* who is this page aimed at
* what do we want them to do as a result of reading it
* what reasons do we give them for doing so

If we can answer these, I think we can sharpen the page up a bit.

John
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On Tue, July 14, 2009 12:31, Per Eriksson wrote:
 Hello Bernhard, Cor,

 I have focused the first headline on that it's free and has been created
 for everybody.

 I have added info about the file format, many languages and platforms
 under tha last headline.

 The Read more links provide a flap function that displays the longer
 version of each headline. It is not the correct implementation to do it
 (for users without javascript). That'll be fixed later.

 I added links to the features page.

 By the way, isn't dev_docs a bad URL for this key page?
 http://www.openoffice.org/dev_docs/features/3.1/index.html

 What's wrong with this URL? :-)
 http://www.openoffice.org/features/3.1/

 Do we need it to be under dev_docs that looks like a place for drafts? :-)

 I know it's our folder for development related documents. But think
 about the URL as they are very important and well displayed to the user.
 I would move this document.

 I added system requirements and release notes, as it looks very nice to
 have it at hand. It's the least important information though, that's why
 i placed it last. But business users might be interested in these links.

 I have also designed it a little bit, but most design work is still left.

 I will work on the page today and the next couple of days.

 Feel free to comment on this work.

 Per


 Bernhard Dippold skrev:
 Hi Per, all,

 Per Eriksson wrote:
 John McCreesh skrev:
 On Mon, July 13, 2009 19:03, Per Eriksson wrote:
 [snip]
 I would start an effort to make the why site much simpler. More like
 a
 guide. If you are a specific role this is covered on different more
 in-depth pages.

 John, I'd be happy to provide a sketch with my ideas for the why
 site.

 Go for it. [...]
 http://erinet.se/why/

 Okay here is my quick outline.  [...]

 I like it (and support Andy's point about coolness).

 But I'm not quite sure if the four points mentioned (and the ranking
 among them) will be the most attractive reasons for not yet convinced
 new users for OpenOffice.org.

 What about
 Future proof file format or something like that?

 Are new features really our top-level reason to use OOo?

 For me personally the existing features, covering all necessary tasks,
 are more important.

 The second point would be extensions, after that new features.

 Then security, file format and openness.

 But these are just my personal thoughts - not necessarily more
 valuable than any other ...

 Best regards

 Bernhard



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Re: [marketing] new why page

2009-07-14 Thread John McCreesh
On Tue, July 14, 2009 20:35, Per Eriksson wrote:
 Hello,

 John McCreesh skrev:
 I like the layout, but I'm wondering:

 * who is this page aimed at
 * what do we want them to do as a result of reading it
 * what reasons do we give them for doing so

 If we can answer these, I think we can sharpen the page up a bit.



 I will try to answer these.

 The page is aimed at anyone who is interested in learning more about
 OpenOffice.org. The visitor normally says: Show me what you've got. You
 have 1 minute.. The page starts the initial communication to new users
 the key reasons to use OpenOffice.org. I also provides sections for
 targeted audiences. The user can extremely easily choose how much they
 want to read. When they are done, see below.

Why are they interested in learning about OOo?
What need(s) are they hoping to satisfy with OOo?

 We want the user to download the software. The download button is easily
 recognizable through the green button and it should look very tempting
 to press it. :-)

Good, that's a simple objective, and it's very easy to measure if the page
is successful :-)

 I am not sure how to answer the third question? Can you help me based on
 the first two answers please?

What have we told them on this page that will convince them to click the
big green button?

We're trying to get inside the minds of the people who look at this page.
As you say, we have one minute to convince them. So what do we need to
tell them - e.g. OOo will do everything that the pirate copy of MS-Office
on your PC will do except land you in jail ;-)

John
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Re: [marketing] MS fires back - new free MS Office expected next year

2009-07-13 Thread John McCreesh
On Mon, July 13, 2009 19:03, Per Eriksson wrote:
[snip]
 I would start an effort to make the why site much simpler. More like a
 guide. If you are a specific role this is covered on different more
 in-depth pages.

 John, I'd be happy to provide a sketch with my ideas for the why site.

Go for it. There's an 'ideas for Why' section in the wiki:
http://wiki.services.openoffice.org/wiki/Why

John
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[marketing] MS-Office - the office of last resort

2009-07-08 Thread John McCreesh
Interesting angle:

Instead of viewing (Microsoft) Office as a first choice, regard it as a
last resort. Evaluate other, less expensive solutions; compare their
reliability and functionality to your company's business needs; and then
decide whether it makes sense to move up the business-productivity food
chain.
http://www.bmighty.com/blog/main/archives/2009/07/microsoft_offic_4.html

even if he does refer to the discredited InfoWorld Office-compatibility
torture test...

John
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Re: [marketing] Download counter and chart generater for localized versions

2009-06-13 Thread John McCreesh
On Thu, June 11, 2009 21:33, Takashi NAKAMOTO wrote:
 On Thu, 11 Jun 2009 19:17:40 +0100 (BST)
 John McCreesh jp...@openoffice.org wrote:

 On Thu, June 11, 2009 18:57, Takashi NAKAMOTO wrote:
 [snip]
  Could you take care of this problem, John? The accumulated download
  counts on 9th Jun are missing in the log file you keep updating.
  http://marketing.openoffice.org/bouncer/200906.csv

 We lost our ASDL cable service on Tuesday night - there may be a
 connection :-)

 I can't fix it tonight, but will rerun it over the weekend

 All right. No problem for the meanwhile.

 The updating operation of the chart generator runs automatically every
 day. That means, after you fix the CSV file, the chart generator will
 get correct data within a day by itself. All we have to do is just
 waiting for a fix of that file.

The file should be fixed

John
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Re: [marketing] Download counter and chart generater for localized versions

2009-06-11 Thread John McCreesh
On Thu, June 11, 2009 18:57, Takashi NAKAMOTO wrote:
[snip]
 Could you take care of this problem, John? The accumulated download
 counts on 9th Jun are missing in the log file you keep updating.
 http://marketing.openoffice.org/bouncer/200906.csv

We lost our ASDL cable service on Tuesday night - there may be a
connection :-)

I can't fix it tonight, but will rerun it over the weekend

John
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Re: [marketing] Updates to the Dashboard Concept

2009-06-03 Thread John McCreesh
On Wed, June 3, 2009 16:30, Benjamin Horst wrote:
 Thank you, Charles, and other responders. I won't have much email
 access for the next eight hours, but I'll read and respond to all your
 messages when I'm able. In the meantime, if you'd like to repost my
 message to other mailing lists, please go ahead and do it!

Great work Ben - I'll certainly be blogging about this.

John
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 Thanks,
 Ben

 Sent from my iPhone

 On Jun 3, 2009, at 11:16 AM, Charles-H. Schulz
 charles-h.sch...@laposte.net
   wrote:


 Alexandro,


 Le Wed, 3 Jun 2009 06:03:02 -0500,
 Alexandro Colorado j...@openoffice.org a écrit :


 On Wed, Jun 3, 2009 at 4:04 AM, Charles-H. Schulz
 charles-h.sch...@laposte.net wrote:

 Ben,

 I love your idea, and I would like to see it not forgotten
 somewhere on the wiki. So we have to work with the actual feature
 design process. One way of integrating your views in the OOo
 development process is the Renaissance project, but there may be
 others, such as the o...@www incubator project. Did you push the
 dashboard anywhere with the development team already?

 Thanks,

 Charles.

 Hi Chales, I have been workin with Ben on the dashboard idea for quie
 a while. We tried to pushit on the Google Summer of Code but some
 issues regarding the volunteer registration stop us from going ahead
 with him. Also we got people involved from the original team that
 modified the StartModule (where would be the dashboard) and are
 working with them. We need people that can make a built or a
 modification where is easy to load this  HTML within the StartModule
 so we can have the flexibility to work with our implementation.

 Like Ivan said, we would need more skillsets as we go along with JS
 and XML and consider elements such as security and other aspects
 beyond our technical capacity.

 I think is great that Ben put this idea on marketing since it can
 generate external interest beyond the people we are working with.
 Please keep the feedback flowing. :)

 I may be wrong but you need to formalize these things a bit: I mean
 that you may want to fill out some specs documents, maybe open a
 project here or shove it into an existing one. I'll try to see how I
 can help.

 Best,
 Charles.




 Le 3 juin 09 à 09:43, Ivan M a écrit :


 P.S. I just noticed that you sent this to the marketing list -
 please send a link to the UX list too as there is interest in this
 idea over there as well!

 On Wed, Jun 3, 2009 at 7:41 PM, Ivan M i2initiati...@gmail.com
 wrote:

 Hi Ben, all,

 I always get excited when there's discussion about a dashboard :P

 Ben, thank you for sharing your design with us! Having the
 dashboard in HTML is a great idea: just change the CSS and you
 can get a completely different layout. Plus, the use of HTML and
 JS could work really well for attracting a broad range of
 contributors/developers, as you mentioned.  There would probably
 be a lot of XML involved too (e.g. recent file lists). There
 would also probably be security considerations with JS that might
 complicate the implementation of this idea - but the potential is
 huge.

 Here's a thought that got me thinking about your proposal: it
 might seem odd to users that they would be able to customize the
 dashboard so heavily, but not the rest of OOo (and I've seen many
 suggestions by users saying that OOo should be skinnable).
 Although this matter is well beyond the scope of the dashboard
 (and I think that a customizable dashboard is a wonderful idea),
 it does make me wonder - what if OOo (or at least, some parts of
 it) could be skinned with CSS (a crazy idea, I know...)?

 I'll add some more comments on your proposal later - I'm short on
 time these days, but with a juicy topic (and a juicy mockup) like
 this I just couldn't resist :)

 Regards,
 Ivan.

 On Wed, Jun 3, 2009 at 4:03 PM, Jean-Baptiste Faure
 jbf.fa...@laposte.net wrote:

 Le 03.06.2009 03:57, Benjamin Horst a écrit :

 Hello,

 I've been working on the Dashboard concept some more and have
 the following semi-functional mockup to share. This would
 appear in the OOo application window where the start center now
 appears.

 http://www.laboratory9.com/openoffice/oo_sample.php

 It looks very interesting. I suggest to add direct access to
 some help documentation such as FAQ, wiki, getting started in 3
 pages for each module (perhaps 3 pages is to long) and complete
 guide if available.

 Another point : recent documents should show full names, in
 order to not have to use mouse to get tooltip with the full
 filename.

 Regards
 JBF

 --
 Seuls des formats ouverts peuvent assurer la pérennité de vos
 documents.



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Re: [marketing] New wiki page for screenshots

2009-05-24 Thread John McCreesh

Bernhard Dippold wrote:
[snip]
I would copy the screenshots from the website to the wiki (John, do you 
know about their authors and licenses?) and add a link to the website 
leading to the wiki.


John, what do you think?


I prefer to use the wiki for 'work in progress' and then copy the final 
version to the main website.


Should we provide an official repository at the website and an 
additional one at the wiki (we do so for official and additional 
artwork in the Art Project)?


That sounds like a good idea. How about also providing 'screenshot 
sources' - i.e. the .odt etc files - so that people can port them to 
different operating systems, translate to different languages, etc?


John
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Re: [marketing] Download counts for localized versions

2009-05-20 Thread John McCreesh
On Mon, May 18, 2009 23:02, Takashi NAKAMOTO wrote:
[snip]
 I would like to know the download counts for Japanese edition and
 compare to the other ones.  In addition, I also want to analyze more
 details of download counts. For example, I want to know transition of
 download counts between two specified days to check the efficiency of
 our announcements and events.

The cleaned download files by month are now available on
http://marketing.openoffice.org/bouncermm.csv
e.g.http://marketing.openoffice.org/bouncer200905.csv for the current
month's data

If this is what you need, please let me know and I can set up a cron to
update them daily

John
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[marketing] OOo 3.2 features

2009-05-20 Thread John McCreesh
 Original Message 
Subject: Re: [releases] OOo 3.2 features
From:Martin Hollmichel martin.hollmic...@sun.com
Date:Wed, May 20, 2009 09:05
To:  relea...@openoffice.org
--

Eugene Savitsky wrote:
 Hi!

 Is there already a feature plan for 3.2?
you may want to have a look on
http://wiki.services.openoffice.org/wiki/Features#Features_planned_for_OOo_3.2_.28November_2009.29

Martin


 Tnx.



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Re: [marketing] Download counts for localized versions

2009-05-18 Thread John McCreesh

Takashi NAKAMOTO wrote:

Hello, Cor,

On Sat, 16 May 2009 21:39:28 +0200
Cor Nouws oo...@nouenoff.nl wrote:


Hi Takashi,

Takashi NAKAMOTO wrote (16-5-2009 21:04)

Hello, all,

I would like to know how many downloads are carried out for each
localized version. Do you have charts or download counters for
localized versions?
[...]

You can find data here.
http://openoffice.bouncer.osuosl.org/logstats/20090515/
And so on.
[...]


I know there they are. Once I investigated the download counts of 3.0
Japanese edition, I referred to those logs.

I just want to know if there are such charts or download counters or
not. If they already exist, I don't make duplication of work and will
just check them. It is the easiest way. Unfortunately, if they don't,
then, I will collect the download data from the bouncer log of
localized versions, make fancy charts or tables and open them to all
of you. Investigating all localized versions is not a big deal compared
to the same investigation only for Japanese because their data are
stored in the same format.

I once asked - with the same Idea in mind as you describe - if there is 
a way to easily get cumulative data for one localized version.

But alas that did not lead to a solution.


As you asked the similar question before, it didn't seem that there is
an easy way to observe the cumulative data like nice charts on our
marketing project website. In this case, I will make things like
the charts for localized versions.

If you have any other useful information, please let me know.


I have a cron job that collects all the bouncer data every night, cleans 
it up, and loads it into a MySQL database. That's where the graphs on 
the Marketing Planet page etc come from.


There's no reason why the cron job couldn't store the data on the OOo 
website for other people to analyse.


John
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[marketing] Re: Fwd: Linux Journal 2009 Reader's Choice Awards

2009-05-01 Thread John McCreesh
Some good news for the holiday weekend. I'll be posting this on the news
and awards pages

John
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On Fri, May 1, 2009 13:50, James Walker wrote:
 Got this in my inbox this morning.

 Thought I would share with you.  please note the part about note releasing
 til later today.

 If you would like to forward it to the list that would be great. don't
 know
 if I will be able to get back to it later, busy day today for me.

 Thanks

 James Walker
 CentralUS MarCon



 -- Forwarded message --
 From: Joseph Krack jos...@linuxjournal.com
 Date: Fri, May 1, 2009 at 1:30 AM
 Subject: Linux Journal 2009 Reader's Choice Awards
 To: vo...@openoffice.org


  Good morning and Congratulations!
 Linux Journal, the original and most editorially trusted publication for
 the
 worldwide Linux developer and IT community is proud to announce that
 OpenOffice has won our 2009 Readers' Choice Award for 'Favorite Office
 Program.

 Attached is a press release, a Readers' Choice certificate, a .pdf of the
 article which will appear in our June 2009 issue, as well as Readers'
 Choice
 banner that you can use on your Web site, or within your advertisements.

 Over 6,000 or our readers voted in this years competition, which makes
 this
 year's vote the largest in the history of our 'Reader's Choice Awards'.
 Congratulations for winning this award! PLEASE KEEP THIS information a
 secret until the article is posted on LinuxJournal.com at mid-day today.
 The
 article will be posted to  http://www.linuxjournal.com/article/10451
 www.linuxjournal.com/article/10451

 It is obvious that OpenOffice is very popular with the type of person that
 reads Linux Journal. If you do not yet have one, I would love to send you
 a
 Media Kit/Rate Card for Linux Journal and/or our LinuxJournal.com Web
 site.
 Our mission is to help promote Linux and support the companies that make
 products which will advance it's use. Toward that end we offer the largest
 audience and the lowest Cost Per Thousand ad cost of any publication.

 Congratulations again! If you would like a hard copy of the award
 certificate, please email me back with name and shipping address.

 I look forward to hearing from you!

 Sincerely,

 Joe Krack
 Sales Director, Linux Journal and LinuxJournal.com
 916-281-6372





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Re: [marketing] Re: [releases] What's new in 3.1?

2009-04-28 Thread John McCreesh
On Mon, April 27, 2009 22:46, Cor Nouws wrote:
 Hi John,

 John McCreesh wrote (15-3-2009 11:36)
 The usual New Features page is now available for 3.1 at
 http://www.openoffice.org/dev_docs/features/3.1/

 This page is intended as a more 'user friendly' supplement to the full
 release notes
 http://development.openoffice.org/releases/3.1.m2_snapshot.html.

 Please check, and drop me a note if your favourite new feature has been
 missed out or misrepresented.

 Great page, Thanks!
 I would like another item to be added:
 scaling factor on page preview in Calc: with a nice slider, the user can
 set the scaling factor for printing and gets immediate visible feedback.

Is this something different from
http://www.openoffice.org/dev_docs/features/3.1/#r3.2 ?

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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[marketing] Impress versus PowerPoint

2009-04-16 Thread John McCreesh
I've been asked by a journalist Do you have a comparison sheet that shows
which features are in Impress versus PowerPoint 2007?

I'm not aware of one ... has anyone done anything like this please?

Thanks - John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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Re: [marketing] IBM + Sun Next Week : Time to wait? or time for proposals?

2009-04-09 Thread John McCreesh
On Wed, April 8, 2009 10:11, Charles-H. Schulz wrote:

 Le Tue, 7 Apr 2009 19:16:22 +0200,
 Pablo Barrera pablobarrera...@gmail.com a écrit :

 Hi all

 
  Alexandro, although we even do not know wether this buyout will
  actually occur (these days it seems the whole story has gotten cold
  again) the very first three questions we would have to ask ourselves
  and Sun/IBM/others would not be about a foundation. It would be
  about the following:
  - who owns the code


 bad question: the code is from the cumminity...


 I am afraid you are mislead. Sun owns the code of OpenOffice.org. Just
 browse our website.

Sun can never take away the code and the community's contributions to it.
This code belongs to the community as guaranteed by the LGPL.
http://www.openoffice.org/FAQs/faq-licensing.html#10

Sun is a joint copyright owner with the hacker. This meakes it easier for
Sun to 'do things' unilaterally - e.g. re-license the code - but it
doesn't prevent the creation of new software based on the current
codebase.

Sun also owns the trademark 'OpenOffice.org' and has been busy recently
strengthening the trademark protection.

So you might have to re-brand any new software based on the current codebase.

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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Re: [marketing] Time to get a new Office Suite?

2009-04-09 Thread John McCreesh
On Tue, April 7, 2009 14:10, Rosana Ardila Biela wrote:
 Hi,

 Some people are facing the end of the MS Office 2003 support:
 http://www.zdnetasia.com/news/software/0,39044164,62052928,00.htm?scid=rss_z_nw

 Maybe it is a good time to tell them that there are great alternatives
 like OpenOffice.org. Any bloggers interested?

Good idea!

Maybe we need to revive the 'Your Choice' campaign we ran a few years ago:
http://why.openoffice.org/yourchoice.html

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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Re: [marketing] IBM + Sun Next Week : Time to wait? or time for proposals?

2009-04-06 Thread John McCreesh

Pablo Barrera wrote:

Hi all from Buenos Aires

Some Linux portals start to publish news about the adquisition of Sun by
IBM, here in buenos aires, I would like to know if it is time to wait the
adquisition, because all community related issues, including opensolaris,
mysql too wil have a moment to unificate projects around two companies. Wha
could be the next steps?, the silence on the lists, seems to be about this
fusion, or probably i´m wrong.

Regards
Pablo Barrera


As Charles said id his blog recently:

I have been asked this several times already this week, so let me
clarify something: I do not work for Sun, nor for IBM and I do not know 
anything else about the buyout rumour than what the press says.


John
--
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html

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[marketing] A double celebration

2009-03-26 Thread John McCreesh
Yesterday - Document Freedom Day 2009 - we reached our 50 millionth
download of OpenOffice.org from http://download.openoffice.org since 3.0
was released

Celebrate!

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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[marketing] Re: [releases] What's new in 3.1?

2009-03-15 Thread John McCreesh
The usual New Features page is now available for 3.1 at
http://www.openoffice.org/dev_docs/features/3.1/

This page is intended as a more 'user friendly' supplement to the full
release notes
http://development.openoffice.org/releases/3.1.m2_snapshot.html.

Please check, and drop me a note if your favourite new feature has been
missed out or misrepresented.

Thanks
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html

On Mon, February 23, 2009 10:37, Eugene Savitsky wrote:
 Hi!

 Does OOo provides userfriendly marketing page what's new in upcoming OOo
 3.1?

 It's practically impossible to get useful info from
 http://development.openoffice.org/releases/3.1.m2_snapshot.html.

 Tnx.


 --
 Eugene Savitsky
 Menelon OU
 Security, Software, Internet

 Tel.(+372) 616 60 60, GSM (+372) 50 24349
 E-Mail: eugene.savit...@menelon.ee
 Skype: e.savitsky
 http://www.menelon.ee

 Arvuti riistvara otse internetist:
 http://www.ox.ee



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Re: [marketing] Article on French Gendarmerie and OSS

2009-03-13 Thread John McCreesh
On Fri, March 13, 2009 06:43, sophie wrote:
 Hi,

 Just for information:
 http://www.osor.eu/news/fr-gendarmerie-saves-millions-with-open-desktop-and-web-applications

This supports my comment reported in The Guardian on Wednesday:

Where Microsoft is increasingly challenged is in the public sector. From
Birmingham to Brussels, local and regional governments are switching to
OpenOffice in a bid to confront the hegemony of Microsoft. The idea of
using open source software not originated by an American multinational
corporation seems to go down particularly well in the French public
service, says John McCreesh, marketing project lead of OpenOffice.org.

http://www.guardian.co.uk/technology/2009/mar/12/open-source-apps

I hope this doesn't sound too racist - I am a closet Francophile ;-)

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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Re: [marketing] Re: Information about OOo in Australia

2009-03-10 Thread John McCreesh
On Mon, March 9, 2009 12:01, James Walker wrote:
 I just want to ask, what is behind all of this lately, it seems like we
 are
 going to have to start defending OO.o.  I have been around the project
 since
 before version 1 and aside from someone having a copyright on OpenOffice
 for
 office furniture or something, have not seen us have to defend it like
 this
 before.

When Sun created the project at the start of the millennium, it was a bit
lax about securing trademarks internationally. This has caused us grief
from time to time, e.g. in Brazil. I think this latest activity is a
recognition that Sun realises it now has a valuable brand and is taking
active steps to secure it.

I'm getting these questions from the legal team who are helping Sun
whenever they run into problems with national authorities.

I'd like to thank you all for your help so far - there may be more
requests in the pipeline.

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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[marketing] Information about OOo in Australia

2009-03-08 Thread John McCreesh
Following the recent request for help providing a record of OOo usage in
Norway
http://marketing.openoffice.org/servlets/BrowseList?list=devby=threadfrom=2199442
we have been asked for the same information for Australia: to produce
evidence that OpenOffice.org was a well known name in Australia,
particularly among consumers, before 2008; or any data on the as the
number of downloads or distribution of CD's of OpenOffice to users in
Australia.

Can anyone help please?

Thanks - John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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Re: [marketing] How does OOo stand on the UK FLOSS plan?

2009-03-06 Thread John McCreesh
On Sun, March 1, 2009 05:47, Alexandro Colorado wrote:
 I wouldnt think that OOo would not be considered Mature. However I would
 like to double check if the UK Government plan and the CIO Council does
 decide if the OOo project is mature. (please review Action 4)
 http://www.cio.gov.uk/transformational_government/open_source/action.asp

 I guess this will be easier for nationals to do the research but I think
 ti would be helpful for most people to decide whenever OOo is valued a
 mature Open source project.

Thanks for spotting this. I have asked the question, and will report back.
It would be useful for marketing in the UK (and beyond) to be on a UK
Government approved list...

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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[marketing] Re: [releases] What's new in 3.1?

2009-03-02 Thread John McCreesh
On Mon, February 23, 2009 10:37, Eugene Savitsky wrote:
 Hi!

 Does OOo provides userfriendly marketing page what's new in upcoming OOo
 3.1?

It's gradually being assembled - in no particular order - at the usual place
http://www.openoffice.org/dev_docs/features/3.1/indox.html
(note that indox.html becomes index.html when the page is ready ;-)

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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[marketing] Know any developers who would like to work on OOo for Sun?

2009-02-26 Thread John McCreesh
Software Engineer Web 2.0 Development (m/f) Position in Hamburg/Germany 
available. Currently looking for SW Engineers for the OpenOffice.org / 
StarOffice development team.


http://www.sun.com/corp_emp/search.cgi?loc=DEreq=DE0203104u=p=

John
--
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html

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[marketing] Information about OOo in Norway

2009-02-23 Thread John McCreesh
We're facing some trademark difficulties in Norway. We have been asked to
produce evidence that OpenOffice.org was a well known name in Norway,
particularly among consumers, before 2008.

Can anyone help please?

Thanks - John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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[marketing] OOoCon?

2009-02-13 Thread John McCreesh

Are you hoping to go to OOoCon 2009 or 2010?

See: http://www.openoffice.org/servlets/ReadMsg?list=announcemsgNo=385

John
--
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html

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Re: [marketing] extending the OpenOffice BugBounty Programm

2009-02-06 Thread John McCreesh
I would suggest contacting the folks at FOSDEM and getting them to 
photocopy and handout leaflets tomorrow...


John
--
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html

Martin Hollmichel wrote:

Hi,

last year we initiated the bug bounty program 
(http://wiki.services.openoffice.org/wiki/BugBountyProgram and 
references below). Obviously we failed in spreading the information 
about this program, the feedback was very low.


Before we extend the program we want to be sure to make it this time 
better, I'm thinking of:

* promoting it on the main page (www.openoffice.org)
* add an item on contributung page (contributing.openoffice.org)
* encourage people to blog about it
* many other things

are there any volunteers available interested in spreading the news ?
Are there any other ideas to make the Program more attractive ?
or should we stop this effort because it's hopeless ?

Martin

references:

http://www.mail-archive.com/annou...@openoffice.org/msg00145.html
http://freelancefundraiser.wordpress.com/2008/11/10/openofficeorg-achieves-ten-million-downloads-at-the-end-of-its-beijing-conference/ 




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Re: [marketing] video contest idea / chat meeting?

2009-02-04 Thread John McCreesh
On Wed, February 4, 2009 13:07, Claus Agerskov wrote:
[snip]
 Back in 2002 at GUADEC in Sevilla some of the active from OpenOffice.org
 said some catching lines to a digital camera. I don't remember who had
 the camera but Stefan Taxhet, Danese Cooper, Zaheda Bhorat and myself
 was some of the ones who said quotes to and got filmed.

The Digital Tipping Point

http://www.archive.org/browse.php?field=subjectmediatype=moviescollection=digitaltippingpoint

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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Re: [marketing] A different Market focus

2009-01-30 Thread John McCreesh
On Fri, January 30, 2009 10:21, Ian Lynch wrote:
 On Fri, 2009-01-30 at 07:44 +, John McCreesh wrote:
 On Fri, January 30, 2009 01:16, Graham Lauder wrote:
 [snip]
  The Obama administration is not going endorse any product. So in terms
 of
  raising brand awareness such a letter would be a non event.  While the
  Obama
  Administration may endorse the _philosophy_ of Open Source they are
 not
  going
  to endorse specific brands and that after all is our problem.

 The Obama campaign could teach us a thing or two about creating /
 raising
 brand awareness - Obama is now one of the biggest brands on the
 planet.

 OpenOffice.org for president!

Surely that should be: Obama for OOo Marketing Project Lead ;-)

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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[marketing] Computerbild

2009-01-29 Thread John McCreesh
http://ooomarketing.blogspot.com/2009/01/computerbild-top-250-download-award.html

Can you aadd this to the awards page please?

Thanks - John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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Re: [marketing] Where does OOo stand.

2009-01-29 Thread John McCreesh
The blog seems to be talking about the various products' contributions to
Sun's bottom line. I don't know how much revenue Sun derives from SO / OOo
products and services, but it gains a massive amount of exposure to people
who otherwise would never hear the name Sun Microsystems...

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html

On Thu, January 29, 2009 21:02, Alexandro Colorado wrote:
 Recent blog entry talks about Sun's technologies. MySQL and Java has
 been champions while Solaris and VirtualBox had been dogs.

 Where do OOo stand here, my gut feeling is that we are on the latter.
 MySQL and Java has both innovated a great deal but OOo has not
 innovate since 2.4x

 http://weblog.infoworld.com/openresource/archives/2009/01/suns_software_r.html


 --
 Alexandro Colorado
 OpenOffice.org Espantilde;ol
 IM: j...@jabber.org



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Re: [marketing] A different Market focus

2009-01-29 Thread John McCreesh
On Fri, January 30, 2009 01:16, Graham Lauder wrote:
[snip]
 The Obama administration is not going endorse any product. So in terms of
 raising brand awareness such a letter would be a non event.  While the
 Obama
 Administration may endorse the _philosophy_ of Open Source they are not
 going
 to endorse specific brands and that after all is our problem.

The Obama campaign could teach us a thing or two about creating / raising
brand awareness - Obama is now one of the biggest brands on the planet.

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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Re: [marketing] A different Market focus

2009-01-27 Thread John McCreesh
On Tue, January 27, 2009 20:11, Graham Lauder wrote:
[snip]
 So therefore our marketing should shift from touting features and TCO to a
 focus on raising Brand Awareness.

I've felt for some time that, as far as the OOo product is concerned, we
spend too much time 'preaching to the converted' - i.e. addressing the
FOSS-aware. We would get better results by talking about OOo to
birdwatchers, stamp collectors, Rotaries ...

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org


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Re: [marketing] OpenOffice.org blocked in Microsoft Live Search

2009-01-26 Thread John McCreesh
http://search.live.com/results.aspx?q=download+openoffice.org+form=QBRE

returns lots of para-sites, a few mirrors, and then at the bottom of the
page:

CollabNet is currently down for scheduled maintenance. As part of
CollabNet's expansion and improvement plan, we are upgrading the space in
our datacenter to help better serve ...
download.openoffice.org/680/?intcmp=1235 · Cached page

Coonspiracy? or just a rubbish search engine?

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org


On Mon, January 26, 2009 11:22, Italo Vignoli wrote:
 -BEGIN PGP SIGNED MESSAGE-
 Hash: SHA1

 John McCreesh wrote:
 Protest to your local competition authorities:

 http://www.palluxo.com/2009/01/25/openofficeorg-blocked-from-microsoft-live-search/

 John
 In Italy it works, I've already blogged about it:
 http://www.italovignoli.org/2009/01/openofficeorg-blocked-from-microsoft-live-search/

 - --
 Italo Vignoli
 tel +39.348.5653829
 it...@italovignoli.com
 skype italovignoli



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[marketing] Reminder: proposals for OOoCon

2009-01-18 Thread John McCreesh
Please remember that the Call for Location for OOoCon closes at midnight
UTC on February 1st 2009
http://www.openoffice.org/servlets/ReadMsg?list=announcemsgNo=380

There have also been recommendations that we should move to a two year
cycle, so this year we would also award OOoCon 2010. The team running 2010
would be expected to 'shadow' the 2009 team, to help them with the 2009
event, and prepare better for their own OOoCon the following year.

So please think not just about 2009, but also 2010!

Thanks - John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org


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[marketing] Call for Location for OOoCon 2009

2008-12-29 Thread John McCreesh
Please note that the Call for Location for OOoCon 2009 has been posted today:
http://marketing.openoffice.org/ooocon2009/cfl/cfl.html

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org


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Re: [marketing] [OT] Merry Xmass

2008-12-25 Thread John McCreesh
And a special greeting to the person who today will have triggered the 
25 millionth download of OpenOffice.org since we launched 3.0 - see

http://marketing.openoffice.org/planet/

John

Gabriel Gurley wrote:
Happy Holidays everyone. :-)  I wish you and your family a wonderful 
holiday season.  Best wishes and success for 2009.


Gabriel Gurley
Author, A Conceptual Guide to OpenOffice.org 3
http://www.gabrielgurley.com/


Quoting Alexandro Colorado j...@openoffice.org:


Hi Community,

Want to congratulate the community for their long efforts and wish them
a merry xmass and that they enjoy another year with OpenOffice.org with
much success in their life.

--
Alexandro Colorado
CoLeader of OpenOffice.org ES
http://es.openoffice.org



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Re: [marketing] Microsoft ODF plans for Office 2007 SP2

2008-12-17 Thread John McCreesh
Or like what the o...@www project is doing?

http://odf-at-www.openoffice.org/

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org

On Wed, December 17, 2008 10:15, Vikram Gaur wrote:
 That will not be an issue if we decide to do.

 On Wed, 2008-12-17 at 10:02 +, Richard Rothwell wrote:

 2008/12/17 Ian Lynch ian.ly...@zmsl.com:
  On Wed, 2008-12-17 at 14:54 +0530, Vikram Gaur wrote:
  Web version has limited future because of bandwidth. Google will take
  care of that.
 
  That is like saying MS will take care of the desktop for us!
 
  At the moment there are bandwidth limitations but they will gradually
  ease and those that go into the market early will dominate just as MS
  has done at the desktop. We need to look further ahead if we are
 serious
  about long term survival.
 
  Still if we want to compete with that we can convert openoffice.org
 to
  web version.
 
  Question is how? Who will take responsibility for doing it? Sun has
 the
  technology with Global Desktop to offer thin client access to anyone
  through a standard web browser. Question is where the revenue can be
  generated to fund the servers etc. MS will be doing it from
 advertising
  like Google.

 It may be that organisations will want to run their _own_ web based
 office suites.  That would offer security, etc.  A true FOSS web based
 office suite might well be rather popular.  It would mean that others
 could offer a hosted service in competition with the big boys - in the
 same way that Web hosting, etc is offered.

 rgds,

 Richard Rothwell

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Re: [marketing] Colourlovers label exhibit with Openoffice.org templates

2008-12-17 Thread John McCreesh
On Wed, December 17, 2008 17:31, Russell Ossendryver wrote:
 Happy Holidays to everyone.

 We just published this label exhibition
 http://www.worldlabel.com/Pages/labels-exhibit.htm The label designs where
 created using color palettes from
 Colourlovers.comhttp://colourlovers.com/The Colourlovers community
 has about 160K members so OOo should get some
 promotional bennifit with them.

 Please feel free to use this exhibition anyway you can to help promote OOo

Cool! Thank you.

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org


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[marketing] Screenshots [was: why.openoffice.org]

2008-12-13 Thread John McCreesh

Máté Gergely wrote:
[snip]

 I think, it would be good to show the Why visitors, that
 OpenOffice.org can be like this, and can be like that also. It
 would be good to have an OS-X screenshot, a Vista screenshot, a
 GNOME screenshot and a KDE screenshot, beside the XP. For example
 Writer (XP), Calc (Vista), Impress (OS-X), Base (KDE) and Draw
 (GNOME) respectively (guess my intention, thus, by heart I would
 give Draw with the penguin to XP and any of the first three major
 OOo apps to a nice Ubuntu screenshot :-)).


The screenshots on 'why' come from the screenshots page
http://www.openoffice.org/screenshots/ooo20/index.html and also appear 
in the product pages http://www.openoffice.org/product/writer.html etc.


They are from XP (actually running under VirtualBox on Ubuntu). If 
anyone is willing to reproduce these screenshots on other platforms, I'd 
be delighted to add them to this page, and then on to 'why'.


It was also be great to have the screenshots in non-European languages, 
but I appreciate that's more work.


If anyone would like to volunteer, please reply to this thread (so we 
don't get ten people all doing the same screenshots :-) and I can send 
you links to the 'source code'.


Thanks - John
--
John McCreesh
Marketing Project Lead
OpenOffice.org

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Re: [marketing] Xmass theme for OOo Site

2008-12-13 Thread John McCreesh

Alexandro Colorado wrote:
Awesome dissertation on why we shouldn't do anything and just sit on our 
asses. Which is pretty common in the OOo community. Now can we have 
people wanting to do something, I am all ears.


I thought sitting on an ass was quite appropriate for Christmas :-)

The answer is simple - let's not stop at Christmas. If anyone wants to 
create images for Eid, Diwali etc - great - the more the better.


John
--
John McCreesh
Marketing Project Lead
OpenOffice.org

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RE: [marketing] Upgrading to OOo 3.0 screencast

2008-12-01 Thread John McCreesh
On Tue, November 25, 2008 13:41, Tim Godfrey wrote:
 Were would we find other video tutorials that demonstrate how to use
 OOo?

For example: http://inpics.net/

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org


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[marketing] Norwegian Government commits 2 million kroner to OOo adoption

2008-11-18 Thread John McCreesh
Norway has become the the latest country to pledge funds for public
sector use of open source software. Minister of Government Adminstration
and Reform Heidi Grande Roeys is granting 2 million kroner ($285,000) to
the national center for free software, and the terms of the deal are
interesting. Instead of general promotion of open source software, the
funds are specifically earmarked for adopting and promoting use of the
OpenOffice suite of productivity applications in government offices.

http://ostatic.com/177021-blog/norway-pledges-funds-for-government-open-source-usage

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org


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[marketing] Re: [marcon] Campaign on the Economic Crisis

2008-10-27 Thread John McCreesh

Alexandro Colorado wrote:

So I thought this will be talked out more. It would be interesting if
we start a campaign on how can OOo help u survive the economical
crisis by saving on proprietary software.



It's notable how many reviews pick up on this point.

John

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[marketing] Three million

2008-10-20 Thread John McCreesh
In the first week since we formally announced the availability of
OpenOffice.org 3.0, we have recorded an astonishing three million
downloads on the bouncer logs.

This is a tribute not only to the developers who have created this great
product, but to the tens of thousands of people in the community who have
tested it, translated it, supported it, and told the world about it.

A week of three million downloads - what a great start to the year of
three!

John
p.s. further data on my blog http://www.mealldubh.org
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org


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Re: [marketing] Three million

2008-10-20 Thread John McCreesh
On Mon, October 20, 2008 09:54, Lars Noodén wrote:
 John McCreesh wrote:
 In the first week since we formally announced the availability of
 OpenOffice.org 3.0, we have recorded an astonishing three million
 downloads on the bouncer logs.

 I agree that this is excellent news.  There are some things which might
 help us further market OOo.

 1) how can we also count the downloads from RPM and APT repositories
 which is where most of our linux users are going to be getting OOo?

Maybe we need some sort of mirrors project to pull these stats together
for all open-source projects ... Alternatively some distros now ask users
to opt into monitoring programs which monitor what software is actually
being used and 'call home' the statistics.

 2) I might have missed the explanation of Leif's question earlier: are
 all of the 3 million successful downloads or does the sum also include
 interrupted attempts?  (HTTP is rather lame for large file transfer.)

My understanding is that the Bouncer logs record when users are 'handed
off' to a mirror. They have no visibility whether the download was
completed / interrupted / bookmarked and repeated directly later.

 3) How about the torrents?

Indeed. All of these factors (and others) mean that the Bouncer figures
severely underestimate our total downloads. On the other hand, they are
completely objective, and are quite easy to filter for rogue entries.

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org


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[marketing] Microsoft: OpenOffice better than Google Apps

2008-10-17 Thread John McCreesh
Steve Ballmer has insisted that OpenOffice is a far better rival to
Microsoft's Office than Google's applications suite
http://www.techradar.com/news/computing/microsoft-open-office-a-bigger-rival-than-google-apps-476243

I wonder is he one of the over two million people who have downloaded
OpenOffice.org since we released 3.0?

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org


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Re: FW: [marketing] Site is down?

2008-10-13 Thread John McCreesh
On Mon, October 13, 2008 15:37, Jason Komar wrote:
 I get the same issue at the main site. Looks like it is down.

 --
 Jason Komar
 Stormfront Ventures
 Email: [EMAIL PROTECTED]
 Web: www.jbox.ca

 On October 13, 2008 08:33:45 am Savoia Computer Support wrote:
 -Original Message-
 From: Savoia Computer Support [mailto:[EMAIL PROTECTED]
 Sent: Monday, October 13, 2008 10:26 AM
 To: dev@marketing.openoffice.org
 Subject: RE: [marketing] Site is down?

 I just tried to access the Ooo 3.0 download page so I could add a link
 to
 it for an article for theforcefield.net about the launch and I am
 receiving
 a 404 error.

 The specific error is as follows:

 Forbidden

 You don't have permission to access /servlets/ContentHelmNoodle on this
 server.
 Apache Server at www.openoffice.org Port 80


 I attempted to access the main OOo site and it is giving me a
 forbidden error as well. Is the site down? If so, could you elaborate on
 the nature of the problem and when it is expected to be up again? If I
 could have something to post our site so everyone will know what is
 happening it would be greatly appreciated.

 Thanks!

 Rick

 Rick Savoia
 Savoia Computer
 The Force Field podcast and portal for IT service providers
 http://www.theforcefield.net


Apologies - our servers are struggling to cope with the unprecedented
demand. The technical guys are trying to come up with a solution.

Thank you for your patience

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org


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[marketing] CeBIT trade show, March 3-8, 2009, Hannover, Germany

2008-10-01 Thread John McCreesh
Through its Call for Projects, Linux New Media AG in cooperation with
CeBIT now offers free booths at the largest IT event in the world - the
CeBIT trade show, March 3-8, 2009, Hannover, Germany.

http://www.linux-magazine.com/events/cebit_2009_cfp

Have we any volunteers interested in manning a booth at CeBIT?

Thanks - John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org


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