Re: [Marketing] Website Upgrade Marketing Input
On Tue, 2007-12-18 at 18:57 +1100, André Wyrwa wrote: > Hei, > > On Sat, 2007-12-15 at 22:00 -0800, Mihai Mazilu wrote: > > "Don't fight the change. Use it to your advantage. > > > > OpenOffice.org" > > I can already see us ending up with a page that sais less about what OOo > is than the current one. ;-) > > Please, please, please, can we put all the nifty, catchy, marketingy > phrasing AFTER the primary objective of telling people what it is we are > talking about? > > Please? > > Please? +1 > > About the action statements...i'm warming up, slightly. ;-) > > Maybe...would it be possible to include such info as asked for above > into the action statements?...say rather > > "I'm looking for a software solution for all my office tasks." Or a question. Did you know you can freely and legally download all the software you need to run your office? > > > than > > "I want to learn more about OpenOffice.org." > ? > André. > > PS: Please? Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input
Hei, On Sat, 2007-12-15 at 22:00 -0800, Mihai Mazilu wrote: > "Don't fight the change. Use it to your advantage. > > OpenOffice.org" I can already see us ending up with a page that sais less about what OOo is than the current one. ;-) Please, please, please, can we put all the nifty, catchy, marketingy phrasing AFTER the primary objective of telling people what it is we are talking about? Please? Please? About the action statements...i'm warming up, slightly. ;-) Maybe...would it be possible to include such info as asked for above into the action statements?...say rather "I'm looking for a software solution for all my office tasks." than "I want to learn more about OpenOffice.org." ? André. PS: Please? > On Dec 15, 2007 8:53 PM, teja <[EMAIL PROTECTED]> wrote: > > Hey Guys, > > > > How about this: > > > > "Open Minds, Open Solutions" > > > > Thanx and regards, > > Tejesh > > - Original Message ----- > > From: "Graham Lauder" <[EMAIL PROTECTED]> > > To: > > Sent: Thursday, December 13, 2007 6:35 AM > > Subject: [Marketing] Website Upgrade Marketing Input > > > > > > All, > > > > The Web-Dev team are in discussions about a new home page. > > > > Louis has asked that the guiding principle for it to be "Increase Downloads" > > Given the less than successful result of our last campaign, it's easy to > > agree > > with the sentiment. > > > > I gave the whole thing a lot of thought and came up with a few issues, which > > I > > have already stated but I'll state again here so we're all on the same page. > > > > One: The step from Click through to Download is too big > > Two: The home page is not geared toward turning the casual arrival into a > > downloader > > Three: The Homepage is geared too high in terms User sophistication > > Four: The home page is somewhat confused as to it's target audience > > > > I agree with Louis about the portal.openoffice.org and that the content that > > is at present on the home page would best be at portal. > > > > This leaves www.openoffice.org to be an index or set of signposts that > > reflect > > the needs of our Users > > > > We identified 3 major groups > > > > 1) Curious arrivals This arrival came here out of mild > > curiosity, he clicked a link in a Google ad or a context ad or a Keyword. > > There is no intention to download. His motivation is curiosity The answer > > to his "What Now " question is on the button marked "I want to learn more > > about OpenOffice.org" > > > > 2) Informed arrivals, they know what they're here for they clicked on a link > > deliberately to come to OOo. they could be either First Timers or > > Upgraders or Users needing help > > > > 3) Cognoscenti, They are active community members and > > have been to the point where they know their way around. They don't require > > big buttons or graphics just text links that are in familiar places and in > > fact they don't come here often preferring to link directly to their place > > of > > interest. > > > > However all of these groups have needs that overlap so in terms of the > > navigation from the Homepage we needed to look at the demographics in terms > > of needs or wants. > > > > Using that criteria I identified Four major Demographics amongst our site > > visitors: > > > > 1) Casual arrivals > > 2) Upgraders > > 3) Users Requiring help > > 4) Developers and potential contributors > > > > In group 1 are pretty much all of the people who clicked on our Google ads. > > They don't really have a reason to be here other than some level of > > curiosity > > > > In group 2 we have our regular downloaders who return for each new version > > as > > it is released. These people want to get to the download button quickly > > > > Groups 3 and 4 are self explanatory. > > > > It's obvious that close to ALL our increase in downloads is going to come > > from Group 1 while Group two keeps things ticking over. > > > > With all of the above in mind > > > > I suggested using action statements > > Four at this stage but I can think of perhaps two more but no more IMHO > > > > The action statements are aimed at each of our demographics and go like > > this > > > > "I want to learn more about Openoffice.org" Target = Casual Arrivals. link > > to > >
Re: [Marketing] Website Upgrade Marketing Input - download counting widget
Benjamin Horst wrote: I don't want us to not do something cool, because we can't yet do it perfectly. Let's start, and then refine as we can. In Italy, since I've started announcing the download numbers, these have started to increase quite steadily. I have created a Google Calendar where I publish daily the number of the downloads of the Italian version. I know this is not a high level solution, but it's what I'm able to handle. -- Italo Vignoli [EMAIL PROTECTED] Mobile +39.348.5653829 Skype: italovignoli - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input - download counting widget
Indeed the link reads as you say. That's funny! However, there is a functional RSS feed provided by Mozilla (look in the top right on the linked page). From an RSS feed, we can make widgets, so I think we will be fine if we can generate a feed. I know any serious statistician will find our ways of measuring downloads to be inconclusive, but as long as we have a consistent methodology, we'll still be able to use the information. And end users will find it valuable even if they know it's not perfect. We have a statistics project and a page listing estimated downloads (I don't know when it was last updated, it may be falling behind). For now, let's just use that number and make it into an RSS feed and widget tool. We'll worry about the next step later. I don't want us to not do something cool, because we can't yet do it perfectly. Let's start, and then refine as we can. -Ben On Dec 16, 2007, at 3:09 PM, John McCreesh wrote: On Sun, 2007-12-16 at 12:51 -0500, Benjamin Horst wrote: An idea for a small component that I think should be a part of the new webpage: An OOo downloads counter. Build it as a widget that can be syndicated to lots of other sites too. (Just like our friends at Firefox have done: http://www.spreadfirefox.com/node/15143) Which reads: "Our community has created a number of tools to enable you to syndicate this number with ease through a variety of mediums: Sorry, these all broke." ? I wish we had an accurate way of recording downloads / users ... John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input - download counting widget
On Sun, 2007-12-16 at 12:51 -0500, Benjamin Horst wrote: > An idea for a small component that I think should be a part of the > new webpage: > > An OOo downloads counter. Build it as a widget that can be syndicated > to lots of other sites too. (Just like our friends at Firefox have > done: http://www.spreadfirefox.com/node/15143) Which reads: "Our community has created a number of tools to enable you to syndicate this number with ease through a variety of mediums: Sorry, these all broke." ? I wish we had an accurate way of recording downloads / users ... John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input - download counting widget
On 12/16/2007 12:51 PM, Benjamin Horst wrote: An idea for a small component that I think should be a part of the new webpage: An OOo downloads counter. Build it as a widget that can be syndicated to lots of other sites too. (Just like our friends at Firefox have done: http://www.spreadfirefox.com/node/15143) Other sites and blogs, like those of many of us and our friends, can display the widget to help spread awareness of the popularity of OOo downloads much more broadly. As people see how popular we are already, they'll be more comfortable giving OOo a try. Nice idea! Paul -- Paul F. Olson http://paulfolson.com - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input - download counting widget
An idea for a small component that I think should be a part of the new webpage: An OOo downloads counter. Build it as a widget that can be syndicated to lots of other sites too. (Just like our friends at Firefox have done: http://www.spreadfirefox.com/node/15143) Other sites and blogs, like those of many of us and our friends, can display the widget to help spread awareness of the popularity of OOo downloads much more broadly. As people see how popular we are already, they'll be more comfortable giving OOo a try. -Ben On Dec 15, 2007, at 11:53 PM, teja wrote: Hey Guys, How about this: "Open Minds, Open Solutions" Thanx and regards, Tejesh - Original Message - From: "Graham Lauder" <[EMAIL PROTECTED]> To: Sent: Thursday, December 13, 2007 6:35 AM Subject: [Marketing] Website Upgrade Marketing Input All, The Web-Dev team are in discussions about a new home page. Louis has asked that the guiding principle for it to be "Increase Downloads" Given the less than successful result of our last campaign, it's easy to agree with the sentiment. I gave the whole thing a lot of thought and came up with a few issues, which I have already stated but I'll state again here so we're all on the same page. One: The step from Click through to Download is too big Two: The home page is not geared toward turning the casual arrival into a downloader Three: The Homepage is geared too high in terms User sophistication Four: The home page is somewhat confused as to it's target audience I agree with Louis about the portal.openoffice.org and that the content that is at present on the home page would best be at portal. This leaves www.openoffice.org to be an index or set of signposts that reflect the needs of our Users We identified 3 major groups 1) Curious arrivals This arrival came here out of mild curiosity, he clicked a link in a Google ad or a context ad or a Keyword. There is no intention to download. His motivation is curiosity The answer to his "What Now " question is on the button marked "I want to learn more about OpenOffice.org" 2) Informed arrivals, they know what they're here for they clicked on a link deliberately to come to OOo. they could be either First Timers or Upgraders or Users needing help 3) Cognoscenti, They are active community members and have been to the point where they know their way around. They don't require big buttons or graphics just text links that are in familiar places and in fact they don't come here often preferring to link directly to their place of interest. However all of these groups have needs that overlap so in terms of the navigation from the Homepage we needed to look at the demographics in terms of needs or wants. Using that criteria I identified Four major Demographics amongst our site visitors: 1) Casual arrivals 2) Upgraders 3) Users Requiring help 4) Developers and potential contributors In group 1 are pretty much all of the people who clicked on our Google ads. They don't really have a reason to be here other than some level of curiosity In group 2 we have our regular downloaders who return for each new version as it is released. These people want to get to the download button quickly Groups 3 and 4 are self explanatory. It's obvious that close to ALL our increase in downloads is going to come from Group 1 while Group two keeps things ticking over. With all of the above in mind I suggested using action statements Four at this stage but I can think of perhaps two more but no more IMHO The action statements are aimed at each of our demographics and go like this "I want to learn more about Openoffice.org" Target = Casual Arrivals. link to why.openoffice.org "I want to download OpenOffice.org now" Target = Upgraders link to download.openoffice.org "I want help with OpenOffice.org" Target = Group 3 link to support.openoffice.org "I want to help OpenOffice.org" = Group 4 link to contribute.openoffice.org I've coded up a simple demo here http://ooogear.co.nz/splash_prop.html which is a coded version of an idea from Ivan M on the Art List. This is minus all trimmings This is another treatment done by me from a version modified by Ivan of a Nikash original. :) A very opensource piece of art http://wiki.services.openoffice.org/mwiki/images/5/52/Siteconcept2.png There has been a lot of discussion on both the art and WebDev list. Mostly around the idea of using the action statements I'm trying to come at it from a marketing/sales POV For the Casual arrival the learn more takes them to the Why page. My assertion is that once having read the info in the Why page the step to the download is a considerably smaller one for a casual arrival. We know that we're getting the landings, we j
Re: [Marketing] Website Upgrade Marketing Input
Yes,Certainly it will do Thanx and Regards, Tejesh - Original Message - From: "Graham Lauder" <[EMAIL PROTECTED]> To: Sent: Sunday, December 16, 2007 4:28 PM Subject: Re: [Marketing] Website Upgrade Marketing Input On Sunday 16 December 2007 17:53:47 teja wrote: Hey Guys, How about this: "Open Minds, Open Solutions" I think we're losing track of the primary question. Please refer below The positioner is not necessary at this point. What we need is comment on the use of the Action statements So Far Cor has said yes Florian has said yes (after a necessarily quick scan) Me obviously yes Paul yes We haven't had any negatives The "Open. For Business" positioner is a good one and it will stay at least for the forseeable future unless we have a landslide toward changing it. The Positioner for the website has to be a little different and more informative. The normal positioner is deliberately short and snappy The website one can be longer, but then it has to encompass more. As John says, the real "Sales" department; why.openoffice.org uses the three bullet points Great Software easy to Use and Free We need to put those ideas into a memorable catchphrase But we can do that later First thing is the simple question do you believe the Action Statements will be effective as a tool geared toward getting people quickly to the page that serves there needs best. Cheers GL Thanx and regards, Tejesh - Original Message - From: "Graham Lauder" <[EMAIL PROTECTED]> To: Sent: Thursday, December 13, 2007 6:35 AM Subject: [Marketing] Website Upgrade Marketing Input All, The Web-Dev team are in discussions about a new home page. Louis has asked that the guiding principle for it to be "Increase Downloads" Given the less than successful result of our last campaign, it's easy to agree with the sentiment. I gave the whole thing a lot of thought and came up with a few issues, which I have already stated but I'll state again here so we're all on the same page. One: The step from Click through to Download is too big Two: The home page is not geared toward turning the casual arrival into a downloader Three: The Homepage is geared too high in terms User sophistication Four: The home page is somewhat confused as to it's target audience I agree with Louis about the portal.openoffice.org and that the content that is at present on the home page would best be at portal. This leaves www.openoffice.org to be an index or set of signposts that reflect the needs of our Users We identified 3 major groups 1) Curious arrivals This arrival came here out of mild curiosity, he clicked a link in a Google ad or a context ad or a Keyword. There is no intention to download. His motivation is curiosity The answer to his "What Now " question is on the button marked "I want to learn more about OpenOffice.org" 2) Informed arrivals, they know what they're here for they clicked on a link deliberately to come to OOo. they could be either First Timers or Upgraders or Users needing help 3) Cognoscenti, They are active community members and have been to the point where they know their way around. They don't require big buttons or graphics just text links that are in familiar places and in fact they don't come here often preferring to link directly to their place of interest. However all of these groups have needs that overlap so in terms of the navigation from the Homepage we needed to look at the demographics in terms of needs or wants. Using that criteria I identified Four major Demographics amongst our site visitors: 1) Casual arrivals 2) Upgraders 3) Users Requiring help 4) Developers and potential contributors In group 1 are pretty much all of the people who clicked on our Google ads. They don't really have a reason to be here other than some level of curiosity In group 2 we have our regular downloaders who return for each new version as it is released. These people want to get to the download button quickly Groups 3 and 4 are self explanatory. It's obvious that close to ALL our increase in downloads is going to come from Group 1 while Group two keeps things ticking over. With all of the above in mind I suggested using action statements Four at this stage but I can think of perhaps two more but no more IMHO The action statements are aimed at each of our demographics and go like this "I want to learn more about Openoffice.org" Target = Casual Arrivals. link to why.openoffice.org "I want to download OpenOffice.org now" Target = Upgraders link to download.openoffice.org "I want help with OpenOffice.org" Target = Group 3 link to support.openoffice.org "I want to help OpenOffice.org" = Group 4 link to contribute.openoffice.org I've coded up a simple demo here http://oo
Re: [Marketing] Website Upgrade Marketing Input
On Sunday 16 December 2007 17:53:47 teja wrote: > Hey Guys, > > How about this: > > "Open Minds, Open Solutions" I think we're losing track of the primary question. Please refer below The positioner is not necessary at this point. What we need is comment on the use of the Action statements So Far Cor has said yes Florian has said yes (after a necessarily quick scan) Me obviously yes Paul yes We haven't had any negatives The "Open. For Business" positioner is a good one and it will stay at least for the forseeable future unless we have a landslide toward changing it. The Positioner for the website has to be a little different and more informative. The normal positioner is deliberately short and snappy The website one can be longer, but then it has to encompass more. As John says, the real "Sales" department; why.openoffice.org uses the three bullet points Great Software easy to Use and Free We need to put those ideas into a memorable catchphrase But we can do that later First thing is the simple question do you believe the Action Statements will be effective as a tool geared toward getting people quickly to the page that serves there needs best. Cheers GL > > Thanx and regards, > Tejesh > - Original Message - > From: "Graham Lauder" <[EMAIL PROTECTED]> > To: > Sent: Thursday, December 13, 2007 6:35 AM > Subject: [Marketing] Website Upgrade Marketing Input > > > All, > > The Web-Dev team are in discussions about a new home page. > > Louis has asked that the guiding principle for it to be "Increase > Downloads" Given the less than successful result of our last campaign, it's > easy to agree > with the sentiment. > > I gave the whole thing a lot of thought and came up with a few issues, > which I > have already stated but I'll state again here so we're all on the same > page. > > One: The step from Click through to Download is too big > Two: The home page is not geared toward turning the casual arrival into a > downloader > Three: The Homepage is geared too high in terms User sophistication > Four: The home page is somewhat confused as to it's target audience > > I agree with Louis about the portal.openoffice.org and that the content > that is at present on the home page would best be at portal. > > This leaves www.openoffice.org to be an index or set of signposts that > reflect > the needs of our Users > > We identified 3 major groups > > 1) Curious arrivals This arrival came here out of mild > curiosity, he clicked a link in a Google ad or a context ad or a Keyword. > There is no intention to download. His motivation is curiosity The answer > to his "What Now " question is on the button marked "I want to learn more > about OpenOffice.org" > > 2) Informed arrivals, they know what they're here for they clicked on a > link deliberately to come to OOo. they could be either First Timers or > Upgraders or Users needing help > > 3) Cognoscenti, They are active community members and > have been to the point where they know their way around. They don't require > big buttons or graphics just text links that are in familiar places and in > fact they don't come here often preferring to link directly to their place > of > interest. > > However all of these groups have needs that overlap so in terms of the > navigation from the Homepage we needed to look at the demographics in terms > of needs or wants. > > Using that criteria I identified Four major Demographics amongst our site > visitors: > > 1) Casual arrivals > 2) Upgraders > 3) Users Requiring help > 4) Developers and potential contributors > > In group 1 are pretty much all of the people who clicked on our Google ads. > They don't really have a reason to be here other than some level of > curiosity > > In group 2 we have our regular downloaders who return for each new version > as > it is released. These people want to get to the download button quickly > > Groups 3 and 4 are self explanatory. > > It's obvious that close to ALL our increase in downloads is going to come > from Group 1 while Group two keeps things ticking over. > > With all of the above in mind > > I suggested using action statements > Four at this stage but I can think of perhaps two more but no more IMHO > > The action statements are aimed at each of our demographics and go like > this > > "I want to learn more about Openoffice.org" Target = Casual Arrivals. link > to > why.openoffice.org > "I want to download OpenOffice.org now" Target = Upgraders link to > download.openoffice.org > "I want help wi
Re: [Marketing] Website Upgrade Marketing Input
"Don't fight the change. Use it to your advantage. OpenOffice.org" On Dec 15, 2007 8:53 PM, teja <[EMAIL PROTECTED]> wrote: > Hey Guys, > > How about this: > > "Open Minds, Open Solutions" > > Thanx and regards, > Tejesh > - Original Message - > From: "Graham Lauder" <[EMAIL PROTECTED]> > To: > Sent: Thursday, December 13, 2007 6:35 AM > Subject: [Marketing] Website Upgrade Marketing Input > > > All, > > The Web-Dev team are in discussions about a new home page. > > Louis has asked that the guiding principle for it to be "Increase Downloads" > Given the less than successful result of our last campaign, it's easy to > agree > with the sentiment. > > I gave the whole thing a lot of thought and came up with a few issues, which > I > have already stated but I'll state again here so we're all on the same page. > > One: The step from Click through to Download is too big > Two: The home page is not geared toward turning the casual arrival into a > downloader > Three: The Homepage is geared too high in terms User sophistication > Four: The home page is somewhat confused as to it's target audience > > I agree with Louis about the portal.openoffice.org and that the content that > is at present on the home page would best be at portal. > > This leaves www.openoffice.org to be an index or set of signposts that > reflect > the needs of our Users > > We identified 3 major groups > > 1) Curious arrivals This arrival came here out of mild > curiosity, he clicked a link in a Google ad or a context ad or a Keyword. > There is no intention to download. His motivation is curiosity The answer > to his "What Now " question is on the button marked "I want to learn more > about OpenOffice.org" > > 2) Informed arrivals, they know what they're here for they clicked on a link > deliberately to come to OOo. they could be either First Timers or > Upgraders or Users needing help > > 3) Cognoscenti, They are active community members and > have been to the point where they know their way around. They don't require > big buttons or graphics just text links that are in familiar places and in > fact they don't come here often preferring to link directly to their place > of > interest. > > However all of these groups have needs that overlap so in terms of the > navigation from the Homepage we needed to look at the demographics in terms > of needs or wants. > > Using that criteria I identified Four major Demographics amongst our site > visitors: > > 1) Casual arrivals > 2) Upgraders > 3) Users Requiring help > 4) Developers and potential contributors > > In group 1 are pretty much all of the people who clicked on our Google ads. > They don't really have a reason to be here other than some level of > curiosity > > In group 2 we have our regular downloaders who return for each new version > as > it is released. These people want to get to the download button quickly > > Groups 3 and 4 are self explanatory. > > It's obvious that close to ALL our increase in downloads is going to come > from Group 1 while Group two keeps things ticking over. > > With all of the above in mind > > I suggested using action statements > Four at this stage but I can think of perhaps two more but no more IMHO > > The action statements are aimed at each of our demographics and go like > this > > "I want to learn more about Openoffice.org" Target = Casual Arrivals. link > to > why.openoffice.org > "I want to download OpenOffice.org now" Target = Upgraders link to > download.openoffice.org > "I want help with OpenOffice.org" Target = Group 3 link to > support.openoffice.org > "I want to help OpenOffice.org" = Group 4 link to contribute.openoffice.org > > I've coded up a simple demo here > > http://ooogear.co.nz/splash_prop.html which is a coded version of an idea > from > Ivan M on the Art List. This is minus all trimmings > > This is another treatment done by me from a version modified by Ivan of a > Nikash original. :) A very opensource piece of art > > http://wiki.services.openoffice.org/mwiki/images/5/52/Siteconcept2.png > > > There has been a lot of discussion on both the art and WebDev list. > > Mostly around the idea of using the action statements > > I'm trying to come at it from a marketing/sales POV > > For the Casual arrival the learn more takes them to the Why page. My > assertion > is that once having read the info in the Why page the step to the download > is > a considerably smaller o
Re: [Marketing] Website Upgrade Marketing Input
Hey Guys, How about this: "Open Minds, Open Solutions" Thanx and regards, Tejesh - Original Message - From: "Graham Lauder" <[EMAIL PROTECTED]> To: Sent: Thursday, December 13, 2007 6:35 AM Subject: [Marketing] Website Upgrade Marketing Input All, The Web-Dev team are in discussions about a new home page. Louis has asked that the guiding principle for it to be "Increase Downloads" Given the less than successful result of our last campaign, it's easy to agree with the sentiment. I gave the whole thing a lot of thought and came up with a few issues, which I have already stated but I'll state again here so we're all on the same page. One: The step from Click through to Download is too big Two: The home page is not geared toward turning the casual arrival into a downloader Three: The Homepage is geared too high in terms User sophistication Four: The home page is somewhat confused as to it's target audience I agree with Louis about the portal.openoffice.org and that the content that is at present on the home page would best be at portal. This leaves www.openoffice.org to be an index or set of signposts that reflect the needs of our Users We identified 3 major groups 1) Curious arrivals This arrival came here out of mild curiosity, he clicked a link in a Google ad or a context ad or a Keyword. There is no intention to download. His motivation is curiosity The answer to his "What Now " question is on the button marked "I want to learn more about OpenOffice.org" 2) Informed arrivals, they know what they're here for they clicked on a link deliberately to come to OOo. they could be either First Timers or Upgraders or Users needing help 3) Cognoscenti, They are active community members and have been to the point where they know their way around. They don't require big buttons or graphics just text links that are in familiar places and in fact they don't come here often preferring to link directly to their place of interest. However all of these groups have needs that overlap so in terms of the navigation from the Homepage we needed to look at the demographics in terms of needs or wants. Using that criteria I identified Four major Demographics amongst our site visitors: 1) Casual arrivals 2) Upgraders 3) Users Requiring help 4) Developers and potential contributors In group 1 are pretty much all of the people who clicked on our Google ads. They don't really have a reason to be here other than some level of curiosity In group 2 we have our regular downloaders who return for each new version as it is released. These people want to get to the download button quickly Groups 3 and 4 are self explanatory. It's obvious that close to ALL our increase in downloads is going to come from Group 1 while Group two keeps things ticking over. With all of the above in mind I suggested using action statements Four at this stage but I can think of perhaps two more but no more IMHO The action statements are aimed at each of our demographics and go like this "I want to learn more about Openoffice.org" Target = Casual Arrivals. link to why.openoffice.org "I want to download OpenOffice.org now" Target = Upgraders link to download.openoffice.org "I want help with OpenOffice.org" Target = Group 3 link to support.openoffice.org "I want to help OpenOffice.org" = Group 4 link to contribute.openoffice.org I've coded up a simple demo here http://ooogear.co.nz/splash_prop.html which is a coded version of an idea from Ivan M on the Art List. This is minus all trimmings This is another treatment done by me from a version modified by Ivan of a Nikash original. :) A very opensource piece of art http://wiki.services.openoffice.org/mwiki/images/5/52/Siteconcept2.png There has been a lot of discussion on both the art and WebDev list. Mostly around the idea of using the action statements I'm trying to come at it from a marketing/sales POV For the Casual arrival the learn more takes them to the Why page. My assertion is that once having read the info in the Why page the step to the download is a considerably smaller one for a casual arrival. We know that we're getting the landings, we just are not turning that into downloads. I think this will go a long way toward doing that. This needs input from Marketing people. At present I'm the only marketing person involved in the discussion. Cheers G -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input
On Thursday, Dec 13, Graham Lauder <[EMAIL PROTECTED]> wrote: Drop us a mail introducing yourself a little more when you're ready. I can handle that right now. As I said, I've been using OOo for a long time. I wish I could remember the first release I downloaded, but alas the number is lost in the mists of my mind. I've often thought about becoming a contributor, so I'm glad to have finally taken that first step. I've been involved with a project something like this before. For several years, I was a member of a volunteer group called the Ambassadors, dedicated to increasing use of the Opera browser in the U.S. Even headed up the group for a while, until it was absorbed into other, larger community marketing efforts. Among other things, we had an active mailing list, Web site, newsletter, merchandise, user groups, etc. I'm also an Opera tester. Other stuff: I'm the editor/writer/photographer/jack-of-everything-else for a weekly newspaper in a small Northern Michigan town -- Manistique, look at the very tip-top of Lake Michigan to find it. I'm also a freelance writer, published a few books and whatnot. Married, twin daughters in college. Oh, yeah, and along with everything else, I'm learning to play the bagpipes. I look forward to being an active contributor here, whether tossing out an opinion (I've got lots of 'em; they're cheap) or getting more involved with writing, editing, whatever. And don't worry, I'm not afraid to ask stupid questions. I'm actually pretty darn good at it. :) Paul -- Paul F. Olson http://paulfolson.com - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input
On Thursday 13 December 2007 19:53:53 Sean W. O'Quin wrote: > Paul: > > But be sure to study up on the OOo terminology Graham is not keen on > those who are not hip to the OpenOffice.org lingo. > > ;) Only when the South Americans are revolting! ;) This Pedant will go hide in a corner now, some peoples memories are far too long! :D Cheers G > > -Original Message- > From: Graham Lauder [mailto:[EMAIL PROTECTED] > Sent: Thursday, December 13, 2007 1:39 AM > To: dev@marketing.openoffice.org > Subject: Re: [Marketing] Website Upgrade Marketing Input > > On Thursday 13 December 2007 17:12:27 Paul F. Olson wrote: > > On Wednesday, Dec 12, Graham Lauder <[EMAIL PROTECTED]> wrote: > > > This is another treatment done by me from a version modified by Ivan of > > a > > > > Nikash original.A very opensource piece of art > > > http://wiki.services.openoffice.org/mwiki/images/5/52/Siteconcept2.png > > > > I'm a brand new list member, though a long-time OOo user. > > > > I didn't want to intrude until I've had some more time to sift through > > the archives, learn my way around and get up to speed. But I did want to > > chime in long enough to say how much I like this concept and this > > mock-up. It's clear, concise and right on target. > > > > Like probably everyone here, I've been in all four groups (casual > > arrival, upgrader, support seeker and potential contributor), and at each > > of those stages, I would have found this design exceedingly helpful. > > > > Simple action statements are always good. > > > > And with that two cents, I'll crawl back to the archives for my immersion > > course in OOo marketing. See you all again soon, I hope! > > > > Paul > > Hi Paul, > > Welcome to the marketing Project and thanks for your input. It's much > appreciated. > > Any questions feel free to ask, the only stupid question is the one that > was > > never asked. > > Drop us a mail introducing yourself a little more when you're ready. > > Cheers > GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
RE: [Marketing] Website Upgrade Marketing Input
Paul: But be sure to study up on the OOo terminology Graham is not keen on those who are not hip to the OpenOffice.org lingo. ;) -Original Message- From: Graham Lauder [mailto:[EMAIL PROTECTED] Sent: Thursday, December 13, 2007 1:39 AM To: dev@marketing.openoffice.org Subject: Re: [Marketing] Website Upgrade Marketing Input On Thursday 13 December 2007 17:12:27 Paul F. Olson wrote: > On Wednesday, Dec 12, Graham Lauder <[EMAIL PROTECTED]> wrote: > > This is another treatment done by me from a version modified by Ivan of a > > Nikash original.A very opensource piece of art > > http://wiki.services.openoffice.org/mwiki/images/5/52/Siteconcept2.png > > I'm a brand new list member, though a long-time OOo user. > > I didn't want to intrude until I've had some more time to sift through the > archives, learn my way around and get up to speed. But I did want to chime > in long enough to say how much I like this concept and this mock-up. It's > clear, concise and right on target. > > Like probably everyone here, I've been in all four groups (casual arrival, > upgrader, support seeker and potential contributor), and at each of those > stages, I would have found this design exceedingly helpful. > > Simple action statements are always good. > > And with that two cents, I'll crawl back to the archives for my immersion > course in OOo marketing. See you all again soon, I hope! > > Paul Hi Paul, Welcome to the marketing Project and thanks for your input. It's much appreciated. Any questions feel free to ask, the only stupid question is the one that was never asked. Drop us a mail introducing yourself a little more when you're ready. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input
On Thursday 13 December 2007 17:12:27 Paul F. Olson wrote: > On Wednesday, Dec 12, Graham Lauder <[EMAIL PROTECTED]> wrote: > > This is another treatment done by me from a version modified by Ivan of a > > Nikash original.A very opensource piece of art > > http://wiki.services.openoffice.org/mwiki/images/5/52/Siteconcept2.png > > I'm a brand new list member, though a long-time OOo user. > > I didn't want to intrude until I've had some more time to sift through the > archives, learn my way around and get up to speed. But I did want to chime > in long enough to say how much I like this concept and this mock-up. It's > clear, concise and right on target. > > Like probably everyone here, I've been in all four groups (casual arrival, > upgrader, support seeker and potential contributor), and at each of those > stages, I would have found this design exceedingly helpful. > > Simple action statements are always good. > > And with that two cents, I'll crawl back to the archives for my immersion > course in OOo marketing. See you all again soon, I hope! > > Paul Hi Paul, Welcome to the marketing Project and thanks for your input. It's much appreciated. Any questions feel free to ask, the only stupid question is the one that was never asked. Drop us a mail introducing yourself a little more when you're ready. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input
On Wednesday, Dec 12, Graham Lauder <[EMAIL PROTECTED]> wrote: This is another treatment done by me from a version modified by Ivan of a Nikash original.A very opensource piece of art http://wiki.services.openoffice.org/mwiki/images/5/52/Siteconcept2.png I'm a brand new list member, though a long-time OOo user. I didn't want to intrude until I've had some more time to sift through the archives, learn my way around and get up to speed. But I did want to chime in long enough to say how much I like this concept and this mock-up. It's clear, concise and right on target. Like probably everyone here, I've been in all four groups (casual arrival, upgrader, support seeker and potential contributor), and at each of those stages, I would have found this design exceedingly helpful. Simple action statements are always good. And with that two cents, I'll crawl back to the archives for my immersion course in OOo marketing. See you all again soon, I hope! Paul -- Paul F. Olson http://paulfolson.com - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
[Marketing] Website Upgrade Marketing Input
All, The Web-Dev team are in discussions about a new home page. Louis has asked that the guiding principle for it to be "Increase Downloads" Given the less than successful result of our last campaign, it's easy to agree with the sentiment. I gave the whole thing a lot of thought and came up with a few issues, which I have already stated but I'll state again here so we're all on the same page. One: The step from Click through to Download is too big Two: The home page is not geared toward turning the casual arrival into a downloader Three: The Homepage is geared too high in terms User sophistication Four: The home page is somewhat confused as to it's target audience I agree with Louis about the portal.openoffice.org and that the content that is at present on the home page would best be at portal. This leaves www.openoffice.org to be an index or set of signposts that reflect the needs of our Users We identified 3 major groups 1) Curious arrivals This arrival came here out of mild curiosity, he clicked a link in a Google ad or a context ad or a Keyword. There is no intention to download. His motivation is curiosity The answer to his "What Now " question is on the button marked "I want to learn more about OpenOffice.org" 2) Informed arrivals, they know what they're here for they clicked on a link deliberately to come to OOo. they could be either First Timers or Upgraders or Users needing help 3) Cognoscenti, They are active community members and have been to the point where they know their way around. They don't require big buttons or graphics just text links that are in familiar places and in fact they don't come here often preferring to link directly to their place of interest. However all of these groups have needs that overlap so in terms of the navigation from the Homepage we needed to look at the demographics in terms of needs or wants. Using that criteria I identified Four major Demographics amongst our site visitors: 1) Casual arrivals 2) Upgraders 3) Users Requiring help 4) Developers and potential contributors In group 1 are pretty much all of the people who clicked on our Google ads. They don't really have a reason to be here other than some level of curiosity In group 2 we have our regular downloaders who return for each new version as it is released. These people want to get to the download button quickly Groups 3 and 4 are self explanatory. It's obvious that close to ALL our increase in downloads is going to come from Group 1 while Group two keeps things ticking over. With all of the above in mind I suggested using action statements Four at this stage but I can think of perhaps two more but no more IMHO The action statements are aimed at each of our demographics and go like this "I want to learn more about Openoffice.org" Target = Casual Arrivals. link to why.openoffice.org "I want to download OpenOffice.org now" Target = Upgraders link to download.openoffice.org "I want help with OpenOffice.org" Target = Group 3 link to support.openoffice.org "I want to help OpenOffice.org" = Group 4 link to contribute.openoffice.org I've coded up a simple demo here http://ooogear.co.nz/splash_prop.html which is a coded version of an idea from Ivan M on the Art List. This is minus all trimmings This is another treatment done by me from a version modified by Ivan of a Nikash original. :) A very opensource piece of art http://wiki.services.openoffice.org/mwiki/images/5/52/Siteconcept2.png There has been a lot of discussion on both the art and WebDev list. Mostly around the idea of using the action statements I'm trying to come at it from a marketing/sales POV For the Casual arrival the learn more takes them to the Why page. My assertion is that once having read the info in the Why page the step to the download is a considerably smaller one for a casual arrival. We know that we're getting the landings, we just are not turning that into downloads. I think this will go a long way toward doing that. This needs input from Marketing people. At present I'm the only marketing person involved in the discussion. Cheers G -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
