Re: [marketing] Design ideas/slogan ...

2009-12-13 Thread Lars Nooden
Christine Louise Beems wrote:
 If this Open Government directive is applicable to OOo, then a great
 opportunity could be to do our own news release (as immediately as
 possible), something like: OOo Community Ready to Meet Obama's Open
 Government' Directive -- The OOo Community announced today that its
 Information Communication Technology (ICT) suite of professional
 productivity software applications are in compliance with the Obama
 Administration's stipulation for 'open format' technology in its Open
 Government push. (etc.) ~Christine

In the body of the press release, after the emphasis on OOo's support of
 the OpenDocument Format and collaboration with other ODF-supporting
projects, such as KOffice, there can be a nod to formats for EOL'd data.
OOo can export EOL'd data to PDF, the format which Adobe was marketing
for, as well as supporting ODF for live data.  CSV is worth a mention,
too, since I still see new tables of scientific data published as CSV
here and there.

/Lars

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Re: [marketing] Design ideas/slogan ...

2009-12-11 Thread Lars Nooden
John McCreesh wrote:

 Agreed. It's also a number that we have hard evidence for, and which we
 can prove significantly understates the true figure -
 http://marketing.openoffice.org/marketing_bouncer_faq.html

John, can that be leveraged to bring to contact either the Sunlight
Foundation or the Open Government Directive?

http://www.wired.com/epicenter/2009/12/white-house-orders-agencies-to-open-up/

The large user base of OOo can be used to speed start the
administrations plans, especially if ODF is the main format for
publishing tables and databases.  From the details

h. Each agency shall publish its annual Freedom of Information 
 Act Report in an open format on its Open Government Webpage in
 addition to any other planned dissemination methods

http://www.whitehouse.gov/sites/default/files/microsites/ogi-directive.pdf

Adobe's been angling to try to force PDF there across the board, but it
is a format for data only in the terminal stage of the lifecycle of data.


/Lars

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[marketing] Design ideas/slogan ...

2009-12-09 Thread Juergen Schmidt

Hi,

just in the morning on the way into the office i had an idea for a 
slogan and i think it might be useful in some way for our designs ...


It's a mix of the 6 million dollar man (US TV series) our fantastic 
download numbers and the hype around app's for the iPhone first but now 
for small devices in general. You know everybody need an app for 
everything (or not ;-))


Anyway, the slogan is or could be

1.  Openoffice.org
 the
2.   100
3. million
4.   app


1. should be the official OOo logo
2. should be highlighted in some way
3.+4. should be probably also highlighted in some way


What do you think?

Juergen

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Re: [marketing] Design ideas/slogan ...

2009-12-09 Thread Juergen Schmidt

Ian wrote:

On Wed, 2009-12-09 at 10:49 +0100, Juergen Schmidt wrote:

Hi,

just in the morning on the way into the office i had an idea for a 
slogan and i think it might be useful in some way for our designs ...


It's a mix of the 6 million dollar man (US TV series) our fantastic 
download numbers and the hype around app's for the iPhone first but now 
for small devices in general. You know everybody need an app for 
everything (or not ;-))


Anyway, the slogan is or could be

1.  Openoffice.org
  the
2.   100
3. million
4.   app


1. should be the official OOo logo
2. should be highlighted in some way
3.+4. should be probably also highlighted in some way


What do you think?


Very good idea.


Maybe just simplify to the OO.0 logo combined with 100 million+ ?

OpenOffice.org 100 million+ and counting

1OO.o  million - THE IT COMMUNITY

Everyone needs an app - 100 million get OOo


also nice

after reading my lines again, i tend to

OO.org the 100 million downloads app

Juergen



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Re: [marketing] Design ideas/slogan ...

2009-12-09 Thread Steven Shelton
Juergen Schmidt wrote:
 also nice

 after reading my lines again, i tend to

 OO.org the 100 million downloads app

If you're gonna go that way, though, you need to play off the tag lines
from the opening sequence. Something like We have the technology or
We can make an office suite better than ever before: better, stronger,
faster...



Steven Shelton

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Re: [marketing] Design ideas/slogan ...

2009-12-09 Thread Bernd Eilers


Hi Juergen,

-1

I would object to this idea for a reason that already manifests itself 
in the explanation you gave regarding the thoughts that lead to this slogan.


Why for some people like maybe you and me it would seem quite natural to 
apply the terms program, application and app interchangeable to 
programs on mobile phones as well as to programs on desktop computers I 
think quite a lot of others (probably more exposed to recent commercials 
than to technical documentation) would associate just programs for the 
iPhone or just programs for well at least some kind of mobile phone with 
the term app. Thus the slogan would be giving the wrong impression 
that OOo would be something for a platform or a group of platforms which 
in fact it doesn't support (iPhone or other mobile phone) why not 
associating it with platforms it does support (Desktop Computers or 
WorkStations with Windows, Linux, Mac, Solaris OS etc. on it ).


Kind regards,
Bernd Eilers



Juergen Schmidt wrote:

Hi,

just in the morning on the way into the office i had an idea for a 
slogan and i think it might be useful in some way for our designs ...


It's a mix of the 6 million dollar man (US TV series) our fantastic 
download numbers and the hype around app's for the iPhone first but now 
for small devices in general. You know everybody need an app for 
everything (or not ;-))


Anyway, the slogan is or could be

1.  Openoffice.org
 the
2.   100
3. million
4.   app


1. should be the official OOo logo
2. should be highlighted in some way
3.+4. should be probably also highlighted in some way


What do you think?

Juergen

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Re: [marketing] Design ideas/slogan ...

2009-12-09 Thread Juergen Schmidt

Hi Bernd,

the relation to mobile apps was indeed intended ;-)

But i am flexible, the problem is we need some ideas and the time is 
running. We have to nail down the desing before Christmas, otherwise we 
will run again into trouble with the production etc.


Juergen



Bernd Eilers wrote:


Hi Juergen,

-1

I would object to this idea for a reason that already manifests itself 
in the explanation you gave regarding the thoughts that lead to this 
slogan.


Why for some people like maybe you and me it would seem quite natural to 
apply the terms program, application and app interchangeable to 
programs on mobile phones as well as to programs on desktop computers I 
think quite a lot of others (probably more exposed to recent commercials 
than to technical documentation) would associate just programs for the 
iPhone or just programs for well at least some kind of mobile phone with 
the term app. Thus the slogan would be giving the wrong impression 
that OOo would be something for a platform or a group of platforms which 
in fact it doesn't support (iPhone or other mobile phone) why not 
associating it with platforms it does support (Desktop Computers or 
WorkStations with Windows, Linux, Mac, Solaris OS etc. on it ).


Kind regards,
Bernd Eilers



Juergen Schmidt wrote:

Hi,

just in the morning on the way into the office i had an idea for a 
slogan and i think it might be useful in some way for our designs ...


It's a mix of the 6 million dollar man (US TV series) our fantastic 
download numbers and the hype around app's for the iPhone first but 
now for small devices in general. You know everybody need an app for 
everything (or not ;-))


Anyway, the slogan is or could be

1.  Openoffice.org
 the
2.   100
3. million
4.   app


1. should be the official OOo logo
2. should be highlighted in some way
3.+4. should be probably also highlighted in some way


What do you think?

Juergen

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--
Sun Microsystems GmbHJuergen Schmidt
Nagelsweg 55 Technical Lead Programmability
20097 Hamburg, Germany

Registered Office: Sun Microsystems GmbH, Sonnenallee 1, D-85551 
Kirchheim-Heimstetten

Commercial register of the Local Court of Munich: HRB 161028
Managing Directors: Thomas Schroeder, Wolfgang Engels, Dr. Roland Boemer
Chairman of the Supervisory Board: Martin Haering

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Re: [marketing] Design ideas/slogan ...

2009-12-09 Thread Ian
On Wed, 2009-12-09 at 19:27 +0100, Juergen Schmidt wrote:
 Hi Bernd,
 
 the relation to mobile apps was indeed intended ;-)
 
 But i am flexible, the problem is we need some ideas and the time is 
 running. We have to nail down the desing before Christmas, otherwise we 
 will run again into trouble with the production etc.

I think the 100 million downloads is an excellent focus. I used it
recently at a trade conference and you could see the jaws drop. Most
people still don't see OOo as that big. We need to capitalise on such
things. The exact details are less important than the central message
that OOo is massive and global. 100 million provides the substance to
that. 

 Juergen
 
 
 
 Bernd Eilers wrote:
  
  Hi Juergen,
  
  -1
  
  I would object to this idea for a reason that already manifests itself 
  in the explanation you gave regarding the thoughts that lead to this 
  slogan.
  
  Why for some people like maybe you and me it would seem quite natural to 
  apply the terms program, application and app interchangeable to 
  programs on mobile phones as well as to programs on desktop computers I 
  think quite a lot of others (probably more exposed to recent commercials 
  than to technical documentation) would associate just programs for the 
  iPhone or just programs for well at least some kind of mobile phone with 
  the term app. Thus the slogan would be giving the wrong impression 
  that OOo would be something for a platform or a group of platforms which 
  in fact it doesn't support (iPhone or other mobile phone) why not 
  associating it with platforms it does support (Desktop Computers or 
  WorkStations with Windows, Linux, Mac, Solaris OS etc. on it ).
  
  Kind regards,
  Bernd Eilers
  
  
  
  Juergen Schmidt wrote:
  Hi,
 
  just in the morning on the way into the office i had an idea for a 
  slogan and i think it might be useful in some way for our designs ...
 
  It's a mix of the 6 million dollar man (US TV series) our fantastic 
  download numbers and the hype around app's for the iPhone first but 
  now for small devices in general. You know everybody need an app for 
  everything (or not ;-))
 
  Anyway, the slogan is or could be
 
  1.  Openoffice.org
   the
  2.   100
  3. million
  4.   app
 
 
  1. should be the official OOo logo
  2. should be highlighted in some way
  3.+4. should be probably also highlighted in some way
 
 
  What do you think?
 
  Juergen
 
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-- 
Ian
Ofqual Accredited IT Qualifications
A new approach to assessment for learning
www.theINGOTs.org - 01827 305940

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Re: [marketing] Design ideas/slogan ...

2009-12-09 Thread John McCreesh
On Wed, December 9, 2009 6:38 pm, Ian wrote:
 On Wed, 2009-12-09 at 19:27 +0100, Juergen Schmidt wrote:
 Hi Bernd,

 the relation to mobile apps was indeed intended ;-)

 But i am flexible, the problem is we need some ideas and the time is
 running. We have to nail down the desing before Christmas, otherwise we
 will run again into trouble with the production etc.

 I think the 100 million downloads is an excellent focus. I used it
 recently at a trade conference and you could see the jaws drop. Most
 people still don't see OOo as that big. We need to capitalise on such
 things. The exact details are less important than the central message
 that OOo is massive and global. 100 million provides the substance to
 that.

Agreed. It's also a number that we have hard evidence for, and which we
can prove significantly understates the true figure -
http://marketing.openoffice.org/marketing_bouncer_faq.html

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Join the hundred million - http://why.openoffice.org




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Re: [marketing] Design ideas/slogan ...

2009-12-09 Thread Lars Nooden
Ian wrote:
 I think the 100 million downloads is an excellent focus. I used it
 recently at a trade conference and you could see the jaws drop. Most
 people still don't see OOo as that big. We need to capitalise on such
 things. The exact details are less important than the central message
 that OOo is massive and global. 100 million provides the substance to
 that. 

Standards support is also a selling point for OOo A lot of data could
soon be published as ODF:
http://www.wired.com/epicenter/2009/12/white-house-orders-agencies-to-open-up/

The 100 million downloads is catchy.  Maybe it could be more of an eye
opener if the time could be brought into it.  e.g. 100 million downloads
in 400(*) days!

http://www.h-online.com/open/news/item/OpenOffice-project-celebrates-100-million-downloads-since-version-3-0-845243.html

/Lars

* W.A.G.

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