Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
It's done! I applied for Google Grants this morning. The confirmation page said it might take six months to hear back. I'll keep you all posted. Stormy On Fri, Jun 12, 2009 at 9:07 AM, Stormy Peters sto...@gnome.org wrote: Thanks, Claus! I think that looks really good. I'll review again and apply when I get back from vacation. (I get back the 24th.) On Fri, Jun 12, 2009 at 9:01 AM, Claus Schwarm clschw...@googlemail.comwrote: * Waiting 6 months for feedback is a long time, during which we may change the Friends-of-GNOME page. I don't know whether they expect us to notify them about these changes during the process. Maybe, we should think about a way to keep the file from being edited? I think even if we make changes it will keep the same spirit and most likely most of the look and feel so I think it'll be ok. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
As Google is an Advisory board partner, any chance their rep might be willing to ping someone to help move it along? Paul On Thu, Jul 30, 2009 at 10:20 AM, Stormy Peters sto...@gnome.org wrote: It's done! I applied for Google Grants this morning. The confirmation page said it might take six months to hear back. I'll keep you all posted. Stormy On Fri, Jun 12, 2009 at 9:07 AM, Stormy Peters sto...@gnome.org wrote: Thanks, Claus! I think that looks really good. I'll review again and apply when I get back from vacation. (I get back the 24th.) On Fri, Jun 12, 2009 at 9:01 AM, Claus Schwarm clschw...@googlemail.comwrote: * Waiting 6 months for feedback is a long time, during which we may change the Friends-of-GNOME page. I don't know whether they expect us to notify them about these changes during the process. Maybe, we should think about a way to keep the file from being edited? I think even if we make changes it will keep the same spirit and most likely most of the look and feel so I think it'll be ok. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
Cat told me it'd take 6 months ... Stormy On Thu, Jul 30, 2009 at 9:29 AM, Behdad Esfahbod beh...@behdad.org wrote: Nice! Time to ping Leslie now :P behdad On 07/30/2009 11:20 AM, Stormy Peters wrote: It's done! I applied for Google Grants this morning. The confirmation page said it might take six months to hear back. I'll keep you all posted. Stormy On Fri, Jun 12, 2009 at 9:07 AM, Stormy Peters sto...@gnome.org mailto:sto...@gnome.org wrote: Thanks, Claus! I think that looks really good. I'll review again and apply when I get back from vacation. (I get back the 24th.) On Fri, Jun 12, 2009 at 9:01 AM, Claus Schwarm clschw...@googlemail.com mailto:clschw...@googlemail.com wrote: * Waiting 6 months for feedback is a long time, during which we may change the Friends-of-GNOME page. I don't know whether they expect us to notify them about these changes during the process. Maybe, we should think about a way to keep the file from being edited? I think even if we make changes it will keep the same spirit and most likely most of the look and feel so I think it'll be ok. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
Stormy, of course, I'd like to, I'm just not sure how. The application form is the following one, isn't it? http://services.google.com/googlegrants/application You probably know the answers of most question better then I do. I can only suggest answers to some question: Organization Mission Statement / Primary Objective: To provide an Open Source and Free Software desktop environment that can be used by all people, including children, users in developing nations, and people with accessibility needs. Explain how you expect Google AdWords advertising will contribute to your organization. (Please limit your response to 500 characters.) It will enable us to raise additional donations via the Friends of GNOME program, so we can fund technology-specific 'hackfests' to develop more end-user-focused technology and features; improve existing technology by organizing a usability study; bring our worldwide community of volunteer developers together by providing travel subsidies, supporting local conferences such as GNOME.Asia, GUADLAC (Latin America), the Boston Summit, GNOME.conf.au (Australia), and Forum GNOME; expose business students to the free and open source software world by starting an internship program; and support the community in defining and executing a release plan for GNOME 3.0. Who is your target audience for online advertising? (Please limit your response to 150 characters.) People who are already using GNOME and search for additional information about GNOME or GNOME-based tools and technology. Please provide a sample of an ad you might run through Google Grants. Become a Friend of GNOME Join Your Fellows in Supporting a Desktop Everyone Can Use. http://www.gnome.org/friends/ Please provide a list of keyword / keyword combinations that you feel are relevant to your organization. gnome, gnome2, gnome3, -gnomes, -garden, -lawn, -yard, -mooning, -statue, -ornaments, -vintage, -antique, -buy, -plastic, ubuntu gnome, gnome desktop, gnome manager, gnome themes, panel gnome, linux gnome, debian gnome, fedora gnome, gnome applet, gentoo gnome, freebsd gnome, gnome 2, gnome 3, gnome login, gnome login, gnome mobile, gnome application That's it, basically. Some Notes: * I used Google's keyword Research Tool. Some often searched terms I ignored: install gnome, gnome download, start gnome. These seem to be used by beginners. No need to ask for donations yet. However, that could be changed later, anyway. * Waiting 6 months for feedback is a long time, during which we may change the Friends-of-GNOME page. I don't know whether they expect us to notify them about these changes during the process. Maybe, we should think about a way to keep the file from being edited? Best regards, Claus On Thu, 2009-06-11 at 07:09 -0600, Stormy Peters wrote: Claus, Do you want to help with the application? I'll be out next week but can help work on it and/or review on the 24th. FYI, it takes about 6 months to get reviewed and approved once we apply. That's what Google said and that's what the nonprofit I talked to confirmed. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
Thanks, Claus! I think that looks really good. I'll review again and apply when I get back from vacation. (I get back the 24th.) On Fri, Jun 12, 2009 at 9:01 AM, Claus Schwarm clschw...@googlemail.comwrote: * Waiting 6 months for feedback is a long time, during which we may change the Friends-of-GNOME page. I don't know whether they expect us to notify them about these changes during the process. Maybe, we should think about a way to keep the file from being edited? I think even if we make changes it will keep the same spirit and most likely most of the look and feel so I think it'll be ok. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
Claus, Do you want to help with the application? I'll be out next week but can help work on it and/or review on the 24th. FYI, it takes about 6 months to get reviewed and approved once we apply. That's what Google said and that's what the nonprofit I talked to confirmed. Stormy On Wed, Jun 10, 2009 at 10:47 PM, Jaap A. Haitsma j...@haitsma.org wrote: Sounds great. We should go for it. Jaap On Wed, Jun 10, 2009 at 20:52, Stormy Peterssto...@gnome.org wrote: Just an FYI, I just talked to a small nonprofit that started getting 10,000 hits a week after they started using Google ads through an Adwords grant. They receive a lot of donations from those hits (they didn't share how many.) It also made it easy for them to qualify for a Google Checkout account that doesn't take any fees for processing their credit card donations. Stormy On Fri, May 29, 2009 at 8:43 AM, Claus Schwarm clschw...@googlemail.com wrote: Stormy, thanks for your understanding. After some sleep and my second cup of coffee, I'm slowly going back to normal. :-) I'm also more the Let's get this started typ, except when applying for free stuff or submitting tax forms. For some reasons, the guys on the other side of the process often take submissions literally -- at least, in my experience. They almost never appreciate what was meant. And it's usually more work to explain afterwards, that one didn't mean what one wrote. So, I had a look at the grants guideline here: http://www.google.com/grants/details.html#eligibility I may have misunderstood parts of it, due to the language barrier. I apologize in advance if that happened. But it seems to me, we should not take this lightly. It says, among other things: Your ads must link only to the URL included in your application, as this is the URL approved for your Google Grant. I see a small problem here, especially in the only. The GIMP and GNUCash addresses are clearly different to ours and to each other. You must submit any significant changes of content on this URL for our review before the updated site is promoted via your AdWords account. We have no control on the GIMP and GNUCash sites. An innocent change by them that we overlook and not report might cause problems. Other websites belonging to your organization require our review and approval before they can be promoted through your AdWords account. So, we might add other urls later, IIUC. I'm also worried about the part belonging to your organization: Surely, GNUCash and GIMP are closely associated but do they belong to GNOME? If not, they can apply for a grant, too, I guess. Your ads must reflect the mission of your organization, and your keywords must be relevant to your programs and services. Here's another problem. The GIMP has no 'mission' as far as I can see and neither has GNUCash. If they have, it's not obvious on their homepages. And it certainly doesn't reflect our mission. If you are removed from the Google Grants program, your organization will be ineligible and should not apply again. We should really try to prevent that. I also studied your initial email, and unless there's something missing, what's our answer to the question about Organization Mission Statement / Primary Objective? Instead of making it complicated, couldn't we just use the Friends-of-GNOME page as an example? This would also circumvent any later problems when using competitor brands as keywords. Dunno what the US law says about that. Keywords might be GNOME, Nautilus, gedit, etc. AND Support OR Help OR Problem In other words: Whenever somebody is looking for help or support for one of our components, we advertise they could also help us. We can repeat the keywords in the headline, which is common practice. Google makes them bold automatically. An example for the application: 12345678901234567890123456789012345 Why Not Help GNOME, too? Join your Fellows in Supporting a Desktop Everyone Can Use Today. http://www.gnome.org/friends/ This might not be the best text, but we can refine that by testing other formulations when the account is open. Here's also a really important opportunity: We can make split test with Google Adwords! This means, we can make a nearly identical friends page and Google automatically directs to just one of them. Split tests are far more effective that questionnaires. It can improve conversions rates by 100 percent or more, sometimes. IIRC, the conversion rate of the current friend page is not that high. So there's lots of room for improvement! Sorry when I sound too worried. But 10,000 dollars a month on advertising is quite a lot of money. If we optimize the click stream for the friends of GNOME program, this may mean the same amount of additional cash for the foundation.
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
Sounds great. We should go for it. Jaap On Wed, Jun 10, 2009 at 20:52, Stormy Peterssto...@gnome.org wrote: Just an FYI, I just talked to a small nonprofit that started getting 10,000 hits a week after they started using Google ads through an Adwords grant. They receive a lot of donations from those hits (they didn't share how many.) It also made it easy for them to qualify for a Google Checkout account that doesn't take any fees for processing their credit card donations. Stormy On Fri, May 29, 2009 at 8:43 AM, Claus Schwarm clschw...@googlemail.com wrote: Stormy, thanks for your understanding. After some sleep and my second cup of coffee, I'm slowly going back to normal. :-) I'm also more the Let's get this started typ, except when applying for free stuff or submitting tax forms. For some reasons, the guys on the other side of the process often take submissions literally -- at least, in my experience. They almost never appreciate what was meant. And it's usually more work to explain afterwards, that one didn't mean what one wrote. So, I had a look at the grants guideline here: http://www.google.com/grants/details.html#eligibility I may have misunderstood parts of it, due to the language barrier. I apologize in advance if that happened. But it seems to me, we should not take this lightly. It says, among other things: Your ads must link only to the URL included in your application, as this is the URL approved for your Google Grant. I see a small problem here, especially in the only. The GIMP and GNUCash addresses are clearly different to ours and to each other. You must submit any significant changes of content on this URL for our review before the updated site is promoted via your AdWords account. We have no control on the GIMP and GNUCash sites. An innocent change by them that we overlook and not report might cause problems. Other websites belonging to your organization require our review and approval before they can be promoted through your AdWords account. So, we might add other urls later, IIUC. I'm also worried about the part belonging to your organization: Surely, GNUCash and GIMP are closely associated but do they belong to GNOME? If not, they can apply for a grant, too, I guess. Your ads must reflect the mission of your organization, and your keywords must be relevant to your programs and services. Here's another problem. The GIMP has no 'mission' as far as I can see and neither has GNUCash. If they have, it's not obvious on their homepages. And it certainly doesn't reflect our mission. If you are removed from the Google Grants program, your organization will be ineligible and should not apply again. We should really try to prevent that. I also studied your initial email, and unless there's something missing, what's our answer to the question about Organization Mission Statement / Primary Objective? Instead of making it complicated, couldn't we just use the Friends-of-GNOME page as an example? This would also circumvent any later problems when using competitor brands as keywords. Dunno what the US law says about that. Keywords might be GNOME, Nautilus, gedit, etc. AND Support OR Help OR Problem In other words: Whenever somebody is looking for help or support for one of our components, we advertise they could also help us. We can repeat the keywords in the headline, which is common practice. Google makes them bold automatically. An example for the application: 12345678901234567890123456789012345 Why Not Help GNOME, too? Join your Fellows in Supporting a Desktop Everyone Can Use Today. http://www.gnome.org/friends/ This might not be the best text, but we can refine that by testing other formulations when the account is open. Here's also a really important opportunity: We can make split test with Google Adwords! This means, we can make a nearly identical friends page and Google automatically directs to just one of them. Split tests are far more effective that questionnaires. It can improve conversions rates by 100 percent or more, sometimes. IIRC, the conversion rate of the current friend page is not that high. So there's lots of room for improvement! Sorry when I sound too worried. But 10,000 dollars a month on advertising is quite a lot of money. If we optimize the click stream for the friends of GNOME program, this may mean the same amount of additional cash for the foundation. What are other people opinions? Has anyone else read the application guidelines? Best regards, Claus On Thu, 2009-05-28 at 16:54 -0600, Stormy Peters wrote: I'm happy to hold off if someone will have time to work on this later. But if not, I'll just wordsmith and cut it down and submit it. I have to admit I fall much closer to the just get it done side of the spectrum than the perfect side of the spectrum. Which is why I always appreciate feedback and
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
Hi Stormy, Stormy Peters wrote: I was looking for applications that also work on Windows since most people searching will be using Windows. We could use Inkscape instead of gnucash. What applications would you suggest? GIMP, Inkscape, Dia, GnuCash (I disagree with Claus, while agreeing the app and web page could be better), Pidgin, Gnumeric, Abiword http://www.winlibre.com/en/ has a bunch of free software windows applications, many are really great. The site is a little out of date. TheOpenDisc http://www.theopendisc.com/ has the same, and Framakey http://framakey.org/ is a French site which is very up to date. The ones I would not include that work well on windows are apps like WireShark, which is a hardcore geek application, or Audacity, which is not really that nice (and which is only a gtk+ application through its use of wxwindows). Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
2009/5/29 Dave Neary dne...@gnome.org: Hi Stormy, Stormy Peters wrote: I was looking for applications that also work on Windows since most people searching will be using Windows. We could use Inkscape instead of gnucash. What applications would you suggest? GIMP, Inkscape, Dia, GnuCash (I disagree with Claus, while agreeing the app and web page could be better), Pidgin, Gnumeric, Abiword Tomboy as well. http://www.winlibre.com/en/ has a bunch of free software windows applications, many are really great. The site is a little out of date. TheOpenDisc http://www.theopendisc.com/ has the same, and Framakey http://framakey.org/ is a French site which is very up to date. The ones I would not include that work well on windows are apps like WireShark, which is a hardcore geek application, or Audacity, which is not really that nice (and which is only a gtk+ application through its use of wxwindows). Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- Un saludo, Alberto Ruiz -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
Stormy, thanks for your understanding. After some sleep and my second cup of coffee, I'm slowly going back to normal. :-) I'm also more the Let's get this started typ, except when applying for free stuff or submitting tax forms. For some reasons, the guys on the other side of the process often take submissions literally -- at least, in my experience. They almost never appreciate what was meant. And it's usually more work to explain afterwards, that one didn't mean what one wrote. So, I had a look at the grants guideline here: http://www.google.com/grants/details.html#eligibility I may have misunderstood parts of it, due to the language barrier. I apologize in advance if that happened. But it seems to me, we should not take this lightly. It says, among other things: Your ads must link only to the URL included in your application, as this is the URL approved for your Google Grant. I see a small problem here, especially in the only. The GIMP and GNUCash addresses are clearly different to ours and to each other. You must submit any significant changes of content on this URL for our review before the updated site is promoted via your AdWords account. We have no control on the GIMP and GNUCash sites. An innocent change by them that we overlook and not report might cause problems. Other websites belonging to your organization require our review and approval before they can be promoted through your AdWords account. So, we might add other urls later, IIUC. I'm also worried about the part belonging to your organization: Surely, GNUCash and GIMP are closely associated but do they belong to GNOME? If not, they can apply for a grant, too, I guess. Your ads must reflect the mission of your organization, and your keywords must be relevant to your programs and services. Here's another problem. The GIMP has no 'mission' as far as I can see and neither has GNUCash. If they have, it's not obvious on their homepages. And it certainly doesn't reflect our mission. If you are removed from the Google Grants program, your organization will be ineligible and should not apply again. We should really try to prevent that. I also studied your initial email, and unless there's something missing, what's our answer to the question about Organization Mission Statement / Primary Objective? Instead of making it complicated, couldn't we just use the Friends-of-GNOME page as an example? This would also circumvent any later problems when using competitor brands as keywords. Dunno what the US law says about that. Keywords might be GNOME, Nautilus, gedit, etc. AND Support OR Help OR Problem In other words: Whenever somebody is looking for help or support for one of our components, we advertise they could also help us. We can repeat the keywords in the headline, which is common practice. Google makes them bold automatically. An example for the application: 12345678901234567890123456789012345 Why Not Help GNOME, too? Join your Fellows in Supporting a Desktop Everyone Can Use Today. http://www.gnome.org/friends/ This might not be the best text, but we can refine that by testing other formulations when the account is open. Here's also a really important opportunity: We can make split test with Google Adwords! This means, we can make a nearly identical friends page and Google automatically directs to just one of them. Split tests are far more effective that questionnaires. It can improve conversions rates by 100 percent or more, sometimes. IIRC, the conversion rate of the current friend page is not that high. So there's lots of room for improvement! Sorry when I sound too worried. But 10,000 dollars a month on advertising is quite a lot of money. If we optimize the click stream for the friends of GNOME program, this may mean the same amount of additional cash for the foundation. What are other people opinions? Has anyone else read the application guidelines? Best regards, Claus On Thu, 2009-05-28 at 16:54 -0600, Stormy Peters wrote: I'm happy to hold off if someone will have time to work on this later. But if not, I'll just wordsmith and cut it down and submit it. I have to admit I fall much closer to the just get it done side of the spectrum than the perfect side of the spectrum. Which is why I always appreciate feedback and contributions. I hope you get some rest and sleep. Have a good evening! Thanks for your feedback. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
Any feedback or input? I'm going to submit this tomorrow. (Probably with some final word smithing.) Stormy On Tue, May 26, 2009 at 1:15 PM, Stormy Peters sto...@gnome.org wrote: So I think GNOME Marketing can come up with Google Adwords programs that make sense. (Probably not get gnome but looking at the top google keywords with gnome in them, I think there's opportunity.) I'm filling out the application and would welcome any help. Explain how you expect Google AdWords advertising will contribute to your organization. (Please limit your response to 500 characters.) The GNOME Foundation provides a free desktop accessible to everyone. Our goal is to make sure everyone can use technology regardless of language, physical ability or ability to pay. We have successfully reached out to developers and to open source fans, but we'd like to reach more of the non-developer public. Who is your target audience for online advertising? (Please limit your response to 150 characters.) People looking for technology solutions. They might be people looking for photo editing software like inkscape and gimp. They might be looking for office like applications like abiword and gnumeric or for small business finance solutions like gnucash. We also want to be sure people with questions about GNOME technologies can find us. Please provide a sample of an ad you might run through Google Grants. Reviewing the Google Grants information sheet will help you submit a strong application by following our Editorial Guidelines, and showing an understanding of the way the AdWords program works. Line 1: 25 character headline Line 2: 35 character limit Line 3: 35 character limit Line 4: display URL (35 character limit) FYI, these need to be mission based: Example of Mission-Based Ad: Shop and Fight AIDS Our Red Ribbon Collection has Unique Gifts for a Great Cause. www.yourcharity.org Example of Ad Not Based on Mission: Uniquie Gifts for All Children's books, tee shirts more Shop online. Save time and money. www.yourcharity.org Here's my take, not sure if it's too product focused. I think we should target products that also run on Windows as many, many of the people doing searches will be Windows users. Free photo editing software Use free and open source technology to edit your photos. Supported by a strong community of developers. Open standards. Technology you can use. www.gimp.org Free home and small business finance software Don't get locked in to proprietary formats. Free and open source technology to manage your finances securily. Used by many nonprofit organizations. www.gnucash.org We could also do the example one targeted at people looking for accessibility solutions. I need help writing that one though. Please provide a list of keyword / keyword combinations that you feel are relevant to your organization. Viewing our keyword matching demo will help you choose appropriate keywords for your campaign by understanding our broad match keyword default and other matching options. gnome, gimp, adobe, gnucash, quicken, (some kind of alternate keyboard and mice keywords), (languages that Microsoft doesn't support), desktop, linux, finance software, desktop software, gnome merchandise, gnome tshirt, ... help? Stormy On Sun, May 24, 2009 at 11:09 AM, Luis Villa l...@tieguy.org wrote: I think last time we discussed this (2005, acc. to my archives) everyone involved seem to think it was a fine idea, though I seem to recall that without a single place to 'get gnome' like you can 'get firefox' there wasn't much clarity as to what we should tell people to do once they get to us. (Adwords have also come up in past in the context of google grants- did that not happen for some reason?) Luis On Sun, May 24, 2009 at 9:10 AM, Stormy Peters sto...@gnome.org wrote: When I asked Google about an adsense account (which enables you to put Google ads on your website and get compensated for them) they mentioned the AdWords grant program to me. AdWords lets you advertise your site via google ads on other people's sites, including Google Search. The AdWords grant program offers free AdWords accounts to nonprofits: (You get a daily budget of $329.) http://www.google.com/grants/ However, you can't have an AdSense account too. Since we are conflicted about ads, and much more likely to reach agreement on specific company ads than general google ads, I recommend we apply for a Google AdWords grant. If we get it, is there anyone with experience in AdWords, SEO or advertising that would like to help run it? (The application itself requires just a few things like target audience and sample campaign slogans that we'd need to think about.) Thoughts? All for applying for a free AdWords account? Stormy On Thu, May 7, 2009 at 3:45 AM, Dave Neary dne...@gnome.org wrote:
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
Your proposal sounds fine for me. Maybe instead of specific names like gimp use the general program name like photo editing Jaap On Thu, May 28, 2009 at 20:54, Stormy Peters sto...@gnome.org wrote: Any feedback or input? I'm going to submit this tomorrow. (Probably with some final word smithing.) Stormy On Tue, May 26, 2009 at 1:15 PM, Stormy Peters sto...@gnome.org wrote: So I think GNOME Marketing can come up with Google Adwords programs that make sense. (Probably not get gnome but looking at the top google keywords with gnome in them, I think there's opportunity.) I'm filling out the application and would welcome any help. Explain how you expect Google AdWords advertising will contribute to your organization. (Please limit your response to 500 characters.) The GNOME Foundation provides a free desktop accessible to everyone. Our goal is to make sure everyone can use technology regardless of language, physical ability or ability to pay. We have successfully reached out to developers and to open source fans, but we'd like to reach more of the non-developer public. Who is your target audience for online advertising? (Please limit your response to 150 characters.) People looking for technology solutions. They might be people looking for photo editing software like inkscape and gimp. They might be looking for office like applications like abiword and gnumeric or for small business finance solutions like gnucash. We also want to be sure people with questions about GNOME technologies can find us. Please provide a sample of an ad you might run through Google Grants. Reviewing the Google Grants information sheet will help you submit a strong application by following our Editorial Guidelines, and showing an understanding of the way the AdWords program works. Line 1: 25 character headline Line 2: 35 character limit Line 3: 35 character limit Line 4: display URL (35 character limit) FYI, these need to be mission based: Example of Mission-Based Ad: Shop and Fight AIDS Our Red Ribbon Collection has Unique Gifts for a Great Cause. www.yourcharity.org Example of Ad Not Based on Mission: Uniquie Gifts for All Children's books, tee shirts more Shop online. Save time and money. www.yourcharity.org Here's my take, not sure if it's too product focused. I think we should target products that also run on Windows as many, many of the people doing searches will be Windows users. Free photo editing software Use free and open source technology to edit your photos. Supported by a strong community of developers. Open standards. Technology you can use. www.gimp.org Free home and small business finance software Don't get locked in to proprietary formats. Free and open source technology to manage your finances securily. Used by many nonprofit organizations. www.gnucash.org We could also do the example one targeted at people looking for accessibility solutions. I need help writing that one though. Please provide a list of keyword / keyword combinations that you feel are relevant to your organization. Viewing our keyword matching demo will help you choose appropriate keywords for your campaign by understanding our broad match keyword default and other matching options. gnome, gimp, adobe, gnucash, quicken, (some kind of alternate keyboard and mice keywords), (languages that Microsoft doesn't support), desktop, linux, finance software, desktop software, gnome merchandise, gnome tshirt, ... help? Stormy On Sun, May 24, 2009 at 11:09 AM, Luis Villa l...@tieguy.org wrote: I think last time we discussed this (2005, acc. to my archives) everyone involved seem to think it was a fine idea, though I seem to recall that without a single place to 'get gnome' like you can 'get firefox' there wasn't much clarity as to what we should tell people to do once they get to us. (Adwords have also come up in past in the context of google grants- did that not happen for some reason?) Luis On Sun, May 24, 2009 at 9:10 AM, Stormy Peters sto...@gnome.org wrote: When I asked Google about an adsense account (which enables you to put Google ads on your website and get compensated for them) they mentioned the AdWords grant program to me. AdWords lets you advertise your site via google ads on other people's sites, including Google Search. The AdWords grant program offers free AdWords accounts to nonprofits: (You get a daily budget of $329.) http://www.google.com/grants/ However, you can't have an AdSense account too. Since we are conflicted about ads, and much more likely to reach agreement on specific company ads than general google ads, I recommend we apply for a Google AdWords grant. If we get it, is there anyone with experience in AdWords, SEO or advertising that would like to help run it? (The application itself requires just a few things like target audience and
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
I concur as well. We want to get at Microsoft's market share... sri On Thu, May 28, 2009 at 1:28 PM, Jaap A. Haitsma j...@haitsma.org wrote: Your proposal sounds fine for me. Maybe instead of specific names like gimp use the general program name like photo editing Jaap On Thu, May 28, 2009 at 20:54, Stormy Peters sto...@gnome.org wrote: Any feedback or input? I'm going to submit this tomorrow. (Probably with some final word smithing.) Stormy On Tue, May 26, 2009 at 1:15 PM, Stormy Peters sto...@gnome.org wrote: So I think GNOME Marketing can come up with Google Adwords programs that make sense. (Probably not get gnome but looking at the top google keywords with gnome in them, I think there's opportunity.) I'm filling out the application and would welcome any help. Explain how you expect Google AdWords advertising will contribute to your organization. (Please limit your response to 500 characters.) The GNOME Foundation provides a free desktop accessible to everyone. Our goal is to make sure everyone can use technology regardless of language, physical ability or ability to pay. We have successfully reached out to developers and to open source fans, but we'd like to reach more of the non-developer public. Who is your target audience for online advertising? (Please limit your response to 150 characters.) People looking for technology solutions. They might be people looking for photo editing software like inkscape and gimp. They might be looking for office like applications like abiword and gnumeric or for small business finance solutions like gnucash. We also want to be sure people with questions about GNOME technologies can find us. Please provide a sample of an ad you might run through Google Grants. Reviewing the Google Grants information sheet will help you submit a strong application by following our Editorial Guidelines, and showing an understanding of the way the AdWords program works. Line 1: 25 character headline Line 2: 35 character limit Line 3: 35 character limit Line 4: display URL (35 character limit) FYI, these need to be mission based: Example of Mission-Based Ad: Shop and Fight AIDS Our Red Ribbon Collection has Unique Gifts for a Great Cause. www.yourcharity.org Example of Ad Not Based on Mission: Uniquie Gifts for All Children's books, tee shirts more Shop online. Save time and money. www.yourcharity.org Here's my take, not sure if it's too product focused. I think we should target products that also run on Windows as many, many of the people doing searches will be Windows users. Free photo editing software Use free and open source technology to edit your photos. Supported by a strong community of developers. Open standards. Technology you can use. www.gimp.org Free home and small business finance software Don't get locked in to proprietary formats. Free and open source technology to manage your finances securily. Used by many nonprofit organizations. www.gnucash.org We could also do the example one targeted at people looking for accessibility solutions. I need help writing that one though. Please provide a list of keyword / keyword combinations that you feel are relevant to your organization. Viewing our keyword matching demo will help you choose appropriate keywords for your campaign by understanding our broad match keyword default and other matching options. gnome, gimp, adobe, gnucash, quicken, (some kind of alternate keyboard and mice keywords), (languages that Microsoft doesn't support), desktop, linux, finance software, desktop software, gnome merchandise, gnome tshirt, ... help? Stormy On Sun, May 24, 2009 at 11:09 AM, Luis Villa l...@tieguy.org wrote: I think last time we discussed this (2005, acc. to my archives) everyone involved seem to think it was a fine idea, though I seem to recall that without a single place to 'get gnome' like you can 'get firefox' there wasn't much clarity as to what we should tell people to do once they get to us. (Adwords have also come up in past in the context of google grants- did that not happen for some reason?) Luis On Sun, May 24, 2009 at 9:10 AM, Stormy Peters sto...@gnome.org wrote: When I asked Google about an adsense account (which enables you to put Google ads on your website and get compensated for them) they mentioned the AdWords grant program to me. AdWords lets you advertise your site via google ads on other people's sites, including Google Search. The AdWords grant program offers free AdWords accounts to nonprofits: (You get a daily budget of $329.) http://www.google.com/grants/ However, you can't have an AdSense account too. Since we are conflicted about ads, and much more likely to reach agreement on specific
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
On Thu, May 28, 2009 at 2:54 PM, Stormy Peters sto...@gnome.org wrote: Uniquie Gifts for All Children's books, tee shirts more Shop online. Save time and money. www.yourcharity.org Here's my take, not sure if it's too product focused. I think we should target products that also run on Windows as many, many of the people doing searches will be Windows users. Free photo editing software Use free and open source technology to edit your photos. Supported by a strong community of developers. Open standards. Technology you can use. www.gimp.org Free home and small business finance software Don't get locked in to proprietary formats. Free and open source technology to manage your finances securily. Used by many nonprofit organizations. www.gnucash.org I think the app-centric focus is a terrific solution to the 'where do we send people' problem, kudos, and I hope the focus on free/open/proprietary is enough to satisfy google- we'll see, I guess. Rest of it looks great. Luis (sorry I don't have more time right now to help more) We could also do the example one targeted at people looking for accessibility solutions. I need help writing that one though. Please provide a list of keyword / keyword combinations that you feel are relevant to your organization. Viewing our keyword matching demo will help you choose appropriate keywords for your campaign by understanding our broad match keyword default and other matching options. gnome, gimp, adobe, gnucash, quicken, (some kind of alternate keyboard and mice keywords), (languages that Microsoft doesn't support), desktop, linux, finance software, desktop software, gnome merchandise, gnome tshirt, ... help? Stormy On Sun, May 24, 2009 at 11:09 AM, Luis Villa l...@tieguy.org wrote: I think last time we discussed this (2005, acc. to my archives) everyone involved seem to think it was a fine idea, though I seem to recall that without a single place to 'get gnome' like you can 'get firefox' there wasn't much clarity as to what we should tell people to do once they get to us. (Adwords have also come up in past in the context of google grants- did that not happen for some reason?) Luis On Sun, May 24, 2009 at 9:10 AM, Stormy Peters sto...@gnome.org wrote: When I asked Google about an adsense account (which enables you to put Google ads on your website and get compensated for them) they mentioned the AdWords grant program to me. AdWords lets you advertise your site via google ads on other people's sites, including Google Search. The AdWords grant program offers free AdWords accounts to nonprofits: (You get a daily budget of $329.) http://www.google.com/grants/ However, you can't have an AdSense account too. Since we are conflicted about ads, and much more likely to reach agreement on specific company ads than general google ads, I recommend we apply for a Google AdWords grant. If we get it, is there anyone with experience in AdWords, SEO or advertising that would like to help run it? (The application itself requires just a few things like target audience and sample campaign slogans that we'd need to think about.) Thoughts? All for applying for a free AdWords account? Stormy On Thu, May 7, 2009 at 3:45 AM, Dave Neary dne...@gnome.org wrote: Hi, Stormy Peters wrote: I agree that if it's even a percentage of that, it might be worth it. What would people think of trying it out for a couple of months? We could start with Google ads to see how well ads work and once we have an idea of how much to expect, we could solicit ads directly from companies. One important thing to bear in mind (and I'm digging into second-hand memory banks here) is whether this would affect our relationship with the various companies who donate bandwidth hosting services. I don't think OSU OSL has any issue with this, but IIRC, hosting in Red Hat's colo had a no ads condition attached. Worth investigating, at least - if we end up with $150K advertising revenues a year and an extra $300K hosting costs to pay, it would be a bad deal. Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
On Thu, 2009-05-28 at 12:54 -0600, Stormy Peters wrote: Any feedback or input? I'm going to submit this tomorrow. (Probably with some final word smithing.) Stormy Yes. Please wait. First, look at the character limits: 12345678901234567890123456789012345 Free photo editing software Use free and open source technology to edit your photos. Supported by a strong community of developers. Open standards. Technology you can use. www.gimp.org Free home and small business finance software Don't get locked in to proprietary formats. Free and open source technology to manage your finances securily. Used by many nonprofit organizations. www.gnucash.org Both are over the limits. Second, the texts are, uhm, not so good. Supported by a strong community of developers? That's just creating the impression that there's NO such community! Otherwise, why would one mention it? Open Standards: Who cares? (Yes, I know, we do. But we're not the target audience, right?) Third, the landing page of GNUCash sucks, really badly. No wonder, everybody still screams for a port of Quicken and the other one. It's a waste of money, since it probably could find better options with some days work. Come on, these two application can't be the best we have! Forth, we should really research better keywords, first. There are free tools for that. Fifth, do I understand this correctly: Somebody searching for photo editing may get a GNUCash advertising? Sorry, it's quite late here and I can't make no alternative suggestion right now. Please don't rush. Let's work on this, first. Or make sure we can submit another application if the first one is rejected. Best regards, Claus -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
On Thu, May 28, 2009 at 4:19 PM, Claus Schwarm clschw...@googlemail.comwrote: On Thu, 2009-05-28 at 12:54 -0600, Stormy Peters wrote: Any feedback or input? I'm going to submit this tomorrow. (Probably with some final word smithing.) Stormy Yes. Please wait. First, look at the character limits: 12345678901234567890123456789012345 Free photo editing software Use free and open source technology to edit your photos. Supported by a strong community of developers. Open standards. Technology you can use. www.gimp.org Free home and small business finance software Don't get locked in to proprietary formats. Free and open source technology to manage your finances securily. Used by many nonprofit organizations. www.gnucash.org Both are over the limits. Second, the texts are, uhm, not so good. Supported by a strong community of developers? That's just creating the impression that there's NO such community! Otherwise, why would one mention it? Open Standards: Who cares? (Yes, I know, we do. But we're not the target audience, right?) I agree. These aren't the ads. These are supposed to be sample ads for the application. They want to know what type of things we will say. When we get to real ads, I will push harder to get feedback but right now I want to get the application in. Third, the landing page of GNUCash sucks, really badly. No wonder, everybody still screams for a port of Quicken and the other one. It's a waste of money, since it probably could find better options with some days work. Come on, these two application can't be the best we have! I was looking for applications that also work on Windows since most people searching will be using Windows. We could use Inkscape instead of gnucash. What applications would you suggest? Forth, we should really research better keywords, first. There are free tools for that. Absolutely. Again, these are just examples. If we get the grant, we should do quite a bit of keyword research. Google has tools for that too. Fifth, do I understand this correctly: Somebody searching for photo editing may get a GNUCash advertising? No, I created two sample adds, one for gnucash and one for gimp. They'd have separate keywords and separate ads. This is just the application for the grant, not the actual AdWords set up. Sorry, it's quite late here and I can't make no alternative suggestion right now. Please don't rush. Let's work on this, first. Or make sure we can submit another application if the first one is rejected. Ok. If you or somebody else is willing to help out with this, I'm willing to wait on it. I'm also willing to work on it (and would wordsmith a bit more before submitting it) but need help on what applications to advertise, what to say about them and what keywords we should pick. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
On Thu, 2009-05-28 at 16:26 -0600, Stormy Peters wrote: I agree. These aren't the ads. These are supposed to be sample ads for the application. They want to know what type of things we will say. When we get to real ads, I will push harder to get feedback but right now I want to get the application in. Ah, I see. I suppose you wanted to cut the texts so it matches the character limits before sending it away, then? Well, sorry about that. I'm probably too tired to read mails right now. Best regards, Claus -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)
I'm happy to hold off if someone will have time to work on this later. But if not, I'll just wordsmith and cut it down and submit it. I have to admit I fall much closer to the just get it done side of the spectrum than the perfect side of the spectrum. Which is why I always appreciate feedback and contributions. I hope you get some rest and sleep. Have a good evening! Thanks for your feedback. Stormy On Thu, May 28, 2009 at 4:49 PM, Claus Schwarm clschw...@googlemail.comwrote: On Thu, 2009-05-28 at 16:26 -0600, Stormy Peters wrote: I agree. These aren't the ads. These are supposed to be sample ads for the application. They want to know what type of things we will say. When we get to real ads, I will push harder to get feedback but right now I want to get the application in. Ah, I see. I suppose you wanted to cut the texts so it matches the character limits before sending it away, then? Well, sorry about that. I'm probably too tired to read mails right now. Best regards, Claus -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
