Re: Marketing events: Brochure? Newsletter?
On Tue, Oct 9, 2012 at 8:19 PM, Nancy K nancythirt...@yahoo.com wrote: Hi! I have been keeping up with the discussions, but unable to participate much lately, unfortunately. In the marketing department, is there a newsletter or brochure that could be distributed at any event? Hi Nancy after some digging and consulting and more digging on my inbox I finally found one of the nicest brochures that was given at SCALEx6 in Los Angeles in February 2009. This is one of the most visible ones, hope we can use it as a template for more great work: http://wiki.openoffice.org/wiki/File:Pamphlet_BD.odt This is from the 2.4 release, so a 3.4 would be needed, hopefully this helps. I am thinking that a design could be approved, then placed on the website so that anyone representing Apache OpenOffice could print it out. This might be an example of a way to fund an event - using funds for the paper and ink or professional printing. The vote to offer funds for an event could be proposed for approval or disapproval. If approved the design posted could be in a file format that could be printed directly or sent to a printer. Nancy Nancy Web Design Free 24 hour pass to lynda.com. Video courses on SEO, CMS, Design and Software Courses From: Albino B Neto bin...@apache.org To: ooo-dev@incubator.apache.org Sent: Tuesday, October 9, 2012 5:54 PM Subject: Re: Marketing events Hi I'm from Brazil and there various events: FISL, LatinoWare, Revista Espirito Livre and others spread throughout BR. You could have a fund for member official AOO, so you can attend the AOO speaking, lecturing, talking etc.. But this must be carefully discussed. This member can attend these events that have availability and time available. It'll be like us, being voluntary, but that talk of AOO events. Albino -- Alexandro Colorado PPMC Apache OpenOffice http://es.openoffice.org
Re: Marketing events: Brochure? Newsletter?
On Tue, Oct 9, 2012 at 6:19 PM, Nancy K nancythirt...@yahoo.com wrote: Hi! I have been keeping up with the discussions, but unable to participate much lately, unfortunately. In the marketing department, is there a newsletter or brochure that could be distributed at any event? I am thinking that a design could be approved, then placed on the website so that anyone representing Apache OpenOffice could print it out. This might be an example of a way to fund an event - using funds for the paper and ink or professional printing. The vote to offer funds for an event could be proposed for approval or disapproval. If approved the design posted could be in a file format that could be printed directly or sent to a printer. Nancy Nancy -- I think an downloadable brochure would be a super idea! Unfortunately, the marketing information via http://www.openoffice.org/marketing/ -- How to get Involved seems out of date. Please join the marketing mailing list (see info: http://incubator.apache.org/openofficeorg/mailing-lists.html#marketing-mailing-list), suggest some ideas, and see what others think! Nancy Web Design Free 24 hour pass to lynda.com. Video courses on SEO, CMS, Design and Software Courses From: Albino B Neto bin...@apache.org To: ooo-dev@incubator.apache.org Sent: Tuesday, October 9, 2012 5:54 PM Subject: Re: Marketing events Hi I'm from Brazil and there various events: FISL, LatinoWare, Revista Espirito Livre and others spread throughout BR. You could have a fund for member official AOO, so you can attend the AOO speaking, lecturing, talking etc.. But this must be carefully discussed. This member can attend these events that have availability and time available. It'll be like us, being voluntary, but that talk of AOO events. Albino -- MzK Anyone who considers protocol unimportant has never dealt with a cat. -- Robert Heinlein
Re: Marketing events: Brochure? Newsletter?
On 10/19/12, Kay Schenk kay.sch...@gmail.com wrote: On Tue, Oct 9, 2012 at 6:19 PM, Nancy K nancythirt...@yahoo.com wrote: Hi! I have been keeping up with the discussions, but unable to participate much lately, unfortunately. In the marketing department, is there a newsletter or brochure that could be distributed at any event? I am thinking that a design could be approved, then placed on the website so that anyone representing Apache OpenOffice could print it out. This might be an example of a way to fund an event - using funds for the paper and ink or professional printing. The vote to offer funds for an event could be proposed for approval or disapproval. If approved the design posted could be in a file format that could be printed directly or sent to a printer. Nancy Nancy -- I think an downloadable brochure would be a super idea! Unfortunately, the marketing information via http://www.openoffice.org/marketing/ -- How to get Involved seems out of date. Please join the marketing mailing list (see info: http://incubator.apache.org/openofficeorg/mailing-lists.html#marketing-mailing-list), suggest some ideas, and see what others think! This can be easily updated, what is more dificult is trying to get back some of these marketing jobs, specially sources files. These source files makes editing and generating marketing kits more easily. Other communities like Software freedom day has been pretty good on launching new marketing kits, or images. OOo days, there was also some marketing efforts on presenting a similar design for things. Like the wireframe gull or the waves. unfortunately oracle's brand refresh of just using 'white' left us with only the orb as a design element. Apache hasn't really produce much, even with the logo there are some missing pieces. So I think is important at least to have something like brochure sources, newsletters, and such to be able to pull together some marketing efforts. Nancy Web Design Free 24 hour pass to lynda.com. Video courses on SEO, CMS, Design and Software Courses From: Albino B Neto bin...@apache.org To: ooo-dev@incubator.apache.org Sent: Tuesday, October 9, 2012 5:54 PM Subject: Re: Marketing events Hi I'm from Brazil and there various events: FISL, LatinoWare, Revista Espirito Livre and others spread throughout BR. You could have a fund for member official AOO, so you can attend the AOO speaking, lecturing, talking etc.. But this must be carefully discussed. This member can attend these events that have availability and time available. It'll be like us, being voluntary, but that talk of AOO events. Albino -- MzK Anyone who considers protocol unimportant has never dealt with a cat. -- Robert Heinlein -- Alexandro Colorado PPMC Apache OpenOffice http://es.openoffice.org
Re: Marketing events
+1, this is just brainstorming about something of common interest so at this stage its best to be as public as possible. If there is a clear proposal outside the scope of ASF then we should move it outside. OK. The issue of funding people to take part in marketing has always been an issue since the start of OOo. It might well be out of the scope of ASF but it is certainly no disadvantage to be able to fund experienced people to speak at important events. Is AOO different from other ASF projects in that respect? Probably a) because of its size and b) because of its end-user focus. In the spirit of brainstorming the, lets consider. I can imagine someone looking to fund development work, if they desire the outcome of that work. Ditto for translations. Maybe even a crowd-funded documentation effort. In all the cases their is a return to the person funding. But I'm having a hard time imagining a business model based on person A giving money to person B to market to person C. EU give a grant to person B to educate people (people C) about the benefits of Open Source. This is just one possible example. We ran an EU learner workshop a couple of weeks ago on the subject of digital audio recording. https://theingots.org/community/GLWS Grant was just under 30,000 Euro for putting on the event and paying travel expenses of 12 delegates from 4 countries. These are one way of getting funding into marketing. There are probably many others but they need people with expertise and people with time to make applications because it's not straightforward. But then again neither is developing AOO code ;-) Maybe in the same sense someone might help fund a missionary. But this is very lean. And as we know LO has claimed moral superiority, so opportunities for FOSS sympathetic funding is diminished. I wouldn't be too worried about LO. There are opportunities that don't necessarily depend on altruism. Would a new organization with no history, no reputation, no affiliation with the project attract many donors? Not impossible, but not very encouraging, IMHO. Affiliation with the project would help, but it is not essential. I started a business initially on the idea of certification of OOo that has morphed into other things and has had no direct connection with OOo for all the same types of political reasons that a new marketing entity might have to be separate from AOO. A not for profit *might* be more acceptable but there are technical issues eg obtaining grants for organisations that are not legal entities. An alternative, and perhaps complimentary, approach would be to make a concerted effort to attract more marketing volunteers. With more volunteers and greater geographical distribution, we'll have more opportunities and more flexibility. That is certainly important and the old OOo had a wide network of MarCons in different countries. Even so it costs money to travel. Even for me to get to London and back from here can cost $200 and that is before any costs associated with booth hire or entry to shows etc. A few years ago I attended the NEA conference to distribute OOo discs in Los Angeles partly at my own expense and partly with a UK trade and industry grant but it cost about $4000. In any case I'm committed to a robust volunteer-led marketing effort within the project. A talented volunteer working on AOO can gain skills and build up a portfolio of accomplishments and a network of contacts that can help them in future employment prospects, even if not related to OpenOffice. I think this makes an attractive option for some. I think it is a yes and rather than an either or. My experience is that for the sake of what are relatively small amounts of money the effectiveness of marketing is massively and disproportionately reduced, especially when it is a consumer product that is not something that will proliferate well enough through geek networks. I should think 99.9% of people that install Apache web server are IT professionals, 99.9% of people that install AOO will be IT end users. There is a big difference in the marketing required to each of those audiences. Obviously if I am successful and you are as well then AOO will be very well-marketed! For me I have to carry on with what I'm doing anyway, so it is more a matter of whether a more organised collective approach is likely to be more effective than a fragmented individual approach. Regards, -Rob -- Ian Ofqual Accredited IT Qualifications (The Schools ITQ) www.theINGOTs.org +44 (0)1827 305940 The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. -- Ian Ofqual Accredited IT Qualifications (The Schools ITQ) www.theINGOTs.org +44 (0)1827 305940 The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales.
Re: Marketing events
On 10 October 2012 01:54, Albino B Neto bin...@apache.org wrote: Hi I'm from Brazil and there various events: FISL, LatinoWare, Revista Espirito Livre and others spread throughout BR. You could have a fund for member official AOO, so you can attend the AOO speaking, lecturing, talking etc.. But this must be carefully discussed. This member can attend these events that have availability and time available. It'll be like us, being voluntary, but that talk of AOO events. Hi Albino, The main issue is where does the money come from to fund this? How can fund raising be coordinated and if funds are raised where are they stored and then how are they distributed? If ASF has no scope for targeted funding on projects within it, any such fund raising has to take place outside. If we created a NFP called Friends of AOO we then have potential issues with the trademarks, conflicts of interest etc. Not necessarily problems we can't resolve but it needs some careful initial thought so that we get started (if indeed we do) in a sustainable way that will maximise benefit to the project. -- Ian Ofqual Accredited IT Qualifications (The Schools ITQ) www.theINGOTs.org +44 (0)1827 305940 The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales.
Re: Marketing events
On Wed, Oct 10, 2012 at 5:23 AM, Ian Lynch ianrly...@gmail.com wrote: +1, this is just brainstorming about something of common interest so at this stage its best to be as public as possible. If there is a clear proposal outside the scope of ASF then we should move it outside. OK. The issue of funding people to take part in marketing has always been an issue since the start of OOo. It might well be out of the scope of ASF but it is certainly no disadvantage to be able to fund experienced people to speak at important events. Is AOO different from other ASF projects in that respect? Probably a) because of its size and b) because of its end-user focus. In the spirit of brainstorming the, lets consider. I can imagine someone looking to fund development work, if they desire the outcome of that work. Ditto for translations. Maybe even a crowd-funded documentation effort. In all the cases their is a return to the person funding. But I'm having a hard time imagining a business model based on person A giving money to person B to market to person C. EU give a grant to person B to educate people (people C) about the benefits of Open Source. This is just one possible example. We ran an EU learner workshop a couple of weeks ago on the subject of digital audio recording. https://theingots.org/community/GLWS Grant was just under 30,000 Euro for putting on the event and paying travel expenses of 12 delegates from 4 countries. These are one way of getting funding into marketing. There are probably many others but they need people with expertise and people with time to make applications because it's not straightforward. But then again neither is developing AOO code ;-) This makes sense. It is worth also considering the relationship between the ASF and Google when we participate in Google Summer of Code. If that is possible, what else is possible? Could the ASF be the recipient of grants? Or is having an EU-based entity a prerequisite for such grants? Maybe in the same sense someone might help fund a missionary. But this is very lean. And as we know LO has claimed moral superiority, so opportunities for FOSS sympathetic funding is diminished. I wouldn't be too worried about LO. There are opportunities that don't necessarily depend on altruism. Would a new organization with no history, no reputation, no affiliation with the project attract many donors? Not impossible, but not very encouraging, IMHO. Affiliation with the project would help, but it is not essential. I started a business initially on the idea of certification of OOo that has morphed into other things and has had no direct connection with OOo for all the same types of political reasons that a new marketing entity might have to be separate from AOO. A not for profit *might* be more acceptable but there are technical issues eg obtaining grants for organisations that are not legal entities. An alternative, and perhaps complimentary, approach would be to make a concerted effort to attract more marketing volunteers. With more volunteers and greater geographical distribution, we'll have more opportunities and more flexibility. That is certainly important and the old OOo had a wide network of MarCons in different countries. Even so it costs money to travel. Even for me to get to London and back from here can cost $200 and that is before any costs associated with booth hire or entry to shows etc. A few years ago I attended the NEA conference to distribute OOo discs in Los Angeles partly at my own expense and partly with a UK trade and industry grant but it cost about $4000. In any case I'm committed to a robust volunteer-led marketing effort within the project. A talented volunteer working on AOO can gain skills and build up a portfolio of accomplishments and a network of contacts that can help them in future employment prospects, even if not related to OpenOffice. I think this makes an attractive option for some. I think it is a yes and rather than an either or. My experience is that for the sake of what are relatively small amounts of money the effectiveness of marketing is massively and disproportionately reduced, especially when it is a consumer product that is not something that will proliferate well enough through geek networks. I should think 99.9% of people that install Apache web server are IT professionals, 99.9% of people that install AOO will be IT end users. There is a big difference in the marketing required to each of those audiences. Personally I'm most interested in reaching beyond the open source conference echo chamber and reaching the user audience that does not already know about OpenOffice and perhaps doesn't know about open source either. I think that equates to your consumer audience at least in the large. Obviously if I am successful and you are as well then AOO will be very well-marketed! For me I have to carry on with what
Re: Marketing events
Hi. On Wed, Oct 10, 2012 at 6:30 AM, Ian Lynch ianrly...@gmail.com wrote: The main issue is where does the money come from to fund this? How can fund raising be coordinated and if funds are raised where are they stored and then how are they distributed? Of course. In principle must be volunteers who have availability in events go willingly, so we'll see who likes to participate in such. We have a cost / benefit of donations, and to separate events and marketing. Albino
Re: Marketing events
On 10 October 2012 14:29, Albino B Neto bin...@apache.org wrote: Hi. On Wed, Oct 10, 2012 at 6:30 AM, Ian Lynch ianrly...@gmail.com wrote: The main issue is where does the money come from to fund this? How can fund raising be coordinated and if funds are raised where are they stored and then how are they distributed? Of course. In principle must be volunteers who have availability in events go willingly, so we'll see who likes to participate in such. We have a cost / benefit of donations, and to separate events and marketing. Albino I'm making the assumption that if there is funding for travel and subsistence, there will not be a shortage of volunteers. At least that seemed tobe the case with OOo so probably it will still be the case now. -- Ian Ofqual Accredited IT Qualifications (The Schools ITQ) www.theINGOTs.org +44 (0)1827 305940 The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales.
Re: Marketing events
This thread is a great source of energy - and I'd love to see plenty of people following it... over on ooo-marketing@, as several have suggested! Please - if you're interested in marketing, outreach, consulting, or anything like that around AOO, send mail to ooo-marketing-subscr...@incubator.apache.org and/or read the archives at my favorite mail archive, http://ooo-marketing.markmail.org - Shane (moving over there now) On 10/9/2012 12:36 PM, Ian Lynch wrote: OOo had a substantial community marketing project with community members attending key events. How do we improve on that now with AOO?
Re: Marketing events
On 10/10/12, Rob Weir robw...@apache.org wrote: On Wed, Oct 10, 2012 at 5:23 AM, Ian Lynch ianrly...@gmail.com wrote: +1, this is just brainstorming about something of common interest so at this stage its best to be as public as possible. If there is a clear proposal outside the scope of ASF then we should move it outside. OK. The issue of funding people to take part in marketing has always been an issue since the start of OOo. It might well be out of the scope of ASF but it is certainly no disadvantage to be able to fund experienced people to speak at important events. Is AOO different from other ASF projects in that respect? Probably a) because of its size and b) because of its end-user focus. In the spirit of brainstorming the, lets consider. I can imagine someone looking to fund development work, if they desire the outcome of that work. Ditto for translations. Maybe even a crowd-funded documentation effort. In all the cases their is a return to the person funding. But I'm having a hard time imagining a business model based on person A giving money to person B to market to person C. EU give a grant to person B to educate people (people C) about the benefits of Open Source. This is just one possible example. We ran an EU learner workshop a couple of weeks ago on the subject of digital audio recording. https://theingots.org/community/GLWS Grant was just under 30,000 Euro for putting on the event and paying travel expenses of 12 delegates from 4 countries. These are one way of getting funding into marketing. There are probably many others but they need people with expertise and people with time to make applications because it's not straightforward. But then again neither is developing AOO code ;-) This makes sense. It is worth also considering the relationship between the ASF and Google when we participate in Google Summer of Code. If that is possible, what else is possible? Could the ASF be the recipient of grants? Or is having an EU-based entity a prerequisite for such grants? Maybe in the same sense someone might help fund a missionary. But this is very lean. And as we know LO has claimed moral superiority, so opportunities for FOSS sympathetic funding is diminished. I wouldn't be too worried about LO. There are opportunities that don't necessarily depend on altruism. Would a new organization with no history, no reputation, no affiliation with the project attract many donors? Not impossible, but not very encouraging, IMHO. Affiliation with the project would help, but it is not essential. I started a business initially on the idea of certification of OOo that has morphed into other things and has had no direct connection with OOo for all the same types of political reasons that a new marketing entity might have to be separate from AOO. A not for profit *might* be more acceptable but there are technical issues eg obtaining grants for organisations that are not legal entities. An alternative, and perhaps complimentary, approach would be to make a concerted effort to attract more marketing volunteers. With more volunteers and greater geographical distribution, we'll have more opportunities and more flexibility. That is certainly important and the old OOo had a wide network of MarCons in different countries. Even so it costs money to travel. Even for me to get to London and back from here can cost $200 and that is before any costs associated with booth hire or entry to shows etc. A few years ago I attended the NEA conference to distribute OOo discs in Los Angeles partly at my own expense and partly with a UK trade and industry grant but it cost about $4000. In any case I'm committed to a robust volunteer-led marketing effort within the project. A talented volunteer working on AOO can gain skills and build up a portfolio of accomplishments and a network of contacts that can help them in future employment prospects, even if not related to OpenOffice. I think this makes an attractive option for some. I think it is a yes and rather than an either or. My experience is that for the sake of what are relatively small amounts of money the effectiveness of marketing is massively and disproportionately reduced, especially when it is a consumer product that is not something that will proliferate well enough through geek networks. I should think 99.9% of people that install Apache web server are IT professionals, 99.9% of people that install AOO will be IT end users. There is a big difference in the marketing required to each of those audiences. Personally I'm most interested in reaching beyond the open source conference echo chamber and reaching the user audience that does not already know about OpenOffice and perhaps doesn't know about open source either. I think that equates to your consumer audience at least in the large. We were starting to do this getting into ALA =
Re: Marketing events
On 9 October 2012 22:05, Raphael Bircher rbirc...@apache.org wrote: ... It would be a very rare open source even that did not have at least one Apache member present. Maybe in US. In Europe, Apache is nearly nowhere present. Not even at FLOSS Events. I'm afraid your assumption is incorrect. The ASF is much broader and deeper than you imaging. Rob is right to ask how AOO might use that network to its advantage. http://people.apache.org/map.html However, I do think the general discussion should continue as Ian says later in the thread this is not an either/or thing. Ross
Re: Marketing events
On 10 October 2012 13:13, Rob Weir robw...@apache.org wrote: On Wed, Oct 10, 2012 at 5:23 AM, Ian Lynch ianrly...@gmail.com wrote: +1, this is just brainstorming about something of common interest so at this stage its best to be as public as possible. If there is a clear proposal outside the scope of ASF then we should move it outside. OK. The issue of funding people to take part in marketing has always been an issue since the start of OOo. It might well be out of the scope of ASF but it is certainly no disadvantage to be able to fund experienced people to speak at important events. Is AOO different from other ASF projects in that respect? Probably a) because of its size and b) because of its end-user focus. In the spirit of brainstorming the, lets consider. I can imagine someone looking to fund development work, if they desire the outcome of that work. Ditto for translations. Maybe even a crowd-funded documentation effort. In all the cases their is a return to the person funding. But I'm having a hard time imagining a business model based on person A giving money to person B to market to person C. EU give a grant to person B to educate people (people C) about the benefits of Open Source. This is just one possible example. We ran an EU learner workshop a couple of weeks ago on the subject of digital audio recording. https://theingots.org/community/GLWS Grant was just under 30,000 Euro for putting on the event and paying travel expenses of 12 delegates from 4 countries. These are one way of getting funding into marketing. There are probably many others but they need people with expertise and people with time to make applications because it's not straightforward. But then again neither is developing AOO code ;-) This makes sense. It is worth also considering the relationship between the ASF and Google when we participate in Google Summer of Code. If that is possible, what else is possible? The ASF doesn't receive the money for the development the student does. It is paid directly to the Student, not to the ASF. Google has no influence over which projects are accepted or how we run them. So, looking at GSoC is a reasonably good model, there is no formal relationship between the ASF and Google - that model works. Could the ASF be the recipient of grants? IMHO, No. The ASF will only accept donations without strings. Most grants, certainly the kind Ian is discussing, have strings (in the form of defined work packages, deliverables and reporting requirements). Ross
Re: Marketing events
On 10/10/12, Ross Gardler rgard...@opendirective.com wrote: On 9 October 2012 22:05, Raphael Bircher rbirc...@apache.org wrote: ... It would be a very rare open source even that did not have at least one Apache member present. Maybe in US. In Europe, Apache is nearly nowhere present. Not even at FLOSS Events. I'm afraid your assumption is incorrect. The ASF is much broader and deeper than you imaging. Rob is right to ask how AOO might use that network to its advantage. http://people.apache.org/map.html Even so, from all the FLOSS events I have attended to, in a span of 12 years of attending events. I only met 1 guy from apache. Not saying that there weren't others, but from personal experience, I have met more MySQL, Drupal, PHP and Asterisk guys than Apache or any of its projects. However, I do think the general discussion should continue as Ian says later in the thread this is not an either/or thing. Ross -- Alexandro Colorado PPMC Apache OpenOffice http://es.openoffice.org
Re: Marketing events
On Tue, Oct 9, 2012 at 12:36 PM, Ian Lynch ianrly...@gmail.com wrote: OOo had a substantial community marketing project with community members attending key events. How do we improve on that now with AOO? We have an ooo-marketing (cc'ed) mailing list with 113 subscribers. So it shows that there is some interest in the subject. You may have seen Andrea's note about Fosdem and getting a space there. Maybe it would help to start a wiki page (or maybe one already exists?) where we can list upcoming events, prioritize them and see if they can be staffed by volunteers. That still leaves the logistics of travel expenses, etc., but starting with a concrete list of possibilities is at least a start. -Rob -- Ian Ofqual Accredited IT Qualifications (The Schools ITQ) www.theINGOTs.org +44 (0)1827 305940 The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales.
Re: Marketing events
On 9 October 2012 18:00, Alexandro Colorado j...@oooes.org wrote: On 10/9/12, Ian Lynch ianrly...@gmail.com wrote: OOo had a substantial community marketing project with community members attending key events. How do we improve on that now with AOO? I remember one of the last activities before OOo was forked and most operations came to a halt, was building a collection of 'approved events'. we rate them as how strategically important for the marketing plan was, and how much support it would get from the previous marketing budget. FOSDEM was one of them, as well as OSWC and Latinoware to mention a few. We also thought about having dedicated speakers since they were repeatably asked to give talks in their regions and were considered as the OpenOffice.org guy in the FLOSS community. I am not sure how this activity goes for or against things done on Apache Way. But It was one of the ideas of the new Marketing Plan (which also was halted). I think there were some policies on the way the money would be spent such as, we could fund up to 50%, and only for traveling and hosting (no food or drinks). Other rules were still being put in place. Before getting into too much detail, what about Louis' suggestion of a marketing entity that could raise money outside the scope of ASF? Of course there is nothing to stop anyone setting up such an entity, the question is the relationship with AOO as part of ASF. The view I have held for a long time is that some sort of liquid assets even if a relatively small amount would have a disproportionate effect when it comes to marketing and dissemination. I'm just not clear how that fits with the Apache Way if at all. -- Ian Ofqual Accredited IT Qualifications (The Schools ITQ) www.theINGOTs.org +44 (0)1827 305940 The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. -- Alexandro Colorado PPMC Apache OpenOffice http://es.openoffice.org -- Ian Ofqual Accredited IT Qualifications (The Schools ITQ) www.theINGOTs.org +44 (0)1827 305940 The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales.
Re: Marketing events
On Tue, Oct 9, 2012 at 2:39 PM, Ian Lynch ianrly...@gmail.com wrote: On 9 October 2012 18:00, Alexandro Colorado j...@oooes.org wrote: On 10/9/12, Ian Lynch ianrly...@gmail.com wrote: OOo had a substantial community marketing project with community members attending key events. How do we improve on that now with AOO? I remember one of the last activities before OOo was forked and most operations came to a halt, was building a collection of 'approved events'. we rate them as how strategically important for the marketing plan was, and how much support it would get from the previous marketing budget. FOSDEM was one of them, as well as OSWC and Latinoware to mention a few. We also thought about having dedicated speakers since they were repeatably asked to give talks in their regions and were considered as the OpenOffice.org guy in the FLOSS community. I am not sure how this activity goes for or against things done on Apache Way. But It was one of the ideas of the new Marketing Plan (which also was halted). I think there were some policies on the way the money would be spent such as, we could fund up to 50%, and only for traveling and hosting (no food or drinks). Other rules were still being put in place. Before getting into too much detail, what about Louis' suggestion of a marketing entity that could raise money outside the scope of ASF? Of course there is nothing to stop anyone setting up such an entity, the question is the relationship with AOO as part of ASF. The view I have held for a long time is that some sort of liquid assets even if a relatively small amount would have a disproportionate effect when it comes to marketing and dissemination. I'm just not clear how that fits with the Apache Way if at all. Some quick ideas: What exactly do we need to raise money for? Let's be sure it is not already available with Apache. If it is event-oriented, it is good idea to check on the ConCom lists. Have we availed ourselves of all the free marketing opportunities we have? Why are we leaping to outside fundraising before writing blog posts? Webinars? Why set up an outside marketing organization when we have a magazine interview request that we have not yet responded to? If we're not making optimal use of free, I wonder if we would make good use of not-free? If there is something specific we need, maybe we can get it donated to the ASF? It would be a very rare open source even that did not have at least one Apache member present. Maybe there is an opportunity to share space at a table and reduce costs? Maybe we can help another project be represented at a conference where it is easy and cheap for one of our volunteers to attend, in return for them helping represent AOO at a conference we are not able to make? For 3rd party fundraising, we would need to tread very carefully here, in terms of trademark use, avoiding appearance of affiliation or endorsement, etc. We can't have an outside group raising and spending money on behalf of an ASF project, claiming to speak for the ASF project at conferences, using a name that suggests affiliation with the ASF project, especially an exclusive relation, etc. So I have serious doubts that an outside organization, with these constraints, would have much luck raising funds. -Rob -- Ian Ofqual Accredited IT Qualifications (The Schools ITQ) www.theINGOTs.org +44 (0)1827 305940 The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. -- Alexandro Colorado PPMC Apache OpenOffice http://es.openoffice.org -- Ian Ofqual Accredited IT Qualifications (The Schools ITQ) www.theINGOTs.org +44 (0)1827 305940 The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales.
Re: Marketing events
On 12-10-09, at 15:07 , Rob Weir robw...@apache.org wrote: For 3rd party fundraising, we would need to tread very carefully here, in terms of trademark use, avoiding appearance of affiliation or endorsement, etc. We can't have an outside group raising and spending money on behalf of an ASF project, claiming to speak for the ASF project at conferences, using a name that suggests affiliation with the ASF project, especially an exclusive relation, etc. So I have serious doubts that an outside organization, with these constraints, would have much luck raising funds. Fun to be snarky here. But I'll refrain. We've gone over this terrain before, as Ian pointed out. We can manage the care and details. The point I wanted to make related to the relation between AOO/Apache and the entity. Louis
Re: Marketing events
On Tue, Oct 9, 2012 at 3:24 PM, Louis Suárez-Potts lui...@gmail.com wrote: On 12-10-09, at 15:07 , Rob Weir robw...@apache.org wrote: For 3rd party fundraising, we would need to tread very carefully here, in terms of trademark use, avoiding appearance of affiliation or endorsement, etc. We can't have an outside group raising and spending money on behalf of an ASF project, claiming to speak for the ASF project at conferences, using a name that suggests affiliation with the ASF project, especially an exclusive relation, etc. So I have serious doubts that an outside organization, with these constraints, would have much luck raising funds. Fun to be snarky here. But I'll refrain. We've gone over this terrain before, as Ian pointed out. We can manage the care and details. The point I wanted to make related to the relation between AOO/Apache and the entity. Sorry if I was obscure. Let me be explicit. My suggestion is that there would be no relation. Or at least no more than there is between the ASF and a marketing department at IBM or the marketing department of any other corporation, for-profit or non-profit who has volunteers working in an Apache project. If you or Ian are suggesting something else then you'll need to be far more clear about what exactly you are proposing. (And IMHO if you think you need to propose something on this list, then it is probably already over the line. Mind you, proposing it as a courtesy is fine. But if you think that you actually must propose it and get approval from the project, then it is probably problematic. I hope you prove me wrong.) -Rob Louis
Re: Marketing events
Am 09.10.12 21:07, schrieb Rob Weir: On Tue, Oct 9, 2012 at 2:39 PM, Ian Lynch ianrly...@gmail.com wrote: On 9 October 2012 18:00, Alexandro Colorado j...@oooes.org wrote: On 10/9/12, Ian Lynch ianrly...@gmail.com wrote: OOo had a substantial community marketing project with community members attending key events. How do we improve on that now with AOO? I remember one of the last activities before OOo was forked and most operations came to a halt, was building a collection of 'approved events'. we rate them as how strategically important for the marketing plan was, and how much support it would get from the previous marketing budget. FOSDEM was one of them, as well as OSWC and Latinoware to mention a few. We also thought about having dedicated speakers since they were repeatably asked to give talks in their regions and were considered as the OpenOffice.org guy in the FLOSS community. I am not sure how this activity goes for or against things done on Apache Way. But It was one of the ideas of the new Marketing Plan (which also was halted). I think there were some policies on the way the money would be spent such as, we could fund up to 50%, and only for traveling and hosting (no food or drinks). Other rules were still being put in place. Before getting into too much detail, what about Louis' suggestion of a marketing entity that could raise money outside the scope of ASF? Of course there is nothing to stop anyone setting up such an entity, the question is the relationship with AOO as part of ASF. The view I have held for a long time is that some sort of liquid assets even if a relatively small amount would have a disproportionate effect when it comes to marketing and dissemination. I'm just not clear how that fits with the Apache Way if at all. Some quick ideas: What exactly do we need to raise money for? Let's be sure it is not already available with Apache. If it is event-oriented, it is good idea to check on the ConCom lists. Have we availed ourselves of all the free marketing opportunities we have? Why are we leaping to outside fundraising before writing blog posts? Webinars? Why set up an outside marketing organization when we have a magazine interview request that we have not yet responded to? If we're not making optimal use of free, I wonder if we would make good use of not-free? I think we have to use both. The old OOo Marketing costs more in a year then the ASF will give use in 10 years. Over the donation Buttons on our webpage the NGO's like OOoES, FroDeV (formar OOoDeV) and Team OpenOffice rised souveral 10'000 dollars per year. But it works also without this button. The Swiss NGO SAFFOS (Formar OpenOffice.org Switzerland) get get of money only with Company Memberships. The moast are Consultants and Education Companys. Blogs, Social Media etc are good instruments to do global Marketing. But if you want to come in contact with OOo Users, events are realy good. And there is maybe a big differance between IBM and a small Consultant group. IBM don't care much about small Companys. But for small consultants this is the daily bread. So they want to attemt local events. If there is something specific we need, maybe we can get it donated to the ASF? It would be a very rare open source even that did not have at least one Apache member present. Maybe in US. In Europe, Apache is nearly nowhere present. Not even at FLOSS Events. To compare: At good times, OOo was present at more then 15 events per year only in german speaching regions. Same of them with big impact like CeBIT. How many Events attent other Apache Projects here? Maybe there is an opportunity to share space at a table and reduce costs? Maybe we can help another project be represented at a conference where it is easy and cheap for one of our volunteers to attend, in return for them helping represent AOO at a conference we are not able to make? Facing the fact Rob. The ASF Marketing has not enough financiel power to serve OOo Marketing. Also the ASF is not realy interested in end user Marketing. I like the ASF for development, but for Marketing we are at the wrong place here. For 3rd party fundraising, we would need to tread very carefully here, in terms of trademark use, avoiding appearance of affiliation or endorsement, etc. We can't have an outside group raising and spending money on behalf of an ASF project, claiming to speak for the ASF project at conferences, using a name that suggests affiliation with the ASF project, especially an exclusive relation, etc. So I have serious doubts that an outside organization, with these constraints, would have much luck raising funds. You have not to ask for donnations. I don't even think the organisation outside Apache should be a association. It could be samething semi-commercial like a corperative. I also don't like to reduce this structure to a Marketing structur. This structure could also collect money for
Re: Marketing events
On Tue, Oct 9, 2012 at 4:05 PM, Raphael Bircher rbirc...@apache.org wrote: Am 09.10.12 21:07, schrieb Rob Weir: On Tue, Oct 9, 2012 at 2:39 PM, Ian Lynch ianrly...@gmail.com wrote: On 9 October 2012 18:00, Alexandro Colorado j...@oooes.org wrote: On 10/9/12, Ian Lynch ianrly...@gmail.com wrote: OOo had a substantial community marketing project with community members attending key events. How do we improve on that now with AOO? I remember one of the last activities before OOo was forked and most operations came to a halt, was building a collection of 'approved events'. we rate them as how strategically important for the marketing plan was, and how much support it would get from the previous marketing budget. FOSDEM was one of them, as well as OSWC and Latinoware to mention a few. We also thought about having dedicated speakers since they were repeatably asked to give talks in their regions and were considered as the OpenOffice.org guy in the FLOSS community. I am not sure how this activity goes for or against things done on Apache Way. But It was one of the ideas of the new Marketing Plan (which also was halted). I think there were some policies on the way the money would be spent such as, we could fund up to 50%, and only for traveling and hosting (no food or drinks). Other rules were still being put in place. Before getting into too much detail, what about Louis' suggestion of a marketing entity that could raise money outside the scope of ASF? Of course there is nothing to stop anyone setting up such an entity, the question is the relationship with AOO as part of ASF. The view I have held for a long time is that some sort of liquid assets even if a relatively small amount would have a disproportionate effect when it comes to marketing and dissemination. I'm just not clear how that fits with the Apache Way if at all. Some quick ideas: What exactly do we need to raise money for? Let's be sure it is not already available with Apache. If it is event-oriented, it is good idea to check on the ConCom lists. Have we availed ourselves of all the free marketing opportunities we have? Why are we leaping to outside fundraising before writing blog posts? Webinars? Why set up an outside marketing organization when we have a magazine interview request that we have not yet responded to? If we're not making optimal use of free, I wonder if we would make good use of not-free? I think we have to use both. The old OOo Marketing costs more in a year then the ASF will give use in 10 years. Over the donation Buttons on our webpage the NGO's like OOoES, FroDeV (formar OOoDeV) and Team OpenOffice rised souveral 10'000 dollars per year. But it works also without this button. The Swiss NGO SAFFOS (Formar OpenOffice.org Switzerland) get get of money only with Company Memberships. The moast are Consultants and Education Companys. Blogs, Social Media etc are good instruments to do global Marketing. But if you want to come in contact with OOo Users, events are realy good. And there is maybe a big differance between IBM and a small Consultant group. IBM don't care much about small Companys. But for small consultants this is the daily bread. So they want to attemt local events. If there is something specific we need, maybe we can get it donated to the ASF? It would be a very rare open source even that did not have at least one Apache member present. Maybe in US. In Europe, Apache is nearly nowhere present. Not even at FLOSS Events. To compare: At good times, OOo was present at more then 15 events per year only in german speaching regions. Same of them with big impact like CeBIT. How many Events attent other Apache Projects here? Maybe there is an opportunity to share space at a table and reduce costs? Maybe we can help another project be represented at a conference where it is easy and cheap for one of our volunteers to attend, in return for them helping represent AOO at a conference we are not able to make? Facing the fact Rob. The ASF Marketing has not enough financiel power to serve OOo Marketing. Also the ASF is not realy interested in end user Marketing. I like the ASF for development, but for Marketing we are at the wrong place here. For 3rd party fundraising, we would need to tread very carefully here, in terms of trademark use, avoiding appearance of affiliation or endorsement, etc. We can't have an outside group raising and spending money on behalf of an ASF project, claiming to speak for the ASF project at conferences, using a name that suggests affiliation with the ASF project, especially an exclusive relation, etc. So I have serious doubts that an outside organization, with these constraints, would have much luck raising funds. You have not to ask for donnations. I don't even think the organisation outside Apache should be a association. It could be samething semi-commercial like a corperative. I also don't like
Re: Marketing events
Am 09.10.12 22:19, schrieb Rob Weir: On Tue, Oct 9, 2012 at 4:05 PM, Raphael Bircher rbirc...@apache.org wrote: Am 09.10.12 21:07, schrieb Rob Weir: On Tue, Oct 9, 2012 at 2:39 PM, Ian Lynch ianrly...@gmail.com wrote: On 9 October 2012 18:00, Alexandro Colorado j...@oooes.org wrote: On 10/9/12, Ian Lynch ianrly...@gmail.com wrote: OOo had a substantial community marketing project with community members attending key events. How do we improve on that now with AOO? I remember one of the last activities before OOo was forked and most operations came to a halt, was building a collection of 'approved events'. we rate them as how strategically important for the marketing plan was, and how much support it would get from the previous marketing budget. FOSDEM was one of them, as well as OSWC and Latinoware to mention a few. We also thought about having dedicated speakers since they were repeatably asked to give talks in their regions and were considered as the OpenOffice.org guy in the FLOSS community. I am not sure how this activity goes for or against things done on Apache Way. But It was one of the ideas of the new Marketing Plan (which also was halted). I think there were some policies on the way the money would be spent such as, we could fund up to 50%, and only for traveling and hosting (no food or drinks). Other rules were still being put in place. Before getting into too much detail, what about Louis' suggestion of a marketing entity that could raise money outside the scope of ASF? Of course there is nothing to stop anyone setting up such an entity, the question is the relationship with AOO as part of ASF. The view I have held for a long time is that some sort of liquid assets even if a relatively small amount would have a disproportionate effect when it comes to marketing and dissemination. I'm just not clear how that fits with the Apache Way if at all. Some quick ideas: What exactly do we need to raise money for? Let's be sure it is not already available with Apache. If it is event-oriented, it is good idea to check on the ConCom lists. Have we availed ourselves of all the free marketing opportunities we have? Why are we leaping to outside fundraising before writing blog posts? Webinars? Why set up an outside marketing organization when we have a magazine interview request that we have not yet responded to? If we're not making optimal use of free, I wonder if we would make good use of not-free? I think we have to use both. The old OOo Marketing costs more in a year then the ASF will give use in 10 years. Over the donation Buttons on our webpage the NGO's like OOoES, FroDeV (formar OOoDeV) and Team OpenOffice rised souveral 10'000 dollars per year. But it works also without this button. The Swiss NGO SAFFOS (Formar OpenOffice.org Switzerland) get get of money only with Company Memberships. The moast are Consultants and Education Companys. Blogs, Social Media etc are good instruments to do global Marketing. But if you want to come in contact with OOo Users, events are realy good. And there is maybe a big differance between IBM and a small Consultant group. IBM don't care much about small Companys. But for small consultants this is the daily bread. So they want to attemt local events. If there is something specific we need, maybe we can get it donated to the ASF? It would be a very rare open source even that did not have at least one Apache member present. Maybe in US. In Europe, Apache is nearly nowhere present. Not even at FLOSS Events. To compare: At good times, OOo was present at more then 15 events per year only in german speaching regions. Same of them with big impact like CeBIT. How many Events attent other Apache Projects here? Maybe there is an opportunity to share space at a table and reduce costs? Maybe we can help another project be represented at a conference where it is easy and cheap for one of our volunteers to attend, in return for them helping represent AOO at a conference we are not able to make? Facing the fact Rob. The ASF Marketing has not enough financiel power to serve OOo Marketing. Also the ASF is not realy interested in end user Marketing. I like the ASF for development, but for Marketing we are at the wrong place here. For 3rd party fundraising, we would need to tread very carefully here, in terms of trademark use, avoiding appearance of affiliation or endorsement, etc. We can't have an outside group raising and spending money on behalf of an ASF project, claiming to speak for the ASF project at conferences, using a name that suggests affiliation with the ASF project, especially an exclusive relation, etc. So I have serious doubts that an outside organization, with these constraints, would have much luck raising funds. You have not to ask for donnations. I don't even think the organisation outside Apache should be a association. It could be samething semi-commercial
Re: Marketing events
On 9 October 2012 21:37, Raphael Bircher rbirc...@apache.org wrote: Am 09.10.12 22:19, schrieb Rob Weir: On Tue, Oct 9, 2012 at 4:05 PM, Raphael Bircher rbirc...@apache.org wrote: Am 09.10.12 21:07, schrieb Rob Weir: On Tue, Oct 9, 2012 at 2:39 PM, Ian Lynch ianrly...@gmail.com wrote: On 9 October 2012 18:00, Alexandro Colorado j...@oooes.org wrote: On 10/9/12, Ian Lynch ianrly...@gmail.com wrote: OOo had a substantial community marketing project with community members attending key events. How do we improve on that now with AOO? I remember one of the last activities before OOo was forked and most operations came to a halt, was building a collection of 'approved events'. we rate them as how strategically important for the marketing plan was, and how much support it would get from the previous marketing budget. FOSDEM was one of them, as well as OSWC and Latinoware to mention a few. We also thought about having dedicated speakers since they were repeatably asked to give talks in their regions and were considered as the OpenOffice.org guy in the FLOSS community. I am not sure how this activity goes for or against things done on Apache Way. But It was one of the ideas of the new Marketing Plan (which also was halted). I think there were some policies on the way the money would be spent such as, we could fund up to 50%, and only for traveling and hosting (no food or drinks). Other rules were still being put in place. Before getting into too much detail, what about Louis' suggestion of a marketing entity that could raise money outside the scope of ASF? Of course there is nothing to stop anyone setting up such an entity, the question is the relationship with AOO as part of ASF. The view I have held for a long time is that some sort of liquid assets even if a relatively small amount would have a disproportionate effect when it comes to marketing and dissemination. I'm just not clear how that fits with the Apache Way if at all. Some quick ideas: What exactly do we need to raise money for? Let's be sure it is not already available with Apache. If it is event-oriented, it is good idea to check on the ConCom lists. Have we availed ourselves of all the free marketing opportunities we have? Why are we leaping to outside fundraising before writing blog posts? Webinars? Why set up an outside marketing organization when we have a magazine interview request that we have not yet responded to? If we're not making optimal use of free, I wonder if we would make good use of not-free? I think we have to use both. The old OOo Marketing costs more in a year then the ASF will give use in 10 years. Over the donation Buttons on our webpage the NGO's like OOoES, FroDeV (formar OOoDeV) and Team OpenOffice rised souveral 10'000 dollars per year. But it works also without this button. The Swiss NGO SAFFOS (Formar OpenOffice.org Switzerland) get get of money only with Company Memberships. The moast are Consultants and Education Companys. Blogs, Social Media etc are good instruments to do global Marketing. But if you want to come in contact with OOo Users, events are realy good. And there is maybe a big differance between IBM and a small Consultant group. IBM don't care much about small Companys. But for small consultants this is the daily bread. So they want to attemt local events. If there is something specific we need, maybe we can get it donated to the ASF? It would be a very rare open source even that did not have at least one Apache member present. Maybe in US. In Europe, Apache is nearly nowhere present. Not even at FLOSS Events. To compare: At good times, OOo was present at more then 15 events per year only in german speaching regions. Same of them with big impact like CeBIT. How many Events attent other Apache Projects here? Maybe there is an opportunity to share space at a table and reduce costs? Maybe we can help another project be represented at a conference where it is easy and cheap for one of our volunteers to attend, in return for them helping represent AOO at a conference we are not able to make? Facing the fact Rob. The ASF Marketing has not enough financiel power to serve OOo Marketing. Also the ASF is not realy interested in end user Marketing. I like the ASF for development, but for Marketing we are at the wrong place here. For 3rd party fundraising, we would need to tread very carefully here, in terms of trademark use, avoiding appearance of affiliation or endorsement, etc. We can't have an outside group raising and spending money on behalf of an ASF project, claiming to speak for the ASF project at conferences, using a name that suggests affiliation with the ASF project, especially an exclusive relation, etc. So I have serious doubts that an outside organization, with these constraints, would have much luck
Re: Marketing events
On Oct 9, 2012, at 6:48 PM, Ian Lynch ianrly...@gmail.com wrote: On 9 October 2012 21:37, Raphael Bircher rbirc...@apache.org wrote: Am 09.10.12 22:19, schrieb Rob Weir: On Tue, Oct 9, 2012 at 4:05 PM, Raphael Bircher rbirc...@apache.org wrote: Am 09.10.12 21:07, schrieb Rob Weir: On Tue, Oct 9, 2012 at 2:39 PM, Ian Lynch ianrly...@gmail.com wrote: On 9 October 2012 18:00, Alexandro Colorado j...@oooes.org wrote: On 10/9/12, Ian Lynch ianrly...@gmail.com wrote: OOo had a substantial community marketing project with community members attending key events. How do we improve on that now with AOO? I remember one of the last activities before OOo was forked and most operations came to a halt, was building a collection of 'approved events'. we rate them as how strategically important for the marketing plan was, and how much support it would get from the previous marketing budget. FOSDEM was one of them, as well as OSWC and Latinoware to mention a few. We also thought about having dedicated speakers since they were repeatably asked to give talks in their regions and were considered as the OpenOffice.org guy in the FLOSS community. I am not sure how this activity goes for or against things done on Apache Way. But It was one of the ideas of the new Marketing Plan (which also was halted). I think there were some policies on the way the money would be spent such as, we could fund up to 50%, and only for traveling and hosting (no food or drinks). Other rules were still being put in place. Before getting into too much detail, what about Louis' suggestion of a marketing entity that could raise money outside the scope of ASF? Of course there is nothing to stop anyone setting up such an entity, the question is the relationship with AOO as part of ASF. The view I have held for a long time is that some sort of liquid assets even if a relatively small amount would have a disproportionate effect when it comes to marketing and dissemination. I'm just not clear how that fits with the Apache Way if at all. Some quick ideas: What exactly do we need to raise money for? Let's be sure it is not already available with Apache. If it is event-oriented, it is good idea to check on the ConCom lists. Have we availed ourselves of all the free marketing opportunities we have? Why are we leaping to outside fundraising before writing blog posts? Webinars? Why set up an outside marketing organization when we have a magazine interview request that we have not yet responded to? If we're not making optimal use of free, I wonder if we would make good use of not-free? I think we have to use both. The old OOo Marketing costs more in a year then the ASF will give use in 10 years. Over the donation Buttons on our webpage the NGO's like OOoES, FroDeV (formar OOoDeV) and Team OpenOffice rised souveral 10'000 dollars per year. But it works also without this button. The Swiss NGO SAFFOS (Formar OpenOffice.org Switzerland) get get of money only with Company Memberships. The moast are Consultants and Education Companys. Blogs, Social Media etc are good instruments to do global Marketing. But if you want to come in contact with OOo Users, events are realy good. And there is maybe a big differance between IBM and a small Consultant group. IBM don't care much about small Companys. But for small consultants this is the daily bread. So they want to attemt local events. If there is something specific we need, maybe we can get it donated to the ASF? It would be a very rare open source even that did not have at least one Apache member present. Maybe in US. In Europe, Apache is nearly nowhere present. Not even at FLOSS Events. To compare: At good times, OOo was present at more then 15 events per year only in german speaching regions. Same of them with big impact like CeBIT. How many Events attent other Apache Projects here? Maybe there is an opportunity to share space at a table and reduce costs? Maybe we can help another project be represented at a conference where it is easy and cheap for one of our volunteers to attend, in return for them helping represent AOO at a conference we are not able to make? Facing the fact Rob. The ASF Marketing has not enough financiel power to serve OOo Marketing. Also the ASF is not realy interested in end user Marketing. I like the ASF for development, but for Marketing we are at the wrong place here. For 3rd party fundraising, we would need to tread very carefully here, in terms of trademark use, avoiding appearance of affiliation or endorsement, etc. We can't have an outside group raising and spending money on behalf of an ASF project, claiming to speak for the ASF project at conferences, using a name that suggests affiliation with the ASF project, especially an exclusive relation, etc. So I have serious doubts that an outside organization, with these constraints, would have much luck raising funds. You have not to ask
Re: Marketing events
Hi I'm from Brazil and there various events: FISL, LatinoWare, Revista Espirito Livre and others spread throughout BR. You could have a fund for member official AOO, so you can attend the AOO speaking, lecturing, talking etc.. But this must be carefully discussed. This member can attend these events that have availability and time available. It'll be like us, being voluntary, but that talk of AOO events. Albino
Re: Marketing events: Brochure? Newsletter?
Hi! I have been keeping up with the discussions, but unable to participate much lately, unfortunately. In the marketing department, is there a newsletter or brochure that could be distributed at any event? I am thinking that a design could be approved, then placed on the website so that anyone representing Apache OpenOffice could print it out. This might be an example of a way to fund an event - using funds for the paper and ink or professional printing. The vote to offer funds for an event could be proposed for approval or disapproval. If approved the design posted could be in a file format that could be printed directly or sent to a printer. Nancy Nancy Web Design Free 24 hour pass to lynda.com. Video courses on SEO, CMS, Design and Software Courses From: Albino B Neto bin...@apache.org To: ooo-dev@incubator.apache.org Sent: Tuesday, October 9, 2012 5:54 PM Subject: Re: Marketing events Hi I'm from Brazil and there various events: FISL, LatinoWare, Revista Espirito Livre and others spread throughout BR. You could have a fund for member official AOO, so you can attend the AOO speaking, lecturing, talking etc.. But this must be carefully discussed. This member can attend these events that have availability and time available. It'll be like us, being voluntary, but that talk of AOO events. Albino
Re: Marketing events: Brochure? Newsletter?
We used to have a newsletter, but it was always a challenge to get people to talk about the development every month. http://www.openoffice.org/editorial/spotlightindex.html There was also a mailing list: newslet...@marketing.openoffice.org Not sure how many process were stablished or discussed, but some recycling could be done. As far as brochure, I remember Drew help out a lot on ScaleX6. I still have them somewhere, i most say the design was pretty good en-par with the design guidelines. On 10/9/12, Nancy K nancythirt...@yahoo.com wrote: Hi! I have been keeping up with the discussions, but unable to participate much lately, unfortunately. In the marketing department, is there a newsletter or brochure that could be distributed at any event? I am thinking that a design could be approved, then placed on the website so that anyone representing Apache OpenOffice could print it out. This might be an example of a way to fund an event - using funds for the paper and ink or professional printing. The vote to offer funds for an event could be proposed for approval or disapproval. If approved the design posted could be in a file format that could be printed directly or sent to a printer. Nancy Nancy Web Design Free 24 hour pass to lynda.com. Video courses on SEO, CMS, Design and Software Courses From: Albino B Neto bin...@apache.org To: ooo-dev@incubator.apache.org Sent: Tuesday, October 9, 2012 5:54 PM Subject: Re: Marketing events Hi I'm from Brazil and there various events: FISL, LatinoWare, Revista Espirito Livre and others spread throughout BR. You could have a fund for member official AOO, so you can attend the AOO speaking, lecturing, talking etc.. But this must be carefully discussed. This member can attend these events that have availability and time available. It'll be like us, being voluntary, but that talk of AOO events. Albino -- Alexandro Colorado PPMC Apache OpenOffice http://es.openoffice.org
