Re: [ozmidwifery] Birth ads
Dear Pinky All your ideas sound wonderful and appropriate it is important to show NMAP as it is about women's choice for continuity of evidence based care, not homebirth and use of the word sadly makes so many people irrational So go to it Vicki and Nic !Denise Hynd - Original Message - From: Pinky McKay To: [EMAIL PROTECTED] Sent: Monday, October 28, 2002 10:21 PM Subject: [ozmidwifery] Birth ads Hi Liz, I am a trained advertising copywriter (I have done weekend workshops with some of the top creative directors in Melbourne -with a two year old on my breast - most of these guys were more familiar with the association between breasts and fast cars!) - Yes I can help - my time is very limited but I can take on small chunks and am happy to pass on contacts. I was invited on GMA for an interview this doesnt cost at all -although they have a system where you can pay $3000 for an interview -I have costings for ads in an elusive notebook - they charge per state on a sliding scale so a national ad is a multiple of state prices - Sydney is more expensive with WA and Q less expensive, but around $200 per state per 30 second ad - Birthing is a non commercial issue but we need something to pin it on - they arent a current affair show so wont be involved in politics and probably like to think they are not having rabid "birth nazis" on their show. I reckon we could get Nic and Vicki on if GMA was simply sent a copy of their video with a good press release and followup. I am happy to talk to the producer if they are happy to be interviewed!!! They will get about 3 minutes if it comes off - better than 30 seconds!! Then if this comes off - any money raised / sponsorship for an ad can be put towards an ad - TWO bites of the cherry! Do you want me to go ahead and contact the producer? -Vicki are you ready for an interview re midwifery and your and Nics work helping women enjoy birth in this technological age - I think a fairly 'mainstream' approach would be all you will get on Bert - he is a nice interviewer but conservative and wouldnt be out to create controversy -his women producers are older first time mothers who were probably epiduralled then back to work quite early. The In Union video footage would be a lovely reinforcer for a piece highlighting NMAP and womens choices/the benefits of having your 'own' midwife - not necessarily at home -(Slide all that in sideways around an interview about the video if that is the only way to get it on) - To get on TV/ in the media - it needs to affect a majority or be sensational (ie ACA who only want sensation and edit/ alter the context of anything said during a pre-recorded interview). It also helps to have a website to refer women to for further info. Pinky
Re: [ozmidwifery] Birth ads
Great advice, Pinky. One thing to watch out for is indeed, as you've said, is the post-interview editing. Leslie's been telling me about how to make anyone appear to have said anything! Be brief, and totally positive. If at all possible, only use words that mention the type of births you promote. If you use the words intervention, epidural, etc., you may find they make you appear to advocate them. It may seem off-putting...no, use it to your advantage. Did I get it right, Pinky? Aviva - Original Message - From: Pinky McKay To: [EMAIL PROTECTED] Sent: Monday, October 28, 2002 9:51 PM Subject: [ozmidwifery] Birth ads Hi Liz, I am a trained advertising copywriter (I have done weekend workshops with some of the top creative directors in Melbourne -with a two year old on my breast - most of these guys were more familiar with the association between breasts and fast cars!) - Yes I can help - my time is very limited but I can take on small chunks and am happy to pass on contacts. I was invited on GMA for an interview this doesnt cost at all -although they have a system where you can pay $3000 for an interview -I have costings for ads in an elusive notebook - they charge per state on a sliding scale so a national ad is a multiple of state prices - Sydney is more expensive with WA and Q less expensive, but around $200 per state per 30 second ad - Birthing is a non commercial issue but we need something to pin it on - they arent a current affair show so wont be involved in politics and probably like to think they are not having rabid "birth nazis" on their show. I reckon we could get Nic and Vicki on if GMA was simply sent a copy of their video with a good press release and followup. I am happy to talk to the producer if they are happy to be interviewed!!! They will get about 3 minutes if it comes off - better than 30 seconds!! Then if this comes off - any money raised / sponsorship for an ad can be put towards an ad - TWO bites of the cherry! Do you want me to go ahead and contact the producer? -Vicki are you ready for an interview re midwifery and your and Nics work helping women enjoy birth in this technological age - I think a fairly 'mainstream' approach would be all you will get on Bert - he is a nice interviewer but conservative and wouldnt be out to create controversy -his women producers are older first time mothers who were probably epiduralled then back to work quite early. The In Union video footage would be a lovely reinforcer for a piece highlighting NMAP and womens choices/the benefits of having your 'own' midwife - not necessarily at home -(Slide all that in sideways around an interview about the video if that is the only way to get it on) - To get on TV/ in the media - it needs to affect a majority or be sensational (ie ACA who only want sensation and edit/ alter the context of anything said during a pre-recorded interview). It also helps to have a website to refer women to for further info. Pinky
Re: [ozmidwifery] Birth ads
Absolutely Aviva -I was interviwed by ACA a few years ago about teenagers - they ended up taking the tack that teenagers today were 'out of control" and although I had said things like -It is important to keep the communication lines open so you can implement risk management strategies - and wow my kids havent actually got up to half of what I did -I was living with a heroin addict at 17! I came across as the most pious, right wing mama you could find - my "born again' christian neighbours were most impressed at how sensible I sounded - the local butcher was in hysterics!! His son and mine were mates so he knew first hand that my risk management strategies included free condoms and frequent discussions about respecting women/ safe sex etc etc. Pinky - Original Message - From: Aviva Sheb'a To: [EMAIL PROTECTED] Sent: Tuesday, October 29, 2002 10:38 AM Subject: Re: [ozmidwifery] Birth ads Great advice, Pinky. One thing to watch out for is indeed, as you've said, is the post-interview editing. Leslie's been telling me about how to make anyone appear to have said anything! Be brief, and totally positive. If at all possible, only use words that mention the type of births you promote. If you use the words intervention, epidural, etc., you may find they make you appear to advocate them. It may seem off-putting...no, use it to your advantage. Did I get it right, Pinky? Aviva - Original Message - From: Pinky McKay To: [EMAIL PROTECTED] Sent: Monday, October 28, 2002 9:51 PM Subject: [ozmidwifery] Birth ads Hi Liz, I am a trained advertising copywriter (I have done weekend workshops with some of the top creative directors in Melbourne -with a two year old on my breast - most of these guys were more familiar with the association between breasts and fast cars!) - Yes I can help - my time is very limited but I can take on small chunks and am happy to pass on contacts. I was invited on GMA for an interview this doesnt cost at all -although they have a system where you can pay $3000 for an interview -I have costings for ads in an elusive notebook - they charge per state on a sliding scale so a national ad is a multiple of state prices - Sydney is more expensive with WA and Q less expensive, but around $200 per state per 30 second ad - Birthing is a non commercial issue but we need something to pin it on - they arent a current affair show so wont be involved in politics and probably like to think they are not having rabid "birth nazis" on their show. I reckon we could get Nic and Vicki on if GMA was simply sent a copy of their video with a good press release and followup. I am happy to talk to the producer if they are happy to be interviewed!!! They will get about 3 minutes if it comes off - better than 30 seconds!! Then if this comes off - any money raised / sponsorship for an ad can be put towards an ad - TWO bites of the cherry! Do you want me to go ahead and contact the producer? -Vicki are you ready for an interview re midwifery and your and Nics work helping women enjoy birth in this technological age - I think a fairly 'mainstream' approach would be all you will get on Bert - he is a nice interviewer but conservative and wouldnt be out to create controversy -his women producers are older first time mothers who were probably epiduralled then back to work quite early. The In Union video footage would be a lovely reinforcer for a piece highlighting NMAP and womens choices/the benefits of having your 'own' midwife - not necessarily at home -(Slide all that in sideways around an interview about the video if that is the only way to get it on) - To get on TV/ in the media - it needs to affect a majority or be sensational (ie ACA who only want sensation and edit/ alter the context of anything said during a pre-recorded interview). It also helps to have a website to refer women to for further info. Pinky
Re: [ozmidwifery] Birth ads
Oh, brilliant, Pinky! Your risk management strategies sound like mine! aviva - Original Message - From: Pinky McKay To: [EMAIL PROTECTED] Sent: Tuesday, October 29, 2002 11:48 AM Subject: Re: [ozmidwifery] Birth ads Absolutely Aviva -I was interviwed by ACA a few years ago about teenagers - they ended up taking the tack that teenagers today were 'out of control" and although I had said things like -It is important to keep the communication lines open so you can implement risk management strategies - and wow my kids havent actually got up to half of what I did -I was living with a heroin addict at 17! I came across as the most pious, right wing mama you could find - my "born again' christian neighbours were most impressed at how sensible I sounded - the local butcher was in hysterics!! His son and mine were mates so he knew first hand that my risk management strategies included free condoms and frequent discussions about respecting women/ safe sex etc etc. Pinky
RE: [ozmidwifery] Birth ads
Title: Message Sure, Pinky...I'm ready for anything it takes!! Love, Vicki -Original Message-From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On Behalf Of Pinky McKaySent: Monday, October 28, 2002 9:21 PMTo: [EMAIL PROTECTED]Subject: [ozmidwifery] Birth ads Hi Liz, I am a trained advertising copywriter (I have done weekend workshops with some of the top creative directors in Melbourne -with a two year old on my breast - most of these guys were more familiar with the association between breasts and fast cars!) - Yes I can help - my time is very limited but I can take on small chunks and am happy to pass on contacts. I was invited on GMA for an interview this doesnt cost at all -although they have a system where you can pay $3000 for an interview -I have costings for ads in an elusive notebook - they charge per state on a sliding scale so a national ad is a multiple of state prices - Sydney is more expensive with WA and Q less expensive, but around $200 per state per 30 second ad - Birthing is a non commercial issue but we need something to pin it on - they arent a current affair show so wont be involved in politics and probably like to think they are not having rabid "birth nazis" on their show. I reckon we could get Nic and Vicki on if GMA was simply sent a copy of their video with a good press release and followup. I am happy to talk to the producer if they are happy to be interviewed!!! They will get about 3 minutes if it comes off - better than 30 seconds!! Then if this comes off - any money raised / sponsorship for an ad can be put towards an ad - TWO bites of the cherry! Do you want me to go ahead and contact the producer? -Vicki are you ready for an interview re midwifery and your and Nics work helping women enjoy birth in this technological age - I think a fairly 'mainstream' approach would be all you will get on Bert - he is a nice interviewer but conservative and wouldnt be out to create controversy -his women producers are older first time mothers who were probably epiduralled then back to work quite early. The In Union video footage would be a lovely reinforcer for a piece highlighting NMAP and womens choices/the benefits of having your 'own' midwife - not necessarily at home -(Slide all that in sideways around an interview about the video if that is the only way to get it on) - To get on TV/ in the media - it needs to affect a majority or be sensational (ie ACA who only want sensation and edit/ alter the context of anything said during a pre-recorded interview). It also helps to have a website to refer women to for further info. Pinky
Re: [ozmidwifery] Birth ads
Title: Message Great! I have my lovely Sarah (19) in hospital with quinsy -drains IV antibiotics etc (She NEVER gets sick so this is a shock to her ) when she had a blood test at the clinic the previous day, she thought the nurse was going to "do it like the blood bank" that she visited with a biology class a couple of years ago - the nurse said -"you MUST have had needles at school ! Sarah nodded "no" - she couldnt talk and hasnt been immunised.The woman asked, were you one of the ones who hid in the toilet? THATs why you are sick now!! -I didnt have the energy to argue -just asked could Sarah please lie down as she wasnt feeling at all well, then sat with her. Thankfully all the hopital nurses have been lovely. Im just on the way back to hospital to see her but will contact the relevant people in the next week or two and will keep you informed. Pinky - Original Message - From: Vicki Chan To: [EMAIL PROTECTED] Sent: Tuesday, October 29, 2002 10:54 PM Subject: RE: [ozmidwifery] Birth ads Sure, Pinky...I'm ready for anything it takes!! Love, Vicki -Original Message-From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On Behalf Of Pinky McKaySent: Monday, October 28, 2002 9:21 PMTo: [EMAIL PROTECTED]Subject: [ozmidwifery] Birth ads Hi Liz, I am a trained advertising copywriter (I have done weekend workshops with some of the top creative directors in Melbourne -with a two year old on my breast - most of these guys were more familiar with the association between breasts and fast cars!) - Yes I can help - my time is very limited but I can take on small chunks and am happy to pass on contacts. I was invited on GMA for an interview this doesnt cost at all -although they have a system where you can pay $3000 for an interview -I have costings for ads in an elusive notebook - they charge per state on a sliding scale so a national ad is a multiple of state prices - Sydney is more expensive with WA and Q less expensive, but around $200 per state per 30 second ad - Birthing is a non commercial issue but we need something to pin it on - they arent a current affair show so wont be involved in politics and probably like to think they are not having rabid "birth nazis" on their show. I reckon we could get Nic and Vicki on if GMA was simply sent a copy of their video with a good press release and followup. I am happy to talk to the producer if they are happy to be interviewed!!! They will get about 3 minutes if it comes off - better than 30 seconds!! Then if this comes off - any money raised / sponsorship for an ad can be put towards an ad - TWO bites of the cherry! Do you want me to go ahead and contact the producer? -Vicki are you ready for an interview re midwifery and your and Nics work helping women enjoy birth in this technological age - I think a fairly 'mainstream' approach would be all you will get on Bert - he is a nice interviewer but conservative and wouldnt be out to create controversy -his women producers are older first time mothers who were probably epiduralled then back to work quite early. The In Union video footage would be a lovely reinforcer for a piece highlighting NMAP and womens choices/the benefits of having your 'own' midwife - not necessarily at home -(Slide all that in sideways around an interview about the video if that is the only way to get it on) - To get on TV/ in the media - it needs to affect a majority or be sensational (ie ACA who only want sensation and edit/ alter the context of anything said during a pre-recorded interview). It also helps to have a website to refer women to for further info. Pinky
RE: [ozmidwifery] Birth ads
Title: Message My love to you and Sarah -Original Message-From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On Behalf Of Pinky McKaySent: Wednesday, October 30, 2002 1:00 PMTo: [EMAIL PROTECTED]Subject: Re: [ozmidwifery] Birth ads Great! I have my lovely Sarah (19) in hospital with quinsy -drains IV antibiotics etc (She NEVER gets sick so this is a shock to her ) when she had a blood test at the clinic the previous day, she thought the nurse was going to "do it like the blood bank" that she visited with a biology class a couple of years ago - the nurse said -"you MUST have had needles at school ! Sarah nodded "no" - she couldnt talk and hasnt been immunised.The woman asked, were you one of the ones who hid in the toilet? THATs why you are sick now!! -I didnt have the energy to argue -just asked could Sarah please lie down as she wasnt feeling at all well, then sat with her. Thankfully all the hopital nurses have been lovely. Im just on the way back to hospital to see her but will contact the relevant people in the next week or two and will keep you informed. Pinky - Original Message - From: Vicki Chan To: [EMAIL PROTECTED] Sent: Tuesday, October 29, 2002 10:54 PM Subject: RE: [ozmidwifery] Birth ads Sure, Pinky...I'm ready for anything it takes!! Love, Vicki -Original Message-From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On Behalf Of Pinky McKaySent: Monday, October 28, 2002 9:21 PMTo: [EMAIL PROTECTED]Subject: [ozmidwifery] Birth ads Hi Liz, I am a trained advertising copywriter (I have done weekend workshops with some of the top creative directors in Melbourne -with a two year old on my breast - most of these guys were more familiar with the association between breasts and fast cars!) - Yes I can help - my time is very limited but I can take on small chunks and am happy to pass on contacts. I was invited on GMA for an interview this doesnt cost at all -although they have a system where you can pay $3000 for an interview -I have costings for ads in an elusive notebook - they charge per state on a sliding scale so a national ad is a multiple of state prices - Sydney is more expensive with WA and Q less expensive, but around $200 per state per 30 second ad - Birthing is a non commercial issue but we need something to pin it on - they arent a current affair show so wont be involved in politics and probably like to think they are not having rabid "birth nazis" on their show. I reckon we could get Nic and Vicki on if GMA was simply sent a copy of their video with a good press release and followup. I am happy to talk to the producer if they are happy to be interviewed!!! They will get about 3 minutes if it comes off - better than 30 seconds!! Then if this comes off - any money raised / sponsorship for an ad can be put towards an ad - TWO bites of the cherry! Do you want me to go ahead and contact the producer? -Vicki are you ready for an interview re midwifery and your and Nics work helping women enjoy birth in this technological age - I think a fairly 'mainstream' approach would be all you will get on Bert - he is a nice interviewer but conservative and wouldnt be out to create controversy -his women producers are older first time mothers who were probably epiduralled then back to work quite early. The In Union video footage would be a lovely reinforcer for a piece highlighting NMAP and womens choices/the benefits of having your 'own' midwife - not necessarily at home -(Slide all that in sideways around an interview about the video if that is the only way to get it on) - To get on TV/ in the media - it needs to affect a majority or be sensational (ie ACA who only want sensation and edit/ alter the context of anything said during a pre-recorded interview). It also helps to have a website to refer women to for further info. Pinky
Re: [ozmidwifery] Birth ads
Title: Message Oh, golly, here's wishing you both strength, Sister. Aviva - Original Message - From: Pinky McKay To: [EMAIL PROTECTED] Sent: Wednesday, October 30, 2002 1:29 PM Subject: Re: [ozmidwifery] Birth ads Great! I have my lovely Sarah (19) in hospital with quinsy -drains IV antibiotics etc
Re: [ozmidwifery] Birth ads
Title: Message
Thanks Vicki
Pinky
- Original Message -
From:
Vicki Chan
To: [EMAIL PROTECTED]
Sent: Wednesday, October 30, 2002 7:49
PM
Subject: RE: [ozmidwifery] Birth
ads
My
love to you and Sarah
-Original Message-From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED]] On Behalf Of Pinky
McKaySent: Wednesday, October 30, 2002 1:00 PMTo: [EMAIL PROTECTED]Subject:
Re: [ozmidwifery] Birth ads
Great!
I have my lovely Sarah (19) in hospital with
quinsy -drains IV antibiotics etc (She NEVER gets sick so this is a shock to
her ) when she had a blood test at the clinic the previous day, she
thought the nurse was going to "do it like the blood bank" that she visited
with a biology class a couple of years ago - the nurse said -"you MUST have
had needles at school ! Sarah nodded "no" - she couldnt talk and hasnt
been immunised.The woman asked, were you one of the ones who hid in the
toilet? THATs why you are sick now!! -I didnt have the energy to argue -just
asked could Sarah please lie down as she wasnt feeling at all well, then sat
with her.
Thankfully all the hopital nurses have been
lovely.
Im just on the way back to hospital to see her
but will contact the relevant people in the next week or two and will keep
you informed.
Pinky
- Original Message -
From:
Vicki Chan
To: [EMAIL PROTECTED]
Sent: Tuesday, October 29, 2002 10:54
PM
Subject: RE: [ozmidwifery] Birth
ads
Sure, Pinky...I'm ready for anything it takes!!
Love, Vicki
-Original Message-From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED]] On Behalf Of Pinky
McKaySent: Monday, October 28, 2002 9:21 PMTo: [EMAIL PROTECTED]Subject:
[ozmidwifery] Birth ads
Hi Liz,
I am a trained advertising copywriter (I
have done weekend workshops with some of the top creative directors in
Melbourne -with a two year old on my breast - most of these guys
were more familiar with the association between breasts and fast
cars!) - Yes I can help - my time is very limited but I can take on
small chunks and am happy to pass on contacts.
I was invited on GMA for an interview this
doesnt cost at all -although they have a system where you can pay $3000
for an interview -I have costings for ads in an elusive notebook - they
charge per state on a sliding scale so a national ad is a multiple of
state prices - Sydney is more expensive with WA and Q
less expensive, but around $200 per state per 30 second ad -
Birthing is a non commercial issue but we need something to
pin it on - they arent a current affair show so wont be involved in
politics and probably like to think they are not having rabid "birth
nazis" on their show. I reckon we could get Nic and Vicki on if GMA was
simply sent a copy of their video with a good press release and
followup. I am happy to talk to the producer if they are happy to be
interviewed!!! They will get about 3 minutes if it comes off - better
than 30 seconds!!
Then if this comes off - any money raised /
sponsorship for an ad can be put towards an ad - TWO bites of the
cherry!
Do you want me to go ahead and contact the
producer? -Vicki are you ready for an interview re midwifery and
your and Nics work helping women enjoy birth in this technological age -
I think a fairly 'mainstream' approach would be all you will get on Bert
- he is a nice interviewer but conservative and wouldnt be out to
create controversy -his women producers are older first time
mothers who were probably epiduralled then back to work quite early. The
In Union video footage would be a lovely reinforcer for a piece
highlighting NMAP and womens choices/the benefits of having your 'own'
midwife - not necessarily at home -(Slide all that in sideways around an
interview about the video if that is the only way to get it on)
- To get on TV/ in the media - it needs to affect a majority
or be sensational (ie ACA who only want sensation and edit/ alter the
context of anything said during a pre-recorded interview).
It also helps to have a website to refer
women to for further info.
Pinky
Re: [ozmidwifery] Birth ads
Pinky, I saw that Vicki had responded to you on this. What's the news??? love Liz Mc - Original Message - From: Pinky McKay To: [EMAIL PROTECTED] Sent: Monday, October 28, 2002 10:21 PM Subject: [ozmidwifery] Birth ads Hi Liz, I am a trained advertising copywriter (I have done weekend workshops with some of the top creative directors in Melbourne -with a two year old on my breast - most of these guys were more familiar with the association between breasts and fast cars!) - Yes I can help - my time is very limited but I can take on small chunks and am happy to pass on contacts. I was invited on GMA for an interview this doesnt cost at all -although they have a system where you can pay $3000 for an interview -I have costings for ads in an elusive notebook - they charge per state on a sliding scale so a national ad is a multiple of state prices - Sydney is more expensive with WA and Q less expensive, but around $200 per state per 30 second ad - Birthing is a non commercial issue but we need something to pin it on - they arent a current affair show so wont be involved in politics and probably like to think they are not having rabid "birth nazis" on their show. I reckon we could get Nic and Vicki on if GMA was simply sent a copy of their video with a good press release and followup. I am happy to talk to the producer if they are happy to be interviewed!!! They will get about 3 minutes if it comes off - better than 30 seconds!! Then if this comes off - any money raised / sponsorship for an ad can be put towards an ad - TWO bites of the cherry! Do you want me to go ahead and contact the producer? -Vicki are you ready for an interview re midwifery and your and Nics work helping women enjoy birth in this technological age - I think a fairly 'mainstream' approach would be all you will get on Bert - he is a nice interviewer but conservative and wouldnt be out to create controversy -his women producers are older first time mothers who were probably epiduralled then back to work quite early. The In Union video footage would be a lovely reinforcer for a piece highlighting NMAP and womens choices/the benefits of having your 'own' midwife - not necessarily at home -(Slide all that in sideways around an interview about the video if that is the only way to get it on) - To get on TV/ in the media - it needs to affect a majority or be sensational (ie ACA who only want sensation and edit/ alter the context of anything said during a pre-recorded interview). It also helps to have a website to refer women to for further info. Pinky
Re: [ozmidwifery] Birth ads
Hi Liz, I have just got Sarah home from hospital - James got gastro friday!! I am in "recovery" and also have work deadlines to catch up on now so am about to start work on those (not how I would like to be spending my weekend!) But I promise within the next week I will contact Berts producer re an interview. By the way - I opened yesterdays Herald Sun HOME magazine at 1am this morning as I hopped into bed and there among the fashion statement household goods were cover shots of both my books with a heading "Parental Guidance" (They were the only books on the page so it wasnt a parenting feature). The Fushcia covers must have coordinated with the other goodies - or just perhaps??? The writer enjoyed them and really thinks they could enhance household harmony (Feng Shui in the nursery!). By the way I have an article 'Karma Kids' in Vogue Kids - about Spiritual Parenting - its amazing what we can gently "slip in sideways" - one of my interviewees was midwife Jane Myers. Pinky - Original Message - From: elizabeth mcalpine To: [EMAIL PROTECTED] Sent: Sunday, November 03, 2002 9:14 AM Subject: Re: [ozmidwifery] Birth ads Pinky, I saw that Vicki had responded to you on this. What's the news??? love Liz Mc - Original Message - From: Pinky McKay To: [EMAIL PROTECTED] Sent: Monday, October 28, 2002 10:21 PM Subject: [ozmidwifery] Birth ads Hi Liz, I am a trained advertising copywriter (I have done weekend workshops with some of the top creative directors in Melbourne -with a two year old on my breast - most of these guys were more familiar with the association between breasts and fast cars!) - Yes I can help - my time is very limited but I can take on small chunks and am happy to pass on contacts. I was invited on GMA for an interview this doesnt cost at all -although they have a system where you can pay $3000 for an interview -I have costings for ads in an elusive notebook - they charge per state on a sliding scale so a national ad is a multiple of state prices - Sydney is more expensive with WA and Q less expensive, but around $200 per state per 30 second ad - Birthing is a non commercial issue but we need something to pin it on - they arent a current affair show so wont be involved in politics and probably like to think they are not having rabid "birth nazis" on their show. I reckon we could get Nic and Vicki on if GMA was simply sent a copy of their video with a good press release and followup. I am happy to talk to the producer if they are happy to be interviewed!!! They will get about 3 minutes if it comes off - better than 30 seconds!! Then if this comes off - any money raised / sponsorship for an ad can be put towards an ad - TWO bites of the cherry! Do you want me to go ahead and contact the producer? -Vicki are you ready for an interview re midwifery and your and Nics work helping women enjoy birth in this technological age - I think a fairly 'mainstream' approach would be all you will get on Bert - he is a nice interviewer but conservative and wouldnt be out to create controversy -his women producers are older first time mothers who were probably epiduralled then back to work quite early. The In Union video footage would be a lovely reinforcer for a piece highlighting NMAP and womens choices/the benefits of having your 'own' midwife - not necessarily at home -(Slide all that in sideways around an interview about the video if that is the only way to get it on) - To get on TV/ in the media - it needs to affect a majority or be sensational (ie ACA who only want sensation and edit/ alter the context of anything said during a pre-recorded interview). It also helps to have a website to refer women to for further info. Pinky
Re: [ozmidwifery] Birth ads
Congratulations, Pinky -- on all counts!!! Hugs, Aviva - Original Message - From: Pinky McKay To: [EMAIL PROTECTED] Sent: Sunday, November 03, 2002 11:57 AM Subject: Re: [ozmidwifery] Birth ads Hi Liz, I have just got Sarah home from hospital - James got gastro friday!! I am in "recovery" and also have work deadlines to catch up on now so am about to start work on those (not how I would like to be spending my weekend!) But I promise within the next week I will contact Berts producer re an interview. By the way - I opened yesterdays Herald Sun HOME magazine at 1am this morning as I hopped into bed and there among the fashion statement household goods were cover shots of both my books with a heading "Parental Guidance" (They were the only books on the page so it wasnt a parenting feature). The Fushcia covers must have coordinated with the other goodies - or just perhaps??? The writer enjoyed them and really thinks they could enhance household harmony (Feng Shui in the nursery!). By the way I have an article 'Karma Kids' in Vogue Kids - about Spiritual Parenting - its amazing what we can gently "slip in sideways" - one of my interviewees was midwife Jane Myers. Pinky
Re: [ozmidwifery] Birth ads
Thanks Pinky - Original Message - From: Aviva Sheb'a To: [EMAIL PROTECTED] Sent: Monday, November 04, 2002 10:40 AM Subject: Re: [ozmidwifery] Birth ads Congratulations, Pinky -- on all counts!!! Hugs, Aviva - Original Message - From: Pinky McKay To: [EMAIL PROTECTED] Sent: Sunday, November 03, 2002 11:57 AM Subject: Re: [ozmidwifery] Birth ads Hi Liz, I have just got Sarah home from hospital - James got gastro friday!! I am in "recovery" and also have work deadlines to catch up on now so am about to start work on those (not how I would like to be spending my weekend!) But I promise within the next week I will contact Berts producer re an interview. By the way - I opened yesterdays Herald Sun HOME magazine at 1am this morning as I hopped into bed and there among the fashion statement household goods were cover shots of both my books with a heading "Parental Guidance" (They were the only books on the page so it wasnt a parenting feature). The Fushcia covers must have coordinated with the other goodies - or just perhaps??? The writer enjoyed them and really thinks they could enhance household harmony (Feng Shui in the nursery!). By the way I have an article 'Karma Kids' in Vogue Kids - about Spiritual Parenting - its amazing what we can gently "slip in sideways" - one of my interviewees was midwife Jane Myers. Pinky
Re: [ozmidwifery] Birth ads
Pinky, Congrats on the publicity! Love, Jen - Original Message - From: "Pinky McKay" <[EMAIL PROTECTED]> Date: Sunday, November 3, 2002 12:27 pm Subject: Re: [ozmidwifery] Birth ads > By the way - I opened yesterdays Herald Sun HOME magazine at 1am > this morning as I hopped into bed and there among the fashion > statement household goods were cover shots of both my books with a > heading "Parental Guidance" (They were the only books on the page > so it wasnt a parenting feature). The Fushcia covers must have > coordinated with the other goodies - or just perhaps??? The writer > enjoyed them and really thinks they could enhance household > harmony (Feng Shui in the nursery!). > > By the way I have an article 'Karma Kids' in Vogue Kids - about > Spiritual Parenting - its amazing what we can gently "slip in > sideways" - one of my interviewees was midwife Jane Myers. > > Pinky -- This mailing list is sponsored by ACE Graphics. Visit <http://www.acegraphics.com.au> to subscribe or unsubscribe.
Re: [ozmidwifery] Birth ads
Thanks Jen, And good luck with your exams -I presume you are right in them at the moment! Pinky, - Original Message - From: "Jennifer Semple" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Sent: Tuesday, November 05, 2002 4:56 PM Subject: Re: [ozmidwifery] Birth ads > Pinky, > > Congrats on the publicity! Love, Jen > > - Original Message - > From: "Pinky McKay" <[EMAIL PROTECTED]> > Date: Sunday, November 3, 2002 12:27 pm > Subject: Re: [ozmidwifery] Birth ads > > > By the way - I opened yesterdays Herald Sun HOME magazine at 1am > > this morning as I hopped into bed and there among the fashion > > statement household goods were cover shots of both my books with a > > heading "Parental Guidance" (They were the only books on the page > > so it wasnt a parenting feature). The Fushcia covers must have > > coordinated with the other goodies - or just perhaps??? The writer > > enjoyed them and really thinks they could enhance household > > harmony (Feng Shui in the nursery!). > > > > By the way I have an article 'Karma Kids' in Vogue Kids - about > > Spiritual Parenting - its amazing what we can gently "slip in > > sideways" - one of my interviewees was midwife Jane Myers. > > > > Pinky > > -- > This mailing list is sponsored by ACE Graphics. > Visit <http://www.acegraphics.com.au> to subscribe or unsubscribe. > -- This mailing list is sponsored by ACE Graphics. Visit <http://www.acegraphics.com.au> to subscribe or unsubscribe.
