Re: [ubuntu-marketing] Better investigating the problems Windows users have with Ubuntu

2006-11-28 Thread Daniel Buch
 http://www.openusability.org/  I know KDE has Usability experts on
 their team (Ellen Reitmayr and others).  There was an Ubuntu project
 listed here awhile back but I didn't see it recently.

Thanks for the great link, Belinda!  Regardless of how it fits into
the Ubuntu project, I'm glad to know of its existence :-D

 A Usability Team might be a good idea but it would need to integrate
 with the Art/Marketing/Bug Squad/other Teams to make it an integrated
 part of the project.  For now perhaps getting one or two key/specific
 areas identified as an Open Usability project might be a good start?
 Just a thought.  I don't really Usability as a Marketing Team task
 but as part of the overall Development process.

I know that in my personal experiences in marketing to friends and
family (and strangers, yes) that usability has come up in conversation
multiple times.  That said, I certainly agree that Usability (with a
capital U) is probably not a task for the Marketing Team.  What I _do_
think, however, is that gathering knee-jerk reactions from the general
public will be of great use to our Marketing efforts (with a capital
M.)  By this I mean something on the order of a quick survey at the
end of a web-based tour, or perhaps a post-LiveCD questionnaire.  I'm
most interested in what people think when they happen upon Ubuntu for
the first time - especially if it's their first time with GNU/LInux.

So, I suppose I'm personally leaning toward integrating the usability
topic into a more general feedback channel to aid the Marketing Team.
Am I the only one?  :-D

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[ubuntu-marketing] UWN Issue 22 comment

2006-11-28 Thread NurseGirl
I just finished reading UWN 21-23 in one shot, because I'd been away.
I hope I'm not stepping into a hot potato here, but...

Can I suggest that when technical suggestions are made as asides in
UWN, there should be a link to information explaining why the
suggestion was made? The particular thing I'm thinking about here is
the two comments about Automatix and EasyUbuntu in UWN Issue 22.

I have no problem with reporting that automatic scripts are not safe,
or that one script is safer than another, but shouldn't accurate
reporting involve links to facts? I've heard those assertions made
before, but a newbie shouldn't just have to trust the authority of
UWN when choosing what tools to use. Instead, there should be an easy
way for them to learn the technical details  surrounding the tools.

Anyhow, I love UWN, and am impressed by all the work that goes into it
every week. Just a minor quibble.

NurseGirl

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Re: [ubuntu-marketing] Better investigating the problems Windows users have with Ubuntu

2006-11-28 Thread alan c
Michael T wrote:
 Hello,
 
 I couldn't decide where the best place was to post this to.  If you feel 
 that this mailing list is not appropriate, and have an alternative 
 suggestion, I would be glad to hear it.
 
 Some of you may have noticed that I posted this as a comment to Bug 1.  When 
 I read the other comments posted to that bug, most of them are on the lines 
 of
 
 Ubuntu is so much better than Windows that if people don't use it, it must 
 be a conspiracy.
 
 Personally, I think that while Ubuntu may really be better for those 
 particular posters, it is probably not the case for many Windows users.  
 Furthermore, I think that even more could be done to investigate why Windows 
 users may have problems with Ubuntu.

I have doubts that effort in these directions will give enough value
just now. The one thing that most windows users lack is up front
awarenes of Ubuntu brand and the thought that Ubuntu is everywhere and
is desirable. Bumper stickers, campaigns, publicity. Not to mention
OEM installs and local contact groups.

We are weeks away from vista releases - many win users will be
beginning to think of the future over this period.

If we take our eye off the immediate marketing ball, we are loosing
drive just at the time we could be getting the message out there.

Over the last 4 or 5 months they have been many press comments about
Ubuntu  but I cannot recall a singe one which complained about Usabilty.

I know it is not perfect, but it is very good.

When I first used dos, or win 3 or win 95, 98, XP, there were
significant usability - or familiarity issues. Always. Windows did not
get where it is because of usability, but marketing and image. I was
good with Wordperfect dos, then I had to start using MS word. It was
an absolute *nightmare*.  To encourage the change, MS added a how to
facility in Word, for wordperfect users - but they did not change the
functionality or the usability, just gave information.

Even if ubuntu is totally perfect in everyones eyes, this will not
make win users change unless they *want* to. What I learned by
observing MS is that most people can be encouraged to want something
that is way way far from perfect, or even good.
-- 
alan cocks
Linux registered user #360648

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[ubuntu-marketing] free(-er) computing initiatives to hook into?

2006-11-28 Thread Ruud Steltenpool, Arriba (G)oud
I have some ideas for the spreading of free-er computing in general (in 
which Ubuntu is an important ingredient), for which i bought 
freedomdrive.org and homecomputerhelp.org, and as hosting is not in 
place yet i have previews at 
http://steltenpower.com/homecomputerhelp.org and 
http://steltenpower.com/freedomdrive.org
Want to hook into this to spread Ubuntu?

Just mail me to let me know.

Cheers,

Ruud

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