Re: [ubuntu-marketing] Marketing efforts and leaflets

2007-06-20 Thread Corey Burger
On 6/20/07, Chris Rowson <[EMAIL PROTECTED]> wrote:
> Hi Folks,
>
> This message has been posted to Ubuntu-UK & Ubuntu Marketing because
> I'm hoping that there are people subscribed to both lists with
> thoughts on this subject.
>
> With Software Freedom Day around the corner (September 15th) I've been
> pondering upon the subject of how to reel in the punters.  I'm
> guessing that SFD 2007 will be accompanied by many a cheerful free
> software advocate out on the streets punting the benefits of using
> Ubuntu to the average Joe and Jane, and I'm thinking that a concerted
> marketing effort to underpin this can only help make these advocates
> more successful.
>
> We've talked about leaflets at Ubuntu-UK, and between us have come up
> with a couple of things that are not half bad. I think that the most
> important thing that I've learnt so far though is that there are a lot
> things we take for granted that Joe and Jane mightn't think about.
>
> Why is this important?
>
> I think we need to understand Joe and Jane a little better to be able
> to flog Ubuntu to them. Take a look at the 'selling interview' for
> instance:
>
> http://perso.orange.fr/pgreenfinch/mkting/mkting14
>
> The most important steps which underpin the entire process are
> understanding the customer, asking questions, clarifying, I think that
> the author mentions elsewhere 'falling in love with the customer a
> little bit!'. Sometimes it feels to me a little bit like we're jumping
> straight in a the deep end, without doing this preparation work.
>
> If we can develop a good profile of Joe and Jane and deliver marketing
> aimed entirely at them, and not what we think they want (or what we'd
> like to deliver ourselves) I reckon we might be able to sell Ubuntu a
> little better.
>
> Comments, opinions or ways to take this forward anyone?

In past my job I was a salesperson. I even sold desktop Linux. It was hard.

But I digress. The key point to make a sale is to discover a pain
point. If you can discover that pain point, such as a crashing
browser, or a slow computer, you have a hook. One key point to
remember here is that not everybodies pain is identical. In fact, by
hammering on one pain while in fact they have another is a great way
to lose somebody. For example, if you constantly talking about viruses
and in fact they are merely tired with MS Office crashing and you
never ask about it, you have likely lost that person.

Now you need to make certain that you can "win". This involves asking
about what exactly they do with their computer and making certain that
the product (in this case Ubuntu) can meet their need. This involves a
conversation wherein you are trying to get them to give up as much
information as possible, while revealing as few limitations as
possible.

A key part of this conversation is that you must not make people think
that their are limitations to your software. Even if somebody only
ever drove 35 km each day, nobody would buy a car that only goes 50
km, because they "might" want to go further some day.

Now, this is where salespeople get a terrible rap. Although I never
lied to customers, I never brought up stuff like OO.o not completely
opening all MS Office files, or Windows apps not running. I don't
think that is dishonest. Honestly. Planting doubt in somebodies mind
is never going to win anybody.

What I just described is not evil and it is really about intent. You
are getting them a superior product and you are not taking money from
them. But remember, you are a salesperson.

Corey

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Re: [ubuntu-marketing] Going to Cuba, can deliver CDs

2007-06-20 Thread Ryan McDermott
LOL

-Original Message-
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] Behalf Of Chris
Rowson
Sent: Wednesday, June 20, 2007 6:23 PM
To: Rouben
Cc: ubuntu-marketing@lists.ubuntu.com
Subject: Re: [ubuntu-marketing] Going to Cuba, can deliver CDs


Hey Rouben, Cuba team listing is here:
https://wiki.ubuntu.com/CubaTeam (cool logo).

Bring us back some cigars :-P

Chris

On 20/06/07, Rouben <[EMAIL PROTECTED]> wrote:
> Hello everyone,
>
> I'm going to Holguin, Cuba for a vacation between July 6 and 20. Does
> anyone from Cuba on this list need anything? Ubuntu CDs, for example?
>
> I can imagine downloading huge ISO images in Cuba must be very tricky
> and expensive, so if I can help by bringing a few CDs with me, please
> let me know. I'll also get in touch with the Cuban LoCo team (I assume
> there is one) to see if they have anything else to add.
>
> Cheers,
>
> Rouben
>
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Re: [ubuntu-marketing] Going to Cuba, can deliver CDs

2007-06-20 Thread Chris Rowson
Hey Rouben, Cuba team listing is here:
https://wiki.ubuntu.com/CubaTeam (cool logo).

Bring us back some cigars :-P

Chris

On 20/06/07, Rouben <[EMAIL PROTECTED]> wrote:
> Hello everyone,
>
> I'm going to Holguin, Cuba for a vacation between July 6 and 20. Does
> anyone from Cuba on this list need anything? Ubuntu CDs, for example?
>
> I can imagine downloading huge ISO images in Cuba must be very tricky
> and expensive, so if I can help by bringing a few CDs with me, please
> let me know. I'll also get in touch with the Cuban LoCo team (I assume
> there is one) to see if they have anything else to add.
>
> Cheers,
>
> Rouben
>
> --
> ubuntu-marketing mailing list
> ubuntu-marketing@lists.ubuntu.com
> Modify settings or unsubscribe at: 
> https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
>

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[ubuntu-marketing] Marketing efforts and leaflets

2007-06-20 Thread Chris Rowson
Hi Folks,

This message has been posted to Ubuntu-UK & Ubuntu Marketing because
I'm hoping that there are people subscribed to both lists with
thoughts on this subject.

With Software Freedom Day around the corner (September 15th) I've been
pondering upon the subject of how to reel in the punters.  I'm
guessing that SFD 2007 will be accompanied by many a cheerful free
software advocate out on the streets punting the benefits of using
Ubuntu to the average Joe and Jane, and I'm thinking that a concerted
marketing effort to underpin this can only help make these advocates
more successful.

We've talked about leaflets at Ubuntu-UK, and between us have come up
with a couple of things that are not half bad. I think that the most
important thing that I've learnt so far though is that there are a lot
things we take for granted that Joe and Jane mightn't think about.

Why is this important?

I think we need to understand Joe and Jane a little better to be able
to flog Ubuntu to them. Take a look at the 'selling interview' for
instance:

http://perso.orange.fr/pgreenfinch/mkting/mkting14

The most important steps which underpin the entire process are
understanding the customer, asking questions, clarifying, I think that
the author mentions elsewhere 'falling in love with the customer a
little bit!'. Sometimes it feels to me a little bit like we're jumping
straight in a the deep end, without doing this preparation work.

If we can develop a good profile of Joe and Jane and deliver marketing
aimed entirely at them, and not what we think they want (or what we'd
like to deliver ourselves) I reckon we might be able to sell Ubuntu a
little better.

Comments, opinions or ways to take this forward anyone?

Chris

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Re: [ubuntu-marketing] Dell Refuses to Sell Ubuntu to Business!!

2007-06-20 Thread bapoumba
On Wed, 2007-06-20 at 16:42 +0100, Kat Kinnie wrote: 
> Hi Alan,
> 
> Really interesting e-mail. I'm a new Marketing Manager here at 
> Canonical, so I will forward it to some of my contacts and let you know 
> what their response is.
> 
> Thanks lots,
> 
> Kat
Hello :)

Guess it all started here:
http://ubuntuforums.org/showthread.php?t=478975
(link is in the /. post). It might be a good idea to inform the
community about the outcome of your talks. (there have also been some
concerns about Dell not selling computers to education).

You may want to also check here:
http://www.ideastorm.com/article/show/68620/Make_Dell_Ubuntu_PCs_available_to_businesses_and_nonprofits
http://www.ideastorm.com/article/show/67113

I looked at digg, but did not find anything for the last 24 hours.

Cheers,
Isabelle.

> 
> alan c wrote:
> > Can you believe this?
> > (seen on Slashdot)
> >
> >
> > ' Dell Refuses to Sell Ubuntu to Business'
> > "I had a surreal experience with Dell today. My boss asked me to order 
> > a new computer for our small, non-profit business. Wanting to support 
> > Dell in"
> >
> > ""these Dell computers are designed for personal use only, as 
> > long as you use it for personal use, you can purchase one." So I lied 
> > and said I would Next, I tried to buy it on our business credit 
> > card. They would have none of that. She told me that I had to buy it 
> > through a personal card.."
> >
> > http://linux.slashdot.org/linux/07/06/20/1215213.shtml
> >
> > I really find it hard to understand that Dell are turning business 
> > away like this. I am in UK and I have been very keen indeed to 
> > purchase a machine with Ubuntu on it. However, this news leaves a very 
> > sour taste.
> >
> > What on earth is going on?
> >
> > Can someone with a contact help bring it to the attention of Canonical 
> > please?
> >   
> 
> 
> -- 
> Kat Kinnie
> 
> Marketing Manager | Tel +44 207 630 2479 | [EMAIL PROTECTED]
> 
> 27th Floor | 21-24 Millbank Tower | Millbank | London | SW1P 4QP
> 
> Ubuntu - Linux for human beings | www.ubuntu.com | www.canonical.com
> 
> 
> 
-- 
bapoumba


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Re: [ubuntu-marketing] Dell Refuses to Sell Ubuntu to Business!!

2007-06-20 Thread Kat Kinnie
Hi Alan,

Really interesting e-mail. I'm a new Marketing Manager here at 
Canonical, so I will forward it to some of my contacts and let you know 
what their response is.

Thanks lots,

Kat

alan c wrote:
> Can you believe this?
> (seen on Slashdot)
>
>
> ' Dell Refuses to Sell Ubuntu to Business'
> "I had a surreal experience with Dell today. My boss asked me to order 
> a new computer for our small, non-profit business. Wanting to support 
> Dell in"
>
> ""these Dell computers are designed for personal use only, as 
> long as you use it for personal use, you can purchase one." So I lied 
> and said I would Next, I tried to buy it on our business credit 
> card. They would have none of that. She told me that I had to buy it 
> through a personal card.."
>
> http://linux.slashdot.org/linux/07/06/20/1215213.shtml
>
> I really find it hard to understand that Dell are turning business 
> away like this. I am in UK and I have been very keen indeed to 
> purchase a machine with Ubuntu on it. However, this news leaves a very 
> sour taste.
>
> What on earth is going on?
>
> Can someone with a contact help bring it to the attention of Canonical 
> please?
>   


-- 
Kat Kinnie

Marketing Manager | Tel +44 207 630 2479 | [EMAIL PROTECTED]

27th Floor | 21-24 Millbank Tower | Millbank | London | SW1P 4QP

Ubuntu - Linux for human beings | www.ubuntu.com | www.canonical.com



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[ubuntu-marketing] Dell Refuses to Sell Ubuntu to Business!!

2007-06-20 Thread alan c
Can you believe this?
(seen on Slashdot)


' Dell Refuses to Sell Ubuntu to Business'
"I had a surreal experience with Dell today. My boss asked me to order 
a new computer for our small, non-profit business. Wanting to support 
Dell in"

""these Dell computers are designed for personal use only, as 
long as you use it for personal use, you can purchase one." So I lied 
and said I would Next, I tried to buy it on our business credit 
card. They would have none of that. She told me that I had to buy it 
through a personal card.."

http://linux.slashdot.org/linux/07/06/20/1215213.shtml

I really find it hard to understand that Dell are turning business 
away like this. I am in UK and I have been very keen indeed to 
purchase a machine with Ubuntu on it. However, this news leaves a very 
sour taste.

What on earth is going on?

Can someone with a contact help bring it to the attention of Canonical 
please?
-- 
alan cocks
Kubuntu user#10391

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[ubuntu-marketing] Going to Cuba, can deliver CDs

2007-06-20 Thread Rouben
Hello everyone,

I'm going to Holguin, Cuba for a vacation between July 6 and 20. Does
anyone from Cuba on this list need anything? Ubuntu CDs, for example?

I can imagine downloading huge ISO images in Cuba must be very tricky
and expensive, so if I can help by bringing a few CDs with me, please
let me know. I'll also get in touch with the Cuban LoCo team (I assume
there is one) to see if they have anything else to add.

Cheers,

Rouben

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