Re: [ubuntu-marketing] Instill the Need
Hey Roscoe, On Mon, 2010-08-09 at 21:33 -0700, Roscoe wrote: > I still say that until there is the Ubuntu ad that pops up on the > television set whilst *joe public* is watching it, we will be fighting > a > constant uphill battle. Because it wouldn't work. Even if we had a perfect advert that was attractive and lustful. We're not in a position to serve the general public directly yet. We don't have enough businesses and experts in the community ready to help people. Adverts may help push things, but we're talking about a small effect and the price will be massive. More money that we have available to us. > Regardless of how hard we try, our number of users raving about Ubuntu > will not be able to surpass the numbers of viewers that will see an ad > on TV. I don't know of any science that shows that, things that are passed along by word of mouth can be quite successful. Especially where the people who are passing it on can offer physical and material help directly. Our best bet is not to quest for a silver bullet that we are ill prepared to fire, but to equip the people who adventure into the wilderness with good knowledge and a basis for helping or even starting a business based upon converting people to Ubuntu or dual boot setups. > So, all this being said, perhaps it is time for Canonical to step to > the > front of the bus, fund an advertisement and campaign internationally, > and let we, the little people, run with it from there. Canonical will not at this time pay for an advert in the United States. It's a bad choice of medium (fairly ineffective) compared to radio and word of mouth, expensive and it takes a long time to take hold. (read: very expensive). If I _were_ going to do adverts I'd pay for them in countries where it would have a good effect and where I'd prepared some sort of response to demand. I'm quite thankful Canonical hasn't wasted money on a television advert so far. but perhaps I could convince you to help us with other marketing? Not ideas, we have too many of them, but work. Are you up for some work? Martin, -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Instill the Need
I still say that until there is the Ubuntu ad that pops up on the television set whilst *joe public* is watching it, we will be fighting a constant uphill battle. People will have to be introduced to Ubuntu via TV just like the other OS's, and will have to be sold on Ubuntu. Once they have the idea of what Ubuntu is and that it should be considered, then we have the proverbial foot in the door! Regardless of how hard we try, our number of users raving about Ubuntu will not be able to surpass the numbers of viewers that will see an ad on TV. So, all this being said, perhaps it is time for Canonical to step to the front of the bus, fund an advertisement and campaign internationally, and let we, the little people, run with it from there. -- Ian "Roscoe" Ross breathe in | breathe out | move on. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Ubuntu Weekly Newsletter #205
Thanks Amber! On Mon, 2010-08-09 at 18:53 -0400, Amber Graner wrote: > The new edition of the Ubuntu Weekly Newsletter is now available here: > https://wiki.ubuntu.com/UbuntuWeeklyNewsletter/Issue205 > > -- > Amber Graner//akgraner// > http://akgraner.com/ > http://www.ubuntu-user.com/Online/Blogs/Amber-Graner-You-in-Ubuntu > > > Just me Amber. > > Never interrupt someone doing what you said couldn't be done. > Amelia Earhart > -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Ubuntu Weekly Newsletter #205
The new edition of the Ubuntu Weekly Newsletter is now available here: https://wiki.ubuntu.com/UbuntuWeeklyNewsletter/Issue205 -- Amber Graner//akgraner// http://akgraner.com/ http://www.ubuntu-user.com/Online/Blogs/Amber-Graner-You-in-Ubuntu Just me Amber. Never interrupt someone doing what you said couldn't be done. Amelia Earhart -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Fwd: Marketing Ubuntu
We won't need programmers, it will all be done by the users, they'll upload artwork and provide a link for the high res version themselves. If everything goes well we could provide them with a place to host the artwork, like Ubuntu Art (I didn't know the site) so there are other ways of accessing the artwork but anyway we don't need to work to bring the people to a site, it's easier to go where the people already are. Providing artwork should only be one of the objectives of the site the first being spreading the know-how for Ubuntu's marketing. Everyone who joined would be added to the contact list saying whether they have a site or work on a LoCo team, if you joined the site you would have to be open to others. 2010/8/9 Martin Owens > thanks for reading :-) > > > On Mon, 2010-08-09 at 15:44 -0300, Lisandro Vaccaro wrote: > > We could create a site for "the guide" on facebook where everyone > > would register, there everyone could see THE guideline and we would > > post news about Ubuntu every admin or radio owner could use on their > > own medium, everyone would post artwork we would vote for the best > > according to the guide and have it on the official gallery, we would > > give promoters a place to meet and we would be able to contact > > everyone in case we wanted to do a real campaign. I just think it's a > > great idea. > > Sounds like development work, perhaps ccHost can help with the > art/audio/video submission side of things. but the rest might need a bit > of leg work. We got a limited amount of programmers here. > > See: http://art.ubuntu-owl.org/ for the alpha cchost website > investigation. > > Martin, > > -- Lisandro H. Vaccaro -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Fwd: Marketing Ubuntu
We won't need programmers, it will all be done by the users, they'll upload artwork and provide a link for the high res version themselves. If everything goes well we could provide them with a place to host the artwork, like Ubuntu Art (I didn't know the site) so there are other ways of accessing the artwork but anyway we don't need to work to bring the people to a site, it's easier to go where the people already are. Providing artwork should only be one of the objectives of the site the first being spreading the know-how for Ubuntu's marketing. Everyone who joined would be added to the contact list saying whether they have a site or work on a LoCo team, if you joined the site you would have to be open to others. 2010/8/9 Martin Owens > thanks for reading :-) > > > On Mon, 2010-08-09 at 15:44 -0300, Lisandro Vaccaro wrote: > > We could create a site for "the guide" on facebook where everyone > > would register, there everyone could see THE guideline and we would > > post news about Ubuntu every admin or radio owner could use on their > > own medium, everyone would post artwork we would vote for the best > > according to the guide and have it on the official gallery, we would > > give promoters a place to meet and we would be able to contact > > everyone in case we wanted to do a real campaign. I just think it's a > > great idea. > > Sounds like development work, perhaps ccHost can help with the > art/audio/video submission side of things. but the rest might need a bit > of leg work. We got a limited amount of programmers here. > > See: http://art.ubuntu-owl.org/ for the alpha cchost website > investigation. > > Martin, > > -- Lisandro H. Vaccaro -- Lisandro H. Vaccaro -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
On 10-08-08 09:50 PM, Martin Owens wrote: > I don't think it's just that we haven't volunteers, I think that' the > wrong way to look at the problem. We do actually have lots of people > doing lots of different things. > I agree. We appear to have (tens of) thousands of disjointed "micro marketing" efforts dispersed around the globe. No central voice. No common messaging. No specific goal(s) other than the nebulous one to "spread Ubuntu". How fast? Where? Who's first? Which market segments? At what cost? > The key is that they're rarely talking to each other about what their > doing. > > The other people, people in LoCo groups and other communities. They > don't have a way to express what they need out of marketing either. > Aside from contacting Canonical directly and asking for resources, this is true. > Who knew there was a facebook group? Well I could have guessed there > was, but did I know it was being run by someone enthusiastic who was > even on this list? > > Fact is that a global strategy would need an authority like Canonical > that we just don't have. I'm concerned Canonical don't want to do > marketing, not even social media. If they did they'd have a little more > structure and a lot less vague sentiment. > My opinion is that Canonical is focused on marketing the Canonical brand, which is likely the focus they need to have. Having said that, there ought to be at least a "skeleton" Canonical community marketing outreach team that partners with the thousands of people listed above. > I know Mark talks about word of mouth and such, but it's concerning that > what those mouths are mainly wording are inaccuracies and undefinable > characteristics about software which is made in ways most of the brains > attached those mouths don't really understand. > Bingo! Ask 10 people in your community "What is Ubuntu?". Compare notes. Answers are all over the place. (I keep hearing all kinds of interesting interpretations of it. My answer is likely viewed in the same light.) Here are some real answers from our community: * It's pure magic * A space bunny * Ubuntu is one kind of Linux distribution, mainly based on Debian GNU/Linux. * An alternative to Microsoft * operating system * An OS? * A type of African black magic * Ubuntu is a free software system based on the linux system. * An operating system * Open source ..S.O. > If we want a solid marketing push, it's going to need to be the > community which does it and it's probably going to need us agreeing on a > set of sentiments. We might not be able to get everything branded the > same or worded exactly, but we shouldn't be still discussing the wording > of "Free and Open Source" and the misuse of the "Linux" brand to > describe an operating system. > This represents a good step. Start with themes and strive for consistency. Ensure that the community set aligns closely with what is said at http://ubuntu.com and a couple links/levels below that. > These are solved marketing problems. And yet, so many people aren't > listening to Randall Ross and myself about the importance of coherence > and not letting our own baggage clutter up our external communications > to the wider public. > "If a tree falls in the forest does anybody hear?" I'm feeling like a tree sometimes too :) Folks, Mark (yes, *the* Mark) has been saying for months (or longer) that we need Ubuntu to "cross the chasm". Coherence and clarity will help get the message to those who aren't Innovators or Early Adopters (i.e. to people who aren't exactly like the people reading this list.) Mark and his team remain focused on making Ubuntu great. We should help make Ubuntu marketing just as great while that happens. > Perhaps we should have a "Marketing Pledge" and some sort of location > where we can discuss non-solved communication problems and list the ones > that are already very solved. It would basically fall down to each > person to abide by and structure their communication in the ways > documented then get each loco leader on board and work our way out of > the hole from there. Just throwing that out there, I've put no extra > thought into it other than that. > Good pitch and let's take this up a notch. To do that, I propose we (marketing) start using the best tool we have: Launchpad, so we can couple all this marketing data with the development of Ubuntu itself. We already have Bugs, Translations, Answers, Blueprints, etc etc. hosted there. Makes sense to keep all this together, visible, accessible, in front of the core contributors and leadership, traceable, and searchable. Cheers, Randall Ubuntu Vancouver LoCo > > -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
thanks for reading :-) On Mon, 2010-08-09 at 15:44 -0300, Lisandro Vaccaro wrote: > We could create a site for "the guide" on facebook where everyone > would register, there everyone could see THE guideline and we would > post news about Ubuntu every admin or radio owner could use on their > own medium, everyone would post artwork we would vote for the best > according to the guide and have it on the official gallery, we would > give promoters a place to meet and we would be able to contact > everyone in case we wanted to do a real campaign. I just think it's a > great idea. Sounds like development work, perhaps ccHost can help with the art/audio/video submission side of things. but the rest might need a bit of leg work. We got a limited amount of programmers here. See: http://art.ubuntu-owl.org/ for the alpha cchost website investigation. Martin, -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
I read them, I think what we have to do is to organize all that has been written and that we know in a meaningful way and get the info closer to the general public. Give the people the know how to really transmit what they feel about Ubuntu. We organize all our materials, decide on the difficult issues, or even decide if some are just a matter of opinion and summarize everything we want people to know in a guide for every person wanting to promote Ubuntu; then we share it. We could create a site for "the guide" on facebook where everyone would register, there everyone could see THE guideline and we would post news about Ubuntu every admin or radio owner could use on their own medium, everyone would post artwork we would vote for the best according to the guide and have it on the official gallery, we would give promoters a place to meet and we would be able to contact everyone in case we wanted to do a real campaign. I just think it's a great idea. 2010/8/9 Martin Owens > On Mon, 2010-08-09 at 17:51 +, alan c wrote: > > Do you have a link Martin? > > Oh a whole bunch of things and thoughts on the blog, Randall's been > posting links all week, but here is a basic collection: > > http://doctormo.org/2010/05/22/ubuntus-golden-ring/ > http://doctormo.org/2010/05/21/adoption-casm/ > http://doctormo.org/2010/02/08/ubuntu-marketing-focus/ > http://doctormo.org/2009/08/20/ubuntu-marketing-frustrations/ > http://doctormo.org/2009/05/13/ignition-advertising-for-ubuntu/ > http://doctormo.org/2009/05/02/overview-of-ubuntu-in-the-highstreet/ > http://doctormo.org/2009/03/16/linux-the-brand/ > http://doctormo.org/2009/02/25/worlds-collide/ > > They get older as you go along, but you get the idea. > > Martin, > > > -- > ubuntu-marketing mailing list > ubuntu-marketing@lists.ubuntu.com > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > -- Lisandro H. Vaccaro -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
On Mon, 2010-08-09 at 17:51 +, alan c wrote: > Do you have a link Martin? Oh a whole bunch of things and thoughts on the blog, Randall's been posting links all week, but here is a basic collection: http://doctormo.org/2010/05/22/ubuntus-golden-ring/ http://doctormo.org/2010/05/21/adoption-casm/ http://doctormo.org/2010/02/08/ubuntu-marketing-focus/ http://doctormo.org/2009/08/20/ubuntu-marketing-frustrations/ http://doctormo.org/2009/05/13/ignition-advertising-for-ubuntu/ http://doctormo.org/2009/05/02/overview-of-ubuntu-in-the-highstreet/ http://doctormo.org/2009/03/16/linux-the-brand/ http://doctormo.org/2009/02/25/worlds-collide/ They get older as you go along, but you get the idea. Martin, -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
On 09/08/10 04:50, Martin Owens wrote: > If we want a solid marketing push, it's going to need to be the > community which does it and it's probably going to need us agreeing on a > set of sentiments. We might not be able to get everything branded the > same or worded exactly, but we shouldn't be still discussing the wording > of "Free and Open Source" and the misuse of the "Linux" brand to > describe an operating system. > > These are solved marketing problems. And yet, so many people aren't > listening to Randall Ross and myself Do you have a link Martin? -- alan cocks Ubuntu user -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
