Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
Hi, Earlier,I mailed this message only to one person. Sorry, Please oblige. Thanks to Jason for the helping me. In youtube we can see many viral video clips about gnu/linux in general. A clip about ubuntu will be very great. I think, there is one very small clip about ubuntu in youtube. http://www.youtube.com/watch?v=xLh1OqgPDI8 We may have to wait for sometime before advertising. May be after one month of the release of 10.04. There may be few early bugs which will be resolved very soon after the release. But, such things might cause negative publicity. An average PC user might not be aware of the qualitative advantage of free software. In my humble opinion, we should not use our competitor's name in our advert. I do all my best to promote and popularize the concept. regards Shankara On 9 February 2010 12:04, jared ubduc...@gmail.com wrote: My comment is not necessarily hypocritical because the person I was describing will ALWAYS be under-served whereas under-served people who have a greater ability to learn can at least move beyond being under-served. Jared On Sun, 2010-02-07 at 23:20 -0600, John Vilsack wrote: Doesn't that seem sort of hypocritical since you just said that a list that had 2) The under-served. They haven't quite figured out how to make their computers work for them and just want something simple. was 'Awesome?' On Sun, Feb 7, 2010 at 11:08 PM, jared ubduc...@gmail.com wrote: You just described a huge chunk of the population where I live :) There is a lady where I work who should be legally banned from using a computer because she has the brain power of a rock. She will never, ever be able to learn how to use any OS. I've tried to help her, as did others. If she can hardly use Windows, she sure won't be able to figure out Ubuntu. It's like watching Homer Simpson look for the Any key when the computer says Press any key to continue. Personally, I think this type of person is an example of who NOT to target. Jared -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
Hi jared Appreciated, thanks for the response. I had hoped and guessed it might be like you said. Well done again for helping her. alan jared wrote: If only you knew how many hours I've spent trying to help her. I suppose how I wrote it sounds disrespectful. I do respect her and the things she DOES know how to do. Pretty much what I wrote her is what I told her and we laughed about it. She knows quite well that she is a horrible student with computers. I respect that she keeps trying. If you called me dumb for being so bad at cooking because I burn Macaroni and Cheese, I'd laugh and completely agree with you. But you are referring to my ability and not me as a person. Do you disrespect me because I can't cook? Kudos to your efforts with teaching people. The world needs more of you. Jared On Mon, 2010-02-08 at 14:44 +, alan c wrote: jared wrote: You just described a huge chunk of the population where I live :) There is a lady where I work who should be legally banned from using a computer because she has the brain power of a rock. She will never, ever be able to learn how to use any OS. I've tried to help her, as did others. If she can hardly use Windows, she sure won't be able to figure out Ubuntu. It's like watching Homer Simpson look for the Any key when the computer says Press any key to continue. Personally, I think this type of person is an example of who NOT to target. Jared Your post shows a great lack of respect for others. Have you appreciated the Ubuntu code of conduct? However, I applaud that you have tried to help her. I run four PCs for a local charity whose members are adults with learning difficulty. Abilities range widely. However the members use the PCs with no training, no supervision, and over a couple of years there have been no problems. I am IT support and there is only a very rare question to me. I have an elderly relative (now nearly 90 years) who uses Ubuntu for online shopping for groceries. In previous years I set up and ran a computer centre with one to one help for older people, for Windows. I ceased doing that because Ubuntu is very much more appropriate for novices or vulnerable people (and everybody else too) than Windows. -- alan cocks Ubuntu user -- Ubuntu user #10391 Linux user #360648 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? (jared)
On Sun, 2010-02-07 at 19:59 -0500, Martin Owens wrote: It's interesting that we don't play on our strengths of pointing this out, getting people to go Oh hey there is something else, oh it can be installed on any PC, even Apple PCs, oh it's free and I get to OWN it, control it, give it to my friends and even get involved with real people who make it, not just marketing departments. But what I see a lot of here is tail chasing... lets copy them because they've spent money on those adverts. All the talk about doing something similar to the I'm a Mac/PC ads sadden me to no end. That's the way to go if you want to send a message of: we are also-rans, clones that are dependent on the big ones showing us what to emulate, as we have no ideas of our own and if we have an identity at all, it's one that is solely defined in relation to Windows and OS X. Martin's mail is a bright spark, in contrast. -- Thorsten Wilms thorwil's design for free software: http://thorwil.wordpress.com/ -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? (Jason)
Paul from what I understand and I sort of summarise what others have said... What the Windows 7 advertisments are trying to communicate by saying I'm a PC and Windows 7 was my Idea is that the developers of windows actually listen to their end users.It puts power in the users hands by saying I did it. Windows 7 users start to feel that they are an important part of the brand and the software development process and on some psychological level own the software :)... Most large companies will go to great extents to find out what their customers want. By creating this environment of we are listening and its all about you they win people's hearts and generate a healthy feedback mechanise where the end users tell the developer the sort of features they want to see :)... This is great market research for the devloper And the amazing feeling of contributing to something is what keeps users loyal to the brand. Very much like what open source software does... Just my 20cents worth hehehe... -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
jared wrote: You just described a huge chunk of the population where I live :) There is a lady where I work who should be legally banned from using a computer because she has the brain power of a rock. She will never, ever be able to learn how to use any OS. I've tried to help her, as did others. If she can hardly use Windows, she sure won't be able to figure out Ubuntu. It's like watching Homer Simpson look for the Any key when the computer says Press any key to continue. Personally, I think this type of person is an example of who NOT to target. Jared Your post shows a great lack of respect for others. Have you appreciated the Ubuntu code of conduct? However, I applaud that you have tried to help her. I run four PCs for a local charity whose members are adults with learning difficulty. Abilities range widely. However the members use the PCs with no training, no supervision, and over a couple of years there have been no problems. I am IT support and there is only a very rare question to me. I have an elderly relative (now nearly 90 years) who uses Ubuntu for online shopping for groceries. In previous years I set up and ran a computer centre with one to one help for older people, for Windows. I ceased doing that because Ubuntu is very much more appropriate for novices or vulnerable people (and everybody else too) than Windows. -- alan cocks Ubuntu user -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
On Sun, Feb 7, 2010 at 11:58 PM, jared ubduc...@gmail.com wrote: I hope someone is writing down all these ideas and organizing them? Liam picked up working on a wiki page: https://wiki.ubuntu.com/MarketingTeam/Projects/UbuntuViralVideos This page is from a couple years ago, but he updated it with some new info. I went ahead and brought back the old ideas from 2008 so there is a basis to work from. I don't actually have time to get too involved, but if someone wants to pitch in to add the ideas from the past week (at the bottom of the wiki page there is an Ideas for videos section), and update/tweak the ideas which are old - please do! -- Elizabeth Krumbach // Lyz // pleia2 http://www.princessleia.com -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? (jared)
On Mon, 2010-02-08 at 09:50 +0100, Thorsten Wilms wrote: All the talk about doing something similar to the I'm a Mac/PC ads sadden me to no end. That's the way to go if you want to send a message of: we are also-rans, clones that are dependent on the big ones showing us what to emulate, as we have no ideas of our own and if we have an identity at all, it's one that is solely defined in relation to Windows and OS X. Also-also-rans, unfortunately. We're like the Aldi of software, except without the adverts. And that's the sad point, even Aldi plays to it's strengths. Martin's mail is a bright spark, in contrast. Thanks, maybe others do agree that we should be beating to our own beat. Martin, -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? (jared)
I agree. We need to be "beating our own drum". Let these loud vibrations that are uniquely Ubuntu resonate around the globe. Here's an example: "Ubuntu. If you don't have it, all you have is software." -- emphasizes the community aspect, which is the key differentiator in my opinion. The computer industry has a lot of baggage, and a lot of misinformation (noise). Layers and layers of misused terminology, FUD, etc. Our job is to cut through that with a clear, uniquely identifiable, and human signal, properly aimed. Cheers, Randall Ubuntu Vancouver Buzz Generator. On 10-02-08 10:01 AM, Martin Owens wrote: On Mon, 2010-02-08 at 09:50 +0100, Thorsten Wilms wrote: All the talk about doing something similar to the "I'm a Mac/PC" ads sadden me to no end. That's the way to go if you want to send a message of: we are also-rans, clones that are dependent on the big ones showing us what to emulate, as we have no ideas of our own and if we have an identity at all, it's one that is solely defined in relation to Windows and OS X. Also-also-rans, unfortunately. We're like the Aldi of software, except without the adverts. And that's the sad point, even Aldi plays to it's strengths. Martin's mail is a bright spark, in contrast. Thanks, maybe others do agree that we should be beating to our own beat. Martin, -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? (jared)
Since this seems to be a thread about commercial brainstorming, I might as well just throw this out there. Ubuntu. For you. And you. And you. And you. And you. And you. And you. And you. Ubuntu For You. In my head, I see a giant mirror that you are required to hold with two hands. Make it circular, and the Ubuntu logo is the frame with the middle being reflective. Each scene of the commercial has the person holding the mirror out saying For you while you see the reflection of somebody else in the mirror. Then the holder gives the Ubuntu Mirror to that person or persons, who repeats the process. The end could be a reflection of the world and its handed offscreen to fade to white. Of course, something like this actually would require a budget, planning, and subsequent planning how each case was really Ubuntu for the masses. But it would help to define a more authentic branding that doesn't have to associate with other products in the same niche for recognition. John Vilsack -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
If only you knew how many hours I've spent trying to help her. I suppose how I wrote it sounds disrespectful. I do respect her and the things she DOES know how to do. Pretty much what I wrote her is what I told her and we laughed about it. She knows quite well that she is a horrible student with computers. I respect that she keeps trying. If you called me dumb for being so bad at cooking because I burn Macaroni and Cheese, I'd laugh and completely agree with you. But you are referring to my ability and not me as a person. Do you disrespect me because I can't cook? Kudos to your efforts with teaching people. The world needs more of you. Jared On Mon, 2010-02-08 at 14:44 +, alan c wrote: jared wrote: You just described a huge chunk of the population where I live :) There is a lady where I work who should be legally banned from using a computer because she has the brain power of a rock. She will never, ever be able to learn how to use any OS. I've tried to help her, as did others. If she can hardly use Windows, she sure won't be able to figure out Ubuntu. It's like watching Homer Simpson look for the Any key when the computer says Press any key to continue. Personally, I think this type of person is an example of who NOT to target. Jared Your post shows a great lack of respect for others. Have you appreciated the Ubuntu code of conduct? However, I applaud that you have tried to help her. I run four PCs for a local charity whose members are adults with learning difficulty. Abilities range widely. However the members use the PCs with no training, no supervision, and over a couple of years there have been no problems. I am IT support and there is only a very rare question to me. I have an elderly relative (now nearly 90 years) who uses Ubuntu for online shopping for groceries. In previous years I set up and ran a computer centre with one to one help for older people, for Windows. I ceased doing that because Ubuntu is very much more appropriate for novices or vulnerable people (and everybody else too) than Windows. -- alan cocks Ubuntu user -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? (jared)
Couldn't agree more Jared, this assumption is one I get really sick of: yes, but how CAN it be better if no one wants to fleece me for it? The profile of this type is a man; 30something; who knows computers (windoze) because he can use one at work; drives a frequently modded car with hundreds of expensive extras he doesn't need and who wears last season's designer everything. He has entrenched small c conservative views and would have defended Vista all the way up to the release of 7. He is emphatically NOT about early uptake of new tech unless produced by established companies with a lot of existing market-presence. I s'pose he's basically the bad parts of both characters in the i'm a PC/Mac ads. Is he really the guy we want to reach? He's not going to be an Ubuntu user until it is SOLD to him in the traditional sense of the word, money and all. Unless the landscape changes around him and he sees other people getting more from their machines for less. I was thinking we need to work out, say five specific types of users we want to aim at and make specific ads that are tailored for them. Any ideas? --- On Sun, 7/2/10, ubuntu-marketing-requ...@lists.ubuntu.com ubuntu-marketing-requ...@lists.ubuntu.com wrote: From: ubuntu-marketing-requ...@lists.ubuntu.com ubuntu-marketing-requ...@lists.ubuntu.com Subject: ubuntu-marketing Digest, Vol 50, Issue 6 To: ubuntu-marketing@lists.ubuntu.com Date: Sunday, 7 February, 2010, 12:00 Send ubuntu-marketing mailing list submissions to ubuntu-marketing@lists.ubuntu.com To subscribe or unsubscribe via the World Wide Web, visit https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing or, via email, send a message with subject or body 'help' to ubuntu-marketing-requ...@lists.ubuntu.com You can reach the person managing the list at ubuntu-marketing-ow...@lists.ubuntu.com When replying, please edit your Subject line so it is more specific than Re: Contents of ubuntu-marketing digest... Today's Topics: 1. Re: Creating Viral Videos - Who's interested? (jared) -- Message: 1 Date: Sat, 06 Feb 2010 09:12:28 -0700 From: jared ubduc...@gmail.com Subject: Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? To: alan c aecl...@candt.waitrose.com Cc: ubuntu-marketing@lists.ubuntu.com Message-ID: 1265472748.31645.18.ca...@krypton Content-Type: text/plain The problem with some people is that they might think It's so good it cannot be free. So possibly part of the message may need to be HOW something so good can be free. Maybe highlight the volunteers around the globe. Speaking of globe, it might also be good to highlight that it's not just the OS that is so good, it's the global movement that users get to be a part of that's also good. Jared On Wed, 2010-02-03 at 18:36 +, alan c wrote: Make a humorous fantasy advert for a computer system, so good it cannot be true. (But in fact it is true it is Ubuntu!) -- alan cocks Ubuntu user -- -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing End of ubuntu-marketing Digest, Vol 50, Issue 6 *** -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? (jared)
Greetings, In Australia we are seeing the I'm a PC and Windows 7 was my idea advertisement campaign, where people (actors?) are put in fron of the camera to explain that they had a feature that that they wanted their computer to do, which Windows Vista didn't do, and which is now included in Windows 7. The ad. ends with I'm a PC and Windows 7 was my Idea. After a quick browse on YouTube I suspect that we are only seeing a selected portion on the Ads, or they were pulled, as we certainly haven't seen all of them. but.. this got me thinking. How could this idea be applied to the Ubuntu community? We could actually create a video if the developers themselves and say I'm Ubuntu and feature blah was my Idea, or get Mark saying I'm Ubuntu and Ubuntu was my Idea. How else can we play to our strengths. On another note..I feel that these ads. are somehow missing the point, as I don't really understand what they are trying to achieve. Are they trying to position Windows 7 as a competitor to Ubuntu? Ubuntu might give you blah but remember we gave you what you wanted last time when you asked for it?.. so why not stick with Windows. Just my $0.02 worth.. Regards, Paul On Mon, Feb 8, 2010 at 2:51 AM, markusmu...@yahoo.co.uk markusmu...@yahoo.co.uk wrote: Couldn't agree more Jared, this assumption is one I get really sick of: yes, but how CAN it be better if no one wants to fleece me for it? The profile of this type is a man; 30something; who knows computers (windoze) because he can use one at work; drives a frequently modded car with hundreds of expensive extras he doesn't need and who wears last season's designer everything. He has entrenched small c conservative views and would have defended Vista all the way up to the release of 7. He is emphatically NOT about early uptake of new tech unless produced by established companies with a lot of existing market-presence. I s'pose he's basically the bad parts of both characters in the i'm a PC/Mac ads. Is he really the guy we want to reach? He's not going to be an Ubuntu user until it is SOLD to him in the traditional sense of the word, money and all. Unless the landscape changes around him and he sees other people getting more from their machines for less. I was thinking we need to work out, say five specific types of users we want to aim at and make specific ads that are tailored for them. Any ideas? --- On *Sun, 7/2/10, ubuntu-marketing-requ...@lists.ubuntu.com ubuntu-marketing-requ...@lists.ubuntu.com* wrote: From: ubuntu-marketing-requ...@lists.ubuntu.com ubuntu-marketing-requ...@lists.ubuntu.com Subject: ubuntu-marketing Digest, Vol 50, Issue 6 To: ubuntu-marketing@lists.ubuntu.com Date: Sunday, 7 February, 2010, 12:00 Send ubuntu-marketing mailing list submissions to ubuntu-marketing@lists.ubuntu.comhttp://mc/compose?to=ubuntu-market...@lists.ubuntu.com To subscribe or unsubscribe via the World Wide Web, visit https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing or, via email, send a message with subject or body 'help' to ubuntu-marketing-requ...@lists.ubuntu.comhttp://mc/compose?to=ubuntu-marketing-requ...@lists.ubuntu.com You can reach the person managing the list at ubuntu-marketing-ow...@lists.ubuntu.comhttp://mc/compose?to=ubuntu-marketing-ow...@lists.ubuntu.com When replying, please edit your Subject line so it is more specific than Re: Contents of ubuntu-marketing digest... Today's Topics: 1. Re: Creating Viral Videos - Who's interested? (jared) -- Message: 1 Date: Sat, 06 Feb 2010 09:12:28 -0700 From: jared ubduc...@gmail.com http://mc/compose?to=ubduc...@gmail.com Subject: Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? To: alan c aecl...@candt.waitrose.comhttp://mc/compose?to=aecl...@candt.waitrose.com Cc: ubuntu-marketing@lists.ubuntu.comhttp://mc/compose?to=ubuntu-market...@lists.ubuntu.com Message-ID: 1265472748.31645.18.ca...@krypton Content-Type: text/plain The problem with some people is that they might think It's so good it cannot be free. So possibly part of the message may need to be HOW something so good can be free. Maybe highlight the volunteers around the globe. Speaking of globe, it might also be good to highlight that it's not just the OS that is so good, it's the global movement that users get to be a part of that's also good. Jared On Wed, 2010-02-03 at 18:36 +, alan c wrote: Make a humorous fantasy advert for a computer system, so good it cannot be true. (But in fact it is true it is Ubuntu!) -- alan cocks Ubuntu user -- -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.comhttp://mc/compose?to=ubuntu-market...@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing End of ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? (jared)
+1 for Mark saying ubuntu was my idea, perhaps it could be a 2-part one, where mark says ubuntu was my idea, and a whole group of people (skys the limit!) saying and we helped build it! Also, what about having one where we get people (ubuntu users) from all over the world to make a 4-5 second long video of them saying something like desktop launchers were my idea, and having a load of them flick through really quickly, with a finale of a mosaic of lots of people saying ubuntu was our idea... I'm no video-whizz, so it's just a thought... Joe --- Joe O'Dell bedsLUG Co-Ordinator bedslug.co.cc DFEY Member (SouthEast) dfey.org Ubuntu-UK Group Member (ascenseur) https://wiki.ubuntu.com/JoeODell -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? (jared)
a message with subject or body 'help' to ubuntu-marketing-requ...@lists.ubuntu.comhttp://mc/compose?to=ubuntu-marketing-requ...@lists.ubuntu.com You can reach the person managing the list at ubuntu-marketing-ow...@lists.ubuntu.comhttp://mc/compose?to=ubuntu-marketing-ow...@lists.ubuntu.com When replying, please edit your Subject line so it is more specific than Re: Contents of ubuntu-marketing digest... Today's Topics: 1. Re: Creating Viral Videos - Who's interested? (jared) -- Message: 1 Date: Sat, 06 Feb 2010 09:12:28 -0700 From: jared ubduc...@gmail.com http://mc/compose?to=ubduc...@gmail.com Subject: Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? To: alan c aecl...@candt.waitrose.comhttp://mc/compose?to=aecl...@candt.waitrose.com Cc: ubuntu-marketing@lists.ubuntu.comhttp://mc/compose?to=ubuntu-market...@lists.ubuntu.com Message-ID: 1265472748.31645.18.ca...@krypton Content-Type: text/plain The problem with some people is that they might think It's so good it cannot be free. So possibly part of the message may need to be HOW something so good can be free. Maybe highlight the volunteers around the globe. Speaking of globe, it might also be good to highlight that it's not just the OS that is so good, it's the global movement that users get to be a part of that's also good. Jared On Wed, 2010-02-03 at 18:36 +, alan c wrote: Make a humorous fantasy advert for a computer system, so good it cannot be true. (But in fact it is true it is Ubuntu!) -- alan cocks Ubuntu user -- -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.comhttp://mc/compose?to=ubuntu-market...@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing End of ubuntu-marketing Digest, Vol 50, Issue 6 *** -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? (jared)
the point, as I don't really understand what they are trying to achieve. Are they trying to position Windows 7 as a competitor to Ubuntu? Ubuntu might give you blah but remember we gave you what you wanted last time when you asked for it?.. so why not stick with Windows. Just my $0.02 worth.. Regards, Paul On Mon, Feb 8, 2010 at 2:51 AM, markusmu...@yahoo.co.uk markusmu...@yahoo.co.uk wrote: Couldn't agree more Jared, this assumption is one I get really sick of: yes, but how CAN it be better if no one wants to fleece me for it? The profile of this type is a man; 30something; who knows computers (windoze) because he can use one at work; drives a frequently modded car with hundreds of expensive extras he doesn't need and who wears last season's designer everything. He has entrenched small c conservative views and would have defended Vista all the way up to the release of 7. He is emphatically NOT about early uptake of new tech unless produced by established companies with a lot of existing market-presence. I s'pose he's basically the bad parts of both characters in the i'm a PC/Mac ads. Is he really the guy we want to reach? He's not going to be an Ubuntu user until it is SOLD to him in the traditional sense of the word, money and all. Unless the landscape changes around him and he sees other people getting more from their machines for less. I was thinking we need to work out, say five specific types of users we want to aim at and make specific ads that are tailored for them. Any ideas? --- On Sun, 7/2/10, ubuntu-marketing-requ...@lists.ubuntu.com ubuntu-marketing-requ...@lists.ubuntu.com wrote: From: ubuntu-marketing-requ...@lists.ubuntu.com ubuntu-marketing-requ...@lists.ubuntu.com Subject: ubuntu-marketing Digest, Vol 50, Issue 6 To: ubuntu-marketing@lists.ubuntu.com Date: Sunday, 7 February, 2010, 12:00 Send ubuntu-marketing mailing list submissions to ubuntu-marketing@lists.ubuntu.com To subscribe or unsubscribe via the World Wide Web, visit https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing or, via email, send a message with subject or body 'help' to ubuntu-marketing-requ...@lists.ubuntu.com You can reach the person managing the list at ubuntu-marketing-ow...@lists.ubuntu.com When replying, please edit your Subject line so it is more specific than Re: Contents of ubuntu-marketing digest... Today's Topics: 1. Re: Creating Viral Videos - Who's interested? (jared) -- Message: 1 Date: Sat, 06 Feb 2010 09:12:28 -0700 From: jared ubduc...@gmail.com Subject: Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? To: alan c aecl...@candt.waitrose.com Cc: ubuntu-marketing@lists.ubuntu.com Message-ID: 1265472748.31645.18.ca...@krypton Content-Type: text/plain The problem with some people is that they might think It's so good it cannot be free. So possibly part of the message may need to be HOW something so good
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
Firefox has done the work already in proving Free can be better quality. Leverage existing projects that people can recognize and create a way to associate them with FOSS and Ubuntu. I would suggest you would probably have better success in doing it as a FOSS based initiative that a specifically Ubuntu related one. -Matthew Lye You can do anything you set your mind to when you have vision, determination, and and endless supply of expendable labor. No trees were harmed during this transmission. However, a great number of electrons were terribly inconvenienced On Mon, Feb 8, 2010 at 4:57 AM, Randall Ross rand...@executiv.es wrote: Exactly! Here are a few groups that come to my mind: 1) The *curious progressives*. The ones that crave societal change and are open to change that benefits all. 2) The *under-served*. They haven't quite figured out how to make their computers work for them and just want something simple. 3) The *angry*. They're absolutely sick of M$ and getting ripped off, viruses, etc. 4) The *trend-setters*. They want the leading edge. They want to be way out front. (Think Different) Cheers, Randall Ubuntu Vancouver Buzz Generator. On 10-02-07 08:21 AM, markusmu...@yahoo.co.uk wrote: Couldn't agree more Jared, this assumption is one I get really sick of: yes, but how CAN it be better if no one wants to fleece me for it? The profile of this type is a man; 30something; who knows computers (windoze) because he can use one at work; drives a frequently modded car with hundreds of expensive extras he doesn't need and who wears last season's designer everything. He has entrenched small c conservative views and would have defended Vista all the way up to the release of 7. He is emphatically NOT about early uptake of new tech unless produced by established companies with a lot of existing market-presence. I s'pose he's basically the bad parts of both characters in the i'm a PC/Mac ads. Is he really the guy we want to reach? He's not going to be an Ubuntu user until it is SOLD to him in the traditional sense of the word, money and all. Unless the landscape changes around him and he sees other people getting more from their machines for less. I was thinking we need to work out, say five specific types of users we want to aim at and make specific ads that are tailored for them. Any ideas? --- On *Sun, 7/2/10, ubuntu-marketing-requ...@lists.ubuntu.com ubuntu-marketing-requ...@lists.ubuntu.comubuntu-marketing-requ...@lists.ubuntu.com * wrote: From: ubuntu-marketing-requ...@lists.ubuntu.com ubuntu-marketing-requ...@lists.ubuntu.comubuntu-marketing-requ...@lists.ubuntu.com Subject: ubuntu-marketing Digest, Vol 50, Issue 6 To: ubuntu-marketing@lists.ubuntu.com Date: Sunday, 7 February, 2010, 12:00 Send ubuntu-marketing mailing list submissions to ubuntu-marketing@lists.ubuntu.comhttp://mc/compose?to=ubuntu-market...@lists.ubuntu.com To subscribe or unsubscribe via the World Wide Web, visit https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing or, via email, send a message with subject or body 'help' to ubuntu-marketing-requ...@lists.ubuntu.comhttp://mc/compose?to=ubuntu-marketing-requ...@lists.ubuntu.com You can reach the person managing the list at ubuntu-marketing-ow...@lists.ubuntu.comhttp://mc/compose?to=ubuntu-marketing-ow...@lists.ubuntu.com When replying, please edit your Subject line so it is more specific than Re: Contents of ubuntu-marketing digest... Today's Topics: 1. Re: Creating Viral Videos - Who's interested? (jared) -- Message: 1 Date: Sat, 06 Feb 2010 09:12:28 -0700 From: jared ubduc...@gmail.com http://mc/compose?to=ubduc...@gmail.com Subject: Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? To: alan c aecl...@candt.waitrose.comhttp://mc/compose?to=aecl...@candt.waitrose.com Cc: ubuntu-marketing@lists.ubuntu.comhttp://mc/compose?to=ubuntu-market...@lists.ubuntu.com Message-ID: 1265472748.31645.18.ca...@krypton Content-Type: text/plain The problem with some people is that they might think It's so good it cannot be free. So possibly part of the message may need to be HOW something so good can be free. Maybe highlight the volunteers around the globe. Speaking of globe, it might also be good to highlight that it's not just the OS that is so good, it's the global movement that users get to be a part of that's also good. Jared On Wed, 2010-02-03 at 18:36 +, alan c wrote: Make a humorous fantasy advert for a computer system, so good it cannot be true. (But in fact it is true it is Ubuntu!) -- alan cocks Ubuntu user -- -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.comhttp://mc/compose?to=ubuntu-market...@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
Awesome list! Freaking awesome. I think these target markets are just right. Any more and it's too large in scope. Any less and the end result is boring from lack of variety. I hope someone is writing down all these ideas and organizing them? Jared On Sun, 2010-02-07 at 10:57 -0800, Randall Ross wrote: Exactly! Here are a few groups that come to my mind: 1) The curious progressives. The ones that crave societal change and are open to change that benefits all. 2) The under-served. They haven't quite figured out how to make their computers work for them and just want something simple. 3) The angry. They're absolutely sick of M$ and getting ripped off, viruses, etc. 4) The trend-setters. They want the leading edge. They want to be way out front. (Think Different) Cheers, Randall Ubuntu Vancouver Buzz Generator. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? (jared)
Mark: Ubuntu was my idea, now it's yours? Jared On Sun, 2010-02-07 at 22:25 +, Joe O'Dell wrote: +1 for Mark saying ubuntu was my idea, perhaps it could be a 2-part one, where mark says ubuntu was my idea, and a whole group of people (skys the limit!) saying and we helped build it! Also, what about having one where we get people (ubuntu users) from all over the world to make a 4-5 second long video of them saying something like desktop launchers were my idea, and having a load of them flick through really quickly, with a finale of a mosaic of lots of people saying ubuntu was our idea... I'm no video-whizz, so it's just a thought... Joe --- Joe O'Dell bedsLUG Co-Ordinator bedslug.co.cc DFEY Member (SouthEast) dfey.org Ubuntu-UK Group Member (ascenseur) https://wiki.ubuntu.com/JoeODell -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
You just described a huge chunk of the population where I live :) There is a lady where I work who should be legally banned from using a computer because she has the brain power of a rock. She will never, ever be able to learn how to use any OS. I've tried to help her, as did others. If she can hardly use Windows, she sure won't be able to figure out Ubuntu. It's like watching Homer Simpson look for the Any key when the computer says Press any key to continue. Personally, I think this type of person is an example of who NOT to target. Jared -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
me thinking. How could this idea be applied to the Ubuntu community? We could actually create a video if the developers themselves and say I'm Ubuntu and feature blah was my Idea, or get Mark saying I'm Ubuntu and Ubuntu was my Idea. How else can we play to our strengths. On another note..I feel that these ads. are somehow missing the point, as I don't really understand what they are trying to achieve. Are they trying to position Windows 7 as a competitor to Ubuntu? Ubuntu might give you blah but remember we gave you what you wanted last time when you asked for it?.. so why not stick with Windows. Just my $0.02 worth.. Regards, Paul On Mon, Feb 8, 2010 at 2:51 AM, markusmu...@yahoo.co.uk markusmu...@yahoo.co.uk wrote: Couldn't agree more Jared, this assumption is one I get really sick of: yes, but how CAN it be better if no one wants to fleece me for it? The profile of this type is a man; 30something; who knows computers (windoze) because he can use one at work; drives a frequently modded car with hundreds of expensive extras he doesn't need and who wears last season's designer everything. He has entrenched small c conservative views and would have defended Vista all the way up to the release of 7. He is emphatically NOT about early uptake of new tech unless produced by established companies with a lot of existing market-presence. I s'pose he's basically the bad parts of both characters in the i'm a PC/Mac ads. Is he really the guy we want to reach? He's not going to be an Ubuntu user until it is SOLD to him in the traditional sense of the word, money and all. Unless the landscape changes around him and he sees other people getting more from their machines for less. I was thinking we need to work out, say five specific types of users we want to aim at and make specific ads that are tailored for them. Any ideas? --- On Sun, 7/2/10, ubuntu-marketing-requ...@lists.ubuntu.com ubuntu-marketing-requ...@lists.ubuntu.com wrote: From: ubuntu-marketing-requ...@lists.ubuntu.com ubuntu-marketing-requ...@lists.ubuntu.com Subject: ubuntu-marketing Digest, Vol 50, Issue 6 To: ubuntu-marketing@lists.ubuntu.com Date: Sunday, 7 February, 2010, 12:00 Send ubuntu-marketing mailing list submissions to ubuntu-marketing@lists.ubuntu.com To subscribe or unsubscribe via the World Wide Web, visit https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing or, via email, send a message with subject or body 'help' to ubuntu-marketing-requ...@lists.ubuntu.com You can reach the person managing the list at ubuntu-marketing-ow...@lists.ubuntu.com When replying, please edit your Subject line so it is more specific than Re: Contents of ubuntu-marketing digest... Today's Topics: 1. Re: Creating Viral Videos - Who's interested? (jared) -- Message: 1 Date: Sat, 06 Feb 2010 09:12:28 -0700 From: jared ubduc...@gmail.com Subject: Re: [ubuntu-marketing] Creating Viral Videos - Who's interested? To: alan c aecl...@candt.waitrose.com
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
Doesn't that seem sort of hypocritical since you just said that a list that had 2) The under-served. They haven't quite figured out how to make their computers work for them and just want something simple. was 'Awesome?' On Sun, Feb 7, 2010 at 11:08 PM, jared ubduc...@gmail.com wrote: You just described a huge chunk of the population where I live :) There is a lady where I work who should be legally banned from using a computer because she has the brain power of a rock. She will never, ever be able to learn how to use any OS. I've tried to help her, as did others. If she can hardly use Windows, she sure won't be able to figure out Ubuntu. It's like watching Homer Simpson look for the Any key when the computer says Press any key to continue. Personally, I think this type of person is an example of who NOT to target. Jared -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
The problem with some people is that they might think It's so good it cannot be free. So possibly part of the message may need to be HOW something so good can be free. Maybe highlight the volunteers around the globe. Speaking of globe, it might also be good to highlight that it's not just the OS that is so good, it's the global movement that users get to be a part of that's also good. Jared On Wed, 2010-02-03 at 18:36 +, alan c wrote: Make a humorous fantasy advert for a computer system, so good it cannot be true. (But in fact it is true it is Ubuntu!) -- alan cocks Ubuntu user -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
Alle 14:59 del 2/2/2010, Liam Wilson ha scritto: If you're interested, reply to this message. I like this idea, let's try it. Ciao -- Paolo Sammicheli EMail: xdatap1(at)ubuntu.com https://launchpad.net/~xdatap1 - Simplicity is the ultimate sophistication - Leonardo da Vinci -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
On Wed, Feb 3, 2010 at 2:59 PM, Paolo Sammicheli xdat...@ubuntu.com wrote: Alle 14:59 del 2/2/2010, Liam Wilson ha scritto: If you're interested, reply to this message. I like this idea, let's try it. I am in !, Would love to spread this around India. Regards, Gaurav Mishra Co-founder - Media Redefined - A social media branding consulting studio. # Web: http://www.mediaredefined.com # Blog: http://www.gmishra.com # Twitter: http://www.twitter.com/gmishra # LinkedIn:http://www.linkedin.com/in/gauravmishra7 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
Hey Liam, It's an excellent idea, can we host the videos on blip.tv ? I ask only because it supports ogg, isn't so keen on deleting works using fair use free speech and is generally a more wholesome video site? If you can put together something, I'm sure I could get my wife involved. She's the moving pictures person int his family. Can you come onto #ubuntu-community-team channel on irc, I'd like to talk over a few things if you would. Martin, On Tue, 2010-02-02 at 13:59 +, Liam Wilson wrote: Right, so it seems that creating a 'Viral Videos' (I.e; short videos that can be posted on the internet, similar to the Windows ones) project seems to be a better option to market Ubuntu than creating a TV ad for a number of reasons; 1. It's cheaper - no cost of getting it on the air 2. Easier to spread - just send a link to friends/family, etc 3. More involvement - the project can go on for a longer time period, and people from other countries can contribute, too. 4. It'll last longer - Any videos made will stay online for as long as the video hosting sites are up. Before this project actually gets to a head, I'd just like to know who would definitely be interested in contributing. And it wouldn't just be making videos, remember, we need people to manage any web hosting channels we have, people to create themes and or/artwork for the channels, and to be possibly be included in the videos, people to keep the wiki updated, poeple to suggest ideas that can be used in videos, there are PLENTY of ways to contribute, so just because you can't make a video, doesn't mean there won't be something for you to do. If you're interested, reply to this message. If we get enough people, popey (Alan Pope) has pointed me to these two guys who we could ask to help, as long as there's enough interest: http://www.youtube.com/user/dribletofanaphorism http://www.youtube.com/user/madsrosendahl They're both really good at video editing/creation, check out their works. Liam Wilson P.S; I'm asking around loads of LoCo's/Teams, so apologies if you get this more than once. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
Great idea, but the question nobody seems to be asking is Why? When allocating time and resources to a project, you have to have a goal of what you wish to accomplish with it. What is the end result you wish to see? How are you going to get the video viral? How are you going to get the video into the hands of people who are unfamiliar with Ubuntu and use the video as a means of convincing them that Ubuntu is the clear choice for their OS needs? How would hosting it on Blip.tv, a website with far less of a userbase (and substantially more technical oriented, I would imagine since its niche caters to those that care about ogg) that would benefit from exposure to alternatives to paid operating systems give the hard work you all want to put into this a substantial advantage in getting your word out? If there are any answers here that can be backed up with data and facts, then by all means go at it full force and godspeed. If its just because you want to then again, I wish you the best of luck. Other than that, wouldn't simply creating several videos for the casual computer user about how to download, install, and get started in Ubuntu be easier and more beneficial than a commercial? Danny Piccirillo created a fantastic Top Things to do After Installing Ubuntu post on his site that is one of the first things I link to new users. Its concise, its well presented, and it serves a purpose by delivering a clear benefit. This message is not meant to dissuade any ideas, but I'd hate to see all of your hard work end up being a link passed between people who already know and love Ubuntu while it never delivers on the initial promise. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
On Tue, 2010-02-02 at 10:26 -0600, John Vilsack wrote: Great idea, but the question nobody seems to be asking is Why? Because it's not been done before, and it needs trying. Your assertions are based on opinion as much as anyone elses until it's been tried. Martin, P.S. nice job hero -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
I make no assertions based on any opinion since I am only asking questions asking for empirical data to support what could be a good idea if approached properly. If the answer is There is no data to support either side of the argument then work should be done to see if there is any corollary that can be drawn to similar circumstances and the outcome of any such experiment. As for that little 'hero' dig, you could have gone the politically correct route and talked to me off-thread like a professional, but since you're keen on trying to embarrass me, I've had real world things like my career and family to worry about. I put in what I can when I can, and I took this entire week off to help catch up on my extracurricular volunteer projects. I wouldn't expect you to understand so please, just continue to point the finger at how *I* fail to meet *YOUR* expectations. On Tue, Feb 2, 2010 at 10:50 AM, Martin Owens docto...@gmail.com wrote: On Tue, 2010-02-02 at 10:26 -0600, John Vilsack wrote: Great idea, but the question nobody seems to be asking is Why? Because it's not been done before, and it needs trying. Your assertions are based on opinion as much as anyone elses until it's been tried. Martin, P.S. nice job hero -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Creating Viral Videos - Who's interested?
Liam Wilson wrote: Right, so it seems that creating a 'Viral Videos' (I.e; short videos that can be posted on the internet, similar to the Windows http://www.youtube.com/user/WindowsVideosones) project seems to be a better option to market Ubuntu than creating a TV ad for a number of reasons; 1. It's cheaper - no cost of getting it on the air 2. Easier to spread - just send a link to friends/family, etc 3. More involvement - the project can go on for a longer time period, and people from other countries can contribute, too. 4. It'll last longer - Any videos made will stay online for as long as the video hosting sites are up. Before this project actually gets to a head, I'd just like to know who would definitely be interested in contributing. And it wouldn't just be making videos, remember, we need people to manage any web hosting channels we have, people to create themes and or/artwork for the channels, and to be possibly be included in the videos, people to keep the wiki updated, poeple to suggest ideas that can be used in videos, there are PLENTY of ways to contribute, so just because you can't make a video, doesn't mean there won't be something for you to do. If you're interested, reply to this message. If we get enough people, popey (Alan Pope) has pointed me to these two guys who we could ask to help, as long as there's enough interest: http://www.youtube.com/user/dribletofanaphorism http://www.youtube.com/user/madsrosendahl They're both really good at video editing/creation, check out their works. Liam Wilson P.S; I'm asking around loads of LoCo's/Teams, so apologies if you get this more than once. I am interested please include me in the mailing list?. have you heard this? - tux takes to the airwaves http://digg.com/d3167ig http://www.heliosinitiative.org/sounds/linuxad2edit.ogg http://www.heliosinitiative.org/sounds/linuxraw.ogg -- alan cocks Ubuntu user -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
