Re: [ubuntu-uk] Ubuntu TV Advert
andylockran wrote: alan c wrote: Tony Scott wrote: Although I love everything about ubuntu - the majority of British Consumers won't go out and burn an iso - and the main reason I put this isn't because the task itself is difficult - but it's the data management. Where does the users current data end up? There are hurdles to overcome before reaching the mass-market through advertising. I think we should wait a little while (though let's start raising funds now). About a 'typical' (?)(UK) consumer- we asked a painter/decorator to give a quote for some house decorating today. Over coffee and initial business he heard of my interest in open source software. He said he had just bought a sony laptop which disappointed him because it had come with vista. A possibly typical new vista user, totally non technical, but very receptive to 1) finding out or discovering there is an alternative to vista 2) finding a friend (or family member) who will install a dual boot system -- alan cocks Kubuntu user#10391 -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] Ubuntu TV Advert
Surely someone must have a contact in tv or a tv show? Wouldnt it be better to do something jointly with dell or someone and promote it on a breakfast show or a gadget show, they might well be interested in it, once that is done it could be followed up a lot easier by radio and papers so greatly reducing the costs overall. If enough shows are approached and then badgered by us then they might be willing to do it. Regards, Daniel -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Rob Beard Sent: 28 October 2007 10:37 To: British Ubuntu Talk Subject: Re: [ubuntu-uk] Ubuntu TV Advert Darren Mansell wrote: I'm thinking now is about the right time to really introduce the uninitiated to Ubuntu. We are at about critical mass where software and hardware companies can't just ignore Linux so lets take it a step further. I think the majority of people will have heard Ubuntu either subliminally or consciously so I think a TV advert will have a far greater effect than it may seem. Does anyone have any information on how much a TV advert on mainstream TV would cost? How much it costs to place it at certain times? (e.g. in the middle of the Gadget Show on five). And how much does it vary between channels like Bravo / MenMotors and ITV / Ch4? I'm wondering if we could start a donation fund then ask Canonical to match what we raise or go directly to Mark Shuttleworth or something. Think about what we could do with the advert, the talent of the Open-Source community coming together with ideas and contributions. We could show Compiz Fusion against Aero. Make a joke about the cost, something like a fake shopping channel where the orange guy shows off this fab Operating System and the cost is on the screen as £0.00 and all hell breaks loose with people ringing in for it etc. and they think the price must be wrong on the screen. You get the idea. What do you think? Yeah I think it would be a good idea if it could be funded. Rob -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/ -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] Ubuntu TV Advert
On Sun, 2007-10-28 at 10:07 +, Darren Mansell wrote: I'm thinking now is about the right time to really introduce the uninitiated to Ubuntu. We are at about critical mass where software and hardware companies can't just ignore Linux so lets take it a step further. I think the majority of people will have heard Ubuntu either subliminally or consciously so I think a TV advert will have a far greater effect than it may seem. Does anyone have any information on how much a TV advert on mainstream TV would cost? How much it costs to place it at certain times? (e.g. in the middle of the Gadget Show on five). And how much does it vary between channels like Bravo / MenMotors and ITV / Ch4? I'm wondering if we could start a donation fund then ask Canonical to match what we raise or go directly to Mark Shuttleworth or something. Think about what we could do with the advert, the talent of the Open-Source community coming together with ideas and contributions. We could show Compiz Fusion against Aero. Make a joke about the cost, something like a fake shopping channel where the orange guy shows off this fab Operating System and the cost is on the screen as £0.00 and all hell breaks loose with people ringing in for it etc. and they think the price must be wrong on the screen. You get the idea. What do you think? I think TV would be a bit expensive (toyed with the idea myself) Maybe a newspaper or radio ad? eg The Times: http://www.timesonline.co.uk/tol/tools_and_services/services/advertising/ -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] Ubuntu TV Advert
another thought: maybe we could see if some video podcasters would like to put it on for free for us? On 28/10/2007, Alec Wright [EMAIL PROTECTED] wrote: On Sun, 2007-10-28 at 10:07 +, Darren Mansell wrote: I'm thinking now is about the right time to really introduce the uninitiated to Ubuntu. We are at about critical mass where software and hardware companies can't just ignore Linux so lets take it a step further. I think the majority of people will have heard Ubuntu either subliminally or consciously so I think a TV advert will have a far greater effect than it may seem. Does anyone have any information on how much a TV advert on mainstream TV would cost? How much it costs to place it at certain times? (e.g. in the middle of the Gadget Show on five). And how much does it vary between channels like Bravo / MenMotors and ITV / Ch4? I'm wondering if we could start a donation fund then ask Canonical to match what we raise or go directly to Mark Shuttleworth or something. Think about what we could do with the advert, the talent of the Open-Source community coming together with ideas and contributions. We could show Compiz Fusion against Aero. Make a joke about the cost, something like a fake shopping channel where the orange guy shows off this fab Operating System and the cost is on the screen as £0.00 and all hell breaks loose with people ringing in for it etc. and they think the price must be wrong on the screen. You get the idea. What do you think? I think TV would be a bit expensive (toyed with the idea myself) Maybe a newspaper or radio ad? eg The Times: http://www.timesonline.co.uk/tol/tools_and_services/services/advertising/ -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/ -- --- Matthew Larsen [EMAIL PROTECTED] [EMAIL PROTECTED] -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] Ubuntu TV Advert
Hi Andy, On Sun, 2007-10-28 at 15:16 +, Andy wrote: On 28/10/2007, Tony Scott [EMAIL PROTECTED] wrote: http://news.bbc.co.uk/1/hi/programmes/click_online/6733501.stm (Incidentally I did find a way around the ActiveX problem by viewing source and finding exact address of stream. Just goes to prove the BBC didn't need ActiveX and the sole reason for doing it was to strength a foreign monopoly) I really don't think you can make the assertion that the _only_ reason the BBC select an item of technology is to bloat the wallet of Microsoft. There are a significant number of non-microsoft systems at the BBC, both customer facing and back-end systems. Cheers, Al. signature.asc Description: This is a digitally signed message part -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] Ubuntu TV Advert
Tony Scott wrote: Click (BBC TV News): http://www.youtube.com/watch?v=fk92zMa84aU http://news.bbc.co.uk/1/hi/programmes/click_online/6733501.stm The bbc click episode is a good one. It introduces Open Source in a convincing way, and also Ubuntu, followed by the interview with Mark S and I think it all comes across very well. The same morning this was broadcast, I was displaying on my Infopoint table at the local Computer Fair, and several people came to talk and ask about stuff, specifically mentioning the program. To these people, I had been invisible in previous months! If I give a talk to local computer clubs about open source I may often include some of it to illustrate a point. Worth noting what might be obvious that: - News items or journalists items etc are free (to us) - Learning how to manage 'News', publicity, and how to initiate it, is a most valuable art, and is something which is worth taking on board. - However brilliant something is and well proven and reliable and ongoing - this is not 'News', and since the media is hooked on 'News' something controversial has to happen to make 'News' -- alan cocks Kubuntu user#10391 -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] Ubuntu TV Advert
alan c wrote: Tony Scott wrote: Click (BBC TV News): http://www.youtube.com/watch?v=fk92zMa84aU http://news.bbc.co.uk/1/hi/programmes/click_online/6733501.stm The bbc click episode is a good one. It introduces Open Source in a convincing way, and also Ubuntu, followed by the interview with Mark S and I think it all comes across very well. The same morning this was broadcast, I was displaying on my Infopoint table at the local Computer Fair, and several people came to talk and ask about stuff, specifically mentioning the program. To these people, I had been invisible in previous months! If I give a talk to local computer clubs about open source I may often include some of it to illustrate a point. Worth noting what might be obvious that: - News items or journalists items etc are free (to us) - Learning how to manage 'News', publicity, and how to initiate it, is a most valuable art, and is something which is worth taking on board. - However brilliant something is and well proven and reliable and ongoing - this is not 'News', and since the media is hooked on 'News' something controversial has to happen to make 'News' I'm not sure how many people work professionally with ubuntu on this list - but I think a major news item would be the number of companies now turning to ubuntu ahead of linux. It's all about having a eye-catching statistic/event. The main advantage that Ubuntu has, is that it has ballast behind it to back it up - rather than just become 'another headline'. I'm not sure how far Paladine is getting with the UUSN, but to couple the launch of something like that - nicely integrated with the some exposure to the excellent ubuntu-forums and a bit on the 3D desktop would grab some media attention. It's a shame we couldn't usurp the launch of Leopard with a nice BBC article the week before on Gutsy. It is such articles that can bolster the Public's general opinion of Linux (IMHO). If Gutsy is given no poll on the BBC website (but Leopard is) then the public are going to have the view that leopard is someone bigger (and better). It's also a question of branding. The Ubuntu brand is getting to a stage where it being 'GNU/Linux' is decreasing in importance. Just as 'GNU' was dropped by a number of people from Linux to make it appear more user friendly; Ubuntu has taken over where Linux has dropped off. I first heard about Linux, then learned of the GNU project. I will give all credit to RMS and GNU for placing substantial effort into the development of Free Software, however, in written articles I would still refer to my system as a Linux-based system. I digress. My point is that Ubuntu is building up a strong brand image, and as said previously in this thread - the brand image needs integrating strongly across all sections and then publicising through case studies and concrete gains. We need some flagship products and communication with editors/journalists to get articles written. IMHO a TV advert or a newspaper article isn't what Ubuntu needs yet. If the consumer can't yet go out and get an ubuntu-powered PC from their local store - what point is there of advertising it to them? Although I love everything about ubuntu - the majority of British Consumers won't go out and burn an iso - and the main reason I put this isn't because the task itself is difficult - but it's the data management. Where does the users current data end up? There are hurdles to overcome before reaching the mass-market through advertising. I think we should wait a little while (though let's start raising funds now). (Sorry for the long mail :)) Andy -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] Ubuntu TV Advert
I have been following this item with great interest and believe that all the comments made have been reasonable and apposite. However, while I can understand the desire to see Ubuntu more upfront than it is, I have to put the question why not? Surely the main thrust must come from Canonical and, if we think it hasn't, then I would suggest that our contact man asks a few questions in the appropriate place. Then, pending on the answers, our strategy could be reviewed. Norman -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
